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The Future of Work, Fun, and Being Social: an introduction to the nascent adventure economy

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How Internet Reputation Systems and
The Online Coordination of Offline Life are
Changing the Fundamental Structure of Society
v1.0 28 Feb 2007 Joe Edelman <joe>
on
CouchSurfing Int’l & Emergency Communities
CC-SA-BY

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The Future of Work, Fun, and Being Social: an introduction to the nascent adventure economy

  1. 1. The Future of Work, Fun, and Being Social an introduction to the nascent adventure economy or How Internet Reputation Systems and The Online Coordination of Offline Life are Changing the Fundamental Structure of Society v1.0 on 28 Feb 2007 Joe Edelman <joe.edelman@gmail.com> CC-SA-BY CouchSurfing Int’l & Emergency Communities
  2. 2. TOC 1. Variety, Opportunity, and Choice 2. Street Culture & Hospitality 3. Social Networking with Strangers 4. The Adventure Economy 5. The “People, Opportunities, Trust” Infrastructure
  3. 3. Imagine you had a technology that could divide up work
  4. 4. Imagine you had a technology that could find thousands of interested people and divide up work
  5. 5. What would it be like? Instead of one person running a hostel for money, you could find 1000 people in a city who want to meet visitors, and they can share the task by having tourists stay in their homes every once in a while. (couchsurfing) Instead of 100 people writing an encyclopedia, one million people can share the task in a way that is unnecessarily burdensome for any of them. (wikipedia)
  6. 6. Chores (preference identification & task distribution) Opportunities
  7. 7. Hard to get involved (smaller tasks) Easy to get involved
  8. 8. Here’s how it’s done on wikipedia
  9. 9. Here’s how it’s done on couchsurfing
  10. 10. Old Model New Model A few people do all the work, Work is highly distributed, and they work full time and members have more flexibility You have to pay them You don’t have to pay them It’s hard to get involved It’s easy to get involved You’re supported by a few You’re supported by people you know a legion of strangers Brittanica Wikipedia Hosteling Int’l CouchSurfing Internet Explorer Firefox Nightclubs Street Parties
  11. 11. that as among {A1 . . . A5 } the best agent for using the combination best 4agent.for us that as among {A1 . . . A5 } the r1 , r is A2 Ass In the past, our interactions and also that as among the agents {A1 . . . also thatis the best, thethe sense that. ifA98 were A9 }, A8 as among in agents {A1 . . A}, A8 i use these resources, the social value of the product wouldthe social value of the pr use these resources, be greater by some mea careers have looked like this: m than when, A2 , the best agent within Firm when, A2 , the best agent within Firm A m than A, uses them. Figure 1: Agents and Resources Separated In Different Firms Figure Figure 2: Agents and Resources In aIn DifferentEnterprise 1: Agents and Resources Separated Common Firms Space Peer production r1 r1 community r1 A1 A1 A2 r2 A2 A1 r2 r2 A3 r3 A3 A2 r3 r3 A4 Company A r4 A3 A4 Company A r4 r4 A5 r5 AA 5 r5 r household 4 A5 company 5 r6 A6 r6 A6 A6 r6 r7 A7 r7 A7 A7 r7 Company B A Company B A8 r8 A8 8 r8 r8 A9 A9 r9 A9 r9 r9 company company Not only is it unlikely that the two firmsonly is to the information two firms bes each person hadNot will haveunlikely thatfewthat A8 is wil access it only a the the job, as I suggested inanddiscussion of information gains. Even if they doof inf resources the projects: as I suggested in the discussion know the job, the resources and long as transaction costs associated with transferring the creativity of A8 with tran long as transaction costs associated to Firm the property in r1 and r4 their company or home ror school misapp projects in to Firm B are greater than rm, creativity willB are great the property in 1 and 4 to Firm be When the firms merge, or when the agents and resources are when common When the firms merge, or in a the agent
  12. 12. agent for using the combination r1 , r4 is A2 . Assume . . A9 }, A8 is the best, in the sense that if A8 were to e of the product internet is by some measure The would be greater making it thin Firm A, uses them. be part of more. cheaper to ent Firms Figure 2: Agents and Resources In a Common Enterprise Space Peer production community r1 A1 r2 A2 r3 A3 r4 A4 r5 A5 A6 r6 A7 r7 A8 r8 A9 r9
  13. 13. New Model Work is highly distributed, and members have more flexibility You don’t have to pay them Life is more It’s easy to get involved adventurous. You’re supported by a legion of strangers & Wikipedia You can choose CouchSurfing your own Firefox adventure. Street Parties
  14. 14. the internet enables the Adventure Economy (more later)
  15. 15. Street Culture & Hospitality
  16. 16. New Model It’s easy to get involved You’re supported by a legion of strangers Wikipedia Global: Helpers are Local: CouchSurfing on the Real-life Firefox internet connections Street Parties
  17. 17. History of Real-Life Connections People used to connect in the street, and live in tight-knit communities. Being from the same town or congregation was something in common, and a reason to trust someone. People used to share more, and depend on each other. They still do in the “third world”. Television & the automobile destroyed these tight-knit communities. It’s not just sharing of stuff that went out of style: the sharing of love and attention and care went too. Nowadays, people are more likely to think that everyone is out for themselves. see http://www.bowlingalone.com/
  18. 18. Imagine you had a technology that could find thousands of interested people
  19. 19. ... and party
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  25. 25. fro m ava ntg am e.c om !"#$%&'( -.'/0 1,00"*1&'2 )"*+&,'!"
  26. 26. The Web of Content
  27. 27. (vs) The Web of Life
  28. 28. Doing Stuff with Strangers
  29. 29. Economics we all have stuff, and capabilities, to offer each other we all need certain things and have certain preferences and wishes how do we know where to use our capabilities, get what we need, and advance our wishes?
  30. 30. Economics: Three Transaction Frameworks Markets (buy it on the open market) Firms, Households, and Clubs (get it from within a cartel or group or corporation, to which I belong) Social networks (get it for free from my neighbor) Modified from http://www.slideshare.net/macloo/economics-of-social-production
  31. 31. collaborative Clickworkers projects Wikipe dia Open Source (by necessary trust) Flashmobs Improv Ever ywhe re Free Hugs High-trust systems requi Burningman re Pillow Fight Club high-trust technology Parkour Online Dating (i.e. reference Ride Sharing s an d contact CouchSurfing control) Suicide Clubs
  32. 32. CouchSurfing References: A reason to trust strangers In the market, we trust strangers because either (a) we can take them to court for contract violation, or (b) they are under pressure of being fired. In social systems, and in CS and eBay, we trust strangers because they have a reputation, and they could lose it.
  33. 33. For economists: see Ronald Coase, “The Nature of the Firm” for situations when firms are more efficient than totally free markets see Yochai Benkler, “The Wealth of Networks” for situations when social networks are more efficient than either firms or markets efficient: means they meet our preferences better and use fewer resources
  34. 34. For economists “Prices facilitate exchange when information is scarce and coordination difficult, when goods are standardized and cheap... Conversely, reciprocal exchange has been preferred when trade involves a personal interaction, and when goods or services are unique, expensive, or have many dimensions of quality.” - Avner Offer, Between the gift and the market: the economy of regard; Economic History Review, L 3(1997), pp. 450-476
  35. 35. Advantages Efficiency & Power: Projects have access to the people who choose to participate from a wider pool and for shorter times and thus have better appropriateness. We can mobilize more resources when we are not limited to our firm or household. (i.e., “Cooperation Gain”) Fun, Adventure, & Choice: People can make many more choices at a finer level of granularity in their lives, and it’s more fun and adventurous. Quality: When each individual attends to a diversity of resources, each resource is attended to by more people, and the overall quality increases. Also: When individuals are able to change their minds about what is best, and to mobilize diverse resources quickly in response to new information, we all stand to benefit from this flexibility.
  36. 36. The Adventure Economy
  37. 37. The Adventure Economy doing stuff with strangers lots of people and resources available to you choose your own adventure
  38. 38. The Vision: Global Cooperation Whatever you want to learn, whatever you want to feel or do, there are people on the internet that will help you.
  39. 39. The Vision: Local Cooperation Whatever you want to learn, whatever you want to feel or do, there are people on your street, or down your block that will help you.
  40. 40. Why is this happening? The web makes modular tasks easy to distribute to lots of people. The web makes it easier to know when to trust strangers. --> the web makes it easier to help each other.
  41. 41. Open Things 1983 - Open Software 2002 - Open Content 2007 - Open Life
  42. 42. Look for these characteristics task distribution getting together with strangers sharing our time, attention or stuff creating networks
  43. 43. Infrastructure
  44. 44. Infrastructure. These kinds of endeavors are popping up everywhere. Money, courts of law, prisons, and bank notes are technologies that make the money economy work. Systems of trust, stranger-finding, and task distribution like CouchSurfing are what make the adventure economy work.
  45. 45. What is necessary? A directory of people who are ready to interact. A good way of helping us specify what we’d like to learn, feel, do, or share with others. An open protocol that lets anyone with a vision create local and global supportive communities of trust.
  46. 46. What is necessary? Internet suppliers for: People (e.g. profiles) Opportunities (e.g. location, time, and interest search) Trust (e.g. references)
  47. 47. What is necessary? P.O.T.
  48. 48. What do we have? 100,000 programmers and designers in the open source movement 1 million writers of blogs and wikipedia lots of lawyers, economists, mathematicians, scientists, activists a bunch of interest-specific sites that are already doing this
  49. 49. Conclusion
  50. 50. The web, and what it has to do with our capacity for fun and adventure. Task distribution & loose teams Getting help from strangers easier to get involved / included 20th century economic history: how we provision ourselves with food, shelter, assistance, and love. Examples of the change. Infrastructural differences. How CS fits in.
  51. 51. Barn Raising highly distributed nobody has to spend a long time at it nobody has to get paid challenges: distributing tasks (like dishes at a potluck) knowing who you can trust to come getting everyone there at the same time easier in a tight knit (e.g. Amish) community, where citizens have flexible schedules and know each other
  52. 52. Get involved join us at the center for adventure economics: http://wiki.couchsurfing.com/Adventure_Economics help us design the standards for interoperability (people, opportunities, and trust) that power the adventure economy help us build a platform to enable and support the sharing of love, time, knowledge, and basic needs, locally and globally on a wide scale.
  53. 53. Adventure Economy People Power Web of Life Street Culture Hospitality Open Life P.O.T. (People, Opportunities, and Trust) Choose Your Own Adventure

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