The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The retail consumer survey helps retailers analyze how consumer behavior in the UK is influenced and how they can develop a CX strategy that brings ROI.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The retail consumer survey helps retailers analyze how consumer behavior in the UK is influenced and how they can develop a CX strategy that brings ROI.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Digital 2022 Turkey (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
this is a research from Google on the ROPO (Research Online, Purchase Offline) behavior and the need for web-to-store, mobile-to-store device in the Luxe category
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A test).
Usage and Attitude surveys (U&A) give marketers an opportunity to thoroughly review product or service within its marketplace so that marketers have well understanding about product’s appeal, strengths, weaknesses and any gaps to enhance business performance. In addition, Usage and Attitude surveys (U&A) gives marketers insights regarding brand perception, then help marketers in evaluating how well the product is known within the market
A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
Nowadays, many thesis and work have been done about luxury fashion but none had shown the best practices that luxury fashion brands must adapt to become more sustainable and have a positive impact on society as industry leaders and influencers.
Through my researches and interviews, I have discovered that fashion is the second most polluting industry in the world after oil and gas. The actual production model used in luxury fashion is linear causing huge environmental and social impacts due to the extraction of a large number of natural resources to produce luxury fashion items that end up in incineration or landfill after use. Luxury fashion brands have the chance to be positioned as industry leaders and to have an important influential impact on the rest of the fashion industry.
Thus through this thesis, I answered the following problematic: “How luxury fashion brands can adopt a sustainable approach and act as leaders of global fashion sustainable change through their online communication by targeting younger generations?”
To answer this problematic, I have provided a framework for luxury fashion actors to take initiatives by adopting more sustainable practices in their production and distribution models. The solutions shared with luxury fashion brands to become more sustainable were about the change from a linear production model to vertical integration for better control of their supply chain and the adoption of a circular value chain that would permit to achieve of a zero-waste design process. Disruptive innovations about sustainability in the luxury fashion industry have also been provided to help luxury fashion brands to take innovative actions. It has been shown that thanks to the adoption of more sustainable and ethical practices, luxury fashion brands would increase their competitive advantage, productivity, profitability, reduce their global costs and could accelerate a transition towards a more sustainable fashion thanks to their power of influence that would cause a global shift of the industry.
After analyzing in which ways luxury fashion brands (LFB) could become more sustainable. The thesis has searched how LFB could talk about sustainability in their communication to address millennials and generation Z which are the consumers who will purchase the most luxury in 2020 without being perceived as greenwashing. Based on a poll survey on younger generations and the case study of Stella McCartney communication best practices, recommendations about sustainable omnichannel messages strategy in luxury fashion has been addressed.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Fair Fit Lens # 1 - Millennials, the mindful consumersSerena Colombo
Millennials, the largest, most diverse, educated and influential consumers on the planet. This presentation explores the traits and needs of this generation of consumers, why they are important for brands and how brands can connect with them by addressing their wish for a more sustainable future.
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Digital 2022 Turkey (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
this is a research from Google on the ROPO (Research Online, Purchase Offline) behavior and the need for web-to-store, mobile-to-store device in the Luxe category
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A test).
Usage and Attitude surveys (U&A) give marketers an opportunity to thoroughly review product or service within its marketplace so that marketers have well understanding about product’s appeal, strengths, weaknesses and any gaps to enhance business performance. In addition, Usage and Attitude surveys (U&A) gives marketers insights regarding brand perception, then help marketers in evaluating how well the product is known within the market
A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
Nowadays, many thesis and work have been done about luxury fashion but none had shown the best practices that luxury fashion brands must adapt to become more sustainable and have a positive impact on society as industry leaders and influencers.
Through my researches and interviews, I have discovered that fashion is the second most polluting industry in the world after oil and gas. The actual production model used in luxury fashion is linear causing huge environmental and social impacts due to the extraction of a large number of natural resources to produce luxury fashion items that end up in incineration or landfill after use. Luxury fashion brands have the chance to be positioned as industry leaders and to have an important influential impact on the rest of the fashion industry.
Thus through this thesis, I answered the following problematic: “How luxury fashion brands can adopt a sustainable approach and act as leaders of global fashion sustainable change through their online communication by targeting younger generations?”
To answer this problematic, I have provided a framework for luxury fashion actors to take initiatives by adopting more sustainable practices in their production and distribution models. The solutions shared with luxury fashion brands to become more sustainable were about the change from a linear production model to vertical integration for better control of their supply chain and the adoption of a circular value chain that would permit to achieve of a zero-waste design process. Disruptive innovations about sustainability in the luxury fashion industry have also been provided to help luxury fashion brands to take innovative actions. It has been shown that thanks to the adoption of more sustainable and ethical practices, luxury fashion brands would increase their competitive advantage, productivity, profitability, reduce their global costs and could accelerate a transition towards a more sustainable fashion thanks to their power of influence that would cause a global shift of the industry.
After analyzing in which ways luxury fashion brands (LFB) could become more sustainable. The thesis has searched how LFB could talk about sustainability in their communication to address millennials and generation Z which are the consumers who will purchase the most luxury in 2020 without being perceived as greenwashing. Based on a poll survey on younger generations and the case study of Stella McCartney communication best practices, recommendations about sustainable omnichannel messages strategy in luxury fashion has been addressed.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Fair Fit Lens # 1 - Millennials, the mindful consumersSerena Colombo
Millennials, the largest, most diverse, educated and influential consumers on the planet. This presentation explores the traits and needs of this generation of consumers, why they are important for brands and how brands can connect with them by addressing their wish for a more sustainable future.
Estudio de Edelman sobre la generación de los llamados "Millenials" (nacidos entre el 80 y el 95) y su relación y acciones en relación a marcas y organizaciones.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
SearchLeeds, Kristal Ireland 'The millennial myth and the media' Branded3
Kristal Ireland discusses the millennial myth and the media. Kristal was previously voted as one of the UK’s Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.
Consumers of Tomorrow - Insights and Observations About Generation Z★ Duong Vo ★
Examines Generation Z and the defining traits and trends of the age group. Provides insight into the implications for companies trying to target this unique generation of consumers
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
1. 8095 REFRESHED
®
The evolving role of brands for the world’s
largest and most impactful generation
2. Continuing the 8095 Conversation
®
Edelman 8095® is an insights group studying
the Millennial generation, born between 1980
and 1995, to understand their evolving
relationship with brands.
In 2012, we refreshed our research with a
survey of 4,000 Millennials in 11 countries.
3. • Millennials in 2013
• Why Millennials Matter To Marketers
• Global Trends
• 8095 – Where We’ve Been
®
• 8095 2.0
®
• New data and insights
• Implications for marketers
5. Millennials in 2013
• The oldest are 33 years-old, the
youngest are 18
• Life defining moments include
the Global Recession, 9/11,
Asian Tsunami, Arab Spring,
Facebook, smart phones
• First generation that may be
worse off economically than
their parents
• Most diverse and educated
generation in history
6. Their World Is Smaller, More Connected
of Millennials across all 11 markets surveyed see their
country as being influential on the world stage.
*(Edelman Berland 8095 2.0 Survey 2012)
7. Why Millennials Matter To Marketers
BIG: The largest generation alive today
• 1.8 billion globally1 (out of 7 billion world population)
• 75% of workforce by 20252
INFLUENTIAL: Impact purchase decisions of peers & parents
• Will outpace Boomer earnings by 2018 ($2.5+ trillion spending power)3
• 74% say they influence purchase decisions of other generations4
UNIQUE: The first inherently digital generation
• Don’t know a world without the Internet or smart phones
1. (U.S. Census Bureau International Database 2012)
2. (Business and Professional Women’s Foundation 2011)
3. (Harris Interactive and Deloitte study 2011)
4. (Edelman Berland 8095 2.0 Survey 2012)
8. Millennials are more likely to
recommend products and start
trends…more involved in pop
culture and activities that would
compel them to try new products
and recommend them to friends.
-MINTEL, WORD OF MOUTH AND VIRAL MARKETING
10. Global Urbanization
For the first time in world history, more
people live in cities or suburbs than rural
locales1.
Implication
Millennial identities will be closely tied to
the cities they live in, and marketers need
to customize and target engagement.
1. United Nations Department of Economic and Social Affairs/Population Division
World Urbanization Prospects: The 2011 Revision
11. Experiences Over Stuff
The economy is forcing Millennials to
delay purchases and demand a new
level of value from the brands they buy.
Implication
Marketers must demonstrate how their
products or services enable life
experiences and deliver value.
12. Rise (or fall) of the Millennial Dad
Traditional gender roles are shifting.
Six in 10 college students are female1, and
men are taking over more household and
purchasing responsibilities.
Implication
Marketers should lessen the focus on
gender and other traditional audience
segmentation. Appeal to the new blended
nature of humanity and to the audiences
influencing your target.
1. (Digest of Education Statistics, 2010)
14. In 2010, Edelman launched 8095®,
an insights group founded on an
eight-country study of the
Millennial generation, born
between 1980 and 1995.
The goal? To understand their
relationship with brands, the
actions they take on behalf of
brands and how those actions
create new opportunities for
marketers.
15. 8095 ®
The benchmark 8095® study in 2010 revealed four insights.
Brands are a partnership and form of self-expression
Information is a key to influence
Taking action on behalf of brands is a core value
There is a reverberation effect taking place online, offline and
increasingly on mobile devices
16. Brands are a Partnership and
Form of Self-Expression
1 in 3 look for
brands to make a
positive impact on
is the #1 personal the world.
identifier Millennials are
willing to share online.
*(Edelman Berland 8095 Survey 2010)
17. Information is a Key to Influence
Of Millennials consult four or
more sources of information
when making brand purchase
decisions.
*(Edelman Berland 8095 Survey 2010)
18. Taking Action on Behalf of
Brands is a Core Value
take action
on behalf of their trusted brands.
are brand loyal and
keep purchasing brands they like.
*(Edelman Berland 8095 Survey 2010)
19. Reverberation Effect Taking Place
Online, Offline And Increasingly On
Mobile Devices
Average number of text messages young
Millennials send every month1.
Weekly volume of word-of-mouth
impressions. Of which, 13.5 billion are
offline and 1.2 billion are online2.
1. The Nielsen Company, 2010
2. Keller Fay Groups TalkTrack, U.S. July 2010 – June 2011
21. ®
8095 2.0
In October 2012, Edelman 8095® and
research partner Edelman Berland
surveyed 4,000 Millennials in 11 countries
22. A Caveat
A challenge in defining Millennials is that they are progressing
through fundamentally different life stages.
Millennials are not a monolithic bloc.
The best Millennial study is directional rather than absolute, and digs
deep into the behaviors and cultural nuances of Millennials in
individual countries.
8095 attempts to give a snapshot of commonalities that tie the
generation together.
23. 8095 2.0 ®
The rise of realism, with a twist.
Compared to the 2010 study, we see a shift in the
ways Millennials perceive their lives and future.
While idealistic and optimistic, there is a new
measure of realism.
Millennials are growing up, and so too are their
views of success. Their aspirations are surprisingly
traditional, but coming of age in the global
recession has forced them to push back typical
stages of adulthood and has created a new breed of
entrepreneurs.
For brands to matter to Millennials, “average” is no
longer enough. A whole new level of engagement,
authenticity and purpose is necessary.
24. The Global Recession has Created a Mix of
Traditional and Non-Traditional Values for
Millennials, Sparking a New Type of Consumer
25. The economy sucks for most, and it’s
devastating to Millennials
DEFINED BY DEBT
Average $28,500 in student loans1
WEAK JOB PROSPECTS
Unemployment rates for Millennials are typically double the national average.
• In the U.S., Millennial unemployment is 12+% (7.9% is national average)2
• In Spain, Millennial unemployment is 48% (22% is national average)3
LOW NET WORTH
In the U.S., median net worth of people under 35 fell 37% between 2005 and
2010; those over 65 took only a 13% hit.4
1. (Institute of Education Science 2012)
2. (U.S. Department of Labor) 2012
3. (National Statistics Institute of Spain 2012)
4. (U.S. Census 2012)
26. Millennials Have a PR Problem
If you follow recent headlines,
Millennials are lazy, self-entitled, or
worse.
We believe much of the criticism is
undeserved. They are coming of
age during one of the hardest
economic and social environments
the world has seen.
They are blazing new paths and
finding a new way through life.
27. Despite Challenges, They Remain
Optimistic, and Their Aspirations Surprisingly
Traditional
What are your most important life goals?
*(Edelman Berland 8095 2.0 Survey 2012)
28. Entrepreneurial
of Millennials say that
owning their own business
is a top life goal
76% in Turkey
65% Brazil
61% China
44% US
*(Edelman Berland 8095 2.0 Global Survey 2012)
29. Sensible
What products or services are Millennials willing to pay a premium for?
Health-related items rule. Beauty and Apparel don’t.
0% 100%
*(Edelman Berland 8095 2.0 Global Survey 2012)
30. Implications for Marketers
• Millennials aren’t kids anymore. The oldest are 33, the youngest 18.
They are not the next frontier, they are the here-and-now consumer
target influencing the purchase of EVERY brand.
• Shift away from traditional segmentation. Diversity is everywhere and
gender lines are blurred. Speak to your target AND their influencers.
• Marketers need to think about how they assist the generation’s new
life goals and revised timeline of life events.
• Think about how your brand can help Millennials in other parts of
their lives.
32. Alpha-Influencers
of Millennials think they
influence the purchase
decisions of peers and
those in other generations
*(Edelman Berland 8095 2.0 Survey 2012)
33. Like Daughter, like Mother
• Children have a strong influence over the
purchase decisions of items used by their
family, such as cars, food and vacations1.
• New research2 also suggests children
influence goods their parents use for
themselves, such as clothing. Many
mothers intentionally mimic their
daughters style.
1. (Mintel “Kids as Influencers” U.S. study 2010)
2. (Journal of Consumer Behavior study, 2011)
34. Shopping is a Social Activity
For Millennials, shopping is a social activity, and many won’t make
a purchase their friends disapprove.
of Millennials typically shop
with friends, family or
significant other
*(Edelman Berland 8095 2.0 Survey 2012)
35. Two-Way Dialogue
Millennials think it’s their responsibility to share
feedback with companies after a good or bad brand experience.
*(Edelman Berland 8095 2.0 Survey 2012)
36. Alpha-Influencers
Millennials crowd-source to make brand purchase decisions.
use at least one outside
source for guidance
use four or more sources of
information
*(Edelman Berland 8095 2.0 Survey 2012)
37. Inherently Digital, But Craving Offline Conversation
Millennials most often go to search engines as a source to help them
make brand purchase decisions, but face-to-face engagement with
friends and family are the second and third most used sources.
*(Edelman Berland 8095 2.0 Survey 2012)
38. Implications for Marketers
• Every brand needs to consider Millennials as a core target, or at
least a significant influencer for their target.
• As masters of crowd-sourcing to make purchase decisions,
engage Millennials in surround sound. Online and offline.
• Help Millennials become an expert on your brand, purpose and
story. They have a strong desire to share and learn. Sell unique
and real product benefits and you will drive reverberation.
38
39. Millennials Are Surprisingly Open To Brand
Engagement and Advertising, But Only If
Brands Have the Right Approach.
40. Willing to Engage With Brands
While skeptical of brand messages, they are open to
engaging with brands, but…
1. Brands must act and engage differently to get attention
and loyalty. We are in an age of surprise-and-delight. If
you don’t, they will tune you out.
2. Authenticity rules. Focus on selling unique and real
product benefits. Millennials want to share and learn. Give
them messages that show value and are worth repeating.
41. Willing to Engage With Brands
of Millennials think all
advertising is boring
*(Edelman Berland 8095 2.0 Survey 2012)
42. 8 in 10 Millennials want brands to entertain them.
How do they want to be entertained?
Allow me to influence your products (co-creation)
Answer my questions/comments in real time via social media
Sponsor entertaining events
Create online content such as videos, photos, games and blogs
Connect me to the other fans of the brand/company
I don’t expect brands/companies to entertain me
Partner with a celebrity or public figure I admire
*(Edelman Berland 8095 2.0 Survey 2012)
43. Millennials want brands to help them in other areas of their lives.
How do they want brands to help them?
Provide me with financial assistance
(e.g., grants, scholarships)
Provide me with the opportunity for more life experiences (e.g., send
me on trips, give me lessons in something I have an interest in)
Provide me with a mentor who can help guide me
Allow me to use your audiences (e.g., Facebook pages, ads, etc.)
to connect with others with similar interests and ideas
Allow me to use your audiences (e.g., Facebook pages, ads, etc.)
to share my message/story with a wide group
*(Edelman Berland 8095 2.0 Survey 2012)
44. Humor, Value & Engagement Rule
What is the most effective way for a company to
capture your attention?
*(Edelman Berland 8095 2.0 Global Survey 2012)
45. Implications for Marketers
• It’s not your brand anymore. It belongs to your customers. Be
agile, collaborative and prepared for the worst and best
• Experiences over stuff. Focus on how your brand enables life
experiences. They want to buy into new ideas and share them
with friends and family. Be social and enable sharing.
• “Smart and funny is the new rock and roll.”1 Business is often
serious, but don’t always take yourself so seriously.
1. (Nick Shore, Strategic Insights & Research at MTV)
46. Continuing the 8095 2.0 Survey
Conversation Methodology
Survey conducted by Edelman Berland
and consisted of online interviews in 11
edelman8095.tumblr.com
countries among 4,000 adults born
Our blog for all things 8095.
between 1980 and 1995.
The survey was conducted in the
following countries: Australia (N= 300),
twitter.com/edelman8095
Brazil (N=300), Canada (N=300), China
Updates and insights in 140
(N=300), France (N=300), Germany
characters or less.
(N=300), India (N=300), Turkey (N=300),
United Arab Emirates (N=300), United
Kingdom (N=300), United States (N=1,000)
with weighting to ensure equal
t.sina.com.cn/edelman8095
representation from each country.
Updates and insights in 140
characters or less.
The survey has an overall margin of error
of 1.55% at the 95% level of confidence.
47. A Final Reason
Millennials Matter
The iGeneration/Generation Z is
now fully formed, with their oldest
turning 17 years-old. They will
soon become the new “it”
generation.
If we can’t understand Gen Y,
we’ll never get Gen Z.
Editor's Notes
8095, named for the years in which the Millennial generation was born (1980 to 1995), is an insights group that focuses on the Millennial generation and their relationship with brands. Following the launch of our benchmark study in 2010, Edelman 8095 has refreshed the research in October 2012 with a new study of 4,000 Millennials in 11 countries.
The Millennial generation goes by many names.
They are not kids anymore. Many in this group are parents, have careers and an incredible amount of spending power. They are also coming of age during one of the most turbulent economic times in history.
The world today is smaller and Millennials are more global-minded than ever. Millennials in all of the 11 countries surveyed see their country as playing a key role on the world stage.
The median age of the world population is 28
Their mentality of change and action translates to their relationship with brands. They have powerful influence and demand two-way dialogue with companies. They drive popular culture.
Today, 50% of the world population lives in cities or suburbs. By 2050 that number will swell to 70% globally. In the U.S., for the first time in more than a century, more people are moving to cities than suburbs, and this trend is led primarily by Millennials.
The recession and new social norms have led more Millennials to delay traditional purchases, like homes and cars. The rise of social buying and rent/share businesses are also shifting purchasing behavior. To stand out and be relevant, brands will need to show how they enable life experiences and allow Millennials to buy into new ideas.
More men are confidently taking on traditional female roles in terms of parenting and purchasing household products. More women are confidently taking on traditional male roles in terms of being the main earner in the family and going to college/university.
The 2010 study revealed four insights that remain highly relevant today.
In other words, brands help Millennials define their personal “brand”
Millennials are crowd-sourcing in amazing ways to help them make brand purchase decisions, and they look first to friends and family for advice.
Millennials are less resistant to branding than other generations, and they will take action for brands, but they demand authenticity, transparency, to be entertained and for your brand to contribute to the greater good in this world.
Reverberation, or word-of-mouth sharing, is taking place online and via mobile devices for sure, but many people forget that most WOM is shared offline, in face-to-face discussions. Keller Fay Group tracked chatter in the U.S. and finds 14.7 billion WOM impressions EVERY WEEK, with the large majority of those taking place offline. Regardless of medium, the main point is that there is an incredible amount of sharing and crowd-sourcing taking place, online and offline,
Their aspirations are surprisingly traditional. They want a meaningful career, to own a home and to get married and have children.
American Millennials say the #1 person who defines their generation is Mark Zuckerberg, the founder and CEO of Facebook. Nearly half of Millennials aspire to own their own company. In the down economy, they realize that an entrepreneurial spirit is likely their best path to success.
When it comes to buying luxury items, Millennials are quite sensible. When you average all 11 countries in the survey, they are most likely to pay a premium for health-related goods and services, followed by electronics. They are least likely to pay a premium for beauty-related items of apparel. Chinese Millennials are most willing to pay a premium for all of the items in this chart, but they too ranked health-related items the highest. French Millennials were least likely to pay a premium for the categories collectively.
3 in 4 Millennials across our 11 markets say they influence the purchase decisions of peers and those in older generations.
The influence of parents on Millennials is astounding. Millennials overall have a different and more friendly relationship with their parents than most past generations. The influence goes both ways, with parents heavily influencing their children, and children influencing their parents.
Consider these statistics. What they mean is that when a Millennial goes to the grocery store (for example), they are typically going with friends or family. And, they since many won’t make a purchase their friends don’t approve of, they need to justify why they are choosing items off the shelf. They need to be able to tell their friends why they are buying that product – they need a back-story. It’s our job as marketers to give them that back-story.
Most Millennials see it as their responsibility to share feedback with brands. They are more likely to share positive feedback than negative feedback, which is counter to most assumptions.
Information is a key to influence for Millennials. They crowd-source to make brand purchase decisions. Compared to our 2010 data, more Millennials are crowd-sourcing in 2012 (up 19 points), but they are using slightly fewer sources of information today.
Many marketers think that the only way to reach Millennials is through social media. Not true. Search engines rule, but then face-to-face communications with friends and family are #2 and #3 respectively. The vast majority of Word-Of-Mouth happens offline (90%).