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1. Capabilities and
Core Competencies
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2. Overview
O3M Directional Marketing (P) Ltd success is linked to its clients’ success. With
that in mind, a long-lasting, productive, and profitable relationship is important for
all. As we grow our businesses together, we will work to continue to provide best-
in-class services and products in a sustainable and scalable manner.
In this presentation we
wish to share :
1. Brief on Boonze and O3M: Where creativity meets scalability
2. Boonze Approach: A lasting relationship of success and growth
3. Opportunities: Additional channels and growth methods
4. Leverage: APAC learnings and relationships to benefit the clients
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3. Company Overview
1. Boonze Media Solutions, one of the first SEM agencies in India, was founded
in 2005.
2. In 2010, O3M was spun-out of Boonze to address the unique needs of
businesses in the Indian market.
3. Continual reinvestment of profits back into the company.
4. Initially focused exclusively on Search Ads. Expanded to other areas
including:
a. Other digital ad formats
b. SEO
c. Landing page, eCommerce, and general website development
d. Social Media
e. Marketplace Management, and more..
5. Positioned as a blend of creativity and scalability.
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4. Our Expertise
1. Leaders in outsourced search engine marketing since 2005.
2. Over 150,000 customers under management.
3. Supports 12 countries and 9 languages…all from Chennai.
4. 5+ million keywords
5. Supporting $2,000,000+ USD monthly budget campaign management
6. Providing support for US, European and Indian clients
7. Proven results in seasonal and non-seasonal campaigns
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5. Primary focus
1. Maximize value for our clients
2. Provide quality service and insightful expertise
3. Provide a variable workforce to our clients which enables their cost
saving, diverse skill sets, scalability, etc
4. Open communications and full operational transparency
5. Establish long and lasting business relationships
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6. Relationships & Achievements
1. Relationships
a. Google India Premier SMB Partner - Search and Display
Specializations
b. Microsoft Bing Ads Reseller
c. Amazon SPN (Service Provider Network) Partner
d. Flipkart Product Listing Ad Partner
e. HotStar (StarTV Network) Video Ad Partner
f. TimesInternet (Colombia) Sponsored Content Ads Partner
g. Yahoo! Content Channel Partner
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7. Relationships & Achievements
2. Accolades
a. Winner of Google India’s Highest Customer Satisfaction
Award for 4 years. The only 1st place winner ever.
b. Client success story mentioned by Google CEO Sundar
Pichai in his address to the Indian Prime Minister.
c. Google SME Heroes Chennai: 3/5 total winners are
Boonze/O3M accounts
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8. Google Relationship
1. Dedicated Google Agency team for sales, marketing, & campaign
support
2. Access to industry research and product updates
3. Access to Google AdWords beta features
4. Local account management support
5. Sales training support & execution
6. Sales collateral & insights on key verticals
7. Sales incentive & sales support
8. Text and infographic case studies highlight customer success
9. Event support and funding
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9. Amazon Relationship
Amazon Provides:
1. Leads - Access to Amazon seller database (CRM), inbound, and
outbound
2. Service Areas - US, UK and India
3. Scalability - API access
4. Support - Sales and technology assistance
5. Bonuses and incentives
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10. Our personalised Approach
1. Trained team members
a. Sales
b. Campaign management
c. Support
2. Automation
a. Weekly Reports
b. Campaign Setup (WIP)
3. Opportunity
a. BI Reports
b. Bid Management
4. Learnings
a. Offer self managed platform
b. a la carte pricing model
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11. Team Members
1. 50+ team members
a. 30 seasoned PPC Analysts and Account Managers
b. 6 seasoned sales team members
c. 4 seasoned Graphic Designers and Web Developers
d. 7 trained Amazon & Flipkart marketplace optimization
team members
e. 4 trained social media optimization team members
f. 4 trained customer support team members
g. 3 SEOs
h. Admin and support
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12. Certifications
1. Out of 30 Analysts and Account Managers, 25 are Google AdWords
Professionals
2. 60+ Google AdWords certifications
a. Search Advertising - 17 Certified members
b. Mobile Advertising - 15 Certified members
c. Display Advertising - 11 Certified members
d. Shopping Ads - 04 Certified members
e. Video Ads - 03 Certified members
f. Google Analytics - 09 Certified members
g. Digital Sales - 08 Certified members
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13. Areas of Training
1. Team members are trained in their respective areas
a. Marketplace - Amazon, Flipkart strategy dev & management
b. eCommerce Platforms - Shopify, Magento, etc setup &
management
c. Social Marketing - Facebook, LinkedIn, etc campaign
management
d. Analytics Software – Google Analytics, Omniture & IBM
Digital Analytics
e. Google AdWords & Bing Ads platforms
f. AdVantage & other campaign management platforms
g. Manual campaign management
h. Taxonomy management
i. Campaign & Project Management Techniques
j. Advanced Excel feature
k. Sales training
l. Customer support training
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14. Relationships & Achievements
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15. Boonze / O3M Customer Satisfaction
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16. Boonze / O3M Customer Satisfaction
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17. O3M Directional Marketing (P) Ltd
www.o3mdm.com
A4, Palani Towers
T.Nagar, Chennai
India
Call - +91 9884 143 161
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