The document discusses the challenges of technology, trust, and transparency in organizations, emphasizing the conflict between personal and professional communication. It suggests that while technology can enhance collaboration, it is not a standalone solution and requires critical examination and cultural alignment within organizations. Recommendations include fostering community-building, empowering individuals, and redefining hierarchical structures to support effective communication and information-sharing.

1. Technology, Trust &
Transparency

2. Meghan (@irishgirl) Nancy (@nylons)
@geekgirlsguide

3. Follow. Friend. Stalk.
Work: clockwork.net
Podcast: geekgirlsguide.com
Books: geekgirlsguide.com/books

4. #mnnptech

5. Technology, Trust, and
Transparency
(Why is this so hard?)

6. The evolution of
organizations.

8. automation
control
location
time
human cogs

10. And then...
the internet.

11. location
time

12. 2000
“Hyperlinks subvert hierarchy.
In markets and among employees,
people are speaking to each other in
a powerful new way.
These conversations are enabling
new forms of social organization
and knowledge exchange to
emerge.”

14. 2010

15. Why is this so hard?

16. Our brains are stuck.
• We’re conflicted about the blurry line between
personal and professional.
• Organizations are designed to achieve routine outputs,
and communication is no longer a routine
output.
• We want to believe that technology alone can
solve our problem.
• Collaboration and communication are processes, not
tidy achievements.
• Technology evolves faster than individuals, and
individuals evolve faster than organizations.

17. This feels hard
because it is hard.

18. Um, okay.
Now what?

19. What are the values of your organization?
How can you support those values through
information-sharing, collaboration and
communication?

20. • How do you want to be perceived?
• What you are comfortable sharing?
• Who can you connect with?
• How much time are you willing to commit?

21. Internet Thinking
Talking What do we say?
What are others saying?
Listening
Does it require an answer or response?
How can we facilitate connections between others?
Community-building
How can we learn from those conversations?
Sharing How can we encourage conversations about us?

22. Put hierarchy in its place.
• Where in your organization have hyperlinks
subverted hierarchy? Where should they?
• Where are there obstacles that technology
could render obsolete?
• Where is the organization getting in the way
of the mission?

23. Educate & Empower
• Examine your organization critically
• Define your culture and lead by example
• Create a messaging platform
• Set and communicate expectations
• Provide tools: policies, guidelines and assets
• Conduct workshops

24. Our policy.

25. Acknowledge that everyone
represents your organization.

26. Give people the tools they need
to tell your story.

27. Harness personal networks.
(Give @meeterica a shout-out!)

28. Think about how to let people
do things, instead of how to
make them do things.

29. Be trustworthy.

30. At its best, technology can
connect and empower us in
ways we haven’t yet imagined.

31. Recommended Reading
The Cluetrain Manifesto, Rick Levine, Christopher
Locke, Doc Searls, David Weinberger, Jake McKee
Here Comes Everybody:The Power of Organizing Without
Organizations, Clay Shirky
Cognitive Surplus, Clay Shirky
Recommended Viewing
TEDTalk, Amanda Palmer: The art of asking
TEDxAtlanta, Rhonda Lowry: Community

32. Thank you.