The document provides an overview of travel industry trends and consumer behaviors based on an analysis of various data sources. It summarizes that travelers are increasingly planning trips and researching accommodations online and via mobile devices. They are seeking luxury hotels at affordable prices and value loyalty programs. The document also outlines opportunities for travel companies to target consumers at different stages of the travel planning process based on insights into online search and research behaviors.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
Behold, 17 daring pieces of content centered around what the hotel industry will look like in the year 2020. Regretably, no word on whether the no-closet trend will continue.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
Behold, 17 daring pieces of content centered around what the hotel industry will look like in the year 2020. Regretably, no word on whether the no-closet trend will continue.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
African Travellers
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Co-Branded Experiences
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Dynamic Pricing
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
Faith Compliance
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
Female Centricity
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Final Frontiers
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Smart Buildings
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Upstream Insight
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Waste Reuse
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy
It is very pertinent and important to note that the hospitality industry is an ever present worldwide phenomenon. Each and every one of us is affected by it. The fast growing Malaysian and world economy are highly impacted by it. A prominent hotelier Mr Menon who spoke at a recently at SRIDAYA, an educational institute, shared his views on this industry.
Hospitality 2015 tourism, hospitality, and leisure trendsMarinet Ltd
Emerging markets in the hospitality industry
Expand contractions globally hitting the road? The new middle class in China and India 2
• How big is the opportunity? 3
• Turning consumers into customers 5
• Constraints and considerations 6
• Deloitte’s emerging markets framework 7
Sustainability in the hospitality industry 8
For consumers, sustainability and luxury are becoming a single value
proposition, increasingly powered by social media 9
• Who cares about sustainability? Everyone, really? 10
• Step 1: Leverage consumer sentiment 12
• Step 2: Engage guests and consumers 13
• Step 3: Leverage social networks to communicate 14
• Step 4: Create a special customer experience 15
• Step 5: Use a solid framework to keep sustainability alive 16
• Conclusions 17
Brand building and beyond: Using social media strategically 18
What could be more hospitable than using social media to reach
out to everyone: customers, employees, recruits, and the public at large? 19
• Why does social media matter? 20
• Social media in the hospitality industry today 21
• Social media done “right”: Views of the “should be” state 23
• Social media: An enterprise framework 25
Contacts 26
References and further reading 27
Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
What global emerging factors are affecting the hospitality and resorts sector trends? What effect have the emerging global factors (new trends) in the hospitality and resort industry? What/who is the future tourist?
Whitepaper: Top hotel industry trends to look out for in 2016Iconsulthotels
An interesting white paper produced by the organisers the Hotel 360 - The Hotel Business Conference about hotel industry trends to watch out for in 2016.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the first of this ‘uncovered’ series of reports, experts at TOPOSOPHY share their views on the tourism resurgence in Greece and the top priorities for government and business in Greece today.
Cruise lines are queuing up to bring visitors to Greek shores, airlines of all colours and origins are returning to Greek airports and hotels are yet again filling with guests eager to enjoy Greek hospitality. But after some difficult years, is the picture really this rosy? A closer look reveals a range of concerns as big and small players across Greece struggle to keep up with their European competitors and understand how to capitalise on growth from the emerging markets. discover TOPOSOPHY’s take on the current state of Greek Tourism in this candid report that aims to provide much food for thought to tourism industry professionals in Greece and beyond.
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Sharing Economy & Hotels: HOTREC Policy Paper on Sharing EconomyTOPOSOPHY
Understanding the phenomenon of Short-Term Private
Accommodation Rentals (STR) available through peer to
peer platforms (P2P) and the various issues which surround
its expansion next to the global sector of hotels is the goal
of this policy paper together with developing a suitable
regulatory environment to level the playing field.
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
Media Deals - Partnership & Sponsorship Information for a limited number of unique advertizing opportunities in the 'Essential China Travel Trends' Next Edition (3rd Edition).
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
African Travellers
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Co-Branded Experiences
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Dynamic Pricing
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
Faith Compliance
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
Female Centricity
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Final Frontiers
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Smart Buildings
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Upstream Insight
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Waste Reuse
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy
It is very pertinent and important to note that the hospitality industry is an ever present worldwide phenomenon. Each and every one of us is affected by it. The fast growing Malaysian and world economy are highly impacted by it. A prominent hotelier Mr Menon who spoke at a recently at SRIDAYA, an educational institute, shared his views on this industry.
Hospitality 2015 tourism, hospitality, and leisure trendsMarinet Ltd
Emerging markets in the hospitality industry
Expand contractions globally hitting the road? The new middle class in China and India 2
• How big is the opportunity? 3
• Turning consumers into customers 5
• Constraints and considerations 6
• Deloitte’s emerging markets framework 7
Sustainability in the hospitality industry 8
For consumers, sustainability and luxury are becoming a single value
proposition, increasingly powered by social media 9
• Who cares about sustainability? Everyone, really? 10
• Step 1: Leverage consumer sentiment 12
• Step 2: Engage guests and consumers 13
• Step 3: Leverage social networks to communicate 14
• Step 4: Create a special customer experience 15
• Step 5: Use a solid framework to keep sustainability alive 16
• Conclusions 17
Brand building and beyond: Using social media strategically 18
What could be more hospitable than using social media to reach
out to everyone: customers, employees, recruits, and the public at large? 19
• Why does social media matter? 20
• Social media in the hospitality industry today 21
• Social media done “right”: Views of the “should be” state 23
• Social media: An enterprise framework 25
Contacts 26
References and further reading 27
Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
What global emerging factors are affecting the hospitality and resorts sector trends? What effect have the emerging global factors (new trends) in the hospitality and resort industry? What/who is the future tourist?
Whitepaper: Top hotel industry trends to look out for in 2016Iconsulthotels
An interesting white paper produced by the organisers the Hotel 360 - The Hotel Business Conference about hotel industry trends to watch out for in 2016.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the first of this ‘uncovered’ series of reports, experts at TOPOSOPHY share their views on the tourism resurgence in Greece and the top priorities for government and business in Greece today.
Cruise lines are queuing up to bring visitors to Greek shores, airlines of all colours and origins are returning to Greek airports and hotels are yet again filling with guests eager to enjoy Greek hospitality. But after some difficult years, is the picture really this rosy? A closer look reveals a range of concerns as big and small players across Greece struggle to keep up with their European competitors and understand how to capitalise on growth from the emerging markets. discover TOPOSOPHY’s take on the current state of Greek Tourism in this candid report that aims to provide much food for thought to tourism industry professionals in Greece and beyond.
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Sharing Economy & Hotels: HOTREC Policy Paper on Sharing EconomyTOPOSOPHY
Understanding the phenomenon of Short-Term Private
Accommodation Rentals (STR) available through peer to
peer platforms (P2P) and the various issues which surround
its expansion next to the global sector of hotels is the goal
of this policy paper together with developing a suitable
regulatory environment to level the playing field.
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
Media Deals - Partnership & Sponsorship Information for a limited number of unique advertizing opportunities in the 'Essential China Travel Trends' Next Edition (3rd Edition).
A presentation for ICTT 2013 (International Conference on Travel Technology India) in Kovalam, Kerala. Most of the slides have notes as well.
Conference website: http://icttindia.org/
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
New year, new trends in how (and why!) people travel. The Global Business Travel Association (GBTA) predicts that business travel alone will be a $1.6 trillion market by 2020. Any shift in habits among the travel industry can create a cascading effect for many businesses, so it’s wise to stay up-to-date on the latest market trends.
Social Listening for the Travel & Hospitality IndustryBrandwatch
This report details the changes, challenges and opportunities facing the travel and hospitality industry, including:
- How airlines can justify price premiums and boost brand reputation
- What leading hotel and booking brands are doing to better understand and respond to user reviews
- Which metrics marketers can use to measure their campaigns and ROI
More info available here: http://www.brandwatch.com/report-travel-2014/
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
In 2014, they are looking at 14 trends they think it will drive travel industry and consumers this year and beyond. Design, user experience, data, and ease of travel will define travel trends in 2014, and the14 trends reflect that.
Travel 2020 the distribution dilemma according to ibmMarinet Ltd
Enhancing collaboration to enrich the traveler experience and improve profitability.
At the height of the Internet revolution, the travel industry was expected to be among the greatest beneficiaries of new, low-cost, information-rich
distribution opportunities. More than a decade later, however, online channels have done
little but focus travelers on price. But new technologies and business models finally offer
the potential for online differentiation and the provision of value-added services and
features for which travelers will pay a premium. To capitalize on these developments,
enhance the consumer travel experience and create opportunities for improved financial performance, the travel ecosystem must learn to “play well” with others.
Travel and hospitality Internet Marketing fact sheet by WSI.
www.wsionline.ee
Industry Overview
Business Challenges
Industry Opportunities
Digital Marketing Trends
Digital Marketing Opportunities
Popular PPC Keywords
What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing trend in the travel industry, as the blurring of personal and professional lives of travelers increases on a global level.
Topic: Industry Trends for Travel In the Current Economic Market - Where Affiliates Can Capitalize
Consumers are spending less and that is affecting personal and business travel budgets. There are still plenty of opportunities out there for smart affiliate marketers. This session will explore emerging trends in the travel business and offer affiliate marketers ideas and options for improving their affiliate travel promotion efforts.
2013 Travel&Tourism Trends from World Travel MarketDavid Mora
Informe elaborado por EuroMonitor que recoge las principales tendencias y previsiones para el sector turístico, presentado en la World Travel Market 2013.
The new year brings new trends across all industries, and travel is no exception. While some patterns will continue, such as the increase in solo traveling and blurred lines between business and leisure trips, travelers may set new priorities in 2020.
Here are some trends to look out for this year.
Event Crisis Management: Determining your Social StrategyLevelwing
We have all heard one too many stories about social media gaffes from companies or brands during a time of crisis. As audiences are increasingly turning to social channels for information during these sensitive time periods, it's imperative to have a social strategy in place for your brand's response. This presentation will provide you with the necessary tools to ensure your brand has a consistent and sensitive response during any major event. Learn more about our approach to social channel management: http://ow.ly/lO19a
Learn how to better communicate ideas both internally + externally so that they are understood and carried out properly. This presentation gives a quick overview of the insights found in Chip + Dan Heath’s book Made to Stick.
Tablet + e-Reader Trends and Usage AnalysisLevelwing
More than 78 million Americans own a tablet and more than 59 million Americans own an e-reader. Whether you are a retailer or manufacturer of these consumer electronics, a marketer looking to understand how to reach your customers via this technology, or simply interested in learning more about the growth of these products, view this presentation for a wealth of information. Visit our other industry + trend analyses: http://ow.ly/kEg1u
Researching Online: Tips to Find what You're Looking ForLevelwing
On our blog, Asking Smarter Questions, we often provide information for how to better optimize your web properties for search. This presentation focuses on the opposite: optimizing your searches to provide the most relevant results with the fewest clicks. In this presentation you will learn common Google Operators to add specificity to your search queries, Government and other publicly available data, and other helpful resources to find what you're looking for online in an efficient manner. To learn more about Search (paid + organic), visit the Levelwing website: http://ow.ly/jqiBa
Regardless of the industry in which you work, there is likely some aspect of time management needed to be successful. This presentation provides an overview of common time wasters, tips for improving time management and ways to hold productive meetings. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/jk9jd
Improving Business Intelligence Through DataLevelwing
While many businesses are actively collecting powerful data from various sources, they do not always have the internal resources or knowledge to maximize the potential at their fingertips. Bryan Cherok’s presentation will explore 1) sources of data, 2) data relationships, 3) business questions that can be answered through data, 4) Actionable results (both online and offline) that can be leveraged from data.
On February 21, 2013, Bryan Cherok, Group Director at Levelwing spoke to members of the Association of Information Technology Professionals (AITP) about taking a data driven approach to Business Analytics + Intelligence. Learn more about our recent speaking engagements and how you can book to speak: http://ow.ly/i1O1h
Regardless of the industry in which you work, there is likely some aspect of communication involved. This presentation provides an overview of nonverbal communication in the business environment. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/hEn0A
This e-Retail Insights paper provides a high level overview of the US e-Retail Landscape. Featured insights include the role of search in consumer purchase behavior, trends in smartphone + tablet usage and the valuable intelligence that can be leveraged from your website. View additional Levelwing retail industry insights + case studies: http://ow.ly/gNHY6
Qualitative Research Questions and MethodologyLevelwing
Big Data isn't just about numbers and charts; qualitative research provides rich insight to help with any business question you may have. This presentation provides an overview of qualitative research methodology and the importance and process of developing scalable research questions. Learn more about Levelwing's research capabilities: http://ow.ly/gcSXU
Regardless of the industry in which you work, there is likely some aspect of customer service involved. This presentation provides an overview of best practices for communicating with your clients or customers. Learn more about Levelwing's Company Culture and Best Practices: http://ow.ly/frW2H
There are tons of Facebook “Dos & Don’ts” to sift through when creating your social
content. At times it can be a bit overwhelming. That’s why we have come up with
some tips that can apply to virtually every type of business. Learn more about Levelwing's Social Communication Strategies: http://ow.ly/eLEjx
This SEO Insights paper provides a high level overview of the parameters that make up Google's organic search algorithm. We also explain two of Google's largest algorithm updates + refreshes and how they impact search results. Visit additional insights and case studies from Levelwing: http://ow.ly/dM4KF
The Automotive Industry Consumer LanscapeLevelwing
This Automotive Industry Insights paper provides a high level overview of the US Automotive Consumer Landscape. Featured insights include search demand for automotive parts and services, trends in vehicle ownership and use, research habits of consumers and the role of mobile devices in research and purchase. Visit additional insights and case studies from Levelwing: http://ow.ly/dM4KF
Effectively Leveraging Social Media into Your Business StrategyLevelwing
Join Steve Parker as he provides you the tools needed to attract and convert potential customers using Facebook, LinkedIn, Twitter and more. Learn how social media strategies can transform business operations and impact your company’s top and bottom line. You’ll learn:
• Key trends in the implementation of social media applications
• Tips to transform your business using social media
• Best practices for implementing a social media strategy
• Values and benefits of tying social channels to your business
Learn more about Levelwing's social research services: http://ow.ly/dM57Y
Impact of E-Commerce, Search + Social on Auto Aftermarket PurchasingLevelwing
This session looked at the impact of both social media and search as they relate to automotive aftermarket purchasing, including e-commerce. We discussed how to impact consumer needs and measure the effect of digital media in the purchase cycle. Additionally, we explored how search and social can be combined to create actionable intelligence that can make an impact throughout the entire organization. View our automotive solutions: http://ow.ly/kkQqU
SEMA 2011: "Driving Business with Search Engines" | Automotive MarketingLevelwing
Search Engine Marketing is one of the only forms of advertising that fulfills demand; most forms of advertising merely attempt to create demand. As consumer attention gets more and more fragmented, Search Engine Marketing provides one of the best opportunities for brands to connect to consumers, convey information about products and services, and influence and drive purchase both online and offline. Learn how to utilize search engines to capture the attention and close the sale from consumers that are already in the market for your parts and services.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
SES New York Ads in a Quality Score WorldLevelwing
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
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During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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2. 2
WHY DO I CARE?
Glad you asked…
In this report you will find a high-level overview of the travel landscape. It is important that we keep a pulse on the
industry and CONSUMER BEHAVIORS in order to identify OPPORTUNITIES that transform our businesses.
At Levelwing, we specialize in analyzing the paths that contribute to meaningful BUSINESS OUTCOMES. These paths
are illuminated through the analysis of data collected via website analytics, customer relationship databases,
consumer research, phone call logs and even recruitment application databases (yes, we actually enjoy working
with the HR folks in addition to the marketing teams).
Our team of analysts, statisticians and strategists are obsessed with data and more importantly are experts at
TRANSLATING THE DATA INTO A MEANINGFUL STORY that has real business applications and implications.
Please enjoy some of the insights contained within.
4. 4
TRAVEL INDUSTRY TRENDS
56% of all
dollars wil U.S. corporate trav
rs would like to
64% of travele or luxury hotel
l be spent
online in 2
el
013
y at an upscale right
“U.S. Cor
sta Technolog
porate Tr
avel
y Trends” Report: Market Siz
if the price is 012 , August 2
, PhoCusW in
right, May g and
2012
eler”, Google
“ The 2012 Trav
83% of leisure travelers a
nd
hotel queries 76% of business travelers
Almost 1 in 4
ome from a m obile device plan online
c “The 2012 Traveler”, G
st 2012
oogle, August 2012
f Trave l”, Google, Augu
“The 5 Stages o
Not only are travelers planning online and researching from their mobile devices, they are seeking luxury and
upscale hotels at a value. Offering a special or discount on upscale amenities may entice these luxury-seeking,
price-sensitive consumers to convert.
5. 5
ENROLLMENT IN LOYALTY PROGRAMS
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Air Hotel Car Online Travel Agency None
Leisure Travelers Business Travelers Affluent Travelers
Affluent Travelers are most likely to be enrolled in Air, Hotel, and Car loyalty programs, while Business Travelers
are most likely to be enrolled in a loyalty program for online travel agencies. Leisure Travelers are least likely to
be enrolled in a loyalty program for any aspect of travel. Knowing which traveler segment is most likely to enroll
in a particular loyalty program can help fuel strategies and initiatives for reaching these traveler segments.
Source: “The 2012 Traveler”, Google, August 2012
6. 6
HIGHEST Q1 2012 AIRFARE – US AIRPORTS
AVERAGE DOMESTIC
AIRPORT
ITINERARY FARES
CINCINNATI, OH $526.25
MEMPHIS, TN $519.97
HOUSTON BUSH, TX $504.58
HUNTSVILLE, AL $502.80
WASHINGTON DULLES $485.35
As average airfare prices continue to increase so too do the search queries for cheap tickets and variations
thereof. Geo-targeting metropolitan areas surrounding airports with paid search ads can provide an
opportunity for travel industry sites to capture these price-conscious travelers.
Source: Bureau of Transportation Statistics, Q1 2012
7. 7
TOP DESTINATION
POLL: Which destination was
the most popular among US-
based Google searchers
between September and
December, 2011?
a) New York
b) Las Vegas
c) Hawaii
d) Mexico
e) Oak Ridge, TN
“The 2012 Traveler”, Google, August 2012
Market level search insights can help fuel strategies in which there is high demand (and we want to leverage
this) or where there is low demand (perhaps in a market we are trying to dominate).
8. 8
TRAVEL INDUSTRY SEARCH DEMAND
KEYWORD US MONTHLY (APPROXIMATE) SEARCHES
VACATION SPOT 165,000
BOOK A FLIGHT 110,000
PLAN A TRIP 110,000
BOOK A HOTEL 90,500
Collectively, the travel industry has a substantial amount of monthly searches within the United States. Online
searches are often indicative of offline demand. This emphasizes the need for visibility within search engines
and search engine results pages in order to capture this traffic.
Source: Google
9. 9
‘BOOK A FLIGHT’ SEARCH ENGINE RESULTS
Online booking sites represent a majority of search
engine results page real estate for ‘book a flight’
Airlines appearing in PAID SEARCH PLACEMENTS for
‘book a flight’:
• American Airlines
• Delta
Airlines appearing on Page 1 in ORGANIC SEARCH
RESULTS for ‘book a flight’:
• Delta
• American Airlines
• United Airlines
• Southwest
*paid placements are paid advertising available through search
engines, organic search results are the listings that are free and do
not require a hard media investment
10. 10
‘BOOK A HOTEL’ SEARCH ENGINE RESULTS
Similarly, online booking sites also represent a
majority of search engine results page real
estate for ‘book a hotel’
Hotels appearing in PAID SEARCH PLACEMENTS
for ‘book a hotel’:
• Taj Hotels
• Marriott
Hotels appearing on Page 1 in ORGANIC
SEARCH RESULTS for ‘book a hotel’:
• Radisson
*paid placements are paid advertising available through search
engines, organic search results are the listings that are free and do
not require a hard media investment
12. 12
ONLINE ACTIVITES
Researched an upcoming trip 62%
Sourced initial trip idea 45%
Read reviews from other travelers 43%
Watched travel video
Read travel related blog
Posted travel reviews
Uploaded video related to past travel
Commented on travel reviews
Commented on travel related blog
0% 10% 20% 30% 40% 50% 60% 70%
Top online activities for US travelers are researching upcoming trips, brainstorming trip ideas, and reading
reviews by other travelers. These online search habits indicate the need for visibility within search engines
and search engine results pages during this critical research period.
Source: Mediabistro Data
13. 13
VIDEO AS RESEARCH SOURCE
When thinking
about taking a
trip
When deciding
When choosing a
on which website 66% destination
to book
34% 64%
When choosing When looking for
ideas of activities
destination to do at a
accommodations destination
57% 62%
Travelers watch online videos throughout their entire travel planning process. Creating a YouTube channel or
incorporating video on your website surrounding these consumer needs (amenity and attraction information)
may help influence consumers to book with your site or plan a trip to your city.
Source: “The 2012 Traveler”, Google, August 2012
14. 14
TYPES OF VIDEOS WATCHED
Videos from hotels, airlines, cruises, tours, etc. 62%
Trip reviews from experts
Videos from travel-related channels
Trip reviews from people like me
Videos made by people like me
0% 10% 20% 30% 40% 50% 60% 70%
Travelers using video for research watch a mix of user-generated content and professionally-made videos.
Including both internal marketing videos and customer-made videos on your websites will provide these travel
researchers with the content they are looking for when they come to your site, preventing them from seeking
this content elsewhere on the web.
Source: “The 2012 Traveler”, Google, August 2012
15. 15
SMARTPHONE USAGE
More than
110 MILLION
Americans own a
smartphone
As smartphone ownership increases so does the necessity of having a mobile website for consumers using
these devices for travel research and booking.
Source: comScore, June 2012
16. 16
MOBILE RESEARCHING + BOOKING
36.4 15.8
MILLION MILLION
travel travel
researchers bookers
U.S. smartphone travel researchers represent 30.4% of online travel researchers in 2012, while U.S.
smartphone travel bookers only represent 16.1% of online travel bookers in 2012, suggesting most travelers
still prefer making travel-related purchases through more traditional means such as a desktop or telephone.
Source: eMarketer Data, August 2012
17. 17
MOBILE AS RESEARCH SOURCE FOR AIR
Checked airfare prices 26%
Looked up airline phone number 25%
Looked at flight schedules 25%
Checked flight status 25%
Looked up airport information
Checked in for a flight
Received price alerts for flights
Booked a flight
Received SMS alerts for a flight status
Tracked the status of a checked bag
Cancelled a flight
0% 5% 10% 15% 20% 25% 30%
Most travelers using a mobile device for research want to check prices, find contact information, view flight
schedules, and check the status of a flight. Ensuring these elements are prominent and easy to use on your
mobile site will provide a good user experience for mobile website visitors.
Source: comScore Data, April 2012
18. 18
MOBILE AS RESEARCH SOURCE FOR HOTEL
Looked up hotel address/directions
29%
Looked up/ researched attractions/ things to do at my
destination/ near my hotel
Looked up/ researched places to eat at my destination/
near my hotel
Read a hotel review
Compared hotel prices + availability
Booked a hotel room
Received price alerts for hotels
Looked up/ researched ground transportation at my
destination/ near my hotel
Cancelled a hotel reservation
0% 5% 10% 15% 20% 25% 30% 35%
Most travelers using a mobile device for research are looking for the hotel address and directions to get
there, followed by researching attractions and places to eat near their hotel. Including directions, nearby
things to do, and favorite local dining spots on your mobile site will fulfill the needs of these travel researchers.
Source: comScore Data, April 2012
19. 19
LIKE WHAT YOU SEE? WANT TO SEE MORE?
This is just the beginning of what we can tap into, imagine what we could do with the data you have internally…
At Levelwing, we specialize in interpreting your data and providing you with applications (and not just graphs) that
can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENT RECRUITMENT. We help companies
utilize data to OPERATE WITH GREATER CLARITY + PROFITABILITY.
Bottom line, we move your business forward by helping you make sense of your data so that you can ACHIEVE
WHAT COULD BE.
For additional information, please contact:
LUKE FROST
Business Development Analyst
lfrost@levelwing.com
1+843.647.7314
22. 22
OUR BELIEFS
The Right Data Changes Everything
Marketing Budgets Should Be Smaller, Not Larger
Accountability is Essential
Success Should Pay For Itself
Leverage Existing Demand First
23. 23
THE RIGHT DATA CHANGES EVERYTHING
We use data to illuminate all facets of your business. You’ll
sell more and enjoy greater cost-efficiency.
More importantly, you’ll operate your business more
PROFITABLY.
24. 24
MARKETING BUDGETS SHOULD BE
SMALLER, NOT LARGER
Bigger is not necessarily better.
We believe by holding media and ideas accountable through
advanced analytics, you can do MORE with LESS.
25. 25
ACCOUNTABILITY IS ESSENTIAL
We measure and create insights based on what’s important,
not just metrics that are easy to calculate.
We create real ACCOUNTABILITY.
26. 26
SUCCESS SHOULD PAY FOR ITSELF 26
An understanding of Return on Investment leads to
marketing efforts that are more than just an expense line
item.
We build SELF-FUNDING initiatives.
27. 27
LEVERAGE EXISTING DEMAND FIRST
AWARENESS
INTEREST
A demand-driven strategy creates media efficiency and
greater profitability by focusing on existing IN-MARKET
PURCHASERS.
CONSIDERATION
PURCHASE
28. 28
INTELLIGENCE IS AT OUR CORE 28
Our BUSINESS INTELLIGENCE SOLUTIONS help organizations
understand consumer brand perception, gain competitive
information and uncover real opportunities to improve
organizational and operational efficiencies.
WE BELIEVE in informed, evidence-based decision-making,
only made possible by complex and comprehensive data
collection + analysis.
Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity
Analysis | ROI Analysis | Analytics Solutions | Data Knowledge Management
29. 29
WE ARE LEVELWING
GLOBAL REACH We currently serve clients throughout North
America, Europe, China and Japan
UNIQUE APPROACH Levelwing is the leader in business
intelligence and marketing solutions with data mining + analytics at
the core
FULLY INTEGRATED We employ a matrix organization of marketers,
analytics design experts, statisticians, researchers and creatives
MEASURED SUCCESS Levelwing has experienced 10 consecutive
years of growth with industry leading client satisfaction results
30. 30
SOME OF OUR PARTNERS
Some of the most innovative and strategic minds in the industry - Novartis
Some of the most sophisticated things I’ve seen being done with analytics and ROI measurement - Adobe