The document discusses the rise of social media and its impact. It provides statistics on major social media platforms and their user bases. Key points include that over 1 billion people use social networks, 50% of social network users are connected to brands, and 15% of social media users are more inclined to purchase from brands that advertise on social media. Success with social media requires credibility, consistency, engagement, and great content.

1. SOCIAL MEDIA
& ON LINE PR
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An Overview, Stats and figures on Social Media
By Dr Phil Osagie, Global Strategist, JSP

2. Definition
 Interactive Dialogue
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 Users generated content
 Social communications
 Transformational
 Consumer Generated
vs Traditional Media
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3. Power to the People!
 “It is democratizing communities. It is
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shifting the power away from the
editors and publishers and the
establishment. Now it is people who
are in control”
 It is a shift from monologue to a
dialogue
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4. PRCAN
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5. Major Social Media Platforms
 Wikis
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 Blogs
 Podcasts
 Micro blogging-
Twitter etc
 Content communities-
YouTube etc
 Picture sharing
 Social networking
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6. Social Networks
 Facebook
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 My Space
 Google+
 Bebo
 LinkedIn
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7. Stats
 Facebook 750 million users- 1 in 9
people on earth
 People spend 700 billion minutes per
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month on Facebook
 20 billion Facebook applications installed
daily
 YouTube generated 92 billion page views
per month and 5 billion video streams per
month
 Wikipedia hosts 17 million articles
 300 images uploaded on Flickr every
minute
 Flickr hosts 5 billion images
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8. Stats
 2/3 of the global internet population visit
social networks
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 5.3 billion mobile subscribers
 6.1Trillion SMS messages sent in 2010
 11 billion applications downloaded
 By 2013 mobile will overtake the pc in
mainstream web access
 200million Tweet users & 140m tweets a
day
 40 billion tweets
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9. More…
 Twitter handles 1.6 billion queries per
day
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 Twitter adds 500,000 users daily
 Google+ has 25 million users
 Google+ fastest social network to reach
10million users in 16 days
 1 billion searches a day
 Google maps guided 12 billion miles in
2010
 80% of companies use social media for
recruitments
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10. Overview
 7 billion people are in the
world
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 More than 1billion people use
social networks
 50% social network are
connected to brands
 36% posted content in social
network is about brands
 15% of social media users
are more inclined to buy from
brands that advertise on
social media
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11. More…
 100 million LinkedIn members. 18m in
groups.
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 1 million new members every week.
 2 billion searches annually.
 3 billion photos archived in flickr.com.
 300 million job related searches every
month.
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12. Key Success Factors
 Credibility
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 Consistency
 Responsibility
 Engagement
 Great content
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13. SUCCESS FACTORS…
 Define your strategy(think
conversations not campaigns)
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 Don’t assume social media is the only
answer
 Listen
 Engage
 Converse – sharing, asking, advising ,
raving etc
 Measure
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14. FACILITATOR’S INFO
Dr Phil Osagie
Public Relations Strategist
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Communications Specialist on Emerging Markets & Africa
Global Strategist, JSP Communications & JSP Canada
President PRCAN & Faculty at Pan African Univ. (LBS)
Email: drphilosagie@live.com
Cells: +2348035651565, +14167296945
Web: www.jspcorporate.com, www.jspcanada.com
LinkedIn:
http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Blog: http://pr1advertising.wordpress.com
http://drphilosagie.posterous.com/
Facebook: www.facebook.com/drphilosagie
Twitter: https://twitter.com/#!/drphilosagie Dr. Phil Osagie’s
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