Updated presentation covering a number of aspects of digital professionalism, use of social media and other Web 2.0 technologies aimed primarily at UK psychiatrists. Covers the latest GMC guidance on use of Social Media.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
The document discusses guidelines from the General Medical Council (GMC) regarding doctors' use of social media. It begins with background on the emerging legal trends and lack of previous GMC guidance on social media. The new GMC guidance states doctors must identify themselves when commenting professionally and should respect patient confidentiality, as information posted online can be traced back to the individual. It provides examples of both benefits and risks of social media use for doctors.
The document outlines the roadmap for a community & comment platform, including the following phases:
Very Near Horizon (3-6 months): Allowing registration, commenting by tagging users or via phone/email.
Near-Near Horizon (8-12 months): Integrating comments across different social networks like Facebook and Twitter, allowing real-time comment streams and conversations across platforms.
Success will be measured by engaging 5% of users, having 30% of comments turn into conversations with over 1 user and 5 comments, and 30% of connections like links and shares being made across different networks and channels.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
"SEO and the World Cup 2010 - Better rankings & creative linkbait ideas by adapting to trending topics" on the 5th WebBar of the Web Marketing Group Barcelona - Encuentro de Marketing Online www.webbar.es
This document discusses how social media can advance your career. It outlines 3 ways: 1) Staying up to date on industry trends through RSS feeds and Twitter, 2) Expanding your support network through Facebook and LinkedIn, and 3) Creating an online hub to passively market yourself. It then provides guidance on setting up RSS feeds and using tools like Google Reader, Google Alerts, Twitter, and LinkedIn to develop your online presence. The overall message is that having an organized online identity and network can help gain credibility, build meaningful connections, and introduce new opportunities.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
The document discusses guidelines from the General Medical Council (GMC) regarding doctors' use of social media. It begins with background on the emerging legal trends and lack of previous GMC guidance on social media. The new GMC guidance states doctors must identify themselves when commenting professionally and should respect patient confidentiality, as information posted online can be traced back to the individual. It provides examples of both benefits and risks of social media use for doctors.
The document outlines the roadmap for a community & comment platform, including the following phases:
Very Near Horizon (3-6 months): Allowing registration, commenting by tagging users or via phone/email.
Near-Near Horizon (8-12 months): Integrating comments across different social networks like Facebook and Twitter, allowing real-time comment streams and conversations across platforms.
Success will be measured by engaging 5% of users, having 30% of comments turn into conversations with over 1 user and 5 comments, and 30% of connections like links and shares being made across different networks and channels.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
"SEO and the World Cup 2010 - Better rankings & creative linkbait ideas by adapting to trending topics" on the 5th WebBar of the Web Marketing Group Barcelona - Encuentro de Marketing Online www.webbar.es
This document discusses how social media can advance your career. It outlines 3 ways: 1) Staying up to date on industry trends through RSS feeds and Twitter, 2) Expanding your support network through Facebook and LinkedIn, and 3) Creating an online hub to passively market yourself. It then provides guidance on setting up RSS feeds and using tools like Google Reader, Google Alerts, Twitter, and LinkedIn to develop your online presence. The overall message is that having an organized online identity and network can help gain credibility, build meaningful connections, and introduce new opportunities.
From Fishers to Farmers - Using Social Technologies on Your Own Website to EN...Jesse Stay
All the tools and technologies you need to know about in order to "Fish Where the Fish Are", and then turn those Fish into your own Farm where you get to cultivate and engage on your own turf or website.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses social media strategies for businesses. It outlines various social networks like Twitter, Facebook, and LinkedIn that businesses can use. It then gives a case study example of how one person was able to get new business inquiries within 4 hours by actively engaging on social media like Twitter and submitting reports to sites like CNN during an earthquake. The rest of the document provides tips on how to monitor brands, manage social media content, publicize businesses, develop habits for engaging on different networks, and metrics to measure return on engagement from social media activities.
The document summarizes a presentation on social media in government markets. It includes an agenda for the event that covers topics like the history and overview of social media, why government agencies are using social media, and examples of social media use at agencies like DOD, NASA, USDA and the State Department. The document also discusses challenges of social media use and how agencies can address privacy concerns. It encourages connecting with the event organizers on social media.
This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
The document discusses the terms and conditions that govern a user's rights when using Facebook. It notes that by using Facebook, users agree to these terms, which give Facebook broad rights over user content, including changing terms at any time and licensing user content for any commercial use. The terms also allow Facebook to use users' profile photos and names in advertisements without compensation. The document advises users to make informed choices about sharing content and limiting commercial use of their accounts under these conditions.
The document provides tips for writing for the web as a journalist. It emphasizes clarity and using active words, lists, and straightforward subheadings. It also discusses linking to attribution and supplemental information, making corrections, updating stories, and tools for online research and reporting like Google Alerts, RSS feeds, and searching social media. Finally, it discusses different online story forms like maps, slideshows, video, and Q&As that can supplement written articles.
The document announces an upcoming "Open Mic with Dean Cully" town hall event at the University of Georgia's Grady College of Journalism and Mass Communication, where students will have the opportunity to directly ask Dean Cully Clark questions about topics related to WNEG, potential major changes, and new media, as well as any other issues, continuing the annual tradition of open communication between students and administration. Last year's event was live tweeted using #gradymic and students plan to do the same this year.
This document discusses various social media platforms and their usage. It provides information on Facebook, Twitter, blogs, YouTube and mobile apps. Some key points include:
- Facebook allows users to stay connected with friends and family, find old classmates and work, and keep up with events and gossip. It is growing fastest among 55-65 year old females.
- Twitter provides up-to-the-second news, weather, discounts and allows users to follow sports, celebrities and politics.
- Blogging allows users to get news, read about life after 50, and tell their own stories. Popular blogs have helped elect presidents and impact global events.
- YouTube is for watching old shows, exercise videos, and learning instruments
This document summarizes a webinar on newsgathering and monitoring platforms for COVID-19 reporting. It outlines fundamentals of online newsgathering including searching for keywords and sources on platforms like Twitter, LinkedIn, and Crowdtangle. It also discusses tools for monitoring digital platforms like TweetDeck, Crowdtangle, Google Alerts, Picuki, Livedisplay, TrackReddit, and Snapchat maps to track discussions and find experts on the pandemic.
The web of where: How location is being woven into the webKevin Anderson
The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
How to make use of Facebook to create WOMCynthia Chan
Facebook has over 400 million active users who spend significant time on the platform. It is a powerful tool for brands to connect with customers and promote their products. The document provides examples of how brands like Gap, Burger King, and Bossini have successfully used Facebook for word-of-mouth marketing through interactive content, promotions, games and Facebook pages. Maintaining an active Facebook page allows brands to regularly engage customers and build brand awareness.
The document discusses psychiatrists' use of email, apps, and social media. It provides an overview of common technologies used, benefits like increased connectivity and sharing of information, and potential pitfalls around privacy and professionalism. Specific platforms like Facebook, Twitter, LinkedIn, and YouTube are examined in terms of their functionality and user statistics. Guidance is offered on best practices for inbox management, social media engagement, and leveraging digital tools in clinical practice.
Presentation charting the development of Web 2.0 technologies, and how to use them effectively as a medical professional, whilst avoiding the pitfalls. Draws on UK, ANZ and general professionalism guidelines.
Overview of the supposed Net Generation, and Digital Professionalism. Set in the context of medical education, with a proposed curriculum infused in medical school. Presented at CCME 2011 and AMEE 2011. Made available under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
From Fishers to Farmers - Using Social Technologies on Your Own Website to EN...Jesse Stay
All the tools and technologies you need to know about in order to "Fish Where the Fish Are", and then turn those Fish into your own Farm where you get to cultivate and engage on your own turf or website.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses social media strategies for businesses. It outlines various social networks like Twitter, Facebook, and LinkedIn that businesses can use. It then gives a case study example of how one person was able to get new business inquiries within 4 hours by actively engaging on social media like Twitter and submitting reports to sites like CNN during an earthquake. The rest of the document provides tips on how to monitor brands, manage social media content, publicize businesses, develop habits for engaging on different networks, and metrics to measure return on engagement from social media activities.
The document summarizes a presentation on social media in government markets. It includes an agenda for the event that covers topics like the history and overview of social media, why government agencies are using social media, and examples of social media use at agencies like DOD, NASA, USDA and the State Department. The document also discusses challenges of social media use and how agencies can address privacy concerns. It encourages connecting with the event organizers on social media.
This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
The document discusses the terms and conditions that govern a user's rights when using Facebook. It notes that by using Facebook, users agree to these terms, which give Facebook broad rights over user content, including changing terms at any time and licensing user content for any commercial use. The terms also allow Facebook to use users' profile photos and names in advertisements without compensation. The document advises users to make informed choices about sharing content and limiting commercial use of their accounts under these conditions.
The document provides tips for writing for the web as a journalist. It emphasizes clarity and using active words, lists, and straightforward subheadings. It also discusses linking to attribution and supplemental information, making corrections, updating stories, and tools for online research and reporting like Google Alerts, RSS feeds, and searching social media. Finally, it discusses different online story forms like maps, slideshows, video, and Q&As that can supplement written articles.
The document announces an upcoming "Open Mic with Dean Cully" town hall event at the University of Georgia's Grady College of Journalism and Mass Communication, where students will have the opportunity to directly ask Dean Cully Clark questions about topics related to WNEG, potential major changes, and new media, as well as any other issues, continuing the annual tradition of open communication between students and administration. Last year's event was live tweeted using #gradymic and students plan to do the same this year.
This document discusses various social media platforms and their usage. It provides information on Facebook, Twitter, blogs, YouTube and mobile apps. Some key points include:
- Facebook allows users to stay connected with friends and family, find old classmates and work, and keep up with events and gossip. It is growing fastest among 55-65 year old females.
- Twitter provides up-to-the-second news, weather, discounts and allows users to follow sports, celebrities and politics.
- Blogging allows users to get news, read about life after 50, and tell their own stories. Popular blogs have helped elect presidents and impact global events.
- YouTube is for watching old shows, exercise videos, and learning instruments
This document summarizes a webinar on newsgathering and monitoring platforms for COVID-19 reporting. It outlines fundamentals of online newsgathering including searching for keywords and sources on platforms like Twitter, LinkedIn, and Crowdtangle. It also discusses tools for monitoring digital platforms like TweetDeck, Crowdtangle, Google Alerts, Picuki, Livedisplay, TrackReddit, and Snapchat maps to track discussions and find experts on the pandemic.
The web of where: How location is being woven into the webKevin Anderson
The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
How to make use of Facebook to create WOMCynthia Chan
Facebook has over 400 million active users who spend significant time on the platform. It is a powerful tool for brands to connect with customers and promote their products. The document provides examples of how brands like Gap, Burger King, and Bossini have successfully used Facebook for word-of-mouth marketing through interactive content, promotions, games and Facebook pages. Maintaining an active Facebook page allows brands to regularly engage customers and build brand awareness.
The document discusses psychiatrists' use of email, apps, and social media. It provides an overview of common technologies used, benefits like increased connectivity and sharing of information, and potential pitfalls around privacy and professionalism. Specific platforms like Facebook, Twitter, LinkedIn, and YouTube are examined in terms of their functionality and user statistics. Guidance is offered on best practices for inbox management, social media engagement, and leveraging digital tools in clinical practice.
Presentation charting the development of Web 2.0 technologies, and how to use them effectively as a medical professional, whilst avoiding the pitfalls. Draws on UK, ANZ and general professionalism guidelines.
Overview of the supposed Net Generation, and Digital Professionalism. Set in the context of medical education, with a proposed curriculum infused in medical school. Presented at CCME 2011 and AMEE 2011. Made available under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
This document discusses how social media can be used as a tool for policy change. It provides an overview of popular social media channels like Facebook, Twitter, LinkedIn, blogs and YouTube and how each can be used to further the American Cancer Society's mission. Specific tactics covered include creating organizational pages and profiles, sharing engaging content, using hashtags and links to direct traffic, livestreaming events, and publishing videos and podcasts. The role of volunteers in conducting local public relations and marketing through social media is also addressed.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
Business of Digital: Social media strategyKim Pittaway
A presentation for Magazines Canada's Business of Digital speaking series. Case studies, key questions and advice on measuring ROI for your social media efforts.
The document discusses using persistence and never giving up, as it could be worth $19 billion. It then shares a quote about life being a constant test of our character, decisions, and ability to consider perspectives beyond celebrity and empty political rhetoric. The test will last a lifetime and comprise all the decisions that shape our lives. Everything will be on the test of life.
This is a presentation for parents.
It commences with a quiz to see what they know about online profiles and goes on to give some facts and trends about the things students are up to online and why parents should support them.
Social Media for Pastors and Ministry Leaders: Where Do I Start?Justin Wise
The document provides an overview of using social media for pastors and ministry leaders. It discusses that social media has become essential for organizations to connect with people. The "big three" social media platforms discussed are blogging, Facebook, and Twitter. Blogging is recommended for sharing specialized information and official statements. Twitter is good for interacting with congregations and thought leadership. Facebook currently has over 500 million active users, with half logging on daily. The document encourages pastors to utilize social media platforms to connect with others.
The document discusses hospitals' use of social media. It notes that while over 5,700 hospitals exist in the US, only 367 participate in social media. Some key facts presented include that over 300 million people use Facebook, yet only 190 hospitals have a Facebook page, and only 267 have a Twitter page. The document advocates that hospitals can benefit from social media to monitor reputation, introduce staff/services, and strengthen patient relationships.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
The document presents case studies of four organizations and their social media strategies. It discusses the key steps they took to build followers and engagement on platforms like Twitter and Facebook. This included following others in their industry, engaging with influencers, creating content to drive traffic to their websites, and using promotions to convert social media followers into subscribers. The document then outlines five essential steps for developing a social media strategy and using available tools to monitor conversations.
This document discusses social media strategy and principles. It provides statistics on Facebook and YouTube user engagement that demonstrate the reach and impact of social media. These include facts like people spending over 700 billion minutes per month on Facebook and 2 billion videos being watched daily on YouTube. The document then discusses examples of successful social media campaigns and case studies. It raises questions about the future of social media and its influence relative to traditional health information sources.
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Eugenie Savina
The document discusses the growth of social media and its influence. It notes that every third person in the world uses the internet, and over 60% of US internet users engage with social media. Social media allows for speedy and widespread distribution of information with few limitations. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn. The growth and usage of these platforms has increased dramatically in recent years. The document also discusses how brands and companies are increasingly using social media for advertising, marketing, and engaging with customers.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
What's Your Social Media Strategy: IRMA 2011Kim Pittaway
The document outlines key steps and strategies for developing an effective social media presence based on case studies of various publications. It discusses building followers through following others, creating engaging content, triggering conversations, monitoring metrics, and focusing efforts on Facebook and Twitter. The case studies illustrate how the publications engaged audiences, drove traffic, and increased subscriptions through targeted social media strategies.
Make Your Mark with Social Media - Creating, Sharing, InfluencingNicole Plant
This document discusses using social media to connect with target audiences and influence them. It provides statistics on the popularity and demographics of major social networks like Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube and Google+. It then discusses the top reasons people use social media and types of content that could be pushed, like sharing photos/videos, connecting with others, receiving updates and promoting brands. The document emphasizes determining your target audience, why you want to connect with them, and what type of content is appropriate before choosing which social networks to use.
Listen, Seek & Engage: Cultivate your network with social mediaDavid Crowley
This document outlines resources and strategies for nonprofits to cultivate their networks through social media. It describes a workshop presented by David Crowley of Social Capital Inc. The document provides links to social media content calendars, tips for building a Twitter following, and blogs related to nonprofit social media use. It also discusses listening on social platforms like Twitter and Facebook to identify relevant people and organizations to follow. The strategies emphasized include following hashtags, local influencers, and people met offline or at events.
The document summarizes key topics from a social media seminar, including how to use various social media platforms like Twitter, LinkedIn and Facebook for healthcare organizations. It provides advice on best practices for social media use, such as engaging followers, monitoring conversations, maintaining quality content and complying with HIPAA. Metrics for measuring social media results are also discussed.
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
Social Media for Non-Profit Arts OrganizationsCeci Dadisman
Social media provides opportunities for non-profit arts organizations to connect with new audiences globally by participating in online conversations, sharing content, and building relationships. Statistics show social media use is rising while traditional media is declining. Arts organizations can use platforms like Facebook, Twitter, YouTube and blogs to engage fans, increase exposure, share behind-the-scenes content, and fundraise as demonstrated by groups like the Oregon Ballet Theatre. Measurement of goals is important for effective long-term social media strategy.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...Donc Test
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler Community Health Nursing A Canadian Perspective, 5th Edition TEST BANK by Stamler Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Study Guide Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Studocu Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Course Hero Community Health Nursing A Canadian Perspective, 5th Edition Answers Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Course hero Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Studocu Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Study Guide Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Ebook Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Questions Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Studocu Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Stuvia
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
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3. GMC UP UNTIL NOW...
No specific guidance on social media
Comes down to probity, professionalism and confidentiality standards in Good Medical Practice
“We would see the principles that apply to this as no different from those that apply in sharing
information in other areas, for example what information about their work doctors might share with
friends at the pub or in other social settings, although obviously the range of people who might have
access to their comments is likely to be wider.”
“In response to queries about this we have taken the view that doctors are allowed, like anyone else,
to have a private life and use of the internet and social networking sites are a part of this for many
people. It is clearly a matter of judgement, about what information doctors choose to share on such
sites and with whom, bearing in mind their professional obligations as a doctor and any contractual
requirements. It is not possible to state categorically what would and would not be acceptable in
relation to these matters as it is likely to depend on many factors, including the nature of the
comments, who could access them, and whether they were posted during or outside work hours.”
4. FACEBOOK
Total no. of Facebook users: 1.06 billion
Daily active FB users: 618 million
Total no. of Facebook pages: 50 million
Average no. of monthly posts/page: 36
No. of friend connections: 150 billion
Average no. of friends per FB user: 141.5
Average daily FB likes: 2.7 billion
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
5. FACEBOOK
Total no. of Facebook users: 1.06 billion
Daily active FB users: 618 million
Total no. of Facebook pages: 50 million
Average no. of monthly posts/page: 36
No. of friend connections: 150 billion
Average no. of friends per FB user: 141.5
Average daily FB likes: 2.7 billion
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
6. FACEBOOK
Total no. of Facebook users: 1.06 billion
Daily active FB users: 618 million
Total no. of Facebook pages: 50 million
Average no. of monthly posts/page: 36
No. of friend connections: 150 billion
Average no. of friends per FB user: 141.5
Average daily FB likes: 2.7 billion
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
7. FACEBOOK
Total no. of Facebook users: 1.06 billion
Daily active FB users: 618 million
Total no. of Facebook pages: 50 million
Average no. of monthly posts/page: 36
No. of friend connections: 150 billion
Average no. of friends per FB user: 141.5
Average daily FB likes: 2.7 billion
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
8. TWITTER
Total no. of Twitter Users: 500 million
Total no. of Tweets Sent: 170 billion
Average no. of Tweets Sent Per Day: 400 million
Average no. of Followers per Twitter User: 208
Average no. of Tweets per Twitter User: 307
Average Time Per Month Spent by Users on
Twitter: 170 minutes
Percentage of Twitter Users Accessing Via
Mobile: 60%
Most Followed Celeb on Twitter: Justin Bieber
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
9. TWITTER
Total no. of Twitter Users: 500 million
Total no. of Tweets Sent: 170 billion
Average no. of Tweets Sent Per Day: 400 million
Average no. of Followers per Twitter User: 208
Average no. of Tweets per Twitter User: 307
Average Time Per Month Spent by Users on
Twitter: 170 minutes
Percentage of Twitter Users Accessing Via
Mobile: 60%
Most Followed Celeb on Twitter: Justin Bieber
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
10. TWITTER
Total no. of Twitter Users: 500 million
Total no. of Tweets Sent: 170 billion
Average no. of Tweets Sent Per Day: 400 million
Average no. of Followers per Twitter User: 208
Average no. of Tweets per Twitter User: 307
Average Time Per Month Spent by Users on
Twitter: 170 minutes
Percentage of Twitter Users Accessing Via
Mobile: 60%
Most Followed Celeb on Twitter: Justin Bieber
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
11. TWITTER
Total no. of Twitter Users: 500 million
Total no. of Tweets Sent: 170 billion
Average no. of Tweets Sent Per Day: 400 million
Average no. of Followers per Twitter User: 208
Average no. of Tweets per Twitter User: 307
Average Time Per Month Spent by Users on
Twitter: 170 minutes
Percentage of Twitter Users Accessing Via
Mobile: 60%
Most Followed Celeb on Twitter: Justin Bieber
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
12. YOUTUBE
One billion unique views per
month
4 billion views per day
60 hours of video uploaded
per minute
Nearly 9 out of 10 (87%) of
UK internet users have used
YouTube
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
13. YOUTUBE
One billion unique views per
month
4 billion views per day
60 hours of video uploaded
per minute
Nearly 9 out of 10 (87%) of
UK internet users have used
YouTube
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
14. YOUTUBE
One billion unique views per
month
4 billion views per day
60 hours of video uploaded
per minute
Nearly 9 out of 10 (87%) of
UK internet users have used
YouTube
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
15. YOUTUBE
One billion unique views per
month
4 billion views per day
60 hours of video uploaded
per minute
Nearly 9 out of 10 (87%) of
UK internet users have used
YouTube
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
16. POSITIVE MEDICAL USES OF
SOCIAL MEDIA
“Technology should be like oxygen:
ubiquitous, necessary, and invisible.”
-Chris Lehmann
“If you don’t learn something new
each day on Twitter, then you are
following the wrong people.”
-via @TweetSmarter
17. POSITIVE MEDICAL USES OF
SOCIAL MEDIA
“Technology should be like oxygen:
ubiquitous, necessary, and invisible.”
-Chris Lehmann
“If you don’t learn something new
each day on Twitter, then you are
following the wrong people.”
-via @TweetSmarter
Networking
Learning
Informing
Educating
Promoting
Discovering
Conversing
Asking questions
Sharing
Reconnecting
Entertaining
Employing
Advertising
18. POSITIVE MEDICAL USES OF
SOCIAL MEDIA
Twitter:
Keep up to date
Inform others and share
interesting articles
Networking particularly for
conferences - #RCPsychIC13
Journal clubs and specific
discussion groups - #meded
#TwitJC
Track jobs and other
opportunities
Public health - track disease
outbreaks, emergencies
Crowd sourcing platform - ask
your followers
Communicate with colleagues
(and patients?)
19. POSITIVE MEDICAL USES OF
SOCIAL MEDIA
Facebook
Present a professional image
Create a “fan page” for your
organisation - e.g. RCPsych
Use to disseminate
information
Generate discussion amongst
friends or fans
20. POSITIVE MEDICAL USES OF
SOCIAL MEDIA
Facebook
Present a professional image
Create a “fan page” for your
organisation - e.g. RCPsych
Use to disseminate
information
Generate discussion amongst
friends or fans
24. WHY DOCTORS SHOULD
CARE
Try Googling yourself - find out what others would see
Your friends, family and patients are all on-line too (and may be
posting information about you)
Likely to continue to increase in next few years
Increasingly pervasive into other aspects of life
Doesn’t interfere with off-line relationships
✤ You are already on-line.
25. DEVELOPING LEGAL TRENDS
#twitterjoketrial
Unnamed footballer saga
highlights courts’ ability to pursue
tweeters
Ongoing case in respect of Twitter
users who wrongly identified Lord
MacAlpine
Upshot in UK as of 2011 - all
tweets are considered public
domain material
Material posted is permanent and
searchable
26. DEVELOPING LEGAL TRENDS
#twitterjoketrial
Unnamed footballer saga
highlights courts’ ability to pursue
tweeters
Ongoing case in respect of Twitter
users who wrongly identified Lord
MacAlpine
Upshot in UK as of 2011 - all
tweets are considered public
domain material
Material posted is permanent and
searchable
27. DEVELOPING LEGAL TRENDS
#twitterjoketrial
Unnamed footballer saga
highlights courts’ ability to pursue
tweeters
Ongoing case in respect of Twitter
users who wrongly identified Lord
MacAlpine
Upshot in UK as of 2011 - all
tweets are considered public
domain material
Material posted is permanent and
searchable
28. DEVELOPING LEGAL TRENDS
#twitterjoketrial
Unnamed footballer saga
highlights courts’ ability to pursue
tweeters
Ongoing case in respect of Twitter
users who wrongly identified Lord
MacAlpine
Upshot in UK as of 2011 - all
tweets are considered public
domain material
Material posted is permanent and
searchable
29. DEVELOPING LEGAL TRENDS
#twitterjoketrial
Unnamed footballer saga
highlights courts’ ability to pursue
tweeters
Ongoing case in respect of Twitter
users who wrongly identified Lord
MacAlpine
Upshot in UK as of 2011 - all
tweets are considered public
domain material
Material posted is permanent and
searchable
30. SPECIFIC PROBLEM AREAS
FOR CLINICIANS
Personal views
Public Communication
Confidentiality
Professionalism
Defamation
CC: Takomabibelot
31. GMC CASES TO DATE
Dr Khalil
On 6 June 2011 at Thames Magistrates' Court, you
were convicted of sending electronic communications
that were grossly offensive or of an indecent, obscene
or menacing character Contrary to section 127(1)(a)
and (3) of the Communications Act 2003. Admitted
and found proved.
“In view of the seriousness of your conviction, the
Panel determined that the maximum period of 12
months’ suspension is necessary. The Panel also
determined that a review is necessary in order that a
subsequent Panel may be satisfied that you are fit to
resume practice following your period of suspension.” CC: Takomabibelot
32. GMC CASES TO DATE
Dr Jasiak
In relation to your failure to treat your colleagues with dignity and
respect, you admitted that you regularly used nicknames for
colleagues. These included ‘sausage tits’, ‘nurse endowed’ and
‘jugs’.
You admitted that on the day you were dismissed from the Trust
you posted a comment on Facebook relating to your dismissal
knowing that it would be seen by the various Trust employees […]
You accepted that the language used was intemperate and
inappropriate.
This warning will be published on the List of Registered Medical
Practitioners (LRMP) for a period of five years and will be disclosed
to any person enquiring about your fitness to practice history. CC: Takomabibelot
33. GMC GUIDANCE
Part of process to update Good Medical Practice
Came into effect on 22nd April 2013
8 additional areas consulted on to provide explanatory guidance on the
GMCs views on what is expected of doctors in the following areas:
Acting as a witness in legal proceedings
Delegation and referral
Doctors' use of social media (new guidance)
Ending your professional relationship with a patient
Financial and commercial arrangements and conflicts of interest
Maintaining boundaries
Personal beliefs and medical practice
Reporting criminal and regulatory proceedings within and outside the UK
34. GMC GUIDANCE
Language used:
“Must” = an overriding duty or principle
“Should“ = the duty or principle will not apply in all situations or
circumstances, or where there are factors that are outside your control that
affect or control how you can follow the guidance
To maintain your license to practice, you must demonstrate, through the
revalidation process, that you work in line with […] this guidance.
Serious or persistent failure to follow this guidance will put your
registration at risk
35. DOCTORS’ USE OF SOCIAL
MEDIA
General Principles
Social Media
Privacy
Conflicts of interest
Benefits and Risks
Maintaining boundaries
Maintaining confidentiality
Respect for colleagues
Anonymity
36. GENERAL PRINCIPLES
In Good Medical Practice we say:
You must treat colleagues fairly and with respect.
You must make sure that your conduct justifies your patients’ trust in you and the public’s trust in the
profession.
When communicating publicly, including speaking to or writing in the media, you must maintain patient
confidentiality. You should remember when using social media that communications intended for friends or
family may become more widely available.
When advertising your services, you must make sure the information you publish is factual and can be
checked, and does not exploit patients’ vulnerability or lack of medical knowledge.
In Confidentiality we say:
Many improper disclosures are unintentional. You should not share identifiable information about patients
where you can be overheard, for example, in a public place or in an internet chat forum...
37. GENERAL PRINCIPLES
The standards expected of doctors do not change because they are
communicating through social media rather than face to face
or through other traditional media. However, using social media
creates new circumstances in which the established principles
apply.
You must also follow our guidance on prescribing, which gives
advice on using internet sites for the provision of medical services.
As well as this guidance, you should keep up to date with and
follow your organisation’s policy on social media.
38. PRIVACY
Using social media has blurred the boundaries between public and
private life, and online information can be easily accessed by others.
You should be aware of the limitations of privacy online and you
should regularly review the privacy settings for each of your social
media profiles. Because...
Social media sites cannot guarantee confidentiality
Others may be able to access your personal information
Location information may be shared
Information posted is permanent and distributable
40. DOCTORS’ USE OF SOCIAL
MEDIA
Engaging people in public health and policy discussions
Establishing national and international professional networks
Facilitating patients’ access to information about health and services
41. DOCTORS’ USE OF SOCIAL
MEDIA
Engaging people in public health and policy discussions
Establishing national and international professional networks
Facilitating patients’ access to information about health and services
42. DOCTORS’ USE OF SOCIAL
MEDIA
Risks:
Maintaining boundaries
Follow separate guidance
If approached by a patient you should indicate you cannot mix social and
professional relationships and direct to your professional profile
Maintaining confidentiality
Caution even in private forums
Must not discuss individual patient or their care with those patients or anybody else
Caution that confidentiality may be breached by the sum of info on-line
44. CONFIDENTIALITY
Confidentiality is the sum of on-line information
Today
✤ Phew what a day! Ward understaffed, and annoying tribunal for that
difficult patient.
45. CONFIDENTIALITY
Confidentiality is the sum of on-line information
Today
✤ Phew what a day! Ward understaffed, and annoying tribunal for that
difficult patient.
✤ Wow, the nerve of some people - admitted a really difficult patient with
stroppy relatives today. People don’t appreciate doctors!
Friday
46. CONFIDENTIALITY
Confidentiality is the sum of on-line information
Today
✤ Phew what a day! Ward understaffed, and annoying tribunal for that
difficult patient.
✤ Wow, the nerve of some people - admitted a really difficult patient with
stroppy relatives today. People don’t appreciate doctors!
Friday
✤ Looking January forward to starting on Ward 20 today!
47. CONFIDENTIALITY
Confidentiality is the sum of on-line information
Today
✤ Phew what a day! Ward understaffed, and annoying tribunal for that
difficult patient.
✤ Wow, the nerve of some people - admitted a really difficult patient with
stroppy relatives today. People don’t appreciate doctors!
Friday
✤ Looking January forward to starting on Ward 20 today!
✤ Nice to see our local NHS Tayside newsletter today, interesting article on
Sunnyside hospital - I’ll be there for my next job!
August
48. DOCTORS’ USE OF SOCIAL
MEDIA
Risks:
Respect for Colleagues
Covers all situations and all forms of interaction and communication
Must not bully, harass or make gratuitous, unsubstantiated or unsustainable comments
about individuals online
Be aware that online content is subject to same laws of copyright, and defamation (or
libel) as other forms of communication
Conflicts of interest
You should be open about any conflict of interest and declare any financial or commercial
interests in healthcare organisations or pharmaceutical and biomedical companies
49. DOCTORS’ USE OF SOCIAL
MEDIA
Anonymity…
If you are writing in a professional capacity, you should
usually identify yourself.
Any material written by authors who represent themselves as
doctors are likely to be taken on trust and/or to represent the
views of the profession more widely.
You should also be aware that content uploaded anonymously
can, in many cases, be traced back to its point of origin.
50. DOCTORS’ USE OF SOCIAL
MEDIA
Anonymity…
If you identify yourself as a doctor in publicly accessible
social media, you should also identify yourself by name.
Any material written by authors who represent themselves as
doctors is likely to be taken on trust and may reasonably be
taken to represent the views of the profession more widely.
You should also be aware that content uploaded anonymously
can, in many cases, be traced back to its point of origin.
51. BACKLASH
Doctors will disappear off Twitter and interaction will be lost
Can doctors be trusted to exercise professionalism online?
Doctor anonymity will help protect identification of patient cases
being discussed
Suggestions have been made to run two accounts - If one account is
anonymous and the other under a real name, then the user is bound to
get them mixed up
Why, when patient safety is not an issue?
That doctors should have the right to be anonymous in their social
media activities just like any other profession
Doctors will feel unable to comment on medicine and medical politics
There are valid reasons to be anonymous
http://surgicalopinion.blogspot.com.au/2013/03/twitter-wars-on-anonymity-of-doctors-on.html
52. GMC RESPONSE
What does 'identifying yourself as a doctor' mean in practice?
There is a bit of judgement involved here. For example, if you want to blog about football and
incidentally mention that you're a doctor, there is no need to identify yourself if you don't want to.
If you're using social media to comment on health or healthcare issues, we think it's good practice to
say who you are.
In the guidance we say 'you should' rather than 'you must'. We use this language to support doctors
exercising their professional judgement. This means we think it is good practice but not that it is
mandatory.
Does this restrict doctors' freedom of expression?
We are not restricting doctors' right to express their views and opinions except:
Where this would breach patient confidentiality
Where comments bully, harass or make malicious comments about colleagues on line. (A
colleague is anyone a doctor works with, whether or not they are also doctors).
53. GMC RESPONSE
Does this guidance apply to personal use?
The GMC has no interest in doctors' use of social media in their personal lives — Tweets, blogs,
Facebook pages etc. But doctors mustn’t undermine public trust in the profession. Usually this
means breaking the law, even where the conviction is unrelated to their professional life.
Why can't I raise concerns anonymously in social media?
We are not trying to restrict discussion about important issues relating to patient safety and
certainly don't want to discourage doctors from raising concerns. However, we wouldn't
encourage doctors to do so via social media because ultimately it's not private and it might
well be missed by the people or organisations who are able to take action to protect patients.
Why do publications like the BMJ allow anonymous blogs/letters articles? Does the guidance
mean they can't do that anymore?
BMJ is entirely independent of the GMC, and it is a matter for them to decide what is
appropriate for their website.
54. PERSONAL VS PROFESSIONAL
PERSONAS
Article 8 of the Human Rights Act states:
“Everyone has the right to respect for his private
and family life, his home and his correspondence.”
Care needed to ensure policy does not infringe our
rights to freedom of speech, and to a private life
Would we accept policies that monitor and limit
what we say in public? Are tweets and posts any
different?
Is it possible to separate who we are?
A Helpful Venn Diagram
The
Internet
Privacy
http://www.flickr.com/photos/buriednexttoyou/5095255302/