The document outlines various unethical and potentially illegal tactics related to growth hacking in product management, including honeypots, bots, and harvesting techniques. It discusses several methods such as keyword stuffing, spam, and social networking manipulation to enhance online visibility and engagement. The content highlights the dark side of digital marketing strategies used to gain competitive advantage.

1. Venture for Canada
Product Management Workshop
Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Growth Hacking

2. Growth Hacking!

3. Growth Hacking!

4. Not quite illegal.
Not quite illegal.

5. Not quite illegal.
Definitely unethical.

6. Not quite illegal.
100% effective.

8. • Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding

9. Honeypots

13. Bots

16. • Create & Sell Accounts
• Buy & Use Accounts
• Custom Bot Scripts &
Software (Freelance)
Business Model

21. Find Your Whale

24. Harvesting

27. Spam

32. Fake Users

37. RandomUser.me

38. Trojan Horses

40. Denial of Service

43. Web

44. • Unrelated Keywords
• Keyword Stacking and Keyword Stuffing
• Tiny Text, Hidden Text, and Hidden Links
• Cloaking
• Bait-and-Switch or Page Swapping
• Duplicate Content or Mirror Site
• Trackback, Blog Spam or Comment Spam
• Referrer Spam
• Link Farms
• Cybersquatting or Domain Squatting
• Typosquatting or URL Hijacking
• Social Networking Spam
• Cookie Stuffing or Cookie Dropping

45. AppStore

46. Circle

51. Crowdfunding

54. • Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding