The document discusses the mobile ecosystem's growth potential, emphasizing that developers and open APIs are crucial for scaling business impact. Various statistics are provided regarding mobile usage and the development landscape, particularly in Canada. The content highlights the importance of early exploration for companies in the mobile ecosystem and mentions successful case studies from notable businesses.

1. The Mobile Ecosystem: APIs and
Opportunities
Sylvain Carle - Praized, MobileDev Camp
Jean-Luc David - YPG & Yellow API.com
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2. MobileTeach Montreal 2011.
• 4 days of training on all major mobile platforms
• 9 sessions on Android and cross-platform (Mono)
• 5 sessions on iPhone and iPad
• Many sessions on Windows Phone 7 and Silverlight
• Day-long workshop on Windows Phone 7 (June 3rd)
• G0005GUVSM - $100 Rebate Code
Free Pass
Draw
http://devteach.com/mobileteach
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3. Big Business & the Mobile Ecosystem.
“Should larger companies integrate themselves
in the mobile ecosystem?”
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4. 3 Key Questions.
• Where are the mobile opportunities?
• Where are the new channels?
• What are the risks/rewards of an open model?
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5. Mobile is sexy.
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6. Canadian Smartphone Users.
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7. Low Mobile Penetration.
• United States
• Australia
• UK
• Jamaica
Number of mobile % of Last
Rank Country or region Population
phones population updated
— World Over 5 billion 6,909,500,000[1] 2010[2]
February
1 China 863,000,000 1,341,000,000[3]
2011[4]
February
2 India 791,381,574 1,210,193,422[5] 66.36
2011[6]
Q3
34 Canada 24,037,372 34,238,035 70.2
2010[36
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8. Early days for LBS.
Do you know if your mobile device
has a GPS feature?
Moderate Awareness
Low Usage
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9. Apps vs Mobile Web.
Application
Mobile Website
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10. Canadian Developers Ecosystem.
Population:
2 Million
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11. What platforms do developers build on?
# of % of
Selections
Responses Responses
Online/browser 445 41%
Mobile 346 32%
Online/widget 165 15%
Desktop (Silverlight, AIR) 94 9%
Hardware 34 3%
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12. Morgan Stanley Report.
Mary Meeker, Morgan Stanley
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13. Yellow Pages Group.
2+ Million
Downloaded Applications
Application
#1 in Productivity Category in Canada
Per Apple
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14. Case Study.
Yellow Pages Group
has changed
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15. Think like an astronaut.
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16. What’s an API?
- Robert Scoble
Author of tech blog Scobleizer
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17. Web & API Evolution.
John Musser
Founder, Programmable Web
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18. Business Model Evolution.
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19. • YellowAPI was launched on September 17th, 2010
• 700 developers signed up
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20. Closed API Model.
Applications
Technology
Content
Business Listings / Media Reviews
Profile
Advertisers
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21. Open API Model.
Applications
Technology
Content
Business Listings / Media Reviews
Profile
Advertisers
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22. Open APIs from 2005-2010.
2500
2000
1500
1000
500
0
2005 2006 2007 2008 2009 2010
Data from Programmable Web
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23. Why use an API?
Question 4
Why do you work with APIs?
Question 4
# of % of
Selections Responses Responses
Fun, Fame & Glory 267 37%
My employer pays me to 257 36%
Make extra money outside of my day job 120 17%
Other 70 10%
Fun, Fame
& Glory My employer
pays me to
300
200 Make extra
money outside
of my day job
100
Other
0
•Total Registration Survey Size – 530
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24. Mobile is driving APIs.
Pageview growth: NPR.org vs NPR mobile
Source: NPR
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25. Searches on YP by Platform.
Mobile
Web
60% 15% 15% 10%
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26. App Store Growth.
350 7
300 6
250 iOS Apps Available 5
iOS App Downloads
Thousands
200 4
Billions
150 3
100 2
50 1
0 0
Jul-10
Mar-09
May-09
Mar-10
May-10
Jul-08
Sep-08
Nov-08
Jan-09
Jul-09
Nov-09
Sep-09
Jan-10
Sep-10
Data from Wikipedia
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27. API Business Models.
Programmable Web
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28. API Kung Fu.
Simple is beautiful
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29. SDKs & Tools.
• New Data Sets
• Social API
• Monetization
http://www.yellowapi.com/sdk
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30. Incubation.
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31. Hackdays.
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32. So what can they build in
6 hours?
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33. Mobile Innovation.
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34. Web Innovation.
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35. Business Innovation.
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36. Toilet Innovation.
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37. Big Partners.
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38. Summary.
•Mobile opportunities are abound - early days
•Developers & APIS provide an opportunity to scale
your reach & impact.
•Open models are being adopted by Netflix, Sears,
Yellow Pages…are you open?
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39. Merci! Thank You!
Jean-Luc.David@ypg.com
@jldavid
linkedin.com/in/jldavid
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