The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.

2. The Power of Social Media A Perspective of Online Hispanics And Social Media Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director

4. Social Media

5. Social Media - Why Social Media? 3 out of 4 people in America use Social Media Technology

11. Twitter – Terminology 101 RT (Retweet) - Tweeting content posted by another user Hash Tag - the '#' symbol followed by a term describing or naming the topic Tweeps - Twitter + peeps (friends) Tweetup - Twitter + meetup: a gathering of people based on a Twitter conversation Tweighbor - Someone who is a member of your Twitter community Tweeple - Twitter + people; Also Tweople Twibe - Twitter tribe; people on Twitter that you follow or those who are following you Twitterers - Group of people who have Twitter accounts Twitterspeak - Language found only in tweets and not normally used in Conversation Twollow - Act of following someone on Twitter

21. Social Media & Hispanics

28. Brands Marketing to Hispanics on SM

37. I look forward to your questions! Questions?