This document discusses trends in the home security market. It notes that while security systems may contribute to a decrease in break-ins, currently only 7.35% of American homes have a security system. It also states that the security industry will be worth $220 billion by 2015. The document outlines that traditional alarm systems rely on dispatch centers that rarely stop robberies, and are poorly designed and difficult to customize. Upcoming startups aim to provide more affordable and efficient alternatives to major security companies.

2. Market
• Experts credit the increased availability of security
systems as a contributing factor of this decrease in
break-ins.

3. Market

4. Market
• Only 7.35% of America’s 132,000,000+
homes have a security system.
• Over 1.85 Million petty thefts occur in vehicles
each year.
• By 2015, security will be a 220 Billion dollar
industry.
• The “Internet of Things” is a hot trend. People
are starting to figure out that cloud technology
can make life much simpler, and are seeking
out ways to take advantage of it.

6. • Major players such as ADT and
AlarmForce dominate the
market, but are costly and
inefficient.
• Startups such as Scout and
Canary are up and coming.
Landscape
• Traditional alarm systems rely on dispatch
centres that rarely stop or prevent a robbery.
• They are poorly designed, difficult to manage,
and impossible to customize.

7. Google and Nest may move into home
security by buying out Dropcam

26. Thank You!
• Questions?
• jldavid@gmail.com
• @jldavid on Twitter