The document discusses trends in the mobile advertising market based on a presentation from Mobclix, Inc. It notes the rapid growth in mobile internet and device usage globally between 2008-2015. Key metrics covered include the number of mobile apps installed per user, rates of paid app usage, and projected revenues from mobile advertising for different regions over this time period. The presentation indicates the opportunity for monetizing mobile content and apps through online advertising compared to one-off fees, given the short shelf life of app store content and rising importance of Asian mobile markets. It advocates expanding reach through standardization while minimizing device dependency.

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2. • Mobile Market Trends
• Key Appstore Trends
• Analytics
• Advertising Market Opportunity
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20. • Apple App Store
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21. • Android App Store
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26. • Track Conversion Goals
– Paid Apps
– Ads
– Subscriptions
• Check Usability and User Acceptance
• Track Application Discovery
• Get Ideas for Application Next Steps
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27. • 546 Million Mobile Internet Users - 2008
• 1.5 Billion Mobile Devices – 2012
• 5.5 Billion Mobile Devices - 2013
How are you going to Monetize?
$20 CPM – Mobile Web
$2 CPM – “Regular” Web
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30. Mobile Advertising Revenue by Region, Worldwide, 2008-2015
(Millions of Dollars)
2010 2011 2015
North America 304.3 701.7 5,791.4
Western Europe 257.1 569.3 5,131.9
Asia/Pacific & Japan France
868.8 1,628.5 6,925.0
Rest of the world 196.9 410.4 2,761.7
Total japan
1,627.1 3,309.9 20,610.0
Source: Gartner (June 2011)
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31. In Key Markets Smartphones Ownership Is Significant
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32. App Usage Is Prevalent
Average Number of Average Average Apps used
Apps Installed Paid Apps in past 30 days
United States 23 5 10
United Kingdom 23 8 9
France 27 France
5 11
Germany 21 10 9
Japan 45 japan
8 9
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33. Online
drives
be1er
margins
and
Dollar
opportuni8es
for
us
100%#
90%#
80%#
70%#
60%#
50%#
40%#
30%#
20%#
10%#
0%#
Q4.10# Q1.11# Q2.11# Projected#Q3.11# Projected#Q4.11#
Mobile# Online#
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35. • Look Beyond One-Off Fees For Monetization
• App Store Content has a Short Shelf Life
• Asian Countries are on the Rise!
• Maximize your reach through standardization and Minimize
Device Dependency
• There is More Than Apple!
• The World Isn’t Flat!
• Mobile Content Goes Beyond Mobile
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36. Contact Us:
102 University Ave
Palo Alto, CA 94301
Phone: 650-319-8302
Email: info@mobclix.com
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