Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer
Join eMarketer Principal Analyst David Hallerman as he helps companies involved in the digital ad space figure out the best questions to ask and next steps to take to address digital privacy.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer
Join eMarketer Principal Analyst David Hallerman as he helps companies involved in the digital ad space figure out the best questions to ask and next steps to take to address digital privacy.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
crowded space: a business case for social media?tony felice
Red Door Interactive brings you this look at reaching target consumers through social media, but more importantly why companies would want to and whether or not a strategy of this type is justified. (from a talk given Oct 12,2010 at Leeds School of Business, University of Colorado, Boulder)
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
Event Crisis Management: Determining your Social StrategyLevelwing
We have all heard one too many stories about social media gaffes from companies or brands during a time of crisis. As audiences are increasingly turning to social channels for information during these sensitive time periods, it's imperative to have a social strategy in place for your brand's response. This presentation will provide you with the necessary tools to ensure your brand has a consistent and sensitive response during any major event. Learn more about our approach to social channel management: http://ow.ly/lO19a
Learn how to better communicate ideas both internally + externally so that they are understood and carried out properly. This presentation gives a quick overview of the insights found in Chip + Dan Heath’s book Made to Stick.
Tablet + e-Reader Trends and Usage AnalysisLevelwing
More than 78 million Americans own a tablet and more than 59 million Americans own an e-reader. Whether you are a retailer or manufacturer of these consumer electronics, a marketer looking to understand how to reach your customers via this technology, or simply interested in learning more about the growth of these products, view this presentation for a wealth of information. Visit our other industry + trend analyses: http://ow.ly/kEg1u
Researching Online: Tips to Find what You're Looking ForLevelwing
On our blog, Asking Smarter Questions, we often provide information for how to better optimize your web properties for search. This presentation focuses on the opposite: optimizing your searches to provide the most relevant results with the fewest clicks. In this presentation you will learn common Google Operators to add specificity to your search queries, Government and other publicly available data, and other helpful resources to find what you're looking for online in an efficient manner. To learn more about Search (paid + organic), visit the Levelwing website: http://ow.ly/jqiBa
Regardless of the industry in which you work, there is likely some aspect of time management needed to be successful. This presentation provides an overview of common time wasters, tips for improving time management and ways to hold productive meetings. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/jk9jd
Improving Business Intelligence Through DataLevelwing
While many businesses are actively collecting powerful data from various sources, they do not always have the internal resources or knowledge to maximize the potential at their fingertips. Bryan Cherok’s presentation will explore 1) sources of data, 2) data relationships, 3) business questions that can be answered through data, 4) Actionable results (both online and offline) that can be leveraged from data.
On February 21, 2013, Bryan Cherok, Group Director at Levelwing spoke to members of the Association of Information Technology Professionals (AITP) about taking a data driven approach to Business Analytics + Intelligence. Learn more about our recent speaking engagements and how you can book to speak: http://ow.ly/i1O1h
Regardless of the industry in which you work, there is likely some aspect of communication involved. This presentation provides an overview of nonverbal communication in the business environment. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/hEn0A
This e-Retail Insights paper provides a high level overview of the US e-Retail Landscape. Featured insights include the role of search in consumer purchase behavior, trends in smartphone + tablet usage and the valuable intelligence that can be leveraged from your website. View additional Levelwing retail industry insights + case studies: http://ow.ly/gNHY6
Qualitative Research Questions and MethodologyLevelwing
Big Data isn't just about numbers and charts; qualitative research provides rich insight to help with any business question you may have. This presentation provides an overview of qualitative research methodology and the importance and process of developing scalable research questions. Learn more about Levelwing's research capabilities: http://ow.ly/gcSXU
Regardless of the industry in which you work, there is likely some aspect of customer service involved. This presentation provides an overview of best practices for communicating with your clients or customers. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/frW2H
There are tons of Facebook “Dos & Don’ts” to sift through when creating your social
content. At times it can be a bit overwhelming. That’s why we have come up with
some tips that can apply to virtually every type of business. Learn more about Levelwing's Social Communication Strategies: http://ow.ly/eLEjx
This Travel Industry Insights paper provides a high level overview of the US Traveler Landscape. Featured insights include search demand for airfare and hotel queries, trends in the use of travel loyalty programs and online travel agents (OTAs) and the role of of video content and mobile devices in travel research. View additional Levelwing insights and case studies: http://ow.ly/eux5Z
This SEO Insights paper provides a high level overview of the parameters that make up Google's organic search algorithm. We also explain two of Google's largest algorithm updates + refreshes and how they impact search results. Visit additional insights and case studies from Levelwing: http://ow.ly/dM4KF
The Automotive Industry Consumer LanscapeLevelwing
This Automotive Industry Insights paper provides a high level overview of the US Automotive Consumer Landscape. Featured insights include search demand for automotive parts and services, trends in vehicle ownership and use, research habits of consumers and the role of mobile devices in research and purchase. Visit additional insights and case studies from Levelwing: http://ow.ly/dM4KF
Effectively Leveraging Social Media into Your Business StrategyLevelwing
Join Steve Parker as he provides you the tools needed to attract and convert potential customers using Facebook, LinkedIn, Twitter and more. Learn how social media strategies can transform business operations and impact your company’s top and bottom line. You’ll learn:
• Key trends in the implementation of social media applications
• Tips to transform your business using social media
• Best practices for implementing a social media strategy
• Values and benefits of tying social channels to your business
Learn more about Levelwing's social research services: http://ow.ly/dM57Y
Impact of E-Commerce, Search + Social on Auto Aftermarket PurchasingLevelwing
This session looked at the impact of both social media and search as they relate to automotive aftermarket purchasing, including e-commerce. We discussed how to impact consumer needs and measure the effect of digital media in the purchase cycle. Additionally, we explored how search and social can be combined to create actionable intelligence that can make an impact throughout the entire organization. View our automotive solutions: http://ow.ly/kkQqU
SEMA 2011: "Driving Business with Search Engines" | Automotive MarketingLevelwing
Search Engine Marketing is one of the only forms of advertising that fulfills demand; most forms of advertising merely attempt to create demand. As consumer attention gets more and more fragmented, Search Engine Marketing provides one of the best opportunities for brands to connect to consumers, convey information about products and services, and influence and drive purchase both online and offline. Learn how to utilize search engines to capture the attention and close the sale from consumers that are already in the market for your parts and services.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
SES New York Ads in a Quality Score WorldLevelwing
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Large Language Model (LLM) and it’s Geospatial Applications
The new NEW media 2011
1. Bridgestone Americas Tire Operations National Sales Meeting Delray Beach, FL January 5, 2011 Presented by Jeff Adelson-Yan, Co-Founder & Managing Partner The New New Media
2. The Shift to Digital Media In 1993 __________ pages existed on the worldwide web.1 50 77,200,000 Today, ____________ pages are being indexed on Google alone for the term “tire”.2 1United Nations Data, 1994 2Google, December 16, 2010
3. The Shift to Digital Media There are 76.1 billion searches conducted each month.1 To whom did we pose questions BG? 1Google, 2010
4. How the world searched – 2010 year in review Source: Google, 2010
41. Framework for “Social” “Tell me and I’ll forget; show me and I may remember; involve meand I’ll understand.” -Chinese Proverb
42. The new Media Landscape Fans Haters Bought Advertising Sponsorships PR Earned All things Social Blogs, Emoticons, Feedback, Posts, Ratings, Reviews, Shares, Tweets, Videos, Wikis Strangers Interested Parties Owned Your Website(s) LinkedIn Profile YouTube Channel Your Customers
43. The new New Media High Earned REACH Bought Owned Low High CONTROL
45. “You’ve got to ask yourself one question” 25% of Search Results For the World’s Top 20 brands are Links to user-generated content 34%_of_bloggers_post_opinions_about_products reviews of your brand Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25
55. 3 exabytes (3.0x10ˆ19) “Data is the most consumed product and it affects all others.”-J. Walker Smith 3 exabytes created every 48 hours = all info created through 2003
62. The NEW mobile [data capture = remarketing] Special Offer
63. More mobile Highlights of the Mobile Year in Review 2010 Video Massive increase in apps downloaded FIVE BILLION appsdownloaded — up from 300 million in 2009 Whopping expansion of location-based services FIVE MILLION Foursquare users — up from 200,000 usersin 2009 Surge in mobile social media platforms 347% growth in Twitter mobile usage 200 MILLION mobile Facebook Users 100 MILLION YouTube videos played on mobile devices everyday Ongoing explosion in data traffic 3,000% growth in one carrier’s data traffic since 2008 3,339: average number of texts sent per month by US teens. 77 MILLION: number of smartphones shipped in the fall of 2010. Source: MobileFuture.org Year In Review. 2010
71. Likes German Sedans Does most shopping during evening hours Researches “safest car seats” Why advertisers are concerned User ID: x2u83jyz442 Information Profile: Determines audience target The ad variables that are delivered
72. Dynamic ad messaging User ID: x2u83jyz442 You can have hundreds, thousands, or millions of variables in 1 single ad
92. Understanding data is key “Advertising is merely one of many channels that creates the opportunity for data collection.” Then: Advertising to drive sales. Now: Advertising to gather data; using data to drive sales and improve everything.
93. The future of ad spending? Source: Morgan Stanley, 2010
The Advanced Research Projects Agency Network (ARPANET) 1960’s, was the world's first operational “packet switching” network and the core network of a set that came to compose the global Internet. The network was created by a small research team at the Massachusetts Institute of Technology and the United States Department of Defense. Packet switching, today the dominant basis for data communications worldwide, was a new concept at the time of the conception of the ARPANET. Data communications had been based on the idea of circuit switching, as in the traditional telephone circuit, wherein a telephone call reserves a dedicated circuit for the duration of the communication session and communication is possible only between the two parties interconnected.With packet switching, a data system could use one communications link to communicate with more than one machine by collecting data into datagrams and transmit these as packets onto the attached network link, whenever the link is not in use. Thus, not only could the link be shared, much as a single post box can be used to post letters to different destinations, but each packet could be routed independently of other packets.
Developed at University of Illinois in 1992 and was the first image/graphic based web browser.
1995 – 2000 peaking with the NASDAQ peaking at 5132.52 on March 10, 2000. Rise of businesses and spectacular failure of businesses who in many cases operated at a “sustained net loss” in order to build market share. Think “burn rate”.
$1MM Minimum Buy
Josh Simpson – aspiring comedian--- PREPARE NOW FOR THE BATTLES AHEAD AND STOCK PILE YOUR CREDENTIALS!
Kristie Hammonds & MichaelSetzer (1MM+ Youtube views followed by drop in revenues)