Presentation for Kowloon Junior Chamber on 28 April 2011

1. Developing Personal Network
Is it an art or a science?
For Kowloon JCI
28.4.2011
Roy Ying, B. Comm., Msc. (Corporate Governance)
Head of Communications, Asia
Royal Institution of Chartered Surveyors

2. About me…

3. FAQ about Networking
• Why is personal networking
important?
• I don't know many people. How
can I network?
• Will networking help me find a job?

4. Why is personal network important?

5. Referral, Trust & Respect
• The most fundamental act of networking occurs
when you give someone a referral or get a
referral from someone based on the relationship
of trust that has been built
• People trust the judgment of those they respect.
And they will often make decisions, even large
ones, on that basis if they feel the other person
has better knowledge

6. Trust influences behavior
Examples:
• Parents make decisions on their children
by learning from other parents
• Engaged couples make decisions on their
weddings by learning from other couples
How do they get to know each other?

7. Darizi

8. Facebook

9. Baby Kingdom

10. I don’t know enough people. How
can I network?
• You will be surprised how many people you
actually know. Let’s try counting how many…
– classmates you’ve had in the past?
– colleagues you’ve had in your current or former jobs?
– people are their in your church?
– members are there in the chambers or associations
that you belong to?
– family members?
– client or suppliers do do business with?
• You may not have all their current contacts, but
you know them

11. Networks a normal person has…
FORMER /
FAMILIES / SCHOOL CURRENT
FRIENDS ALUMNI COLLEAGUES
OR BOSS
ASSOCIATION /
CHAMBER / CLIENTS / HOBBIES /
PROFESSIONA SUPPLIERS / SOCIAL
L BODY PARTNERS CLUBS
FANS /
FORMER / FOLLOWING /
CURRENT
FRIENDS ON
COMPETITORS
SOCIAL
MEDIA

12. How do you manage your network?

13. Or the good old fashion way?

14. Network expansion suggestions –
old school
• Attend trade shows / conferences
• Take evening classes
• Develop sociable hobbies (good and bad ones)
• Volunteer in charity functions
• Join a social / sport club
• Participate in public affairs discussion
• Attend Chamber of Commerce events
• Become active in your school’s alumni
• Get more involved in your own church

15. Network expansion suggestions –
emerging trend
• Active in popular social media platforms
• Start a blog (or two)
• Public affairs discussion on popular platforms
• Form virtual group and organize events
• Try to be an opinion leader on certain topic
(but be careful of political sensitivity)
• Formulate a strategy to expand your network
and find a way to stay in touch

16. Do you consider yourself active?

17. If your target audience is in China…

18. Be prepared to…

19. Blogger

21. Weibo
&

22. .
Karen Tam

23. Public Affairs Discussion

24. Form virtual group and organize events

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28. Opinion leadership
• Despite the scandal, he was able to attract media
attention, and became an opinion leader on a
number of public issues
• You don’t have to act like him. I chose a more
professional low-profile approach

30. Your networking strategy
• What are you doing with your networks?
• Are you keeping in touch?
• Are you expanding your networks?
• Are you using your network in a way that
benefits your personal goal?

31. Will networking help me find a job?
My career path:
• UBC (professor recommendation)
– Management Trainee Job at Jardines
• TDC (plenty of friends working there)
– Tips on written test and interviews
• Mission Hills (former colleague)
– I was persuaded to work for the Chu’s family
• HKGCC (former boss)
– CEO was relative to my former TDC boss
• RICS (business network)
– My personal network was mature enough, but I still
keep building every day

32. Most good jobs are “hidden”
• Have you seen the government advertising for
secretary, under-secretary or political assistant?
• Do you know head hunting firms have a position
called “research associate?”
• Some industries simply don’t rely on recruitment
ad. Personal referrals are more important.
• Even if you need to send out your CV, don’t you
want to put down someone who can carry some
weight in the eyes of the future employer?

33. Thank You
rying@rics.org
facebook.com/royingfai
http://royying.blogspot.com

34. Reunion Event
25 June 2011
11am – 1pm
18/F Hopewell Centre
• For people who have attended
my seminars, courses or
lectures to get together as a
form of social gathering
• It is my effort to stay in touch
with the network I’ve built
• Contact: Banbie Ip
E: banbieip@yahoo.com.hk
T: 31884075
F: 30108457