Join Steve Parker as he provides you the tools needed to attract and convert potential customers using Facebook, LinkedIn, Twitter and more. Learn how social media strategies can transform business operations and impact your company’s top and bottom line. You’ll learn: • Key trends in the implementation of social media applications • Tips to transform your business using social media • Best practices for implementing a social media strategy • Values and benefits of tying social channels to your business Learn more about Levelwing's social research services: http://ow.ly/dM57Y

1. Hitting for the Cycle
YOUR BUSINESS
STRATEGY +
SOCIAL
MEDIA
September 14, 2012

2. 2
Asking Smarter Questions
SINK
OR
SWIM

3. 3

4. 4
Up To Bat
DEFINING YOUR
SOCIAL STRATEGY

5. 5
PICKING THE RIGHT PLATFORM
1
DON’T GET
OVERWHELMED, LET
THE DATA DICTATE
“When you’re in a slump, it’s almost as if you
look out at the field and it’s one big glove.”
- Rick Maksian

6. 6
PICKING THE RIGHT PLATFORM
2
UNDERSTAND THE
VALUE OF
RESEARCH

7. 7
PICKING THE RIGHT PLATFORM
3
KNOW YOUR
RESOURCES,
SCALABILITY IS
KEY

8. 8
CREATING THE RIGHT CONTENT
1 LET THE
DATA DICTATE
2 INSIGHTS
LEVERAGE
3 REFINE
REVISE + “Baseball is the only field of endeavor
where a man can succeed 3 out of
10 times and be considered a good
performer .” - Ted Williams

9. 9
Scoring the Game
MEASURING YOUR
SOCIAL SUCCESS

10. 10

11. 11
HOW SUCCESS IS MEASURED
1 COMMUNITY
GROWTH 2 ENGAGEMENT
3 KPIs
4 RETURN ON
INVESTMENT
“Baseball is an island of activity, a midst, a sea of statistics.”
- Author Unknown

12. 12
NAVIGATING THE SEA OF DATA
1 METRICS
DEFINE KEY
2 KEY METRICS TOGETHER
TRACK MESSAGES +
3 ANALYTICS
UTILIZE AVAILABLE

13. 13
Review the Stats
SOCIAL PLATFORMS AS A
LISTENING TOOL

14. 14
LISTENING THROUGH SOCIAL
1 CONTINUOUSLY
GATHER
INSIGHTS
2 CONTINUOUSLY
EVALUATE THE
CONVERSATIONS

15. 15
THE IMPORTANCE OF 1:1 COMMUNICATION
1 SOCIAL WILL BECOME
THE FIRST STOP
2 CONCERNS AS
ADDRESS ISSUES +
“Things could be worse, suppose
your errors were counted and
THEY ARISE published everyday like those of a
baseball player.”
- Author Unknown

16. 16
THE IMPORTANCE OF 1:1 COMMUNICATION
THE NEED FOR A
GOLDEN GLOVE

17. 17
COVERING THE BASES
1 STRATEGY
DEFINE YOUR
2 SUCCESS
MEASURE YOUR
3 LISTENING TOOL
UTILIZE SOCIAL AS A

18. 18
QUESTIONS?

19. 19
WILL YOU SINK OR SWIM?
Check out the entire Series at
sinkorswim.askingsmarterquestions.com

20. 20
THANK YOU
Steve Parker, Jr.
Co-Founder + Managing Partner
sparker@levelwing.com | +1 843 631 4587
askingsmarterquestions.com | levelwing.com

21. 21
APPENDIX

22. 2
ACHIEVE WHAT COULD BE TM
Industry Leading Digital Marketing Solutions
Levelwing creates digital marketing
solutions, mining and analyzing data to
help businesses market and operate with
greater CLARITY + PROFITABILITY.

23. 23
WE ARE LEVELWING
GLOBAL REACH We currently serve clients throughout North
America, Europe, China and Japan
UNIQUE APPROACH Levelwing is the leader in digital marketing
solutions with data mining and analytics at the core
FULLY INTEGRATED We employ a matrix organization of nearly 60
marketers, analytics design experts, statisticians, researchers and
creatives
MEASURED SUCCESS Levelwing has experienced 40 consecutive
quarters of growth with industry leading client satisfaction results

24. 24
OUR SERVICES

25. 25
HOW WE OPERATE
INTELLIGENCE
Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity
| ROI Analysis | Analytics Solutions | Data Knowledge Management | Research
STRATEGY TECHNOLOGY
Brand Development + Creative | Digital Media Analytics Dashboard | Analytics Implementation
+ Marketing | Online Reputation Management | | Database Development
Social Communication

26. 26
INTELLIGENCE IS AT OUR CORE
Our BUSINESS INTELLIGENCE SOLUTIONS help organizations
understand consumer brand perception, gain competitive
information and uncover real opportunities to improve
organizational and operational efficiencies.
WE BELIEVE in informed, evidence-based decision-making,
only made possible by complex and comprehensive data
collection + analysis.
Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity
Analysis | ROI Analysis | Analytics Solutions | Data Knowledge Management

27. 27
AN INFORMED STRATEGY
Levelwing is here to not only help you develop the ‘Big Idea,’
but also to provide the Tactical Roadmap and EVALUATION
PLAN.
A comprehensive and data-driven Digital Strategy will outline
a thoughtful strategy including necessary goals and tactics
and will determine how to effectively QUANTIFY SUCCESS.
Brand Development + Creative | Digital Media + Marketing | Online
Reputation Management | Social Communication

28. 28
CUSTOM TECHNOLOGY FOUNDATIONS
Our customized ANALYTICS TECHNOLOGY SOLUTIONS give
you an in-depth, behind the scenes look at your business
initiatives, aggregating and making sense of the wealth of
data that helps to uncover hidden trends and actionable
insights.
Data. It’s the foundation of everything we do.
Analytics Dashboard | Analytics Implementation | Database Development

29. 29
OUR BELIEFS

30. 30
OUR BELIEFS
The Right Data Changes Everything
Marketing Budgets Should Be Smaller, Not Larger
Accountability is Essential
Success Should Pay For Itself
Leverage Existing Demand First

31. 31
THE RIGHT DATA CHANGES EVERYTHING
We use data to illuminate all facets of your business. You’ll
sell more and enjoy greater cost-efficiency.
More importantly, you’ll operate your business more
PROFITABLY.

32. 32
MARKETING BUDGETS SHOULD BE
SMALLER, NOT LARGER
Bigger is not necessarily better.
We believe by holding media and ideas accountable through
advanced analytics, you can do MORE with LESS.

33. 33
ACCOUNTABILITY IS ESSENTIAL
We measure and create insights based on what’s important,
not just metrics that are easy to calculate.
We create real ACCOUNTABILITY.

34. 34
SUCCESS SHOULD PAY FOR ITSELF
An understanding of Return on Investment leads to
marketing efforts that are more than just an expense line
item.
We build SELF-FUNDING initiatives.

35. 35
LEVERAGE EXISTING DEMAND FIRST
AWARENESS
INTEREST
A demand-driven strategy creates media efficiency and
greater profitability by focusing on existing IN-MARKET
PURCHASERS.
CONSIDERATION
PURCHASE