Jean-Luc David, profile picture
Uploaded byJean-Luc David
PDF, PPTX891 views

Venture For Canada - Growth Marketing

The document outlines key aspects of growth marketing, emphasizing both analytical characteristics and experimentation. It discusses various marketing tactics, including pull and push strategies, activation methods, retention techniques, and performance metrics like customer acquisition cost and lifetime value. The workshop, led by Jean-Luc David, aims to educate participants on how to effectively implement these marketing strategies.

Embed presentation

Download as PDF, PPTX
Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Growth Marketing
Not quite illegal. Not illegal.
Not quite illegal. Not unethical.
Not quite illegal. Not guaranteed.
MARKETING
• Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics
Not quite illegal. Characteristics
Analytical
T-Shaped
Not quite illegal. Experimentation
Funnel & Conversion
Key Performance Indicators
Pirate Metrics
Control Groups / Cohorts
Segmentation
Customer Acquisition Cost (CAC)
Lifetime Value of Customer (LTV)
A/B & Multivariate Testing
Rinse & Repeat
Not quite illegal. Pull Tactics
Guest Blogging & Podcasting
Infographics
Webinars
Conferences
Search Engine Optimization
Social Media
Contests
Marketplaces
Deal Sites
Influencers
Not quite illegal. Push Tactics
Ads
Promo Swap
Direct Sales
Not quite illegal. Product
Viral Co-Efficient (K)
Invite
Social Sharing
APIs
Backlinks
Incentives
Organic Search
Not quite illegal. Activation
Landing Pages
Copywriting
Call to Action
Onboarding
Gamification
Pricing
Bundling
Not quite illegal. Retention
Staged Traffic
Speed to Aha
Email
Alerts & Notifications
Exit Interviews
Community Building
Support
Not quite illegal. Metrics
Metrics - Event, Niche, Custom
• Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics

More Related Content

PDF
Venture For Canada - Growing Your Startup
byJean-Luc David
 
PDF
Venture For Canada - Growth Hacking
byJean-Luc David
 
PPT
SEO Software Presentation: Searching For Results, SEO Tips by Hamlet Batista
byEdna Rodriguez
 
PDF
Track A - How to Build Million Dollar Assets around Affiliate Marketing
byAffiliate Summit
 
PPT
Ei Presentation on analytics
byLar Veale
 
PDF
Track A - How to get the most out of your landing page conversions
byAffiliate Summit
 
PPTX
10 Digital Marketing Launch Examples from GrowthHit
byJim Huffman
 
PDF
RingLead Guest Blogger Program
byRingLead
 
Venture For Canada - Growing Your Startup
byJean-Luc David
 
Venture For Canada - Growth Hacking
byJean-Luc David
 
SEO Software Presentation: Searching For Results, SEO Tips by Hamlet Batista
byEdna Rodriguez
 
Track A - How to Build Million Dollar Assets around Affiliate Marketing
byAffiliate Summit
 
Ei Presentation on analytics
byLar Veale
 
Track A - How to get the most out of your landing page conversions
byAffiliate Summit
 
10 Digital Marketing Launch Examples from GrowthHit
byJim Huffman
 
RingLead Guest Blogger Program
byRingLead
 

What's hot

PPTX
Xcellimark- Profitable Business Growth Through Digital Marketing
byAlexi Lambert, E.I.T.
 
PDF
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
byAffiliate Summit
 
PDF
Internet Originations
byBill Rice
 
PPTX
Lead Generation on the Web
byWebMedley
 
PPTX
Digital Marketing Trends 2016 Small Business Festival
bySt. Edward's University
 
PDF
How to Generate One Lead per Day - #GPUGAmplify
byJeroen Ederveen
 
PPT
Local Search Business Case (english) - IAB Search Marketing Thursday
byMarketValley
 
PPT
Paul Duncan - Advanced Tracking & Enriched SERP Results via Google Tag Manager
byJulia Grosman
 
PDF
Getting Started with LinkedIn
byKatherine Chalmers
 
PPT
Bid management, A Farce - Search Automation? Now We're Talking!
bydoj464
 
PDF
Febwebinar
bySam shetty
 
PDF
Google Analytics for Marketers and Dummies
bypointit
 
PDF
Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice
byBranded3
 
PPTX
Google Analytics The Basics
byMark Jennings
 
PDF
1330 appliedscinece fong
byRising Media, Inc.
 
PDF
How you use yoour 10,000,000 Toman for Digital Campaign
byAnetwork
 
PPT
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
byClearSaleing
 
PPTX
Marketing Funnel by Bill Quinn [Metrics Marketing Bootcamp]
byTrada
 
PPTX
B2B SEO for Account Based Marketing
byDigital Reach
 
Xcellimark- Profitable Business Growth Through Digital Marketing
byAlexi Lambert, E.I.T.
 
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
byAffiliate Summit
 
Internet Originations
byBill Rice
 
Lead Generation on the Web
byWebMedley
 
Digital Marketing Trends 2016 Small Business Festival
bySt. Edward's University
 
How to Generate One Lead per Day - #GPUGAmplify
byJeroen Ederveen
 
Local Search Business Case (english) - IAB Search Marketing Thursday
byMarketValley
 
Paul Duncan - Advanced Tracking & Enriched SERP Results via Google Tag Manager
byJulia Grosman
 
Getting Started with LinkedIn
byKatherine Chalmers
 
Bid management, A Farce - Search Automation? Now We're Talking!
bydoj464
 
Febwebinar
bySam shetty
 
Google Analytics for Marketers and Dummies
bypointit
 
Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice
byBranded3
 
Google Analytics The Basics
byMark Jennings
 
1330 appliedscinece fong
byRising Media, Inc.
 
How you use yoour 10,000,000 Toman for Digital Campaign
byAnetwork
 
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
byClearSaleing
 
Marketing Funnel by Bill Quinn [Metrics Marketing Bootcamp]
byTrada
 
B2B SEO for Account Based Marketing
byDigital Reach
 

Similar to Venture For Canada - Growth Marketing

PPTX
Ryerson Startup School 2015 - Growth Hacking 2015
byCristian Contreras
 
PDF
Market like a Pirate: Growth Hacking beyond the hype
byNiro Nirmalan
 
PPTX
Growth Tribe Academy: Growth Hacking 101 Handbook
byGrowth Tribe
 
PPTX
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
byJamie Shuker
 
DOCX
A study about growth marketing reasons growth marketing could help you win -...
byEzioSolutions
 
PDF
Planning your Growth Hacking Process
byCacerola - Growth Marketing
 
PPTX
GROWTH MARKETING SERVICES FOR FIRMS.pptx
byNivetha
 
PDF
The Art and Science of Selling and Growth Hacking
byDaniele Fiandaca
 
PPTX
JLM April 2017
byAdi Starr
 
PDF
Growth Tribe Academy - Europe's 1st Growth Hacking Academy
byGrowth Tribe
 
PPTX
Acquisition Marketing for Startups
byShane Bliemaster
 
PDF
Growth Hacking Masterclass | Lagos Startup Week
byGbenga Onalaja
 
PDF
5 stages of Growth Hacking
byYuki Chow
 
PDF
All About Growth
byMeraj Faheem
 
PDF
Growth hacking 101 - RET2082 POV
byRoy Tertman
 
PDF
Growth marketing for corporates - Intro session - ING innovation leaders
byGrowth Tribe
 
PDF
Digital marketing
byIncrementa consulting
 
PPTX
Growth hacking
byIncrementa consulting
 
PDF
Startup/Digital Marketing 2.0: Growth Hacking Thru UX
bySoon-Aik Chiew
 
PDF
Growth Marketing
bySamar Mustafa
 
Ryerson Startup School 2015 - Growth Hacking 2015
byCristian Contreras
 
Market like a Pirate: Growth Hacking beyond the hype
byNiro Nirmalan
 
Growth Tribe Academy: Growth Hacking 101 Handbook
byGrowth Tribe
 
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016
byJamie Shuker
 
A study about growth marketing reasons growth marketing could help you win -...
byEzioSolutions
 
Planning your Growth Hacking Process
byCacerola - Growth Marketing
 
GROWTH MARKETING SERVICES FOR FIRMS.pptx
byNivetha
 
The Art and Science of Selling and Growth Hacking
byDaniele Fiandaca
 
JLM April 2017
byAdi Starr
 
Growth Tribe Academy - Europe's 1st Growth Hacking Academy
byGrowth Tribe
 
Acquisition Marketing for Startups
byShane Bliemaster
 
Growth Hacking Masterclass | Lagos Startup Week
byGbenga Onalaja
 
5 stages of Growth Hacking
byYuki Chow
 
All About Growth
byMeraj Faheem
 
Growth hacking 101 - RET2082 POV
byRoy Tertman
 
Growth marketing for corporates - Intro session - ING innovation leaders
byGrowth Tribe
 
Digital marketing
byIncrementa consulting
 
Growth hacking
byIncrementa consulting
 
Startup/Digital Marketing 2.0: Growth Hacking Thru UX
bySoon-Aik Chiew
 
Growth Marketing
bySamar Mustafa
 

More from Jean-Luc David

PDF
Implementing Biometric Authentication & Features in iOS Apps
byJean-Luc David
 
PDF
Add Machine Learning to your iOS 11 App Using Core ML
byJean-Luc David
 
PPTX
Mobile Portfolio
byJean-Luc David
 
PDF
Mike Krieger - A Brief, Rapid History of Scaling Instagram (with a tiny team)
byJean-Luc David
 
PDF
Intro to HTTP and Node.js
byJean-Luc David
 
PDF
Introduction to MongoDB
byJean-Luc David
 
PDF
Startup Product Management - Analytics
byJean-Luc David
 
PDF
Startup Product Management - Execution
byJean-Luc David
 
PDF
Startup Product Management - Planning
byJean-Luc David
 
PDF
RightCycle
byJean-Luc David
 
PDF
Building WatchKit Applications
byJean-Luc David
 
PDF
Confoo Developing for Wearables
byJean-Luc David
 
PDF
Innovation & Business Acquisitions of Smart Security
byJean-Luc David
 
PDF
Developing For Wearables - Lessons Learned & Best Practices
byJean-Luc David
 
PDF
Developing for Wearables
byJean-Luc David
 
PDF
Ryerson DMZ iOS Development Workshop
byJean-Luc David
 
PDF
Pigeon Presentation at We Are Wearables Toronto
byJean-Luc David
 
PDF
iOS Development Workshop
byJean-Luc David
 
PDF
Introduction to iOS development
byJean-Luc David
 
PDF
Writing Mirror API and Native Apps for Google Glass
byJean-Luc David
 
Implementing Biometric Authentication & Features in iOS Apps
byJean-Luc David
 
Add Machine Learning to your iOS 11 App Using Core ML
byJean-Luc David
 
Mobile Portfolio
byJean-Luc David
 
Mike Krieger - A Brief, Rapid History of Scaling Instagram (with a tiny team)
byJean-Luc David
 
Intro to HTTP and Node.js
byJean-Luc David
 
Introduction to MongoDB
byJean-Luc David
 
Startup Product Management - Analytics
byJean-Luc David
 
Startup Product Management - Execution
byJean-Luc David
 
Startup Product Management - Planning
byJean-Luc David
 
RightCycle
byJean-Luc David
 
Building WatchKit Applications
byJean-Luc David
 
Confoo Developing for Wearables
byJean-Luc David
 
Innovation & Business Acquisitions of Smart Security
byJean-Luc David
 
Developing For Wearables - Lessons Learned & Best Practices
byJean-Luc David
 
Developing for Wearables
byJean-Luc David
 
Ryerson DMZ iOS Development Workshop
byJean-Luc David
 
Pigeon Presentation at We Are Wearables Toronto
byJean-Luc David
 
iOS Development Workshop
byJean-Luc David
 
Introduction to iOS development
byJean-Luc David
 
Writing Mirror API and Native Apps for Google Glass
byJean-Luc David
 

Recently uploaded

PDF
[BDD 2025 - Full-Stack Development] PHP in AI Age: The Laravel Way. (Rizqy Hi...
byWintari Yasmin
 
PPTX
Leon Brands - Intro to GPU Occlusion (Graphics Programming Conference 2024)
byleonbrands1998
 
PDF
Accessibility & Inclusion: What Comes Next. Presentation of the Digital Acces...
byAssociazione Digital Days
 
PDF
[BDD 2025 - Mobile Development] Crafting Immersive UI with E2E and AGSL Shade...
byWintari Yasmin
 
PDF
The Evolving Role of the CEO in the Age of AI
byPipal Tree Services Executive Search Firm
 
PDF
How Much Does It Cost To Build Software
bycollinmishell2
 
PDF
Dev Dives: Build smarter agents with UiPath Agent Builder
byUiPathCommunity
 
PDF
Mastering Agentic Orchestration with UiPath Maestro | Hands on Workshop
byUiPathCommunity
 
PDF
The Necessity of Digital Forensics, the Digital Forensics Process & Laborator...
bychrstnpetwinchester
 
PPTX
"Feelings versus facts: why metrics are more important than intuition", Igor ...
byFwdays
 
PDF
[BDD 2025 - Mobile Development] Exploring Apple’s On-Device FoundationModels
byWintari Yasmin
 
PPTX
Connecting the unconnectable: Exploring LoRaWAN for IoT
byasasiraarthur
 
PPTX
Guardrails in Action - Ensuring Safe AI with Azure AI Content Safety.pptx
byUdaiappa Ramachandran
 
PDF
PCCC25（設立25年記念PCクラスタシンポジウム）：エヌビディア合同会社 テーマ２「NVIDIA BlueField-4 DPU」
byPC Cluster Consortium
 
PDF
[BDD 2025 - Mobile Development] Mobile Engineer and Software Engineer: Are we...
bywintari3
 
PDF
Transforming Supply Chains with Amazon Bedrock AgentCore (AWS Swiss User Grou...
byChris Bingham
 
PDF
Lets Build a Serverless Function with Kiro
byChris Bingham
 
PDF
Integrating AI with Meaningful Human Collaboration
byCadabra Studio
 
PDF
Crane Accident Prevention Guide: Key OSHA Regulations for Safer Operations
bySharpEagle Technology
 
PDF
Agentic Intro and Hands-on: Build your first Coded Agent
byUiPathCommunity
 
[BDD 2025 - Full-Stack Development] PHP in AI Age: The Laravel Way. (Rizqy Hi...
byWintari Yasmin
 
Leon Brands - Intro to GPU Occlusion (Graphics Programming Conference 2024)
byleonbrands1998
 
Accessibility & Inclusion: What Comes Next. Presentation of the Digital Acces...
byAssociazione Digital Days
 
[BDD 2025 - Mobile Development] Crafting Immersive UI with E2E and AGSL Shade...
byWintari Yasmin
 
The Evolving Role of the CEO in the Age of AI
byPipal Tree Services Executive Search Firm
 
How Much Does It Cost To Build Software
bycollinmishell2
 
Dev Dives: Build smarter agents with UiPath Agent Builder
byUiPathCommunity
 
Mastering Agentic Orchestration with UiPath Maestro | Hands on Workshop
byUiPathCommunity
 
The Necessity of Digital Forensics, the Digital Forensics Process & Laborator...
bychrstnpetwinchester
 
"Feelings versus facts: why metrics are more important than intuition", Igor ...
byFwdays
 
[BDD 2025 - Mobile Development] Exploring Apple’s On-Device FoundationModels
byWintari Yasmin
 
Connecting the unconnectable: Exploring LoRaWAN for IoT
byasasiraarthur
 
Guardrails in Action - Ensuring Safe AI with Azure AI Content Safety.pptx
byUdaiappa Ramachandran
 
PCCC25（設立25年記念PCクラスタシンポジウム）：エヌビディア合同会社 テーマ２「NVIDIA BlueField-4 DPU」
byPC Cluster Consortium
 
[BDD 2025 - Mobile Development] Mobile Engineer and Software Engineer: Are we...
bywintari3
 
Transforming Supply Chains with Amazon Bedrock AgentCore (AWS Swiss User Grou...
byChris Bingham
 
Lets Build a Serverless Function with Kiro
byChris Bingham
 
Integrating AI with Meaningful Human Collaboration
byCadabra Studio
 
Crane Accident Prevention Guide: Key OSHA Regulations for Safer Operations
bySharpEagle Technology
 
Agentic Intro and Hands-on: Build your first Coded Agent
byUiPathCommunity
 

Venture For Canada - Growth Marketing