InMobi Profile for South Africa, including Q1 2012 Mobile Media Consumption Research results

1. The Largest Independent
Mobile Ad Network
South Africa Profile

2. Global Leader in Mobile Advertising
The Largest Independent Mobile Ad Network
 Over 93 billion monthly ad impressions
 Over 485 million monthly unique users
 Live in 165 countries
 10,000+ Sites & Apps
Global Footprint with
Regional Expertise
Month Day, Year PAGE 1

3. The Mobile Revolution is here
The Mobile Present – The Mobile Future -
Subscribers and Users Devices to be sold this
(in millions)
decade
(in billions)
Mobile Subscribers 12
2,000 600 513
10
Internet Users 8
5,100
6
TV Subscribers
4
2
Newspaper
Subscribers 0
Mobile Phones Computers
Month Day, Year PAGE 2
•“The Mobile Present” source RBC Capital Markets, March 2011
•“The Mobile Future” source eMarketer Q1 2010

4. African Mobile Landscape
Kenya
Total Population:
41 million
Internet Subscribers:
South Africa 3.9 million
Total Population: Mobile Subscribers:
25 million
50.5 million Mobile Web Users:
Internet Subscribers: 25% of population
6.8 million
InMobi Monthly Reach:
Mobile Subscribers: 2.1 million consumers
53 million 20.5% of Mobile Web Users
Mobile Web Users:
40.1% of population
Nigeria
InMobi Monthly Total Population:
155 million
Reach: Internet Subscribers:
10.5 million 44 million
51.9% of Mobile Web Mobile Subscribers:
91 million
Users Mobile Web Users:
9.5% of population
InMobi Monthly Reach:
6.3 million consumers
42.8% of Mobile Web Users
Month Day, Year PAGE 3
•Informa WCIS Q1 2011
•http://www.internetworldstats.com

5. Emerging Markets are highly mobile centric
Mobile Centricity relates to a populations importance,
comfort level, depth of activity and influence of mobile.
Australia
Singapore
Upper
Income Hong Kong
South Korea
Taiwan
Brazil
Middle
Income Malaysia
South Africa
China
Indonesia
India
Lower Kenya
Income
Low High
Month Day, Year PAGE 4
Mobile
Centricity

6. The Mobile Advertising Network Concept
Advertiser A Advertiser B Advertiser C Advertiser D
Ad Network
Publisher A Publisher B Publisher C Publisher D
Month Day, Year PAGE 5

7. Mobile Advertising Platforms
Month Day, Year PAGE 6

8. Network Glance: South Africa
90% growth in advertising impressions
from 2010 to 2011
South Africa Network Stats:
 51.9% of all Mobile Web users in SA
are InMobi consumers
 10.5 million monthly unique users
 4.74 billion quarterly ad impressions
 40.7% of impressions from Nokia
devices
 Dedicated Africa team
Month Day, Year PAGE 7

9. South Africa Operating System Share
Over 1.8 billion monthly impressions in South Africa
Available Impressions OS Impressions % Share Pt Chg
Nokia OS 1,052,648,586 22.2% +1.6
Nokia OS Symbian OS 891,107,066 18.8% +0.6
39% Symbian RIM OS 731,286,101 15.4% -3.1
OS
22% RIM OS Android 146,733,002 3.1% +1.1
1% Android iPhone OS 53,946,974 1.1% +0.1
3% 15% 19%
iPhone OS Others 1,863,553,217 39.32% -0.3
Source: Network Data, Oct- Dec 2011
Month Day, Year PAGE 8

10. The largest Mobile Ad Network in Africa
Country Q4 2011 Monthly
Impressions Unique
Consumers
Nigeria 5.84 Billion 6.31 Million
Egypt 4.73 Billion 4.48 Million
South 3.67 Billion 10.47
Africa Million
Sudan 2.84 Billion 1.3 Million
Kenya 2.35 Billion 2.14 Million
Ghana 2.14 Billion Below 1
Million
Libya 98 Million Below 1
Million
Tanzania 96 Million Below 1
Million
Ethopia 94 Million Below 1
Million
Cote 63 Million Below 1
D’Ivoire Million
Month Day, Year PAGE 9
•Network Research Q4 2011 and February 2012

11. Brands spending on Mobile Advertising in Africa
Month Day, Year PAGE 10

12. Mobile Media Consumption
in South Africa
Month Day, Year PAGE 11

13. For mobile web users, globally mobile usage is behind Internet
usage, but in SA mobile usage exceeds all other media
The average mobile web user in SA consumes over
6 hours of media daily. Mobile devices represent
30% of this.
Global South
Africa
Month Day, Year PAGE 12
Source: Decision Fuel and InMobi research

14. Media Usage is not independent – there is dual screen behavior
In South Africa:
37% % who spend time on
mobile while watching TV
TV Mobile
Globally:
39% % who spend time on
mobile while watching TV
Month Day, Year PAGE 13
Source: Decision Fuel and InMobi research

15. Mobile is becoming an important companion, particularly for the
in between times
Global
South Africa
Month Day, Year PAGE 14

16. Global:
66% of mobile users are as
comfortable with mobile
advertising as they are with
TV or online advertising
South Africa:
79% of mobile users are as
comfortable with mobile
advertising as they are with
TV or online advertising
Month Day, Year PAGE 15
Source: Decision Fuel and InMobi research

17. 72% see mobile as either their primary or exclusive means of
going online
Only via mobile phone 40%
72%
Mostly via mobile phone 32%
Mobile 1st
Evenly split between
24%
mobile and desktop/laptop
Mostly via a
4%
desktop/laptop
0% 10% 20% 30% 40% 50%
Month Day, Year PAGE 16
Source: Decision Fuel and InMobi research; sample n = 1,148

18. Social Media and Entertainment are the dominant activities for
South Africans
22% 19% 15%
Social Media Entertainment Play Games
(e.g. (Music, Videos, et
Facebook, Twitter, etc.) c.)
15%
General Info 14% 7%
9%
(Search, Sports, Local
News, etc.) E-mail Shopping Search
Month Day, Year PAGE 17
Source: Decision Fuel and InMobi research; sample n = 998

19. How are we different from other
mobile ad networks?
Month Day, Year PAGE 18

20. One-Stop Shop for Mobile Advertising
Performance Based Rich Immersive
Mobile Advertising Brand Solutions
 Reach of the Largest Independent
Mobile Ad Network
 Access to Premium Publishers &
Apps
 Access to Best-in-Class Creative
Expertise in Rich Media and HTML5
Month Day, Year PAGE 19

21. One-Stop Shop for Mobile Developers
User How to
Monetize Retention Optimize
Acquisition Market
SmartPay™
Connecting
Developers to the
Mobile Ecosystem
Developers
Month Day, Year PAGE 20

22. Local and International Publishers
Month Day, Year PAGE 21

23. We’re Making a BIG Splash!
Awards
2011 Winner Always On Top 250
Best Mobile Ad Network
2011 Winner Top 3 Companies
Innovation Award to Watch in 2011
“InMobi Raises a Massive $200 Million to Overtake Google in Mobile Ads”
- VentureBeat
Providing the Latest Mobile Insights to:
Month Day, Year PAGE 22

24. Connecting Brands to their Target Audience
Targeting Capabilities:
Date & Time Geo-Targeting Operator Content & Category Handset
• Sports
• Entertainment
• Games
• All Day • Shopping
• Morning • News Model
• Night • Nigeria • Classifieds • Nokia 6300
• 6am – 11am • Egypt • Nokia 1280
• Social
• Kenya • BB Bold
• South Africa • BB Curve
• France O/S
• United States
Month Day, Year PAGE 23

25. Creative Solutions for Every Objective
Smart Feature Tablet Calls to
Formats Formats Formats Action
320x48 Banner 120x20 Banner 120x600 Banner Phone Call or Text
300x250 Banner 168x28 Banner 728x90 Banner Play a Video
Expandable 216x36 Banner 300x250 Banner Lead Generation
Full Screen 300x50 Banner 468x60 Banner App Download
Video / Rich Media 40 Character Text 40 Character Text Tweet or Facebook
Month Day, Year PAGE 24

26. What’s New & Exciting…
Month Day, Year PAGE 25

27. Reaching Football Fans
Football transcends all boundaries, it is a platform
for brands to connect with fans:
Football = Football = Football = Football = Football is a way
passion: fun: connection: Camaraderie: to show off:
Scream, yell football express their It is about
Jump! (watching or feelings with their fitting in the competition, pro
For this group playing) is a way friends to support group is more ving to be
winning is more to have fun and & encourage their important than ‘better’ than the
important than release the team. Joining is football itself. others.
participating. tension. more important
than winning.
Month Day, Year PAGE 26

28. Dedicated Football Inventory
• Impressions:
Goal.com Video
35,665,350 Product
Demos & Coupons
• Impressions:
220,000
MTN Football
• Impressions:
500,000
Futaa.com
• Page Views:
20,000
The Real Game
• New App!
payuka
Month Day, Year PAGE 27

29. Building your campaign end-to-end
InMobi has the expertise and resources to build
banners, and Mobisites for your brands
Month Day, Year PAGE 28

30. State of Mobile Rich Media
Today, 10% of all mobile brand campaign buys
include Rich Media in Africa
Challenge:
Mobile Rich Media is still a mess
 Devices are all over the map
 There are no standards
 One size, does not fit all
 Few mobile ad networks have the ability to
create or deliver rich media ads at scale
 Very few Smart phones in Africa
Month Day, Year PAGE 29

31. Rich Media Capabilities
SHAKE & TILT ANIMATION
FACEBOOK
Accelerometer control for Fluid automation engine with
Post to wall on Facebook
engaging experience / games high performance sequencing
360 Degrees
TWITTER
Product Rotations &
Post status update to Twitter
Panoramas
DRAG & DROP IMAGE GALLERY
UI for puzzles, builders and Tactile galleries with
more thumbnails & downloads
SMART DAYPARTING
SOUND BOARD
Creative or offer varies by
Tap to play sound immediately
time of day
FORM CAPTURE
FLEX ORIENTATION
Text, pull down, checkbox &
Creative scales
form validation for lead gen
Month Day, Year PAGE 30

32. Creative Expertise for Every Objective
Interactive Model VideoProduct
Video Product View Trailer
Interactive Model
&& LeadGen
Lead Gen Demos& Coupon
Demo & Coupons & Social Sharing
Month Day, Year PAGE 31

33. World-Class Mobile Intelligence
Leverage InMobi research expertise and capabilities to
understand your mobile advertising, mobile consumer or
brand perceptions.
Mobile Insights Research Ad Package:
 Custom research project based on advertiser
requirements
 Consultative approach with InMobi research
expertise
 3rd party research firm quality
 Full-Service Solution
 Similar research from firms like:
Month Day, Year PAGE 32

34. Thank You!
For more information, please contact:
Daryn Smith
Marketing, Africa
daryn.smith@inmobi.com
Month Day, Year PAGE 33