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Stay Connected: LinkedIn for Nonprofits


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LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Join us for this webinar and learn how your organization can make the most of LinkedIn. We'll go over the basics, offer you some ideas, and go over some real examples of how nonprofits are using LinkedIn.

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Stay Connected: LinkedIn for Nonprofits

  1. 1. Stay Connected: LinkedIn for Nonprofits September 14, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  2. 2. Today’s PresenterAmy Huynh Marketing & Communications Coordinator
  3. 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  5. 5. AgendaWhy LinkedIn? Overview of Tools & Features Get Started About MyCharityConnectsQ&A
  7. 7. Why LinkedIn?• Over 120 million active users worldwide• Stay informed about your industry, sector• Keep updated about your professional contacts• Find like-minded individuals and share info/knowledge
  8. 8. How LinkedIn Can Help • Build a presence • Research & recruit relationships • Engage with key audiences
  10. 10. Your Personal Profile• Your online resume• Allows you to “take control of your online personal brand”• New feature: volunteer experience• Connections & recommendations
  11. 11. Groups• Join groups related to your profession and industry• Participate in conversations on relevant and timely topics• Over 75k nonprofit groups on LinkedIn
  12. 12. Company Page• Your company’s LinkedIn profile• People can follow your company and stay updated• Shows past and present employees, revealing a human side of your company
  13. 13. LinkedIn Answers• Ask questions and answer questions• Great way to make connections• Stay up-to-date on the latest sector discussions• Questions reach the entire LinkedIn community, not just your personal connections
  14. 14. GET STARTED
  15. 15. Fill out your Profile1. Include your photo2. A summary of who you are – essentially a snapshot of your professional career3. Experience4. Education5. Include links to your Twitter, blog, website, presentations
  16. 16. Make Connections• Stay in touch with your colleagues, past and present• It is through your connections that you can get introduced to others• Get recommended• Recommend others
  17. 17. Provide updates• Use your status update to keep people informed and build thought leadership• Share an article you’re reading• Make important announcements
  18. 18. Join Groups• Join groups associated with your cause, sub- sector, professional interests• Add value to discussions• Use group to find potential collaborators, connections
  19. 19. Create a Group (?)• What would your group about? Brainstorm some topics.• Do some research. Does the group already exist?• If so, can you narrow it down?• Best to choose a choose a narrow niche and specialty category• If the need is there, create, promote, maintain, monitor!• Watch out for spammers!
  20. 20. Claim your organization’s page1. Go to “Add a “Company” on the right-side of the “Companies” tab2. If your organization already has a page, you’ll be prompted to claim it3. If not, you are then asked to create one4. Follow the steps to claim/create the page5. Set up the page: add a logo, description, website, Twitter, etc.
  21. 21. Optimize your organization’s profile• Add products and services• Add a YouTube video (PSA, intro video)• Upload up to three banners• Leverage existing content• Add your Twitter feed, blog feed
  22. 22. LinkedIn Answers• Great place to check if you have a question about the workplace, nonprofit tech, LinkedIn, anything!• Answers are rated and the top ones show up first• Lots of great best practices, examples• People are willing to help!
  24. 24. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  25. 25. Upcoming Webinars• September 28th – Content Is Good ... Putting it into Context – that’s how you win (guest: Josh Muirhead, Socialmark Media)• October 12th – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest: Lee Rose, HR Council for the Nonprofit Sector)• October 26th – Social Media Strategy for Beginners• November 9th – Making Twitter Your Best Friend: Twitter Strategies Exposed (guest: Heather Morrison, Sequentia Environics)• November 23rd – Cutting Edge Charities• December 7th – Looking Up: Lifes Better in the Cloud (guest: Amanda Grainger-Munday, Framework/Timeraiser)
  26. 26. Keep in touch!