WiZE MobileTV provides a new mobile viewing experience and revenue opportunity through its independent mobile broadcast station. The platform streams both free and premium content to smartphones via an app. It allows for live streaming of events and interactive features. The technology requires only a WiFi or 3G connection to stream content at 250kbps to many smartphone models in various countries. This provides an alternative for on-demand viewing anywhere and aims to drive broadband adoption. The company seeks partners to expand its international live streaming capabilities and content offerings.

1. MobileTv by WiZE
A New Viewing experience,
A new revenue Opportunity
Product Overview and Company Introduction to

2. Content
• WiZE – Independent Mobile Border
Cast Station @ Mobile and Web
• The Technology
• The Possibility
• The Conclusion
• Q&A

3. ABOUT US

4. About Us
• WiZE Mobile is a fully Bumiputra owned organization which was
incorporated on the 27 Oct 2009 and located in Seksyen 6 Shah
Alam.
“Independent Mobile
Border Cast Station”
• Providing a Platform for Content Providers and Service Provider both Free
or Premium Channels and move more toward a Google type business
model

5. 2009 WiZE Mobile Projects
No Month / Year Description Remarks
1 August 2009 First Time Going to the Public Hits : 70k Hits
- Pete Teo - Broadcast the Launch of 15 Malaysia Via Mobile and Web
(Live)
- Program in Live in inspire Series…
2 Oct 2009 In house Production and Live event coverage
- Covered the Bagan Pinang by-Election for 13 Daily viewers 15k- 20k
days giving viewers insights of the election live via Hits- Via Mobile and
mobile Web
3 Oct 2009 Pas Seminar Politic Live ANNTV via Mobile, 1500 Hits-Via Mobile
AntaraTV (Pas), Live & Inspire
and Web
4 Dec 2009 GITC Exhibition
5 Dec 2009 Project Love (RED) -World Record Event
6 Dec 2009 RTM 1 gone WIZE Target 1.2 Million
Viewers via MobyleTV

6. Undertaking Projects
No Month / Year Description Remarks
1 Jan 31 Bola.my Finalist Beauty Pageant LIVE stream via
Mobile and Web
2 Feb -MuTV (Mobile University TV) Jaring Collaboration
3 Xtream Sports Cross Country Cycling (Nationwide) - WiZE to stream Live via
mobile
4 1 May Live Stream from Abu Dhabi to Malaysia - WiZE Mobile Soft
Launch
-Target Audience 100,000 via Web
- 300,000 via Mobile
5 29-31 March -OIC Conference LIVE stream via
TPM Collaboration
Mobile
6 15-18 June - CommunicAsia 2010 Exhibition
7 27-28 Feb -- Karnival Inovatif 2010 YIP – 2days Event
-- WorldWide Stream via mobile and Web

7. Future Projects
No Month / Year Description Purpose
1 2-4 April Formula One World-Championship LIVE Stream via
Mobile
2 11 June World Cup 2010 LIVE Stream via
Mobile

8. WiZE Gone International
No Projects Description Purpose
1 IMG SNTV services and SNTV World Cup News Digital Media Content
- Joanne Poon, VP, A/Pacific IMG
2 Sum2, LLC Distribute Numerous Channels Content Distribution
- James McCallum, President Sum2,LLC
3 Viasat -Video on Demand Video on Demand
- Niklas Hammarstrom, Project Manager VOD,
Broadcasting Viasat Broadcasting
Distribution

9. Free to Air Channels

10. Subscriptional Premium Content

11. THE TECHNOLOGY

12. The Technology
What is Mobile TV
• Many has claimed it…..
• The term MobileTv has been tarnish by
many providers in which today has
confuse the users..
“Providing a downloadable video
based WEB does not make it a TV”

13. Why become a WiZE Mobile Partner?

14. WiZE MobileTv Solution
• WM provides LIVE streaming via mobile and Web
• Although running fully on the internet infra we have
manage to throw out all the web based elements to
run our platform as a TV Channel.
• No forwarding No Rewinding just view is
Loops…..depending on the channel content
• Our interactive system provides many advantages that
no broadcasting station in the world could , for instance
…………..

15. MobyleTV MARKETPLACE
CSCs : Common short codes. Are being used effectively to create a dialog with
mobile users. Voting, polling, requests for feedback, sweepstakes, and contests
all require interactivity with the consumer and the brand.
CPM: Cost per Thousand. The CPM model refers to advertising bought on the
basis of impressions. Advertisers pay a predetermined price for a thousand
impressions.
CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions.
Commonly found in search advertising. Also referred to as PPC (Pay per Click)
advertising.
CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or
impressions. Fastest growing segment in online advertising
CRM - Calculate the value. Exactly how will CRM benefit your business?
Strive to answer this question in terms of measurable ROI (return on
investment) and how CRM helps your employees use customer data more
effectively.

16. WiZE Mobile Solution
WiZE Mobile TV solution currently runs totally via
IP accessible via local WIFI or 3G (Data Charges
Apply)
System Requirement (Mobile)
Streaming = 250 Kbps/
Device Requirement = Flash Lite 3 ,
Smart phone App Store = iphone, Android, Palm

17. WiZE Mobile Broadcasting Station

18. WiZE Mobile solution supported
Device
Nokia N78 Nokia 6110 HTC-Pro Motorola Q9h
Nokia E65 Navigator S621(Same as T- (CDMA)
Nokia N95 8GB Nokia 5320 Mobile Dash) Motorola Q9m
Nokia N95 Nokia 5700 HTC S740 Motorola Q
Nokia N73 Nokia E50 HTC Touch Cruise Norman (same as
Nokia N81 Nokia E66 P3650 Moto Q 9h(GSM))
Nokia 6120 Classic BlackJack II HTC Touch Palm Treo 700w
Nokia E51 Samsung SGH-i780 Diamond Palm Treo 750
Nokia N81 8GB T-Mobile Shadow HTC Touch P3452 Palm Treo Pro
Nokia E71 T-Mobile Wing HTC TyTN II P4551 Samsung SGH-i607
Nokia N96 Motorola Q BlackJack I
Nokia N82 Motorola Q9c Samsung SGH-i617

19. WiZE Mobile solution supported
Country
Kuwait Russia Argentina Finland
Malaysia Saudi Arabia Australia France
Mexico Singapore Austria Germany
Netherlands South Africa Belgium Greece
Norway South Korea Brazil Hong Kong
Panama Spain Canada India
Peru Sweden China Indonesia
Philippines Switzerland Columbia Ireland
Poland Taiwan Costa Rica Israel
Portugal Turkey Czech Republic Italy
Romania UK Denmark Japan
United States of United Arab
America Emirates

20. The Possibility

21. WM “LIVE” Stream SOP
Worldwide Audience
Checklist
 Internet Connection
 Laptop and Switcher
 Production Equipment
Internet Connection Setup
Production Equipment Setup
LiVE streaming Worldwide Q

22. The Possibility
via Mobile..
• Mobile can penetrate targeted market segment especially teenagers.
• An alternative solution - ANYTIME, ANYWHERE, ANYTHING.
• Broadband penetration is crucial, the technology is in place but not
the take up. Mobile TV would drive the common interest that people
loved – music, entertainment and information there and then.
Widely access mobile TV would help the upgrading services by
telcos.

24. Contact
Questions? Next steps?
Maha
Business Development
maha@mobyletv.com
012 6580089