The document summarizes key aspects of digital marketing from the past, present, and future. It discusses how marketing has evolved from Marketing 1.0 to today's Marketing 2.0, driven by developments in the web, mobile, social media, and other digital channels. Emerging trends that may shape Marketing 3.0 in the future include more personalized targeting and customer customization across these interactive platforms.
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsHugh Griffiths
This document discusses the history and future of social media and mobile technology. It covers the evolution of mobile services from SMS and WAP in the late 1990s through the launch of smartphones and apps in the late 2000s. Social media has always driven mobile data usage, and mobile is now the primary platform for social networking. The document also examines how brands can engage with customers on social media and provides examples of how Virgin America and O2 have utilized location-based services and apps. Emerging technologies discussed for the future include augmented reality, mobile payments, and wearable devices.
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on individual preferences through advances in mobile devices, social media, targeted advertising and personalized shopping experiences.
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising, and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on the individual through technologies like mobile devices and targeted advertising. The key drivers shaping the future are described as opening dialogue and observing micro-level changes.
EBriks-Digital Marketing Trendes for 2013georgepaulv
EBriks-Digital marketing is an evolutionary discipline shaped by creativity and technology.Digital marketing offers you amazing opportunities to fuel your business growth.Digital marketing is increase the bussiness growth.If you want to more info then please on visit www.ebriks.com
James laminack power point presentationJamesLaminack
James Laminack from XYZ Advertising Agency gives a presentation on how social media can benefit Northwestern Technologies. He discusses the history of social media from early email and bulletin boards to modern sites like Facebook and Twitter. Statistics are presented showing how social media influences purchasing decisions and that millions use sites like Facebook and follow companies on Twitter. The presentation promotes using social media to advertise new products, get customer feedback, and maintain connections with clients at no cost. It concludes by recommending that Northwestern Technologies hire XYZ Advertising Agency to help utilize social media.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsHugh Griffiths
This document discusses the history and future of social media and mobile technology. It covers the evolution of mobile services from SMS and WAP in the late 1990s through the launch of smartphones and apps in the late 2000s. Social media has always driven mobile data usage, and mobile is now the primary platform for social networking. The document also examines how brands can engage with customers on social media and provides examples of how Virgin America and O2 have utilized location-based services and apps. Emerging technologies discussed for the future include augmented reality, mobile payments, and wearable devices.
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on individual preferences through advances in mobile devices, social media, targeted advertising and personalized shopping experiences.
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising, and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on the individual through technologies like mobile devices and targeted advertising. The key drivers shaping the future are described as opening dialogue and observing micro-level changes.
EBriks-Digital Marketing Trendes for 2013georgepaulv
EBriks-Digital marketing is an evolutionary discipline shaped by creativity and technology.Digital marketing offers you amazing opportunities to fuel your business growth.Digital marketing is increase the bussiness growth.If you want to more info then please on visit www.ebriks.com
James laminack power point presentationJamesLaminack
James Laminack from XYZ Advertising Agency gives a presentation on how social media can benefit Northwestern Technologies. He discusses the history of social media from early email and bulletin boards to modern sites like Facebook and Twitter. Statistics are presented showing how social media influences purchasing decisions and that millions use sites like Facebook and follow companies on Twitter. The presentation promotes using social media to advertise new products, get customer feedback, and maintain connections with clients at no cost. It concludes by recommending that Northwestern Technologies hire XYZ Advertising Agency to help utilize social media.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Trends in Multimedia Consumption & Advertising by Paul GiblerIn Business
This document discusses the evolution of marketing and media from the past to present and future trends. It notes that media has become highly fragmented and cluttered with many new channels emerging. Consumption of traditional media like TV and print is declining while time spent with digital and social media is rising dramatically. Marketing spending is shifting from traditional to alternative and interactive channels. It outlines the growth of social media and how consumers are more engaged as participants than passive audiences. The future of marketing involves conversation and customer-driven approaches on social platforms.
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Live streaming began in the early 1990s and has grown tremendously due to advances in technology and its widespread use during the COVID-19 pandemic. It allows sharing of real-time video over the internet. Major developments included the first audio and video stream in 1993, the first public baseball game stream in 1995, and the launch of Twitch.tv and Periscope in 2011 and 2015. The pandemic led to huge increases in live streaming across many areas as people sought connection and information online. Live streaming is now used for concerts, classes, shopping and more and is expected to continue growing as a way to connect globally.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
The document discusses how mobile technology is changing digital marketing through increased usage of smartphones and tablets, with mobile traffic now making up 10% of internet usage. It also examines how the rise of mobile is impacting metrics like time spent versus ad dollars spent and click prices. Finally, it addresses some of the opportunities and challenges for businesses in content, connections, and commerce on mobile platforms.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
1) Barack Obama raised nearly $1 billion for his presidential campaign in 2008, attracting over 1.7 million contributors online through small donations and using social media like MyBO to organize supporters.
2) Hulu established itself as a major online video streaming platform, delivering popular TV shows and movies through an ad-supported model on its own site and through partners like Yahoo and MSN.
3) The iPhone redefined the mobile experience and launched the era of touchscreen smartphones, popularizing apps and new forms of mobile content and advertising.
The document discusses the rise of social media and how real estate businesses can benefit from using social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It notes that while 75% of small businesses don't use social media and 86% don't do email marketing, social media spending is increasing. The document provides tips on setting up business pages on Facebook and Twitter, using blogs to improve SEO, uploading videos to YouTube, and using mobile apps and sites to engage customers. It argues that social media is a cheap, powerful way for real estate businesses to connect with potential customers and get referrals.
This document discusses the effectiveness of social media marketing. It begins by defining social media as a means of two-way communication through social instruments. It then discusses the growth of internet and mobile users globally which has increased the importance of social media marketing. The document outlines several tools and strategies used for social media marketing, including websites, search ads, display ads, videos, microsites, online communities, email, mobile marketing, alliances, buzz marketing and viral marketing. It provides examples of successful and unsuccessful viral marketing campaigns.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Aim Breakfast Presentation on Social MediaTwoCents Group
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Trends in Multimedia Consumption & Advertising by Paul GiblerIn Business
This document discusses the evolution of marketing and media from the past to present and future trends. It notes that media has become highly fragmented and cluttered with many new channels emerging. Consumption of traditional media like TV and print is declining while time spent with digital and social media is rising dramatically. Marketing spending is shifting from traditional to alternative and interactive channels. It outlines the growth of social media and how consumers are more engaged as participants than passive audiences. The future of marketing involves conversation and customer-driven approaches on social platforms.
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Live streaming began in the early 1990s and has grown tremendously due to advances in technology and its widespread use during the COVID-19 pandemic. It allows sharing of real-time video over the internet. Major developments included the first audio and video stream in 1993, the first public baseball game stream in 1995, and the launch of Twitch.tv and Periscope in 2011 and 2015. The pandemic led to huge increases in live streaming across many areas as people sought connection and information online. Live streaming is now used for concerts, classes, shopping and more and is expected to continue growing as a way to connect globally.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
The document discusses how mobile technology is changing digital marketing through increased usage of smartphones and tablets, with mobile traffic now making up 10% of internet usage. It also examines how the rise of mobile is impacting metrics like time spent versus ad dollars spent and click prices. Finally, it addresses some of the opportunities and challenges for businesses in content, connections, and commerce on mobile platforms.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
1) Barack Obama raised nearly $1 billion for his presidential campaign in 2008, attracting over 1.7 million contributors online through small donations and using social media like MyBO to organize supporters.
2) Hulu established itself as a major online video streaming platform, delivering popular TV shows and movies through an ad-supported model on its own site and through partners like Yahoo and MSN.
3) The iPhone redefined the mobile experience and launched the era of touchscreen smartphones, popularizing apps and new forms of mobile content and advertising.
The document discusses the rise of social media and how real estate businesses can benefit from using social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It notes that while 75% of small businesses don't use social media and 86% don't do email marketing, social media spending is increasing. The document provides tips on setting up business pages on Facebook and Twitter, using blogs to improve SEO, uploading videos to YouTube, and using mobile apps and sites to engage customers. It argues that social media is a cheap, powerful way for real estate businesses to connect with potential customers and get referrals.
This document discusses the effectiveness of social media marketing. It begins by defining social media as a means of two-way communication through social instruments. It then discusses the growth of internet and mobile users globally which has increased the importance of social media marketing. The document outlines several tools and strategies used for social media marketing, including websites, search ads, display ads, videos, microsites, online communities, email, mobile marketing, alliances, buzz marketing and viral marketing. It provides examples of successful and unsuccessful viral marketing campaigns.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Aim Breakfast Presentation on Social MediaTwoCents Group
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
The document summarizes the past, present, and future of digital marketing in 3 parts:
1) The past (Marketing 1.0) involved intrusive ads, spam, and the dot-com crash of the late 1990s. The survivors focused on business models and plans over flashiness.
2) The present (Marketing 2.0) includes personalized ads, social networks, user-generated content, and mobile/wireless technologies. Customers now interact and provide feedback.
3) The future (Marketing 3.0) is predicted to involve more personalized targeting where the customer customizes their experience and is the center of their online universe through their mobile device and social connections. Personal purchasing power will drive
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
The document summarizes predictions from 10 technology influencers about marketing trends for 2008. It categorizes their forecasts as "in", "out", or "yet to come" for that year. Some trends predicted to be "in" included targeted behavior, transparency, earned attention, scalable emerging media, rise of N-11 countries, and customized virtual worlds. Trends predicted to be "out" included demographics, co-opted consumption, unstructured user generated content, and one-to-one marketing.
Social Media Madness: New Horizons Presentation Fisher Laishram
The document discusses social media and provides strategies for using various social media platforms. It defines social media as activities that integrate technology, social interaction, and user-generated content. It emphasizes that social media is widely used, with 3 out of 4 Americans using social technologies. The rest of the document provides tips and strategies for using platforms like Facebook, Twitter, LinkedIn and blogging to engage audiences and customers. It stresses listening to your audience, setting goals, and analyzing results.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
The document summarizes key points from presentations given at the Research Inspiration Run 2010 event. Speakers discussed topics like how data mining models can be improved by incorporating macroeconomic factors; the need for holistic analytical solutions instead of siloed applications; how market research needs to change to keep up with the future, such as becoming more experiential; and how marketers must adapt to new generations of digital native consumers and the changing media landscape.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
The document discusses various digital marketing strategies and tactics that financial services companies can employ, including maintaining a presence on social media platforms, creating engaging content, and utilizing new media like mobile and online video. It provides examples of how some companies are using tools like widgets, games, podcasts and videos on their websites and social media profiles to better engage customers.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
This document provides an overview of the topics that will be covered in an eMarketing course. The course will cover the convergence of technology, diffusion of innovation, various online marketing tactics like email marketing, online advertising, search engine optimization, social media marketing and analytics. It will also discuss the history of the internet and internet marketing. Key trends like the growth of social media platforms and shift to digital advertising will be examined. The document outlines how traditional and digital marketing techniques compare and stresses that an integrated online and offline approach is important for success.
Chapter 1 | Intro to eMarketing - Printer FriendlyMikaStuttaford
This document provides an overview of topics that will be covered in an eMarketing course, including the convergence of technology, diffusion of innovation, email marketing, online advertising, search engine optimization, social media marketing, and mobile marketing. It discusses the history of internet marketing and key companies that revolutionized the industry. Trends covered include the growth of social media, viral marketing, and the shift to more digital spending. The document also summarizes internet usage statistics and the current and future state of eMarketing, highlighting the importance of an integrated online and offline marketing strategy.
This document summarizes Ayman van Bregt's workshop on Internet and Marketing held on March 5, 2008. The workshop covered topics such as marketing definitions, search engine optimization, email marketing, viral marketing, web 2.0, social software, user generated content, new screens like Google Earth and mobile, and the experience economy. The goal was to discuss how these new internet technologies and trends are impacting marketing strategies.
Maitland Waters Social Media @ SOHO house_london_june_6_2011Symbio Agency Ltd
The document provides an overview of a presentation on digital strategy and social media. It discusses relationship networks and how social media can benefit businesses. It emphasizes the importance of an omnichannel digital strategy and highlights examples of how to measure return on investment from social media initiatives.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
The document provides an overview of digital media and marketing, discussing the history of the internet and key developments like the first website and banner ad, understanding digital consumers and trends, and examples of digital marketing campaigns. Key topics covered include internet theory, the digital consumer, advertising in the digital age, the digital ecosystem, emerging digital trends, and a question and answer session.
Presentation by Ginta Bakane (Inspired Communications) - "Human Resources. Recruitment. Creativity." in conference Lotus 6th: Alternative Ways for Traditional Business, organized by AIESEC Riga. 11.12.2010 in RISEBA.
Presentation by Sarmīte Pulste (UNESCO) about the work of UNESCO in the world and in Latvia, in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Presentation by Mariona Baltkalne (LSKJ) about the work of LSKJ, in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Presentation by Jolanta Bogustova (EP) about the structure and work of EP in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Vācijas-Baltijas Tirdzniecības kameras darbība un struktūra || SOL 2010AIESEC - Lotus project
Presentation by Ginta Petra (AHK) about the structure and work of AHK, in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Ups & downs of business - the story of Lauris Liberts || Lotus 5: Internation...AIESEC - Lotus project
Presentation by Lauris Liberts (draugiem.lv) - "Ups & downs of business my story" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.
The road to a new export market || Lotus 5: International BusinessAIESEC - Lotus project
Presentation by SIA Gatewaybaltic - "The road to a new export market" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.
Export - ultimate answer to all problems || Lotus 5: International BusinessAIESEC - Lotus project
Presentation by A/S NP foods- "Entering and staying in the market" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
7. So, What Was Marketing 1.0? Brochureware dot.com About Us TV SPAM Directories Radio Pop-ups Contact Us Flash Animations Press SPAM What’s New! eMail Blinking Banners PORN Dial-up Telemarketing dot.gone What’s Hot SPAM SPAM SPAM SPAM links e-this i-that SPAM SPAM portals vortals hortals spyware adware DM SPAM SPAM WEB
21. So, What’s Marketing 2.0? user-generated wireless Social networks iPTV WIKI blogs playlists mash-ups AI integration POS AJAX AdWords GPS targeted banners VOiP Broadband call centres file-sharing RSS WiFi 3G search m-this iP-that API rich media mobile web services video virtual worlds eCRM widgets VoIP tags POD
Here’s a sample of one of the very first Web pages in “Mosaic” the first graphical browser on the web. It’s a great example of what happens when you let engineers do graphic design. Note that grey was the default page colour. Also a great example of what happens when you let engineers do interface design.
Web 1.0: The conversation was all one-way: from brand to consumer. You could read what they wanted you to read. And click where they wanted you to click. They weren’t really interested in what you had to say. Oh sure, you could respond: via a “contact us” form, or via email… a sure way to get on a spam list. Apart from purchasing products and populating their databases, real, meaningful interactions were limited. User feedback was hidden and horded. Heaven forbid that someone might say something nasty about the brand.
Remember the brick? Car-phones? Pagers? For the most part, mobile phones with less than 3G are good for talking and texting only. Sure, some can take pics and play MP3s and videos and other stuff. But interaction with that enormous pool of people, and data and apps and interactions out there is pretty limited. We are talking largely about a device that is still very much a PHONE
It was not so long ago that we all carried around little black books With a big black book as back-up at home. And a rolodex at the office. Remember when the Filofax was the ultimate multi-application device? The must-have for the business person on the go. Contacts were analog. Handwritten. Filed alphabetically. Stored in one location. Committed to memory. How many of you know your wife or husbands phone number by heart? Even with the advent of Palm Pilots, Email contact lists and mobile contact lists, they were glorified rolodexes. Interrelationships were not taken into account. You cold be a friend, family or colleague, but only one of these. Having one person’s name on your list did not guarantee visibility or access to their contacts. Perish the thought! Even that seemed like a gross invasion of privacy. Heaven forbid that you expose such things as your favourite movies or singers to friends or strangers.
Here’s a example of what is considered the first web banner ever: October 25, 1994. The site: HotWired The client: AT&T The offer: Who knows? Who cares? The dimensions: 468x60. Why, because that was the amount of space available at the top of their page. And this is still the default size for web banners the world over! So once the threshold was soiled, what did the advertising industry stampede though our living rooms? Well, blinking banners, vibrating banners, animated banners… and finally interactive banners. And don’t forget buttons, and pop-ups and pop-unders and interstitials and superstitials and…. SPAM!!! IT didn’t take long for people to realise that digital marketing1.0 was cheap…but that was because returns were low. So the way to counter low returns was high volume via high frequency and high penetration. Remember that thing you used to do at school? If you stare long enough at the back of someone’s head, they’ll eventually turn around. Well it doesn’t actually work… but you can convince yourself it does if you get enough false positives. Search Marketing as we know it today did not exist. You could certainly pay for links and listings and even for high positions on listings… That was pretty much the Yahoo model. Contextual advertising did not exist
Probably more that anything else, eCommerce was THE overhyped promise of dotcom. Hundreds of failed attempts were testament to that. The two notably exceptions, Amazon and ebay were given the kiss of death every day by market analysts. Failure was usually the result of: Real: Limited product offerings (too narrow) Poor product delivery Poor inventory integration Poor integration between online and offline marketing Irate real-world channel partners Dodgy payment gateways Virtual: Poor user experience (search, see, order) Poor usability Complications integrating real world inventory and distribution with online applications Also, people just weren’t ready to: Relinquish credit card details Buy a product sight unseen
Kozmo.com: a venture-capital-driven online company that promised free one-hour delivery of anything from DVD rentals to Starbucks coffee in the US. It was founded by young investment bankers Joseph Park and Yong Kang in March 1998 in New York City. The Business model promised delivery of small goods free of charge, using bicycle messengers. Business analysts pointed out that one-hour point-to-point delivery of small objects is extremely expensive. Kozmo countered that savings due to not needing to rent space for retail stores would exceed the costs of delivery. In July 2000, at the height of its business, the company operated in Atlanta, Chicago, Houston, San Francisco, Seattle, Portland, Boston, New York, Washington, San Diego and Los Angeles. The bad news was that they had to pay Starbucks $150,000,000.00 for this convenience. While popular with college students and young professionals, the company failed soon after the collapse of the dot-com bubble, laying off its staff of 1,100 employees and shutting down in April 2001. Boo.com: a UK Internet company founded by Ernst Malmsten, Kajsa Leander and Patrik Hedelin that famously went bust following the dot-com boom of the late 1990s. Boo.com's intention was to sell branded fashion wear over the Internet; however, after spending vast sums of its venture capital, it eventually had to liquidate and was placed into receivership on May 18, 2000. The boo.com website was widely criticized as poorly designed for its target audience, going against many usability conventions. The site relied heavily on JavaScript and Flash technology to display pseudo-3D views of wares as well as Miss Boo, a sales-assistant-style avatar. The first publicly released version of the site was fairly hefty—the home page alone was several hundred kilobytes which meant that the vast majority of users had to wait minutes for the site to load. Boo.com's sales didn't match expectations, due partly to the very high number of products returned by the customer (a service that was offered for free, but charged for by their logistics supplier Deutsche Post). Poor management and a lack of communication between departments resulted in costs spiraling unchecked—the effectiveness of an eye-catching (and expensive) ad campaign was limited because the website wasn't ready in time, resulting in curious visitors being greeted with a holding page — and the results were inevitable. Staff and contractors were recruited in large numbers, with a lack of direction and executive decision about how many and what was required Pets.com: a short-lived online business that sold pet accessories and supplies direct to consumers. In January 2000, it aired its first national TVC as a Super Bowl ad costing $1.2M. Why you should shop at an online pet store? "Because Pets Can't Drive!” Pets.com did make significant investments in infrastructure such as their warehousing; resulting in the company needing a critical mass of customers to break even. They believed that the revenue target was close to $300 million to breakeven and that it would take a minimum of 4 to 5 years to reach that -- based on growth of Internet shopping and the percentage of pet owners that shopped on the Internet. By fall of 2000, and in light of the venture capital situation after the bursting of the dot-com bubble, the Pets.com management and board realized that they would not be able to raise further capital. They aggressively undertook actions to sell the company. PetSmart offered less than the net cash value of the company, and Pets.com's board turned down that offer. The company announced they were closing their doors on the afternoon of November 6, 2000. Webvan.com: Go.com: a web portal created and operated by the Walt Disney Internet Group, including content from ABC News, ESPN, Movies.com and Familyfun.com. The site originally started in 1995 as a search engine. In 1998, Disney changed Go.com from a search engine into a web portal. Go.com also hosted personal web pages. In early 2000, with visits to the site dropping, Disney announced that the general portal would now focus more on entertainment.
Netflix (est. 1997): The online DVD rental company. Combining a long-tail virtual catalog with simple, efficient postal delivery and returns. Business model based on ongoing cash-flow via monthly rental fee. Users encouraged to interact and rate,review and recommend. eBay (est.1995): The virtual marketplace, which uses auctions to let sellers to post items and buyers to bid. Transactions negotiated via PayPal and other respected sources. Business model is to collect a non-refundable insertion fee and a small transaction fee (1-5%) for each sale. They “rent” virtual storefronts to large-volume sellers. Dell (est. 1984): Direct PC and peripheral seller who pioneered built-to-order online sales. Business model sees Dell get payment for the product before it is even assembled…. And aggressive price competition Lastminute.com (est. 1998): Online travel agent offering cut-price deals on flights, hotels etc. Now own by travelocity. Business model based on commissions for selling stale inventory of flights, hotels etc. to impulse buyers. Doubleclick (est. 1996): Online advertising server offering widescale reach. Business model based on service fees for managed/automated (contextual/behavioural) ad placement and reporting… often charging on a per-click basis Amazon (est. 1994): Online etailer of everything from books to DVDs, toys, gadgets and . The original long-tail retailer Business model is based on sales but with a massive virtual inventory. Also, clever contextual and behavioural targeting made them the exemplars of relevant “suggestion” based marketing. Cisco (est. 1984): Maker, installer and maintainer of networking and communications technology. Essentially built the backbone and nerve centre of the Internet. Business model: sales of product and the associated software. Service charges for installation, maintenance, repair and consultation. Also moving towards a “virtualisation” model with distributed software, so ongoing licencing fees for software and service. Paypal (est 2000): An e-commerce business that permits payments and money transfers over the Internet. It serves as an alternative to traditional paper methods such as cheques and money orders. A major facilitator of transactions for online sites such as eBay, Amazon etc. Business Model: fees charged on a per transaction basis. Typically, 3-4%. Yahoo: (est. 1994): Search engine and “everything” portal… the original. Gets 130M unique users a month. Business model: initially paid-for listings, but then advertising: mostly reach advertising but also display and contextual. Rediff.com (est. 1996): Indian news, info, entertainment and shopping portal. Business model: initially advertising, but branching into other areas such as shopping, job search, holiday bookings etc. Internet Explorer (est.1995): Internet browser owned by Microsoft. Won the “battle to the death” cage match with Netscape to become the dominant internet browser in 1999. It’s usage peaked at 95% in 2003. None really. Bundled and sold for free… but by default driving its millions of users to the Microsoft online properties which greatly popularised msn.com, hotmail, live spaces etc.and thus generated huge advertising revenue for Microsoft. Imdb (est. 1990): The internet movie (and TV and video game) database. The go-to site for info on nearly any movie, actor, director or key-grip. Has 17M regular users. Acquired by Amazon in 1998. Bsuiness model: a few “pro” features but mostly advertising due to massive site traffic. Ask (est. 1996): A search engine which began life as Ask Jeeves. Notable as one of the few surviving search engines. Uses a more user-friendly format aimed at answering the question “how do I…?” with contextual hints. Business model: as per Google.
Don’t Advertise on the Superbowl… until you’ve done your beta testing More speed, less haste
Web 1.0: The conversation was all one-way: from brand to consumer. Now the customer strikes back: Personal opinion EXPLODES over the web. And new opinion leaders emerge. Your opinion matters. My opinion matters. They can create content without knowing HTML: Blogs, Media sharing They can enhance existing content: Comments Ratings & Reviews Rants & Raves Recommendations Tags They can also appropriate content and mash it up with existing apps without programming knowledge : via RSS, APIs and AJAX (I.e. Google Maps, Flickr photos) A copywriter’s point of view is now the least effective and relevant part of the mix.
Your Phone is now more than a phone… it’s a device, a mini computer in your palm. It’s all the previous handheld devices rolled into one. It is now connected to the net… and all the information contained therein is at your fingertips. Your camera Your MP3 player Your phone Your address book Your diary and calendar Your gameboy Your web browser Your email client For most people the wonders of digital technology will be first experienced via a mobile phone rather than a computer, game console, digital camera or MP3 player
We’re all just a click away. Social networking application has brought us all closer together. Finding old friends and creating new ones has never been easier. And communicating has never been easier. We can: text, chat, message, VoIP, email, join cliques, groups, networks, poke, throw sheep and smear with peanut butter. Or to expose ourselves, lay our lives open: our likes, dislikes, tastes in music, movies, literature, our career paths, education Virtual worlds also means that we can interact within a range of virtual environments: From the Battlefields of Arathi Basin (World of Warcraft) To the nightclubs of Virtual Manchester (Second Life)
The target is getting smaller… it’s just the size of one person: YOU And as far as you’re concerned that’s the only relevant target. Contextual Targeting: “a subject of particular interest to you” as revealed by: “ relatedness” to the content you are currently viewing or keywords you search on Related recommendations (i.e. Amazon) and “crowd wisdom” Behavioural Targeting: “a subject you’ve revealed a preference for” as revealed by: A previous (or current) activity such as a search, click, though or purchase “ relatedness” to the activity you are currently doing… or have done It usually runs like this: We know little about you When you hit our site, we observe the pages you click or the searches you make We serve you contextual ads initially --> related to the content your are viewing If you respond to an offer or click a specific link, we start moving into behavioural mode Base on your previous actions (just browsed, almost bought but abandoned, bought, repurchased etc.) we start targeting you behaviourally. If you are in a database for instance, we can observe what emails and offers you respond to. If you show high propensity to click on certain offers, we try more of the same If you don’t we try a more contextual tack until we start getting a response. Think of it like a seduction. If you can find out what your object of desire is into, you ask him/her on a date that is going to get you to the first base. This is contextual. What you then do on that first date in order to get the goodnight kiss and the second date… well that’s purely behavioural.
Shopping is now behaving more like a real marketplace. Bad products have nowhere to hide… nor should they. A badly burnt customer has a greater impact on sales than a happy customer. But many happy customers have a huge impact on sales. The more that are merrier, the merrier the marketer. Aggregated or team buying power is also starting to rule… especially in China where factors such as low credit card and internet penetration are the norm. In China it’s called “tuanguo”
The thrivers Friendster – an internet social network service Their system collects descriptive data and the relationship data are integrated and processed to reveal the series of social relationship connecting any 2 individuals within a social network. Sina.com.cn—the largest Chinese language infotainment web portal They aim at providing internet services to the Chinese population around the world in every localized website. There are more than 50 integrated channels covering various aspects; news sports finance, fashion etc. Xanga—a website that hosts weblogs, photo-blogs and social networking profiles. Xanga.com is one of the few blog/profile sites that allows the encoding property to work. Thus, their blogs have an infinite number of customizations, and this has led to a sense of uniqueness within the community. Baidu—Chinese search engine that can search websites, audio files and images. It also has an online collaboratively built encyclopedia, and a searchable keyword-based discussion forum. It’s “Baidu 500” is a comprehensive listing of popular Chinese music. Last.FM—UK-based internet radio and music community website, with over 15 million active users over 200 countries. It has the ability to build a detailed profile of each user’s musical taste by recording details of all the songs the user listens to… and thus make recommendations based on preferences of others with shared musical tastes Msn.com(Live Messenger)—A freeware instant messaging client. Its authentication system allows anyone with an email address that is registered as a Windows Live ID to sign in and communicate with other people who are signed into the network. Flickr—A photo sharing website and websites services suite, and an online community platform. It’s popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means. Alibaba—A Chinese based e-commerce/auction company, specializing in global B2B trade. Their English-language site focus on business-to-business trades, especially for international buyers trying to get into contact with Chinese sellers. Crunchyroll—The Asian YouTube. A site for users who share similar interests, they’re able to exchange Asian videos or dramas online. There is an online community involved. Uwants—Hong Kong-based online discussion forum. The website is equipped with similar wikipedia search functions, enabling users to find contents with relevance percentage. Itunes—Digital media player application, linked to it’s iTunes Store, introduced by Apple. It can be use for playing, and organizing digital music and video files and synching to your iPod. Additionally, it can be connected to internet to purchase and download digital music, music videos, television shows, games etc. Wikipedia—A free, multilingual, open content encyclopedia. Its articles have been written collaboratively by volunteers around the world, and the vast majority of its articles can be edited by anyone with access to the internet. Now features over 2.2M articles Craigslist—A centralized network of online communities, featuring free classified advertisement (jobs, services) and forums on various topics. It is the alrgest classified advertising system in the world. It makes its money primarily from job listings. Its advertisements are cheap; USD 75/ad for San Francisco Bay Area, USD 25/ad for New York, Los Angeles, San Diego, Boston, Seattle, Washington D.C. Google—The largest search engine, receives several hundred million queries each day. Google not only caches HTML files, but also 13 other file types; PDF, Word document, Excel spreadsheet, Flash SWF, Plain text file etc. Blogger.com—A blog publishing system, one of the earliest dedicated blog-publishing tools. A drag-and-drop template editing interface is being introduced to help less IT-savvy users to create blog. Thus, blogs are updated dynamically, as opposed to rewriting HTML files. Orkut—An internet social network service which is run by google and named after its creator, a Google employee. Unlike Facebook, where a member can view profile details of people only on their network, Orkut allows anyone to visit another’s profile, unless a potential visitor is on your ignore list. Very popular in India, Brazil and Russia. Del.icio.us—A social bookmarking web service for storing, sharing and discovering web bookmarks. A combined view of everyone’s bookmarks with a given tag is available; for instance URL http://del.icio.us/tag/wiki displays all of the most recent links tagged “wiki”. It’s collective nature makes it possible to view bookmarks added by similar minded users. Fairfax Digital—Australia’s leading provider of online news and classified. There are more than 50 newsletters for members to choose from, covering daily breaking news, great shopping deals, business and financial news. Alert email will be sent to your account for any updating of subscribed content. QQ—Most popular free instant messaging computer program in China. The current version of QQ, is to coincide with events such as the Olympics or Chinese New Year, so as to be seen as a hip program that relates itself to the latest events. Youtube—A video sharing website where users can upload, view and share video clips. Youtube’s popularity had led to the creation of many youtube internet celebrities, popular individuals who have attracted much publicity in their home countries (sometimes world renown) due to their videos. Discuss.com—A popular internet forum among Hong Kong’s internet users There is a wide range of forum topics: food, sports, jobs, flights, information, fashion etc. RSS—It is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. RSS makes it possible for its subscribers to keep up with their favourite websites in an automated manner that’s easier than checking them manually. Windows Live—Windows Live account is the website for windows live users to manager their identity and relationship with Windows Live. Information created in windows live account is used throughout the windows live applications; live hotmail, live msn live messenger etc.. Thus, users are saved from the hassle of creating numerous accounts. BoingBoing—A publishing entity, first establish as a magazine, later becoming an award winning group blog. Their “unicorn chaser” concept acts as an antidote to blog postings linking to sites containing disgusting or shocking images. Skype—It allows their users to make telephone calls over the net to other skype users free of charge. For a free, users could also make phone call to landlines and cell phone. Additional features include instant messaging, file transfer, short message service, video conferencing and its ability to circumvent firewalls.
You tell me! I hope the rest of the presenters will help form a picture of what this will be and where it will go.
In Web3.0 we can read, react and respond. We can make things happen. And I don’t mean like posting videos online or commenting on someone’s facebook picture. But get applications to perform complex functions on our behalf: Noting our search terms, actions, behaviours, interests… Recording what we browse and buy, tracking our preferences. Even incorporating advice from valued sources. Web 3.0 is intelligent searches, informed suggestions, simplified buying, enhanced entertainment Web3.0 promises the “semantic web” where machines can learn to understand the meaning of pieces of text. They can interpret meaning, relevance, and interrelationships. There are no longer random strings of text and numbers. That means that our overall intelligence can increase. The Web won’t be a web… it will be a soup. Devices will run any application You can create your own custom applications like lego. Keyboards, screens and hard-drives will disappear. Storage, processing and distribution will be outsourced.
Mobile2.0 saw the emergence of the mobile DEVICE Mobile3.0 will be the mobile ME. It will not just be for calendars, contacts, calculations and capture (of music, videos and photos) It will be me: My memories, My media, My data… My ID, My licence, my passport… My wallet, My credit card, My cash, My bank… My car keys, My house keys… My window to My friends, My family, My colleagues… My books, My zines, My web… My words, My thoughts, My diary… My hopes, My wishes, My dreams… My sense of time, space and direction… My security blanket… My life…
Society2.0 brought us all together in one virtual place. Society3.0 puts the individual at the centre of their universe. It’s not just your profile that’s linked and connected. It’s your interactions and transactions. It will be people empowering peopl. You will be able to share finances: lending and borrowing money from a peer network. Micro-finance will extend to personal credit and lending. Your facebook network could finance your mortgage. You’ll be able to share bandwidth and processing power which will be ubiquitous and distributed. Everyone’s power will be your power. Co-creation will take on a new meaning with elaborate, multiple real-time and time-shifted collaborations. Wiki-power will extend to music, literature, filmmaking and art. The power of positivity will be exponentially enabled. Time shifting will give way to “space-shifting” and “face-shifting” as we move virtually from universe to universe, avatar to avatar, persona to persona. The organised individuals will be able to outsource all their work… even their education to others and lead a life of total leisure.
Advertising as we know it will cease to exist. Static mass media (fixed location, fixed time-slot) will become niche. Relevancy will rule. Permission will rule. Courtesy will rule. Personal profiling and will become a necessity in order to penetrate our personal firewalls. If you don’t play by my rules I’ll block you. I am my media My prime-time is when I say it is. If you want to reach me you have to know me. I’ll let you in when it suits me. Interactions with brand will become increasingly important: Creating engaging content Providing exceptional experiences My relationship with your brand will be one-to-one.
Shopping 3.0 will put the power in the hands of the shopper. I’ll initiate the negotiations. I’ll set my price limits I’ll set my personal preferences. And YOU will bid for my purchase. I’ll get my information from my preferred peers and respected reviewers. I’ll want novelty, personalisation, customisation, orginality.
Iphone—The ipod touch is a portable media player designed and marketed by Apple Inc. The ipod touch also has the capability to detect the current and last 10 songs playing in a starbucks café within the vicinity. Veoh—San Diego based company created a unique internet television service that enables open, free personalized television from across the web. Publishers can use their computer to upload videos for distribution. Veoh transcodes the video file so it’s available in the Veoh player, steamed on the publisher’s own website, to portable devices like ipod, psp and on viral video sites. Facebook—A social networking website. Users can join one or more participating networks, such as a school, place of employment, geographic region or social group. Interpersonal communications are easy and a facilitated by a number of means from sharing virtual drinks and playslists to posting videos and playing games. Heavy.com—A broadband entertainment website. Heavy is primarily responsible for creating and producing largely comic programming for the internet. Some of these comedy programmes have been aired on cable television networks worldwide, and gone into syndication as well. Zoho—A web office suite which includes tools for word processing, spreadsheets, presentations, databases, note-taking and other applications. These applications can be used either to create content or to manipulate files created with other widely distributed office suites. Zoho can read and write files formats used in MS office, Open Office and other system. Cisco—It designs and sells networking and communications technology and services. It was one of the first to sell commercially successful multi-protocol routers, to allow previously incompatible computers to communicate using different network protocols. Joost—A system for distributing television shows and other forms of video over the web using peer-to-peer television technology. As opposed to streaming technology in which all clients get the feed from the server, P2P television technology differs in the sense that the servers serve only a handful of clients; each of the clients in turn propagate the stream to more downstream clients and so on. This moves the distribution costs from the channel owner to the user. BitTorrent—A peer-to-peer file sharing (P2P) communications protocol Clients incorporate mechanisms to optimize their download and upload rates; for example they download pieces in a random order to increase the opportunity to exchange data, which is only possible if two peers have different pieces of the file. Wii- The fifth home video game console released by Nintendo A distinguishing feature of the console is its wireless controller, the Wii Remote, which can be used as a handheld pointing device and can detect acceleration and orientation in three dimensions.It allows more realistic and kinesthetic gameplay: such as swinging a tennis racket, playing a guitar or throwing a left hook. Android—It is a mobile phone platform based on the Linux operating system and developed by Google and the Open Handset Alliance. The Android platform is a software stack for mobile devices including an operating system, middleware and key applications. Developers can create applications for the platform using the Android SDK. Applications are written using the Java programming language and run on Dalvik, a custom virtual machine designed for embedded use which runs on top of a Linux kernel. Ryze—A free social networking website designed to link business professionals, particularly new entrepreneurs. The site claims to have over 250,000 members in 200 countries, with over 1,000 organizations hosting sub-networks on the site. Both paid and unpaid membership levels are offered. It was the first of the new generation of social networking services, and was a heavy influence on Friendster. Twitter—A free social networking and micro-blogging service that allows users to send "updates” to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific. Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application. WorldOfWorldCraft—WoW is a massively multiplayer online role-playing game (MMORPG). In an effort to further players' enjoyment and create common goals for large groups to accomplish, game developers began to add World Events into the game. They also implemented holiday content that could be considered a world event. Valentine's Day, Easter, Halloween, Christmas, as well as New Year's and its lunar counterpart all have their Warcraft-themed counterparts. During these week-long events players partake in holiday-themed quests usually involving humorous references to real-world pop culture surrounding the holiday. For example, one of the Winter's Veil (Christmas) quests involves fighting a creature known as the Greench (a parody of the Grinch) and rescuing a kidnapped reindeer named Metzen (styled after lead designer, Chris Metzen). Mozilla Firefox—A robust web browser, FTP and gopher client descended from Mozilla. Firefox includes tabbed browsing, a spell checker, incremental find, live book marking, a download manager, and a search system that uses Google. Functions can be added through more than 2,000 add-ons created by third party developers. WebEx—It provides on-demand collaboration, online meeting, web conferencing and video conferencing applications. WebEx acquired the ability to offer online collaboration tools such as discussion forums, document sharing and calendaring. Picnik—An online photo editing service with many image manipulation features similar to the popular image editing software from Adobe, Photoshop. Many of Picnik's basic photos editing tools are user-friendly and free of charges. Picnik Premium includes additional photo editing features and is offered for an annual subscription cost. SecondLife—A downloadable client program called the Second Life Viewer enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service. Residents can explore, meet other Residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another. Chumby: Think of it a as a portable internet TV. The chumby is a compact device that displays useful and entertaining information from the web using your wireless internet connection. Always on, it shows — nonstop — what's online that matters to you. Ebay—An online auction and shopping website in which people and businesses buy and sell goods and services worldwide. Ebay offers several types of auctions. Auction-style listings allow the seller to offer one or more items for sale for a specified number of days. The seller can establish a reserve price. Fixed Price format allows the seller to offer one or more items for sale at a Buy It Now price. Buyers who agree to pay that price win the auction immediately without submitting a bid. Dutch Auctions allow the seller to offer two or more identical items in the same auction. Bidders can bid for any number from one item up to the total number offered. The New York Times—A daily newspaper published in New York City and distributed internationally. When referring to people, the Times generally uses honorifics, rather than unadorned last names (except in the sports pages). The newspaper's headlines tend to be verbose, and, for major stories, come with subheadings giving further details, although it is moving away from this style. It stayed with an eight column format years after other papers had switched to six, and it was one of the last newspapers to adopt colour photography. In the absence of a major headline, the day's most important story generally appears in the top-right hand column, on the main page.
The reason I place “listen” before “ask” is that too often as marketers we ask leading questions. We only ask the questions we seek answers for. If we listen without prejudice, we just might hear something unexpected… something that our narrowed minds were not aware of. Question the Macro: Don’t always lump things together: Big trends, big hits, large swings, gross revenues. Quantitative data con obscure the qualitative. Observe the Micro: Look at the little things, the anomalies, the differences, the individuals, the interactions, the transactions Look for turning points, tipping points, peaks, troughs. Look for qualitative data: moods, opinions, queries, searches, comments. Drill down… explore. Day parts are a great example.