Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Research of 2,574 websites over three years reveals that adblock has a hidden cost: it not only reduces small and medium publishers’ revenue, it also reduces their traffic.
The white paper presents the primary findings from “Will Ad Blocking Break the Internet,” a paper by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the National Bureau of Economic Research), and Dr Johnny Ryan (PageFair).
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
Social media is changing the game for customer service, the voice of the customer is now more important than ever.
With the increasing demand from customers to communicate via social media channels it is your responsibility to keep ahead and actively support customers in the channels of their choice.
This intelligence pack will give you first hand insight into how Newegg, Whole Foods, Capital One and U-Haul are handling, integrating and measuring social
customer service.
These four brands, plus a further 20 other leading social brands will be sharing expert insight at this year's #CSMCS.
Find what key issues will be discussed and who else will be there. Visit - http://ow.ly/zrD2j
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
The rise of consumer adblocking technology allows consumers to choose whether to see advertisements. This has a big effect on how brands and publishers communicate with their customers. Here are stats and insights on the state of play, giving an overview and understanding of the size of the adblocking problem and what to do about it.
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
This presentation will explore the attitudes of Americans toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. During her presentation, Caroline Dangson will present IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how direct marketers can utilize these sites to connect with customers.
Advertisers today operate in a cross-channel, consumer-driven media landscape that forces them to constantly adapt. Brands around the world are spending more than ever on digital advertising, but there are growing concerns about what they are getting in return.
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
9. Consumers have negative reactions to
advertising out of context.
Chuck Townsend
3
Viktor Hanacek
10. MICHAEL Rosenwald
Readers hate online ads, most users are
unwilling to subscribe online, and few would pay
to make ads go away.4
11. The legal cases against
companies like AdBlock are
GROUNDLESS
with no support as of yet
from judicial systems 5
Legality
Argument
12. THIS IS ALSO BAD
FOR CONSUMERS
IN THE LONG RUN
Without advertising revenue,
“CONTENT WILL GO AWAY”
Bill Barokas
When advertisement views drop
“USERS ARE INADVERTANTLY
PUTTING THEIR FAVOURITE
WEBSITES OUT OF BUSINESS”
Sean Blanchfield 4
4
