3. Introduction
Banglalink is one of the leading cellular company in
Bangladesh. Banglalink is new brand name of Shebaworld (019), which
has been providing Global Service of Mobile (GSM) in the country since
1998. Orascom Telecom bought 100% share of Sheba Telecom and gave its
new name as Banglalink aiming to provide quality service in Bangladesh.
since banglalink’s launch in February 2005,.
4. Mission
Banglalink has a specie mission through which to deliver innovative, customer focused
products and to be the benchmark for customer service excellence.
Vision
“Banglalink understands people’s need best and will create and deliver appropriate
Communication services to improve people’s life and make it easier”
Objectives
Number one Telecom Company in Bangladesh.
Have the largest coverage.
Have the greatest number of customer.
Researching and resolving customer highlighted issues and problems.
Maintain a management culture of high performance and strong accountability.
Treat customers with courtesy, respect and consideration at all the times.
6. Situation Analysis
Banglalink posse’s good information about the market knows a great deal about the
common attributes of the most valued customer. Banglalink is providing a wide range of
services for its valued customers. The company seeks following benefits that are important
for its customers.
Quality Service
Banglalink is providing quality service to the employers. The customers don’t like the
network problem and slow networking system.
Customer Service
Banglalink has both online and physical customer care service for its customers. The
valued customer can solve the problems over mobile phone dialing 121.
Service at Low Price
The company was committed to provide quality service at a lowest price. As a result
Banglalink is the fastest growing telecom company in Bangladesh. for the customer.
8. Segmentation
• Banglalink has segmented its
market by using multiple bases.
Relation
Income
Occupation
•
• Banglalink then went for Behavioral
segmentation,
User status
User rate
Loyalty
*Occupation
*User Status
*Income
*User Rate
*Relation
*Loyalty
10. Product & Price
Package
Banglalink has got different type of customer
oriented packages for the customers.
Banglalink mainly two types of packages.
They are:
Pre-paid Packages
Post-paid Packages
Banglalink
Post-paidPre-paid
11. Prepaid packages here
BANGLALINK PLAY
Banglalink play highlights
18 fnf (any operator)
one special fnf @ 0.5 paisa/sec
sms 29p/sms
mms 29p/mms
special data pack 5MB tk. 2/day
3G starter pack
12. BANGLALINK DESH
banglalink desh highlights
3 fnf to any operator
10 second pulse
only 10paisa/ 10 second to
banglalink fnf number
13. BANGLALINK DESH HELLO PACKAGE
banglalink desh hello package highlights
lowest 10 paisa/10 second call rate to
other operators
1 special fnf at only 5 paisa/10 second
10 second pulse
14. BANGLALINK DESH EK RATE
banglalink desh ek rate highlights
simple tariff plan
flat rate to all operator @ tk 1/m
10 second pulse
15. Post-paid packages here
BANGLALINK INSPIRE
• banglalink inspire brings special new features for
post-paid subscribers with remarkably low call rates,
along with the lots of fnf numbers and many other
services and facilities!
this exclusive post-paid connection includes:
no security deposit is required
every new connection comes with 300 sms
news service subscription free for the first 3 months.
enjoy your banglalink inspire connection with zero
line rent (without any conditions).
up to 11% loyalty discount on usage.
7 fnf numbers to any mobile operator: 60 paisa/min
16. BANGLALINK SME
the salient features of the banglalink
sme package are
flexibility to choose from 2
packages: banglalink sme post-
paid and banglalink sme call &
control
best call rates 24 hours with 1
second pulse
field force locator service
closed user group (cug)
attractive bundle package
best rates in 5 fnf numbers
bonus on recharge.
bonus on incoming
17. Pricing Strategy
Banglalink has to be very careful in
setting the price of the packages.
We know there are two strategies to set
price.
Market skimming
&
penetration pricing
Banglalink follows the penetration
strategy to set the price. Banglalink
offers the lowest price in the market.
18. Market Positioning
The most successful
entrepreneurs learn to transform
their passion into position.
Positioning is a perceptual
location
Close to customer
Accommodation
Commercial area
Magnificent Pleases
20. Billboard
Billboards are visual media used
for promotion and are found
passing through a major roads.
Billboards are very effective for
attracting general customers.
21. Newspaper
Newspapers are the most
powerful media to reach to the
mass. Banglalink is now
continuing its promotional
activities in the renowned Bengali
& English dailies.
26. Strength
Low call rate
Large network coverage
Large investment
Low sim rate
Good number of media partner
Company image
Well management capability
Expert marketing people
Skilled worker
Capability to finance
27. Weakness
Lack of experience
Short of sales people
Newly established
Small number of customer
No brand reputation
Bad reputation ‘Sheba”
28. Opportunity
New products idea
Large market Availability of raw
materials
Low price of raw materials
Good amount of reinvestment
Good support from mother company
High technological networking
system
Large number of customer
Could develop new product
Profit margin will be good
30. CORPORATE RESPONSIBILITY
cox’s bazar sea beach cleaning project
donating blankets at orphanages
special arrangements for hajj pilgrims at the
hajj camp
water & date distribution and iftar at
orphanage during Ramadan
ict support for underprivileged children:
computer lab set up
31. Recommendation
• We recommend this point for
banglalink to develop its product
& service.
Making new package
Ensure strong network
Making low Price
Build strong customer
relationship
Satisfaction customer service
Home delivery service
Add new features
32. Conclusion
With an aspiring enterprise
mission, objective and operational
oversight, Banglalink can acquire a
domain of influence. At the same
time, it has to maintain some
general operating policies and
procedures like- employee
insurance plan or a corporate wide
communications system.