While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Building a Robust Demand Generation Marketing ProgramICFAIEDGE
Marketing teams are increasingly focusing on building a strong pipeline of prospects that convert into paying customers. The focus has shifted from awareness building to lead generation. B2B (Business-To-Business) marketers have taken this a step further, by focusing their energies on what is referred to as demand generation. In a nutshell, demand generation marketing is the collection of strategies and tactics that are used to create qualified sales opportunities.
Defining Product Contours with Consumer FeedbackICFAIEDGE
When a new product is rolled-out, it could be an enhanced version of the previous offering – or a radically new product that is hitherto unavailable in the market. Product managers rely on research, inputs from the dealer network, learnings from competition and a host of other inputs while designing and developing a product. In order to be commercially successful, products should cater to the broad requirements of its customer-base. A number of organisations, across industries, are increasingly incorporating consumer feedback as part of their product enhancement efforts and roll-out. Social Media Monitoring constitutes a large part of this consumer feedback gathering exercise. Learn how consumer feedback can help enhance product management in this rich visual presentation.
The world-over, marquee brands have seen their brand names turned to verbs. Xerox, Google, Godrej, etc have all seen their trademark brand names being used as verbs. View this visual recount of the "brand-verbing" phenomenon that has caught many a brand - and not entirely by design!
The Organisational Benefits of Employee AdvocacyICFAIEDGE
Organisations spend large sums of money to get their products, management and company reputation to be projected in positive light. Despite all of this, it helps to get employees to spread the word. Simply because employee feedback is received with a lot more seriousness and credbility by their peers and friends than what a PR firm can ever manage to achieve. When looked at in this perspective, employee advocacy offers immense organisational benefits. Learn more in this presentation.
Building a Robust Demand Generation Marketing ProgramICFAIEDGE
Marketing teams are increasingly focusing on building a strong pipeline of prospects that convert into paying customers. The focus has shifted from awareness building to lead generation. B2B (Business-To-Business) marketers have taken this a step further, by focusing their energies on what is referred to as demand generation. In a nutshell, demand generation marketing is the collection of strategies and tactics that are used to create qualified sales opportunities.
Defining Product Contours with Consumer FeedbackICFAIEDGE
When a new product is rolled-out, it could be an enhanced version of the previous offering – or a radically new product that is hitherto unavailable in the market. Product managers rely on research, inputs from the dealer network, learnings from competition and a host of other inputs while designing and developing a product. In order to be commercially successful, products should cater to the broad requirements of its customer-base. A number of organisations, across industries, are increasingly incorporating consumer feedback as part of their product enhancement efforts and roll-out. Social Media Monitoring constitutes a large part of this consumer feedback gathering exercise. Learn how consumer feedback can help enhance product management in this rich visual presentation.
The world-over, marquee brands have seen their brand names turned to verbs. Xerox, Google, Godrej, etc have all seen their trademark brand names being used as verbs. View this visual recount of the "brand-verbing" phenomenon that has caught many a brand - and not entirely by design!
The Organisational Benefits of Employee AdvocacyICFAIEDGE
Organisations spend large sums of money to get their products, management and company reputation to be projected in positive light. Despite all of this, it helps to get employees to spread the word. Simply because employee feedback is received with a lot more seriousness and credbility by their peers and friends than what a PR firm can ever manage to achieve. When looked at in this perspective, employee advocacy offers immense organisational benefits. Learn more in this presentation.
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
Direct Marketing whether it be through emails, Mobile, Web marketing, TV, personal sale and tools required for it is all explained in a simple way for the beginners by Websoles Digital Solution Providor.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Dynamic Yield machine learning engine acquisition by McDonald's corporation a...ChukwuemekaAnthonyOr
This presentation discusses the acquisition of dynamic yield by McDonald's Corporation and the prospects of implementing this machine learning engine to encourage customer's healthy dietary habits. This presentation is strictly for educational purposes and not intended for use as a business proposal.
Omni-Channel Engagement with Consumer InsightsICFAIEDGE
Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
Direct Marketing whether it be through emails, Mobile, Web marketing, TV, personal sale and tools required for it is all explained in a simple way for the beginners by Websoles Digital Solution Providor.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Dynamic Yield machine learning engine acquisition by McDonald's corporation a...ChukwuemekaAnthonyOr
This presentation discusses the acquisition of dynamic yield by McDonald's Corporation and the prospects of implementing this machine learning engine to encourage customer's healthy dietary habits. This presentation is strictly for educational purposes and not intended for use as a business proposal.
Omni-Channel Engagement with Consumer InsightsICFAIEDGE
Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Technology has enabled near real-time reporting of marketing activities allowing marketers the opportunity to respond to campaign performance swiftly. This increasingly real-time nature of marketing is shrinking timelines – from planning to creative development to measurement and campaign optimisation. This calls for marketers to adapt quickly while following robust workflow mechanisms to respond efficiently to the dynamic environment. In this context, “agile” marketing is an approach that is increasingly gaining currency. Agile marketing is an iterative approach to planning and executing marketing activities which draws inspiration from Agile software development methodology.
Technology has made significant inroads into the way business is carried out. Artificial Intelligence, Machine learning, Voice recognition and other areas are helping businesses build competitive differentiation. Cognitive marketing uses a “neural net” that uses machine learning capabilities to predict human behaviour to combine a deep understanding of prospects’ inclination to patterns, pricing, etc., to make recommendations based on this. Learn more in this presentation.
Minimising Turnover: Retention Strategies Organisations should Focus onICFAIEDGE
In a recent research, 97 percent of the top 1000 CEOs surveyed cited “access to, and retention of key talent” was their top priority. Talent retention is a key source of competitive advantage in achieving and sustaining an organisation’s growth. Organisations experiencing high rates of churn face several adverse consequences. Learn more in this presentation.
Managing your Brand Equity on Social MediaICFAIEDGE
Social media is an integral part of brands’ marketing outreach initiatives. Unlike most other media touchpoints, social media – given its very nature – allows brands to have a dialogue with their target audience. Unfortunately, social media can also be used for negative propaganda against the brand. Learn more in this presentation.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
MIT School of Distance Education (MITSDE) is one such institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management).
Does Empowerment Trigger Superior PerformanceICFAIEDGE
Different organisations use different management styles to drive performance. Empowering employees seems to have helped some organisations in getting the best out of their employees. Learn more about this in this visual presentation.
A large number of queries serviced by telcos are non-transactional in nature. These include queries related to bill summary, balance enquiry, talk-time related queries, etc. Though telcos have predefined options in the IVR (Integrated Voice Response), not all customers are comfortable interacting with the IVR option and prefer speaking with a representative. Hence, telcos are increasingly looking at equipping customers with self-care options.
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 5
INTEGRATED SERVICES MARKETING
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Here Are Some Benefits of Performance Marketing: 1. Measurable ROI, 2. Cost-Efficiency, 3. Targeted Reach, 4. Flexibility and Adaptability, 5. Data-Driven Decision-Making, 6. Scalability.
Retail merchandising involves keeping track of hundreds of thousands of stock-keeping-units (SKUs). Retailers go over sales data to understand what sells better and what kind of products should be stocked up for better sales in the future. By analysing this information in a more granular fashion, retailers will get a better handle of their business.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Human Resource Management System (HRMS) has become a critical tool at the modern workplace. It deals with matters such as salary, hiring, training & development, performance appraisal, attendance, and other areas including Employee Self Service. HR heads have the task of choosing the right technology and Human Resource Management System (HRMS) for managing the entire employee lifecycle – both globally and locally. For most organisations, this has proved easier said than done. Choosing from among on-premise and cloud-based solutions can be difficult for decision-makers.
Optimising Retail Revenue through Payment OptionsICFAIEDGE
Traditionally, customers could pay using their debit/credit cards; besides cash. Today, consumers have a range of payment options to choose from – mobile wallets, cash cards, net banking, EMI, Cash on Delivery (COD), etc. Card payments have become contactless giving even more convenience to customers. Having a wide variety of payment options enables retailers to improve their revenue by making sure they don’t miss out on sales for lack of payment options.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
The familiar Point of Sale (POS) device that you find in retail stores is poised to undergo a major change in the coming years. This transformation is expected to result from the combined force of mobile device and sensor proliferation. Customers are experiencing seamless service delivery resulting from unparalled omnichannel retail experiences meticulously built and delivered across several retail touch-points.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Businesses constantly look for opportunities to grow their market-share. In order to achieve rapid market expansion, businesses explore markets outside their country of origin or outside existing market segments. This is done with the expectation that being the first to enter the market/segment will give the business an edge over competition. Commonly referred to as “First Mover Advantage”. Businesses expects to garner greater brand loyalty, high recall value and control over pricing owing to the “first mover” factor. Though it might seem intuitive, but is the first mover advantage guaranteed? Do all companies that make the first move succeed?
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
Data is one of the most critical assets of a business. Therefore, managing data is of paramount importance for every business. Data management is, however, an arduous task. Hence it is imperative for organisations to identify reliable and secure data management services which will ensure data flow between numerous applications, systems and services within the enterprise level is devoid of risks.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
As Human Resource managers continue to look for ways to improve efficiency, there is an increasing reliance on technology to augment HR processes. In the last few years, HR solutions have moved to cloud-based subscription models; employees too have come to expect HR processes to be digitized. Several organisations have invested in technology to make a lot of HR processes paperless thereby streamlining the administrative process involved. Domain experts are evaluating the use cases of Blockchain beyond the world of finance. Organisations can make the most of Blockchain’s potential in areas like recruitment, talent management, skill development, etc.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. Brands are doing everything possible to enhance customer experience.
4. While customers’ buying journey has grown more complex than ever before, they
expect highly relevant and smooth brand experiences through the purchase path.
5. Customers who do not receive relevant communication are
likely to drift away from the brand.
8. When marketers follow a rigorous channel-specific strategy, it does not
provide them the room required to build a broad-based approach to
integrate solutions for a unified customer experience.
9. Hence, marketers need to shake up their siloed
approach in order to optimise marketing effectiveness.
10. This shift in approach towards a people-oriented and people-
centric solution helps marketers realign their marketing objective.
11. People-oriented marketing represents a fundamental shift from viewing
consumer behaviour from the standpoint of individual channels to
placing consumers at the heart of marketing strategies
12. The solution enables marketers to effectively track and measure
consumer behaviour across marketing channels across devices.
13. These insights equip marketers with the information required to
design a seamless customer experience across channels.
14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
✓ Convenient and Flexible Mode of Learning
✓ Innovative learning methodology backed by Contemporary Curriculum
✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
✓ Online Counseling Classes
✓ Web support for the students
✓ Easy fee payment patterns including EMIs
✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules
