3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Basics of using social media as a nonprofit, including through your GlobalGiving project page. This presentation includes background on social media, how it is used daily, definitions and getting started how-to suggestions
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Basics of using social media as a nonprofit, including through your GlobalGiving project page. This presentation includes background on social media, how it is used daily, definitions and getting started how-to suggestions
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Slides for a two-hour workshop I presenting on Thursday, March 6, 2014. Examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
Neil Foote, a veteran media executive and journalism professor at the Mayborn School of Journalism, sheds insights on how to create a social media strategy for your newspaper, television or radio station or website.
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
3. 3
Session I Review
• Social media will help you enhance your online
brand and expand your reach
• Develop a social media strategy and protocols
• Define goals and objectives
• Pinpoint your audience
• Audit your resources (I mean really audit!)
• Engage your audience; communicate, don’t talk to them
• Your profile is your first impression, design it wisely
• Choose a photo that captures the you that you want people to see
• Who thinks they have a unique photo that portrays them/brand well?
• Choose your username equally wisely
• Who has a name that was already taken? What did you use instead?
• Ensure your bio is current and fully filled out.
• What elements should you include for a good bio?
4. 3
Where do you draw the line?
And, social media etiquette
• Private vs. Personal vs. Professional
• How do you balance?
• Or do you keep separate accounts?
• Apps requesting personal data
• Birthday
• Family members
• Cell phone numbers
• Social media etiquette
• Language
• Photos
• Credit where credit is due
• Sales pitch
• What about follow back?
5. 3
Assignment 2: Due Wednesday
Assignment 2:
All students:
1. Post a link to a social media article/blog on
something you didn’t know regarding social
media with a short summary of what took
away from this article.
2. Comment on posts by two of your classmates.
3. Create a Twitter account. Fill out bio, photo,
etc., follow me so I know you’re there and just
explore.
6. Social Media 101: Facebook continued
17
• Pages allow real organizations, businesses, celebrities and
brands to communicate broadly with people who like them.
• Pages may only be created and managed by official
representatives.
• Privacy: Page information and posts are public and generally
available to everyone on Facebook.
• Audience: Anyone can like a Page to become connected with
it and get News Feed updates. There is no limit to how many
people can like a Page.
• Communication: Page admins can share posts under the
Page’s name. Page posts appear in the News Feed of people
who like the Page. Page admins can also create customized
apps for their Pages and check Page Insights to track the
Page’s growth and activity.
• Be careful! I’ve heard many stories of people thinking
they’re posting to their personal pages and the post to
their company page. Oops!
People who like your
Page will get updates
in their News Feeds.
7. Social Media 101: Facebook
19
• Timeline
• Your profile – where you see your bio, photos, posts, etc
• Lists
• An optional way to organize your friends
• Ticker
• On the right-hand side of your account, lets you see all your
friends’ activity in real-time
• Subscribe
• Subscribe is a way to hear from people you’re interested in,
even if you’re not friends. Also a way to fine-tune your News
Feed to get the types of updates you want to see.
• Messenger
• Free calls using the Messenger APP.
• Pinning
• Pin a post to the top of your timeline by clicking the pencil icon
to keep this post on the top of the page (remains for 7 days).
8. Social Media 101: Facebook
19
• Highlighting
• Highlight a post by clicking the star icon; this will make the post
cover both columns of your timeline.
• Scheduling
• Schedule a post to appear at a later time by clicking on the
clock icon.
• Tagging
• By using the @ sign you can tag a person, place or business by
simply typing @username/business name. Note: Business
pages are not allowed to tag people.
• Events
• You can create an event and invite people. Use it to provide
details of upcoming events and keep a head count of people
who plan to attend.
• Notes
• You can use this for longer text with photos. The top portion
posts to your timeline.
9. Social Media 101: Facebook
20
To share?
1. Video (least common content of big
four shared)
2. Photos
3. Links (most common)
4. Status updates
a. Think high sharing value!
b. Post content from other sources
c. Be unique
d. Be distinct
e. Be fresh
f. Be relevant
1. Full birth date, place
2. Your mother’s maiden name
3. Your home address
4. Long trips away
5. Short trips & check-ins
6. Inappropriate photos
7. Confessionals
8. Your phone number
9. Vacation countdowns
10. Child’s name
11. Risky behaviors
12. Home layouts
13. Your profile as “public,” or available on
“public search”
Or not to share!
More: What NOT To Post On FacebookMore: What consumers share on Facebook -- and why
10. Social Media 101: Twitter
• Twitter is how many people receive or search
for breaking news. Sandy Hook Elementary
School shootings – ER new to get ready thanks
to physicians on Twitter.
• A record for number of tweets per minute was
broken at 11 p.m. on Nov. 6 when Obama’s
reelection was announced with a whopping
327,452 tweets per minute!
• Obama’s Twitter account sent out a
congratulatory tweet of a photo him and First
Lady Michelle Obama. It was retweeted more
than 770,000 times.
• This shattered the previous record by three
times!
• More than 31 million election-related tweets
were sent out on Nov. 6.
8
11. Social Media 101: Twitter
But then came this tweet from Ellen DeGeneres from the 2014 Oscars.
As of March 12 it had been retweeted nealy 3.4 million times! 8
12. Social Media 101: Twitter
• Think of Twitter as a mini-blog. Or, to be more
exact, a micro-blog.
• Allows users to send text-based updates called
tweets, up to 140 characters long.
• As of March 2014 there are over 230 million
active users who generate more than 500
millions tweets daily.
• Service is public by default and it is far more
accessed by mobile device than by desktop.
• Careful with trusting accuracy of tweets –
remember the false Boston bomber rumors.
• Demographic is younger. More popular among
African Americans.
8
Twitter was founded in
March 2006, but soared in
popularity after 2007
SXSW.
More on Wikipedia.
14. Social Media 101: Twitter
11
Stage 1 – Denial
(“Twitter is a waste of time.”)
Stage 2 – Anger
(“Why would I care about what people are
having for breakfast?”)
Stage 3 – Bargaining
(“I’m only signing up because my friends are on there.”)
Stage 4 – Depression
(“It doesn’t make any sense.”)
Stage 5 – Acceptance
(“I get it!”)
From The 5 Stages Of “Getting” Twitter
15. Social Media 101: Twitter
12
Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts somewhere
between bargaining and depression. But for those that do it’s totally worth it. They
keep plugging away, keep reading, keep learning, keep asking questions and keep
doing it.
Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because
Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s
your Twitter. You own it. You shape it. And you get it. It’s a beautiful moment. And
often those who were the most resistant, and the most critical, become the biggest
evangelists.
-- From The 5 Stages Of “Getting” Twitter
16. Social Media 101: Twitter Anatomy
9
Twitter Feed: Here you’ll find tweets (messages) from people
you subscribe to (follow). You can do just about anything from
here.
17. Social Media 101: Twitter Anatomy
9
Your Page
Here you’ll see all of the tweets (messages) you’ve
created or retweeted (RT).
18. Social Media 101: Twitter Vocabulary
10
@reply
Username/
Handle
Hash tag
DM
The @reply means a Twitter update (a tweet) that is
directed to another user in reply to their update.
The name of a user preceded by @
A hash tag or hashtag is a way of organizing your
updates for Twitter search engines.
Direct message is a private message between users. It
appears in your in box.
19. Social Media 101: Twitter Vocabulary
9
That’s not a real word! What the heck is a hashtag?
hash·tag: On social-networking websites, it is a word or phrase preceded by a
hash mark (#), used within a message to identify a keyword or topic of
interest and facilitate a search for it: The hashtag #bostonmarathon was one
of several used during the Boston bombings.
Boston marathon hashtags: Wall Street Journal
Graphic from
Mashable.com
20. Social Media 101: Twitter Vocabulary
10
RT
MT
Retweet is used to show you are tweeting something
posted by another user. The format is “RT @username.”
Modified tweet is similar to RT but you are acknowledging
you’ve made a change.
21. Social Media 101: Twitter
13
Why should I use it?
1. Micro-blogging
2. Quick answers
3. Finding a job
4. Text-meets-conference call
5. Venting (Keep it clean)
6. Keeping up with your team
7. Movie, restaurant reviews
8. Political, social causes
1. @Replies
2. Retweets
3. Blog Posts
4. “As-It-Happens” Updates
5. Photos
6. Questions
7. Answers
8. Maladies
9. Celebrations
10. Digital small talk
Finding my Twitter voice
22. Social Media 101: Twitter
14
Be helpful.
Be relevant.
Engage.
Share.
Don’t:
Be annoying.
TWEET IN CAPS!
Brag or over-promote you/your company.
Be toxic.
Be illiterate.
Whine.
Do:
#AnyWord
No spaces
Click to see all mentions
Used on Twitter, Instagram, Pinterest, Tumblr and most recently on Facebook
Great for live chats
Incorporate into the text or at the end
-Tweets with hashtags get twice the engagement of those without, yet only 24% of tweets during the time of the study used them.
-Using one or even two hashtags in a tweet is fine, but if you add a third, you’ll begin to see an average 17% dropoff in engagement.
-Posts with images have double the engagement of those without even though users can’t see them until they click on them.
-If you ask followers to “RT,” you’ll get a 12X higher retweet rate than if you don’t. But if you spell out the word “retweet,” that figure jumps to 23X.
-“tweet spot” for the number of tweets per day appears to be four
-Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren’t taking advantage of this phenomenon and, on average, only 19% of the brands’ tweets were published on the weekend.
-tweets published during “busy hours” performed best. Tweets during such hours, defined as between 8 a.m. and 7 p.m. in the study, got 30% higher engagement rates than those those that occurred after-hours. Twitter’s performance in this respect is the mirror image of Facebook, where posts on “non-busy hours” get 17% higher engagement.
Let’s talk about FB