The reality of how startups are generating customer & revenue growth using hacking techniques. Presented at Venture for Canada on June 17, 2015.

1. Venture for Canada
Product Management Workshop
Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Growth Hacking

2. Growth Hacking!

3. Growth Hacking!

4. Not quite illegal.
Not quite illegal.

5. Not quite illegal.
Definitely unethical.

6. Not quite illegal.
100% effective.

8. • Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding

9. Honeypots

13. Bots

16. • Create & Sell Accounts
• Buy & Use Accounts
• Custom Bot Scripts &
Software (Freelance)
Business Model

21. Find Your Whale

24. Harvesting

27. Spam

32. Fake Users

37. RandomUser.me

38. Trojan Horses

40. Denial of Service

43. Web

44. • Unrelated Keywords
• Keyword Stacking and Keyword Stuffing
• Tiny Text, Hidden Text, and Hidden Links
• Cloaking
• Bait-and-Switch or Page Swapping
• Duplicate Content or Mirror Site
• Trackback, Blog Spam or Comment Spam
• Referrer Spam
• Link Farms
• Cybersquatting or Domain Squatting
• Typosquatting or URL Hijacking
• Social Networking Spam
• Cookie Stuffing or Cookie Dropping

45. AppStore

46. Circle

51. Crowdfunding

54. • Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding