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Keeping 2.0 Eyes on the Web (What's next for business?)
The document discusses the current state of digital business in South Africa, highlighting the significant digital divide and varying access to the internet among the population. It emphasizes the potential of mobile and location-based services for engagement and commercial opportunities, particularly as cellphone penetration increases. The piece also reflects on the transformative impact of real-time data and social media on customer interactions, suggesting a need for businesses to adapt to changing trends and consumer behavior.
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Keeping 2.0 Eyes on the Web (What's next for business?)
- 1. Keeping 2.0 eyeson the Internet What’s next for business… 2010
- 2.
- 3. The law ofbusiness on the Internet…
- 4. Unless you reallyhit the right time / right place...
- 8. Unless you reallyhit the right time / right place... There are only 3 ways to make seriousmoneyon the Internet.
- 9.
- 10.
- 11.
- 12. Exploring the WWWorld... The State of Digital in SA It all starts at home… Location Based Services / Marketing Real Time Everything Engagement – cutting through the BS Culture vs Strategy
- 13. The State Digitalin SA Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
- 14. South Africa hasabout 50 million people.
- 15. Of those, only5.3 million have access to the “PC” Internet.
- 16. There are around +-2.8 million FaceBook users.
- 17. But only about 80,000Twitter users.
- 18. Yet we haveabout 49 million active SIM Cards.
- 19. And South Africanssend over 900 million Please Call Me’s per month.
- 21. But only 3.3million people “Browse the Web” on their phones
- 22. But! 9 millionpeople access the Internet using a mobile application.
- 23. Has the fragmentationof our digital channels and the digital divide ever been more clear?
- 24. Technology trends alwayshave two stories to them. The Third World The First World
- 25. It all startsat home…
- 26. Understanding the ThirdWorld story is usally about two things:
- 29. And that meansunderstanding screen size…
- 30. Because after all,we’re accessing the Internet… Just from different devices.
- 31. Let’s start inthe mobile space… Hello acronyms! USSD, SMS, MMS, WAP, GPRS, 3G
- 32. There are 3mobile internet segments: Access the Internet using WAP
- 33. There are 3mobile internet segments: Access the Internet using a mobile Application
- 34. There are 3mobile internet segments: Access the Internet using a mobile Browser
- 35. And an overlappingsegment who behave very differently: SmartPhone Users
- 36. In Africa, earlyusage signs are good…
- 38. A little quiz… Whatdo you think are the top 3 mobile sites in South Africa?
- 40. Understanding the ThirdWorld is about understanding the nuances…
- 41. The Mass Market’s useof digital channels is FUNCTIONAL, not sexy.
- 42. That’s why MarlonParker from Cape Town is doing drug counselling over MXIT http://marlonparker.co.za/?p=839
- 43. That’s why ABSAand FNB recently announced their 2 millionth Cellphone Banking registration…
- 44. Yet can’t seemto encourage a large majority to do much more than buy prepaid airtime.
- 45. That’s why Nokiawill be bringing Life Tools to our country very shortly…
- 47. Function is important. Butmobile is opening up other digital doors, previously only available to “Internet” citizens…
- 48. Like direct responsesales campaigns (Now THAT’S exciting anyone interested in sales!)
- 49. We’re talking about: PleaseCall Me Campaigns
- 51. We’re talking about: SMS Campaigns
- 52. We’re talking about: ShortCode Campaigns
- 53. We’re talking about: PremiumShort Code Campaigns
- 54. We’re talking about: MobiSites and Landing Pages
- 55. We’re talking about: Mobi Banner Ads
- 56.
- 58. 23,000 submissions toMXIT in the first 10 days. 580,000 added the Nike “Bot” to their profile since May 2010
- 59. We’re also seeingmass market digital adoption in transactional areas as well.
- 60.
- 61.
- 62. This means: Acccess tofees, calculators and information
- 63. This means: Lead generationand sales
- 64. And the elephantin the room…
- 67. So ignoring adoptionand penetration for the moment… The most exciting thing about the Third World space?
- 68. When our countryachieves 100% household cellphone penetration.
- 69. You’ll have 50million potential customers.
- 71. And now let’stie it all together… The device that is going to change it all…
- 72. Location Based Services /Marketing
- 73. So. We wantto target those Internet & Mobile people do we? Location based services might just be the next big thing.
- 74.
- 76. Location services inthe real world...
- 81.
- 83. Now. Howabout dropping virtual product into the real world?
- 85.
- 86. But. Location Services raisefulfilment to critical status.
- 88. Why so muchoversharing?
- 91. A story ofhow easy it is to share music, and how Brittanica bet against humans freely giving their time to edit an encyclopedia…
- 92. Oversharingis creating and killing entire industries...
- 93. But what couldit mean for business…
- 94. Locate a shopnear me…
- 95. Locate a shopwith the same item at a cheaper price…
- 96. Communications and experiences thatactivate on location – even if that location isn’t your establishment. (Wine at a restaurant, buying wine at Macro, tasting Wine on a wine farm)
- 97.
- 98.
- 99.
- 100.
- 101.
- 102. Everything is going“real time”.
- 103. This is changingthe way we present...
- 105.
- 107. It’s changing publicfigures...
- 108. And if we’renotcareful...
- 109. We’ll experience someJulius...
- 113.
- 117. But more importantly.The Real Time nature of the web is changing the way we interact with data...
- 118.
- 119. Did you know?Google is now indexing Tweets.
- 120.
- 121. Now. With realtime data, we’re also starting to see different methods of datavisualisation
- 122.
- 123.
- 124.
- 125.
- 126. Now imagine realtime data in a business context...
- 127. We sell xproducts per minute!
- 128. People in yourneighbourhood pay an average fee of...
- 129. Currently servicing xpeople in the queue, or xcalls per minute...
- 130. Conversations going onabout your brand right now: x...
- 131. Real time informationalso causes its own set of problems.
- 132. Customer: If datais real time, why isn’t service?
- 133. Social Media &Engagement. (Cutting through the BS)
- 137. Social Media. It’seasy isn’t it?
- 139. That’s a romanticstory. But never forget the number one rule of the social Internet?
- 141. OK. So it’snot easy. Then why is social media so hard?
- 142. Because real relationships requirethat you give up control.
- 143. They’re also nota one way conversation...
- 144. The first problemof engagement is understanding what the hell engagement means?
- 145. Wikipedia: Meaningful brand experienceat a contact point.
- 146. We’ll look atsome global trends for the answers...
- 147. Trend #1 The Democratisationof Influence
- 148. Circle of Influence Circlesof Influence
- 152. Not a Trellidoor – butthought it was!
- 154. Trend #2 Attentionhas become the major currency in attracting customers to content / products
- 155. Trend #3 Social Mediais driving the wrong kind of behaviour.
- 156. Trend #4 Social Mediadoesn’t scale.
- 157. And so thebig question becomes...
- 158. What is thedifference between engagement and service?
- 159. Where do youwant to play? Where should you play?
- 160. Because, believe itor not, we’re all in the “social” game...
- 164.
- 165. More importantly... What docustomers want?
- 166.
- 167. Cultureeatsstrategy for breakfast. http://www.trendhunter.com/
- 168.
- 169. Social trends givecontext to messaging and products.
- 173. But don’t takeit from me...
- 174. Take it froma bunch of elderly Jews who helped Obamawin an election...
- 176. It’s a newworld.
- 177. What one thingcan you change to move your business into the digital tomorrow? Mobile, Location Based Services, Oversharing, Real Time Data, Engagement, Leveraging Culture
- 178.