Partnering with Market Motive, ed2go has recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry. Want to learn how to market your programs to increase enrollments? Check this out!

2. Presenters
Mark Lamkin – Vice President, Business
Development @ Market Motive
Scott Milrad – Vice President, Academics @ Market
Motive
Brooke Franks – Marketing Communications
Manager @ ed2go

3. About Market Motive
Publisher of
Digital Marketing
Curriculum
Founded in 2007
Scotts Valley, CA

4. What Makes Market Motive
Programs Different?
Prepares students to take the Online Marketing Certified Professional (OMCP)
and Online Marketing Certified Associate (OMCA) examinations
Structured, academically designed courses, from novice to advanced level
Unique, wholistic approach focused on digital marketing and showing how all the
disciplines interact – not just a quick lesson or two
Streaming video lessons featuring authoritative industry insiders, plus 6 - 8 live
monthly webinars available to learners
Courses are taken in partnership with two and four year institutions
Continually updated content keeping pace with the dynamic digital marketing
industry

5. Provided Materials
Study Guides /Student Workbooks
Section quizzes
Suggested exercises and projects
Other supplemental materials
Final assessments

6. Competing
Programs
Lynda.com
Udemy.com
Marketing Profs University
Econsultancy
Online Marketing Institute

8. What Is a Digital Marketer?
Marketing manager / director
Independent consultant
In-house digital marketing team member
Agency analyst /strategist
Entrepreneur

9. Roles and Responsibilities
Establish digital marketing campaigns
Develop digital marketing programs and strategies
Implement hands-on digital marketing tactics
Generate customer-facing digital content
Evaluate existing digital marketing campaigns
Measure digital marketing campaign success
Manage digital marketing teams

11. Job Preparedness
Students become conversant in the language of digital marketing
Learn hands-on approaches to solving digital marketing challenges
Understand industry best practice
Comprehend the interaction of the key disciplines within digital marketing
(SEO, paid search, social, mobile, content, etc.)
Boost resume with real-world digital marketing skills, even for non-digital
marketing jobs
Qualify for independent industry certifications (OMCA, OMCP)

12. Earn Industry Certifications
OMCP.org offers two credentials (similar to PMI)
Online Marketing Certified Associate (OMCA)
Online Marketing Certified Professional
(OMCP)
NH Programs meet OMCP qualification
requirements
Successful completion results in credential,
after:
1. Student registers with OMCP
2. Takes certification exam **OMCP criteria are subject to change

13. Unique Advantages
Structured, professionally designed courses
Streaming video lessons featuring industry thought-leaders:
Keynote presenters
Authors
Consultants
Multiple resources available to students
Regularly updated content to stay current with the industry
Curriculum is also used on for-credit side in Associate, Bachelor,
and Graduate level programs

14. Outlook and Salary
200,000+ unfilled jobs in digital marketing
Any organization with an online presence
requires specialists in digital marketing
Entry level salaries are $35,000 and up

16. Median annual salary: $60,100
Projected job growth: +13%
Entry-level education: High
school diploma
The amount of companies
investing in paid search
advertising increased 46% last
year
The amount of companies who
previously invested in paid
search advertising continue to
increase their spend year over
year

18. Median annual salary: $57,000
Projected job growth: +13%
Entry-level education: High
school diploma
Companies report a plan to
double their social media
marketing budgets over the
next 5 years
34% of companies have
reduced spend in traditional
advertising to fund digital efforts
instead

20. Median annual salary: $57,400
Projected job growth: +13%
Entry-level education: High
school diploma
Labor statistics project a 14%
increase in demand for these
professionals over the next 7
years
Digital marketing averages
2.5% of company revenue,
making strategists a critical hire

22. Individuals looking to enter the digital marketing industry
Traditional marketing professionals needing digital marketing
knowledge or a skills update
Employees looking for career advancement opportunities
Marketing managers who need to understand the digital landscape in
order to plan and manage their teams better
Entrepreneurs looking to start their own Internet-based business
College students preparing for their first real-world job
Target Audience

23. Define Your Opportunities
Email Social
Facebook
Twitter
LinkedIn
SlideShare
Pinterest
Digital
Affiliate
Networks
Paid
Advertisements
Content
Marketing
Alumni lists from
credit side
Alumni lists from
Continuing Ed
General
subscribers

24. Generate a Plan of Action
Email Social Media
Social promotion of
new programs
Infographics showing
industry trends’
demand for digital
marketers
Related job postings
for similar careers in
your area
Digital
Paid digital
advertising
campaigns
Blog articles
about demand
for qualified
candidates in
these fields
Emails announcing
programs
Segmented lists that
target Marketing
alumni from credit
side
Remarketing to
students who’ve
taken marketing ILCs
or CTPs

25. Next Steps…
Download social media templates and access
InDesign print templates here: http://bit.ly/1rv4v1K.
Keep an eye on your inbox!
Market Motive is allowing you to join one of their Internet
marketing webinars for FREE. Registration details will be
sent to you via email.