Xin Duan is a marketing professional seeking new opportunities. She has a M.S. in Marketing Intelligence from Fordham University and B.S. in Marketing from Shanghai Institute of Technology. Her experience includes seasonal sales and research roles at Burberry, Standard Media Index Consulting, and Lakeview Consultants. She also held internships in marketing and customer service at Bomoda, Citibank, and China Construction Bank where she conducted research, analyzed data, and promoted financial products. Her skills include analytics, customer insights, and fluency in Mandarin and English.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
Priyanka is a PGDM marketing student with an enormous passion in marketing research. Backed up with a rich industry experience as an analyst across several industry verticals like banking and healthcare Revenue Cyle Management, she has always had a flair for CRM, Business Development, Retail, Marketing and Research. She has worked as a marketing intern with Future group on a project to identify top call drivers for selected businesses and had recommended alterations in their legacy processes which helped them to scale their business to higher levels.
Priyanka is a PGDM marketing student with an enormous passion in marketing research. Backed up with a rich industry experience as an analyst across several industry verticals like banking and healthcare Revenue Cyle Management, she has always had a flair for CRM, Business Development, Retail, Marketing and Research. She has worked as a marketing intern with Future group on a project to identify top call drivers for selected businesses and had recommended alterations in their legacy processes which helped them to scale their business to higher levels.
1. XIN DUAN
315 W 33rd ST, New York, NY 10001
646-509-6261
duanxiaoxin3128@hotmail.com
EDUCATION
2013-2014 Fordham University Graduate School of Business New York, NY
M.S. in Marketing Intelligence, GPA 3.6
Volunteer, Fordham Marketing Association
Qualitative Marketing Research,Consumer Behavior, Data Analysis, Experimental Design
2009-2013 Shanghai Institute ofTechnology Shanghai, China
B.S. in Marketing, GPA 3.4
Academic Scholarship in Thomson River University, Canada,Third Prize
Academic Scholarship in Shanghai Institute of Technology, Third Prize
Best Contributor to Campus Life, Excellent Student Leader
Volunteer Work, Student Union, Student Society for Commercial Activities
EXPERIENCE
2014 Burberry Soho Store New York, NY
Seasonal Sales Associate
Be aware of visual merchandising guidelines and assist to re-position displays when required
Assist Sales Associates by locating stock required for customers
Be perceptive of customers’ needs,listening and showing enthusiasm for the product and brand
Assist the Stockroom Associates to maintain the stockroom at all times, ensuring it is kept in an
orderly manner and all products are correctly tagged and ticketed
Uphold the company culture and bring to life Burberry’s core values – Protect,Explore, Inspire
2014 Standard Media Index Consulting Projects New York, NY
Research Analyst
Conduct research for data management industry trend, advertising industry trend, clients insights trend,
and competitor analysis as part of Fordham MSMI Consulting Project
Assist data analysis for ad revenue forecasting modeling (no more than 2.67% error)
Visualized and presented highlights to managers, which earned further consulting projects
opportunities
Develop high-accuracy prediction models (SPSS regression model) for a developing product, using
SMI's real time media data
2014 LakeviewConsultants New York, NY
Account Executive
Tailored campaigns directly for our clients’ needs through direct face to face representation
Provided our clients the opportunity to continue to broaden their client base
Conducted face to face presentation in my own territory
Participated in training for new hires
2014 Bomoda New York, NY
Intern, Marketing Associate
Collaborated with Marketing Director to expand market share by 15% in China
Conducted marketing research to reveal Chinese customers insights and preferences toward Luxury
brand
Analyzed survey data to deliver recommendations for actions to improve customer service
Provided advice to optimize website design and product categories and generated 20% worth of
traffic in the first quarter
2. 2012 CITIBANK, Shanghai Branch Shanghai, China
Intern, Marketing Associate
Responsible for the introduction of financial products to retail bank customers
Handled front line customer in queries to ensure questions were answered
Attended two week new hire training program that included data collection and customer service
2011 China Construction Bank, Linfen Branch, Shanxi Province Shanxi, China
Intern, Marketing Group
Promoted financial products to retail banking customers
Conducted field investigation and identified target customers for financial products
Ensure promotional materials were suitable and properly advertised, such as billboard
Collected customer feedback to ensure information was delivered to supervisors
ADDITIONAL
Google Analytics Qualified Individual
Fluent in Mandarin and English
Proficient in Word, Excel, Access,PowerPoint
Interests:basketball, swimming
Proficient in Google Analytics, SPSS, SQL and SAS