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Venture For Canada - Growing Your Startup
This document summarizes a product management workshop on growing startups. It discusses that there are two main areas of growth: customer growth and revenue growth. It provides case studies of how Hotmail grew from 20,000 to 1 million customers by removing friction through Facebook login and friendly messages, and how Dropbox grew revenue through finding product-market fit and using anti-sales marketing techniques like inviting friends for more free storage. The workshop aims to dispel misconceptions about growth and discuss effective growth hacks and marketing.
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Venture For Canada - Growing Your Startup
- 1. Venture for Canada ProductManagement Workshop Jean-Luc David jldavid@gmail.com http://www.jldavid.com Growing Your Startup
- 2. • What isgrowth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study
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- 4. Growth Hacks Growth Marketing GreatProduct Market Fit Customer Service Positioning Growth
- 5. What are the2 main areas of growth?
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- 8. Some people seegrowth as this…
- 9. Growth actually lookslike this.
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- 15. P.S. I loveyou. Get your free email at Hotmail. From 20K To 1M!
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- 17. What the marketcan bear
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- 21. Get up to16 GB free space by inviting your friends to Dropbox! $380 CPA! $99 Profit
- 22. • What isgrowth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study