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Communications Network Social Media Game presentation
- 1. The Social MediaGameDesign: Beth Kanter & David WilcoxRemix: Community Media WorkshopPresentation: Gordon Mayer
- 2. Sharing, Beth, andthe Universe
- 3.
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- 5. The News…Bob Blackfor CMW
- 6. Tribune and Sun-Times,1986-2008Source = Newsbank, March 2009
- 7. …and UsHow hascommunications changed? (summer 2009)DisagreeAgree
- 8. Why We CommunicateTurnout Attendanceat an eventAwarenessUsually traces back to moneyAdvocacyBest to engage audience
- 9. Need to Know Aggregate: all apples… and a lot of them
- 10. 1.0,2.0, 3.0
- 11.
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- 13. SocialNetwork
- 14. Onlineoffline
- 15. LongtailApples and oranges, by dano from flickr
- 16.
Editor's Notes
- #3 BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
- #6 Ken davis @ chi journalism town hall; the NEW NewsNewspapers audience is up more than ever on the Web but their advertising revenue is down, down, downWes Bleed story
- #7 The news is increasingly UNlikely to cover you no matter how good you are
- #10 Review of termsAggregate=like excel spreadsheet / what makes a database?1.0 etc: physicists, cats, next gen is things like sunderstanding, conversation, making it smarter and elarning from usLink: have to understand what that is stillNetwork: definition is RSS: an email alternativeOnline offline—it’s not either/orLong tail… show a picture
- #11 Web 1.0, static webpages where people just read information.
- #12 Dynamic webpages and participation, broadcasting and aggregatingWEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)
- #16 The cards are divided into: Social Network, Collaboration, Media Content/Networking; Communication Tools, and Online Broadcast.