The document provides a summary of the activities of the BCITMA (British Columbia Institute of Technology Marketing Association) over the 2015-2016 academic year. It discusses the club's professional development events including a marketing week with industry speakers, tours of local companies, and workshops. It also highlights the club's regional conference, community fundraising events, growth in membership and sponsorship, and student participation in competitions. The summary evaluates the success of events in meeting objectives like attendance numbers and member satisfaction ratings. Overall it describes a year of continued success for the BCITMA in delivering valuable experiences for students while strengthening community partnerships.

2. 3 Executive Summary
4 Professional Development
12 Community Involvement
14 Fundraising
15 Membership
17 Communications
20 Chapter Operations
22 Budget
TABLE OF CONTENTS

3. EXECUTIVE SUMMARY
Last year the BCITMA was awarded Silver Chapter status in recognition of its various achievements. In an effort
to continuously improve club operations and provide better opportunities for members, the BCITMA re-examined
everything that was done last year. By doing so, the club was able to recognize the core competencies which needed
to be maintained and leveraged this year, as well as new ways to enhance the BCITMA experience.
The nature of BCIT educational programs provides unique challenges for BCITMA operations. Since BCIT diploma
programs are only two years long, executive board members are usually second-year students that will only be in
the position for one year; this necessitates a constant changing of club leadership every year. Moreover, the intense
workload of BCIT – 7 to 8 courses per term – means that all club members must complete their duties in whatever
spare time they have available.
Asinpreviousyears,BCITMAmembershaveshownincredibleinitiativeinmanaging theiracademic,MAandpersonal
duties, while also introducing new activities that have never been done before. This BCITMA Chapter Report details
the many ways in which the club has integrated both the old and the new to create yet another engaging year for all
our stakeholders. For example, this year was the 10th anniversary of the Schmoozapalooza conference, which serves
the dual purpose of helping secure internships for marketing students and raising money for academic scholarships.
To celebrate this momentous achievement, the BCITMA held a space-themed event that truly brought out the purpose
of Schmoozapalooza: to launch student careers past their perceived boundaries.
The BCITMA Regional Conference brought together students from multiple post-secondary institutions for a day full
of industry speakers, business competitions and networking. Again, the BCITMA added a new twist to this annual
event by covering the topic of digital data and analytics; the ability to utilize data is a highly relevant skill for any
aspiring professional entering the workforce today.
On a community level, the BCITMA also reached out to the people who have changed the lives of students for the
better. Glenna Urbshadt, the Program Head of the Professional Sales program at BCIT, has had to step down from the
program this year due to illness; to thank Glenna for everything she has done for the school, the BCITMA honored her
with a fundraiser night that brought together her past students from all over the province. Such outreach events are
a great example of how the BCITMA gives back to the local community, as well as the values we stand for as a club.
Thus, the year of 2015-2016 has been a time of reaffirming the enshrined values and established processes that
make the BCITMA unique among student clubs, while introducing further operational efficiencies that will enhance
the effectiveness of the BCITMA for years to come.
RATING SYSTEM
Each section of this report provides: an outline of each activity, desired objectives and finally results. Event ratings
are evaluated on factors such as attendance, funds raised, member satisfaction and professional and marketing skill
development.
Below expectations; not all objectives were met, and the event or activity needs revising.
Expectations were met and all objectives were achieved. Satisfaction rating 80-89%.
Event exceeded expectations; the event or activity was extremely successful. Satisfaction rating 90%+.
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HIGHLIGHTS
• Fourth Annual Regional Conference was attended by 138 students from six universities in British Columbia, as
well as industry professionals. This event included a case competition presented by Centra Construction Group
and a sales competition by TekSystems.
• Raised $9,000 to date for community events, fundraisers and projects, a 35% increase from 2014-2015. Acquired
$43,500 in sponsorship (in-kind and monetary) for the club
• 23 members are registered to take part in the 2016 AMAICC in New Orleans. The BCITMA also entered all fields
of competition, including achieving a top-five position in the 2015-2016 Hershey’s Cool Blast Icebreakers Case
Study.
• In support of faculty member, sick on leave funds from ‘Golfing with Glenna’ will be raised for endowment fund
in her name
• Maintained relationship with BCAMA by attending their events and invited members to speak at BCITMA events
• Worked with Quickmobile to create a BCITMA App to optimize member communications and event planning
• Started new partnerships with Vancouver Board of Trade and the Canadian Cancer Society

4. For the 2015-2016 academic year, the BCITMA hosted 35 events, for members to leverage the expertise of
industry professionals and develop their own marketing skills to be job-ready. In addition, events provide
students with opportunities to meet future employers. Event success was measured through learning,
attendance, member satisfaction, as well as social media engagement.
OVERALL OBJECTIVES
• To meet attendance objectives for each professional development and networking event
• To achieve a membership satisfaction rating of 85% or higher from event attendees
RESULTS
• 750 students attended
• Satisfaction for professional development events averaged nearly 95%
• Hosted 9 workshops to teach and educate BCITMA on industry-recommended skills such as Excel,
Salesforce, Photoshop, and InDesign
• Attended six networking and speaking engagement events hosted professional associations
The British Columbia Institute of Technology’s Marketing Association (BCITMA) hosted its annual Marketing Week
from October 5th to 9th. The purpose of Marketing Week 2015 was to allow students to develop new skills, and
learn about the growing trends in the marketing world today. The theme of this year’s Marketing Week was “The
ABC’s of MKTG: Steps to Success.”
OVERALL OBJECTIVES
1. Raise awareness of the BCITMA and showcase the benefits of being a member.
2. Relate to different marketing options by bringing in a variety of industry professionals.
3. Educate students about current marketing trends and keys to success in the industry.
October 5-9 Marketing Week
November 4 Hootsuite Tour
November 12 Connect, Create, Captivate.
November 18 Risk and Innovation Workshop
January 7 Media Panel Night
November 25 SAP Tour
January 6 Regional Conference
January 21 Schmooze 101
January 27 10th Annual Schmoozapalooza
January 29 123W “Unleash your Creativity”
Workshop
February 16 Business Etiquette Workshop
February 17 MEC Tour
February 17 TEKsystems Sales Competition
March 4 Sports Marketing Panel
March 2016 University Presidential Summit
Day 1: After BCIT
Monday, October 5, 2015
The objective was to connect past BCIT graduates
with current students for them to be able to see what
opportunities arise after graduating from BCIT. Five past
graduatesfromthefivedifferentmarketingoptionsspoke
about their stories and successes during and after BCIT.
They provided tips on how to succeed in the industry,
followed by a Q&A panel. The speakers included Morgan
Westcott, General Manager at LinkBC, Olivia Williams,
Optimization Manager at Widerfunnel, Sean Bagan,
Industrial Leasing & Sales at Colliers International, Kyle
Javier, Team Lead and Enterprise Business Development
at QuickMobile, and Brydon Chan, Account Executive at
SAP
Objective: 25 attendees
Result: 28 attendees
Day 2: Break the Internet
Tuesday, October 6, 2015
The objective was to educate students about how to use
social media for self-branding, networking purposes.
Shane Gibson, author, keynote speaker, sales trainer,
socialmediaanalyst,andthefifth-rankedmostinfluential
social salesperson by Forbes.com, spoke about the key to
social selling, and the art of failing forward. He provided
online networking tips, and rules of engagement.
Objective: 30 attendees
Result: 39 attendees
PROFESSIONAL
DEVELOPMENT
EVENTS
PROFESSIONAL DEVELOPMENT
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MARKETING WEEK
OCTOBER 5 - OCTOBER 9, 2015

5. Day 3: Creative Office
Wednesday, October 7, 2015
Theobjectivewastoshowstudentsapotentialworkplace,
and allow them to experience the “real world” life at a
sought-after agency. Students were given a tour of TAXI
Vancouver which was followed by a presentation by two
of the agencies account directors, and a Q&A.
Objective: 25 attendees
Result: 25 attendees
Day 4: Develop Your Network
Thursday, October 8, 2015
The objective was to prepare students for networking
events. Kristina Cisnero, online strategist at Hootsuite,
provided tips on how to network in-person and online.
As a BCIT graduate, she was able to connect with the
students on a personal and professional level.
Objective: 25 attendees
Result: 41 attendees
Day 5: Expanding Connections
Friday, October 9, 2015
The objective was to provide an opportunity for students
and industry professionals to network and connect with
each other. This event was held at CAVO Bar + Kitchen in
Vancouver, BC. This event was also a fundraising event
for the BCITMA.
Objective: 80 attendees
(50 students, 30 industry professionals)
Result: 94 attendees
(60 students, 34 industry professionals)
CONNECT. CREATE. CAPTIVATE.
The BCITMA’S CONNECT. CREATE. CAPTIVATE. Speaker
Series included three speakers who are experts in the
three elements of the BCITMA mission statement. They
shared stories and ideas on what it takes to uphold the
core values of the BCITMA, and how it continues to
resinate with them after graduation.
Connect - Rachel Orris
Partnerships Manager, Brandlive
Event Production
Rachel creates large scale events that connect audiences
of various backgrounds in one venue, some of her
projects include: Squamish Valley Music Festival, The
Honda Celebration of light, and Khatsalano Festival.
Create - Justin Young
Co-Founder, Village & Co.
Social Media Marketing
Justin is co-founder of Village & Co, an agency that
specializes in social media marketing. His team has
created award-winning campaigns for Travel Alberta,
Bayshore HealthCare, Stay in Medicine Hat and Banff
Lake Louise Tourism. Village & Co. is also well-known
for creating Tourism Calgary’s ‘Singing Tweets’, Medicine
Hat’s ‘Monster Carpool’ and Banff Lake Louise’s #skijack.
Captivate - Chase Mullins
Account Manager, SMAK
Experiential Marketing
Chase is an Account Manager at SMAK Media and
Promotions Inc. He has developed creative direct
marketing campaigns for major corporations including:
BC Hydro, Shaw, BC Lottery, Dairy Farmers of Canada,
Stanfield Underwear, and Port Metro Vancouver.
He discussed how Smak uses experiential marketing
to provoke conversations online, in-person and in the
media for a brand.
Objective: 60 Members Attendees
Result: 62 members Attendees
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6. The fourth annual BCITMA Regional Conference was
themed “Dominating Digital Data.” Students were able to
hear from five industry leaders in Vancouver’s business
and marketing industry. Each speaker emphasized the
relevance and impact of data analytics and marketing
research in their workplace.
Keynote – Matt St. John, Senior Manager of Digital &
Ecommerce Analytics at Best Buy
David Jenkins - Vice President of Data-Driven Marketing
at Traction on Demand
Jason Goto – President of AnalysisWorks
Chris Bromley – Manager of Business Intelligence of
Whitecaps FC
Mikkel Strojer – Vice President of Brand & Fan
Engagement
Event details: In addition to the five industry speakers,
the conference also featured a sales competition and a
casecompetition.ThisformatwasinspiredbytheAMAICC
in New Orleans so that members could best prepare,
and maximize their opportunities at a conference of
that scale. Sponsorship booths from: were present for
students to network with industry professionals and
discuss possible internship opportunities or future
employment prospects.
Sales Competition: Students presented their sales
pitches to the sales competition sponsor, TEKsystems as
well as three other high-level sales executives. Students
were eligible to win $850 worth of prize money.
Case Study Competition: Students were given one
week to solve a business problem provided by the main
sponsor, Centra Construction Group. They presented
their marketing plan to a panel of judges who evaluated
which plan aligned with company values, and best
addressed the business objectives of the case. There was
$750 in cash prizes for winners.
Sponsorship: Raised $4,000 in Sponsorship from the
event sponsors.
Objective: 120 attendees
Result: 138 attendees (Students from 6 other post-
secondary institutions were in attendance: University
of British Columbia, Simon Fraser University, University
of Victoria, Langara College, Kwantlen Polytechnic, and
Capilano University)
BCITMA REGIONAL CONFERENCE
JANUARY 16, 2016
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7. This year marked the 10th anniversary of
Schmoozapalooza; a joint event between the School
of Business, Alumni Foundation, and the BCITMA. The
evening provides a speed networking for upcoming
Marketing Communication grads to ask questions and
make connections with their desired internship sponsors
and or potential employers. The rest of the evening is an
open networking night and silent auction fundraiser for
the Caroll Nelson Endowment Fund.
The BCITMA is in charge of event logistics, planning and
promotion for Schmoozapalooza.
Sponsored by: BCIT School of Business, BCIT Alumni
Foundation, Shaw Media, Granville Island Brewery,
Urthecast, KIND, Still Creek Press.
The 10th anniversary Schmoozapalooza was a smashing
success! The event was sold out with 300 attendees.
$27,000 was raised with $15,000 going to the Caroll
Nelson Endowment Fund.
Objectives:
Students and Faculty Attendance: 80
Industry Professional & Alumni Attendance: 200
Funds raised: Raise $25,000 total and $11,000 for Caroll
Nelson Endowment Fund
Result:
Students and Faculty Attendance: 90
Industry Professional & Alumni Attendance: 210
Funds raised: $13,500
SCHMOOZAPALOOZA
JANUARY 27, 2016
SPORTS MARKETING PANEL
This year’s Sports Marketing Speaker Panel will be
held in March and will help attendees gain perspective
in regards to the large variety of professions available
in the Sports Marketing industry. Speakers will include
representatives from the Vancouver Canadians,
Vancouver Giants, Vancouver Canucks, BC Lions, and
Whitecaps FC
Objective: 75 attendees
Happening Friday March 4th, 2016
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8. GENERAL MEETING
SPEAKER SERIES
Generalmeetings(GMs)areafantasticwaytoengagewith
all members and inform them of upcoming events and
professional development opportunities. Additionally,
each GM features an industry speaker, past marketing
graduates, and members of professional associations
such as the Vancouver Board of Trade, NABS, ABCOM,
and more.
Speakers to date included:
• Lorraine Brown, NABS West Regional Director
• David MaClaren, MediaValet President
• David St. Laurent, Western Media Group President
• Kristina Cisnero, HootSuite Online Strategist
• Bill Vigars, Vigars Consulting, Public Relations
Specialist
• Jenn Bowie, Jungle Media, Media Planner/Buyer
• Panel - BBA Student Panel
SALES PANEL
The Sales Panel was meant to give students the
opportunity to learn tips and tricks on how to improve
the way they approach a business-to-business sale. The
purpose of the event was to demonstrate how each
step in the sales process should be executed. It was
especially helpful for students who were competing in
the TEKsystems Sales Competition, as well as the Great
Canadian Sales Competition. Overall, the event was
successful with over 30 students in attendance.
Topics covered were:
• Building Rapport and Needs Analysis by TEKsystems
• Presentations by Centra
• Trial Close and Close by Sales Talent Agency
• Objections Handling by Media Valet
Industry guests included:
• Darin Cox Director of Energy Services at Teksystems-
Needs Analysis
• Natalie Lister Account Manager at Teksystems-
Building Rapport
• Scott Dore VP of Sales at Centra Construction Group-
Presenting
• Raja Nucho VP of Global Sales at Media Valet-
Objection Handling
• Jamie Scarborough Founding Partner at Sales Talent
Agency- Closing
Objective: 20 students attend
Results: 37 students attended
INDUSTRY HOSTED
SPEAKERS AND EVENTS
Burnaby Board of Trade Business Excellence Awards
November 7, 2015. BCITMA members were able to
networkwith300businessleaderswhowereawardedfor
their efforts in innovation, philanthropy, environmental
sustainability, and more.
Objective: 6 members attend
Result: 7 members attended
NABS West Speed Mentoring
Students were able to network with 5-6 industry mentors
from agency and client side in one-on-one roundtable
sessions. There was also an opportunity to mingle
with other students and mentors after the roundtable
sessions.
Objective: 20 members attend
Result: 37 members attended
BCAMA Marketer of the Year
This year’s Marketer of the Year was A&W. Attendees
were able to see a presentation on the strategies
employed by A&W which edged them over competition.
This year, 3 additional awards were awarded at the gala:
Community Engagement (Theatre Under The Stars),
Experiential Marketing (Nintendo Inventa World) and
finally Grassroots Marketing (COBS Bread).
Objective: 5 members attend
Result: 6 members attended
Lotus Awards
Presented by the Institute of Communication Agencies
(ICA), the Lotus Awards recognize creative excellence in
marketing communications in British Columbia. There
are 11 award categories such as Broadcast, Campaign,
Design, Digital and many more.
Members were able to network with award-winning
agencies and organizations that boast the most creative
minds in BC and across Canada. The presentations
provided inspiration and goals for students in their
budding careers.
Objective: 5 members attend
Result: 7 members attended
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9. The Great Canadian Sales Competition
The Sales Talent Agency, a Gold sponsor of the BCITMA,
challenged students to create one-minute sales pitches
on any topic of their choice. Entries were accepted from
all over the country with finalists being able to compete
for Top 3 positions at Google Toronto headquarters,
to a panel of esteemed judges with varying business
backgrounds.
Member entries: 30
TedX BCIT
BCITMA along with the BCIT Student Association will
host a student development workshop and speaker
series. The theme of this year’s TEDX BCIT event is
“Think Again”, in reference to breaking thought patterns
and adapting to changes.
Objective: 6 volunteers
Event is taking place March 12, 2016
NABS West Cannes Lions Reel
This event is a fundraiser for the National Advertising
Benevolence Society (NABS) that screens a highlight
reel of the most creative ads from around the world.
Proceeds support industry professionals facing personal
challenges due to illness or injury.
Members were able to volunteer at the event or simply
attend, for a night of networking and global design
inspiration.
Objectives: 7 members
Result: 12 members attended
Copywriting Workshop – Oct. 19, 2015
The Copywriting workshop was a chance for second-
year students in the ads & promo committee to pass
on their experience writing copy for assignments to
first-years. In addition, an inspirational article entitled
“Copywriting 101: The Principles of Irresistible Content”.
This article helped the committee to avoid clichés and
develop and polish team idea generation. The entire ads
& promo committee (at the time, 10 members) as well
as five others within the MA, and one non-member. The
committee then grew to 15. Overall, this workshop was
very successful.
Objective: 10 attendees
Result:
Member Attendance: 15
Non-Member Attendance: 1
InDesign Workshop – Nov. 2, 2015,
Jan 11 2016, March 2016
There were two InDesign workshops, out of three,
that have been held. The first workshop garnered
fantastic buzz that it required the rental of additional
classroom space. Attendance for the first workshop
included all members of the committee (15 members)
as well as 10 others in the MA, and 4 non-members. The
workshop featured a walkthrough of InDesign and its
tools. Members familiarized themselves with the way
InDesign’s tools work and how to lay out lines, create
boxes, text, and shapes. The second workshop focused
on creating posters. The last workshop will put together
the skills acquired from previous workshops and build a
multi-page formal report.
Objective: 20 attendees per session
Result: (only available for
November and January)
Member Attendance: 25 per session
Non-Member Attendance: 4 per session
Risk and Innovation Workshop – Nov. 18, 2015
The Risk and Innovation Workshop was a joint initiative
between three BCIT clubs: Toastmasters, Enactus and the
BCITMA. Renowned speaker Lynn Oucharek, whose work
has been featured on Oprah and Cannes, led a workshop
on risk taking and how to come up with creative solutions
in business. Students were taught skills and exercises to
stimulate out-of-box thinking and how to incorporate
them into strategy planning and tactical execution.
Objective: 7 members
Result:
Member Attendance: 7
Non-member Attendance: 9
WORKSHOPS
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10. Excel Workshop – Dec. 2, 2015
Based on student requests, an excel workshop was held
on December 2nd and helped attendees learn important
skills to succeed on their final exams as well as prepare
them for the workforce. The event exceeded demand and
was expanded to include multiple workshops after being
sold out in only 24 hours.
Objective: 30 attendees
Result: 60 attendees
TEKsystems Sales Training Workshop – Jan 6, 2016
TEKsystems hosted the second annual TEKsytems Sales
Competition which took place at their Burnaby office.
For the preparation of the event, the participants were
broken up into teams with the Account Managers from
TEKsystems mentored and trained the students for the
competition on February 17th, 2016.
RECAP: The workshop taught effective sales techniques
and strategies to successfully sell the TEKsystems
product.
Objective: 10 Members participate
Result: 12 members participated
Sales Workshop - Jan. 21, 2016
The Sponsorship Committee hosted a Sales Workshop
on Thursday January 21 in preparation for the Great
Canadian Sales Competition. Three Sponsorship
members conducted the workshop, 2 of which were
finalists in the Great Canadian Sales Competition in
March 2015. There were over 15 student attendees from
first and second year marketing.
The workshop covered how to sell yourself in 60 to 90
seconds; a skill all students will need to have in industry.
We conducted role plays and showed students how to
capture the attention of their audience, and communicate
clear call to actions. Overall, the event was a success. We
are already seeing an influx of video submissions for the
Great Canadian Sales Competition; the largest student
competition in Canada.
Objective: 20 attendees
Result: 25 attendees
Introduction to Video Editing – Feb. 4, 2016
This workshop was hosted by a member of the Digital
Media committee to introduce members to the basics
of working with Adobe Premiere. The workshop gave
participants a chance to work with industry standard
tools for the production side of advertising design. By the
end of this workshop, attendees were able to edit a short
trailer of their personal brand by incorporating various
tools that Adobe Premiere has to offer.
Objective: 20 members
Result:
Member Attendance: 25
Non-Member Attendance 5
INDUSTRY TOURS
Hootsuite Tour 2.0 – Jan. 13, 2016
Back by popular demand, BCITMA members got a chance
to tour Hootsuite’s newest HQ 2 office in Vancouver.
After touring the funky open concept offices, four sales
managers sat down with MA members to have a Q & A
period about marketing and sales in the tech industry.
Objective: 20 attendees
Result: 18 members, 1 non-member
SAP Tour – Nov. 25, 2015
SAP is an industry leader in the software industry,
students got the opportunity to tour the downtown
offices and learn about the day to day operations of
an inside-sales representative. Following the tour, an
interactive panel was held with past BCIT graduates.
Objective: 20 attendees
Result: 8 members, 14 non-members
Mountain Equipment Co-Op – Feb. 17, 2016
Mountain Equipment Co-Op is Canada’s leading
manufacturer and retailer of outdoor goods. The
Marketing Association will be able to visit their head
office in Vancouver, B.C. and have a Q&A with their digital
strategy team.
Objective: 20 attendees
Result: 30 attendees confirmed
Brewery Marketing Tour – Apr. 8, 2016
Members of the Marketing Association will get the chance
to tour Granville Island Brewing in Vancouver, B.C. Not
only will they see the operations at the brewery, they will
get a chance to meet the marketing professionals behind
the operations.
Objective: 18 attendees
Result: This tour will take place April 2016
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11. BUSINESS DEVELOPMENT
The BCITMA will be sending 23 representatives to New
Orleans for the 38th Annual AMAICC. Each member will
be participating in at least one competition.
Website Competition
BCITMA placed first in 2013/2014 and 2014/2015. This
year’s executive wants to continue that trend. In order to
achieve that goal, the BCITMA has taken steps to increase
its web presence across all social media platforms:
LinkedIn, Facebook, Twitter, and Instagram. In addition,
they have increased engagement and search engine
optimization through the BCITMA blog.
Member participation: 4
AMA Competition
Objective: First Place
ABC International Sales Competition
Last year, two BCITMA students placed 4th and 5th in
the Sales Competition. This year, through more training
and field experience, the BCITMA will aim to have a sales
student place in the top three.
Member participation: 2
AMA Competition
Objective:Top three finish
AMA Collegiate Case Competition Sponsored
by Hershey Company
The BCITMA has placed in the top 3 in the AMA Case
Study competition for the past four years and wants to
continue rank highly amongst other AMA chapters.
Member participation: 5
AMA Competition
Objective: First place finish
SABRE Competition
The BCITMA will be entering a team of students for the
Sabre Competition. Last year’s team placed top in their
world. In 2016, their successors will be aiming to make
it to the finals.
Member participation: 5
AMA Competition
Objective: Finalists
Members of the Corporate Relations’ Business
Developmentteamutilizedtheirskillsinsales,marketing,
and entrepreneurship to offer services in marketing and
business development to local businesses in Vancouver.
This year, the Business Development team helped two
companies develop marketing plans, social media
strategies, and market research.
ZayZoon is a revolutionary new way to quickly borrow
money. This Calgary-based company allows users to
responsibly borrow money through the ZayZoon app.
The money will then be automatically deducted from the
user’s bank account at their next pay period. But instead
of a high-interest fee, they use a tipping method.
The team at ZayZoon wanted to conduct more market
research to understand their target market’s opinions
on short-term money lending, and the use of a tipping
method. The Business Development team held two focus
groups and numerous in-depth interviews, leading to a
qualitative research report.
Objective: Client Satisfaction Rating of 95%
Result: Client Satisfaction Rating of 95%
COBS Bread is a Canadian division of the
Australian-owned company Bakers Delight.
COBS’ success has expanded into the
United States of America from Canada, and
is considered one of the fastest growing
bakery franchises. COBS offers baked items
that are baked the day of, and donates
unsold items to a local charity every night.
The Main Street location in Vancouver, B.C. was recently
takenoverbynewfranchisee,DarrenStokes.TheBusiness
Development team is creating a report containing a social
media strategy and marketing initiatives to increase the
franchise’s awareness and sales. The project will be
completed in April 2016.
Objective: Client Satisfaction Rating of 95%
Result: Project is still in progress and will be completed in
April 2016
AMA COMPETITION PARTICIPATION
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12. COMMUNITY AND SOCIAL IMPACT
The BCITMA’s Community Service Committee has
supported local charities and organizations by raising
awareness and funds for local causes. They have also
provided support through pro-bono marketing and
consulting services.
Objectives:
• Raise a minimum of $9000 for various community events
• Assist at least three clients with marketing consulting
and achieving a satisfaction rating of at least 90%
• Participate in at least four community outreach
programs.
Result:
• Raised $10,000 for various community events
• Assist at least three clients with marketing consulting
and achieving a satisfaction rating of at least 90%
• Participated in five community outreach programs.
High School Case Competition
BCITMA members volunteered to travel out to four local
high schools to mentor its students on how to complete
marketing cases studies. After three days of mentorship,
these students then competed against eight other high
schools in a case study competition organized by the
BCITMA. The judging of each school’s case solutions was
done by BCIT faculty and an industry sponsor from the
Vancouver Aquarium.
Objectives:
• A high school mentored by the BCITMA would rank
within the top three schools.
• A high school mentored by the BCITMA would receive
an award for outstanding achievement in a specific area.
Result:
• Windermere High School was mentored by the
BCITMA and placed first in the case competition.
• Two high schools mentored by the BCITMA each
receivedanachievementaward,oneforbestpresentation
and another for best research
CIBC
Recap: The Canadian Breast Cancer Foundation
Run for the Cure is an annual 5K run or 1K walk that
raises funds for breast cancer research. This year,
the BCITMA surpassed their goal by $340. Together,
the 17 participants contributed over $3000 to help
cancer prevention research, early detection efforts, and
providing community support.
Objectives:
18 members, $3000 fundraised
Result:
17 members, $3340 fundraised
Movember November 2015
Recap: Throughout the month of November, a marketing
campaign occurred both online and at school to raise
awarenessandearnsupportforprostatecancerresearch.
With 16 participants agreeing to grow their moustaches
in support of the month long campaign, there was high
awareness amongst all programs at BCIT. The team
raised $3600 making this a huge success.
Objective: $2000
Result:
16 participants, $3600 fundraised
Holiday for the Homeless December 2015
Recap: A festive holiday hamper was created to be used
as a collection box for the toiletry and clothing drive.
Staff, students, and faculty from all across BCIT got
involved in donation items for the local homeless youth
shelter. This was in lieu of holiday packages because the
non-profit youth homeless shelter, Covenant House, was
in dire need of donations.
Objective: 40 care packages
Result:
55 clothing items collected
100 personal care/toiletry
items collected
Marketing Strategy
Last year, the BCITMA duo that competed in this event
placed in the Top 10. This year, the BCITMA wants to
place in the Top 5.
Member participation: 1
AMA Competitition
Objective:Top 5
Chapter Reporting
Last year, the BCITMA achieved Silver Chapter status.
This year’s executive wants to top the previous year’s
standing and be recognized as a Gold Chapter in
2015/2016. The BCITMA has created more professional
development opportunities, marketing skills workshops,
and increased its community outreach in hopes of
achieving this goal.
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13. Post-Holiday Cupboard Clean Out
Nov. 17-Dec. 3
Recap: Using social media to drive awareness, the food
drive was able to support the Covenant House again in a
time of need.
Objective: 250 food items
Result: 150 food items
COMMUNITY CONSULTING
Dress for Success
Recap: BCITMA delivered two workshops to the local
non-profit Dress for Success. Both workshops were full
with 28 participants. The feedback was exceptional from
the participants as well as the non-profit’s coordinator.
The attendees also were able to get headshots taken to
develop their Linkedin profiles and practice interview
role-plays as well as build professional skills.
Objective: 10 members participating
Result: 11 members
High School Outreach Workshop
Oct. 14, Nov. 4, Feb. 10, 2016
Recap:Twocustomizedworkshopswerecreatedforthree
high school classes, based on the needs of the students.
Both workshops focused on developing professionalism
and providing mentorship. The satisfaction rating was
95%.
Objective: Host 2 workshops
Result: Hosted 3 workshops
Schmooze Silent Auction – Nov. 25, 2015
In conjunction with the BCIT Alumni Association,
BCITMA hosted a silent auction in the lead-up to
Schmoozapalooza. Proceeds were donated to NABS
West, a not-for-profit that provides financial support and
resources to those in need from the marketing industry.
Recap: BCITMA volunteers collected auction items,
planned and executed the auction. Prize value totalled to
$13,000 and $5000 were raised.
Objective: Raise $4500, prize value of $10,000
Result: $5000 raised, prize value of $13,000
Downtown Eastside Sandwich Drive
Dec. 3, 2015
Recap: The BCITMA organized fundraising efforts to
raise money or donations in order to make sandwiches
to feed the homeless downtown. The team was able to
hand the sandwiches out directly to those in need.
Objective: 100 sandwiches
Result: 231 sandwiches
Golfing with Glenna – Feb. 25, 2016
The BCITMA is planning a fundraising networking event
in support and recognition of a long term faculty member
who was diagnosed with cancer and is currently on leave
to receive treatment. The goal of the event is to have
150 attendees and raise $5,000 through sponsorship
and donations to be contributed to the Glenna Urbshadt
Student Endowment.
Objective: 150 attendees, $5,000 raised
Event to take place February 25, 2016
Daffodil Dash – Apr. 24, 2016
The Daffodil Dash is a fundraiser for the Canadian
Cancer Society. The dash raises awareness and funds
for cancer research. This event is family- friendly with a
100 metre dash for kids, and a 1K walk or 5K run for solo
participants or groups.
Objective: Raise $1000,
5 members participate in logistics,
20 members participate event day
Event to take place April 24, 2016
West Coast Assistance Teams
Apr. 2016-May 2016
The BCITMA will be partaking in a local charity called
West Coast Assistance Teams (WCAT). This charity pairs
disabled members of the community with assistance
dogs. WCAT needs help initiating and promoting their
new initiative in providing therapy dogs to at-risk youth.
Objective: BCITMA will provide pro-bono marketing
consulting for two months to increase social media presence
through engagement and awareness by 200%. This will be
measured through click-through rate, site visitors, likes and
mentions.
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14. The BCITMA is a non-profit organization that holds large-
scale student events and pays for them using its own
funds. As a result, fundraising activities are an important
part of club operations; the money generated is used
to pay for various event expenses, such as marketing,
promotion, printing and venue rental costs.
Objective: Raise $4,450
Result: Raised $11,199
Expanding Connections Networking Night
As part of Marketing Week, this was a networking event
held at CAVO in Vancouver.
Objective: 80 attendees, $1200
Result: 94 attendees, $1410
Gift of Choice
Gift of Choice is a BCIT Student Association fundraiser
that helps families in the BCIT community in need by
purchasing gifts for Christmas. This year, the BCITMA
hosted a Krispy Kreme doughnut sale and a Candy cane-
gram sale, with all profits supporting families in need.
Recap: Both events exceeded expectations and surpassed
the target by $150. The doughnut sale raised $200 and
the candy-cane gram sale raise $234. The goal was to
raise $300, which is enough to support one family. The
excess funds were able to go towards supporting another
family’s gifts.
Objective:To raise $300
Result: Funds raised $434
Pie-athalon
The BCITMA pie-athalon is one of the most anticipated
events on campus. Students from different faculties are
excited to visit the booth and “pie” their teachers and or
friends.
Objective:To raise $300 in donations
Result: $255
Bake Sales
Two bake sales were held on Valentine’s Day and Run for
the Cure.
Objective: $250 raised
Result: $350 raised
BCITMA Regional Conference
Objective:120 attendees, $2400
Result: 138 attendees, $2760
6th Annual Fashion Show
Objective: 200 attendees
Result: 300 attendees, $6000
Year-End Party
Objective: 200 attendees
Event will take place in May 2016
FUNDRAISING
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15. Sponsorship
The Sponsorship Committee works to build and
strengthen the club’s relationships with past sponsors,
and to develop new industry partners. The committee
focuses on developing members in terms of their sales,
and business development skills. Teaching students
relevant and applicable skills to help them better
uncover, and meet the needs of clients. In addition to
professional development, members also learn how to
use CRM (Customer Relationship Management) software.
CRM software is becoming extremely important for
businesses to efficiently manage the relationships they
have with clients. Pipedrive; an online CRM platform,
is a sponsor of the BCITMA. With their contribution we
were able to host CRM training sessions to help members
gain familiarity with the platform. It is also used as a
tool for the Sponsorship Committee to help us manage
our prospects and sponsors. We are able to report on
performance, and get notifications on sales activity. This
gives members the opportunity to meet and achieve sales
targets, similar to those they would have in industry. The
committee also gives students the autonomy to develop
their own leads. The Sponsorship Committee truly gives
students outside sales experience—that which is highly
valued in the Canadian job market. Sponsorship meetings
are spent discussing strategy to acquire new partners,
and to develop our selling abilities through role plays.
Some of the partners we acquired to date have brought
in a total of $14,000 for the club.
BCITMA’s Sponsorship Committee established
partnerships with the following companies:
• Centra Construction Group
• Pipedrive
• TEKsystems
• Sales Talent Agency
• Media Valet
• Ledcor
• Qlik
• Western Media Group
• Leavitt Machinery
Objectives:
At least 5 sponsors
Raise $10,000 in donations in sponsorship ($7000 from
sources outside of BCIT)
Raise $2000 of sponsorships in-kind
Result (to date):
10 sponsors
$12,000 in sponsorship donations
$2000 in-kind sponsorships
Business Development Team
As outlined earlier, the Business Development Team took
on 2 business consulting projects, which also generated
fundraising funds for the BCITMA.
Objectives: 2 business development projects
Funds raised: $1000
Result: 2 business development projects
Funds raised: $1000
MembersarethereasonbehindthesuccessoftheBCITMA
and this year’s group are as passionate and dedicated
to their own personal growth and development as the
BCITMA is in getting them to where they want to be.
Monthly surveys are conducted to gauge satisfaction
with the BCITMA experience. When surveyed regarding
the satisfaction levels of the club’s members, the overall
response of members showed an 89% satisfaction of the
clubs meetings, events, and overall ability to add value to
the members’ school experience. General principles for
the BCITMA include an
• Average 80% attendance at each general meeting,
held bi-weekly, with a guest speaker once a month,
• Increase in member satisfaction to 87.5% throughout
the academic school year.
Objectives:
Increase membership by 10% to 117 members
Maintain active participation by 85% of all club members
through the year
Result:
• Satisfaction of active members, defined as those who
attend General Meetings, events, and committee
meetings, has averaged out to approximately 89%
throughout the school year
• Membership count as of February 2016 is 93
FUNDRAISING PROJECTS
MEMBERSHIP
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16. RECRUITMENT EVENTS
SOCIAL ACTIVITIES
Orientation Day
Objective: Receive contact information for at least 110
prospective members
Results: Received 129 names and emails of students
All students were contacted the next day to introduce
them to the club and prospective activities and
committees available to them upon joining the club. As a
result of the 129 emails sent out, 54 members signed up.
Club Bazaar
The booth was ranked second in most interactive by
using a Spin-the-wheel concept to engage with students,
allowing for the Executive Board to reach out to students
and connect directly to help inform them of their
committees and what they offer. The feedback from the
students participating in the Club Bazaar stated that the
BCITMA had the most approachable booth, while hailing
the members of the BCITMA as the most approachable
and knowledgeable of the clubs present.
Objective: Sign up 20 new members within the four-hour
span of the event. Rank as one of the top most Interactive
booths.
Result:Ranked second for most interactive booth.Signed up
18 new members.
Info Session
Objective: Register 75 students
Result: 54 students registered
The info session provided an opportunity for students to
learn more about the BCITMA and a central location to
register for the BCITMA.
To foster team-building and encourage connections
across different committees, the BCITMA hosts various
social eventws throughout the year. This allows members
togettoknoweachotherbeyondtheschoolenvironment,
so they get to know each other professionally and
personally.
Back To School Social Sept. 26, 2015
The first social event of the 2015-2016 year was the Back
to School Social. Held at Library Square it provided first
year students with an opportunity to meet and mingle
with second years.
Objective: 100 attendees
Result: 180 attendees raising $1800
Halloween Social Oct. 30, 2015
The BCITMA supported a new local business and hosted
their Halloween themed party at The Playhouse. This
event allowed for students to get to know each other
better and met expectations.
Objective: 100 attendees
Result: 100 attendees raising $1000
Kick-Off Social Jan. 8, 2015
At the beginning of second-semester, the BCITMA hosted
their third social at Bar None after having formed a
partnership with the Donnelly Entertainment Group. The
evening proved to be a great way for students in various
options to interact.
Objective: 30 attendees
Result: 30 attendees raising $300
Destination Snow: Big White Jan. 29-31, 2016
On January 29th, members of the BCITMA travelled to
Big White for a weekend of team bonding. The weekend
was a great success and allowed for students to meet
other business professionals who also attended.
Objective: 20 attendees and raise $400
Result: 22 attendees raising $600
6th Annual Fashion Show, Feb. 13, 2016
The 6th Annual Fashion Show proved to be the most
successful to date. Themed as Vancouver Street Wear,
committee members brought together local companies,
hair and makeup artists, and models and donated
partial proceeds to The Covenant House. Industry
professionals and past grads were also invited for a post-
show networking evening that allowed students to gain
internship opportunities.
Objective: 200 attendees
Result: 300 attendees
raising $6000 in ticket sales
University Presidential Summit, March 2016
BCITMA wants to increase Canadian school’s AMA
engagement and presence at the AMAICC in New Orleans.
TheBCITMAwillinviteschoolsacrossthelowermainland
to partake in a summit to come up with a membership
plan and strategy for upcoming years.
Objective: Establish a working relationship and inter-
university collaboration of events, to create a stronger
Canadian School Presence at the AMAICC in New Orleans.
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17. BCITMA COMMUNICATIONS
Effective communication supports everything that the
BCITMA does; communicating information in a timely
manner keeps all members and external audiences
updatedonpastandfutureevents.TheBCITMAemploysa
number of communication channels to keep its members
informed, including an internally circulated newsletter,
social media content, and online promotional articles.
Overall Objectives
• 85% awareness of MA Events and Activities
• 40% of MA Events promoted and acknowledged through
channels external to the MA
• 75% of members use the BCITMA Quickmobile app as
an internal source of communication
Overall Results
• Reached 95% awareness of MA Events and Activities
• Had 60% of MA Events promoted and acknowledged
through channels external to the MA
• 80% of BCITMA members adopted the new BCITMA
App created by Quickmobile as an internal source of
communication
WEBSITE
www.bcitma.ca acts as the main information hub for all members of the BCITMA. The website features regular
articles from the Communications committee covering all aspects of the club; from event coverage to highlights on
Members of the Month, members can expect to be caught up on current events through the website. The integrated
calendar also provides information on upcoming BCITMA events as well. With two consecutive years of success at
the AMAICC, the BCITMA website is continually updating content, refreshing information, and staying up-to-date on
the latest marketing news to share.
Web Content and Analytics
The articles on the website provided fresh, unique content to members of the BCITMA and proved to be a successful
initiative by the Communications committee.
Objectives:
PageViews: 20,000
UniqueVisitors: 900
Average Time on Site: 3 min
Pages PerVisit: 2
Result:
PageViews: 21,202
UniqueVisitors: 4,172
Average Time on Site: 2 min 13 sec
Pages perVisit: 2.95
Average blog post Facebook likes: 10
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18. BCITMA NEWSLETTER
The BCITMA newsletter is circulated bi-weekly via e-mail to all club members. Each issue contains information on
committee meeting times and upcoming events to keep members updated on what is happening next. Additionally,
the newsletter also features spotlight interviews of BCITMA Executives and other creative content to both educate
and entertain all club members. Ultimately, the newsletter helps to make members feel like they are part of the
BCITMA community.
This year, the newsletter was used more effectively to promote major events. In between regular issues of the
newsletter were four special issues that only contained event information, helping to drive interest, website traffic
and increased event attendance.
Objectives:
Have 240 members subscribed to the newsletter
Have an average bi-weekly readership rate of 85%
Have an average bi-weekly open rate of 45%
Results:
312 members subscribed to the newsletter
Achieved an average bi-weekly readership rate of 88%
Achieved an average bi-weekly open rate of 57%
POSTERS AND ON-CAMPUS ADVERTISING
The BCITMA aligned its sustainability efforts with BCIT’s and shifted away from posters for on-campus advertising.
The Ads & Promo committee was able to support all of the BCITMA’s various projects and activities by having several
members serve on other committees. The primary goal of the committee is to support all BCITMA events, activities,
and projects by generating awareness throughout the club, the school, and the community.
The 2015/2016 year featured many digital ads and took advantage of an active social media presence, giving the
BCITMA access to multiple channels, including Facebook, Twitter, and Instagram. The committee also used digital
ads on the school’s internal news feed, which showed info, events, and updates on TVs on campus.
Objectives:
Committee Member Participation: 20
Result:
Committee Member Participation: 25

19. EXTERNAL
COMMUNICATIONS
This year marked a transformation for the Ads and
Promo committee, as they decreased their print posters,
with certain event exceptions. The BCITMA wanted to
support BCIT’s sustainability efforts as well as increasing
BCITMA’s approach to sustainability. Instead, the Ads and
Promo Committee focused on combining great digital ads
with great content. In addition, we increased efforts for
face-to-face communication with MA members, and the
general student body, as a whole. This year, we had more
in-person talks in lectures, set up tables in the Student
Association building, and spread more information
through word-of-mouth.
With three committees working closely together,
including the Ads & Promo, Digital Media, and
Communications, there was much more synergy and
cohesion. Additionally, other committees who ran events
were much more involved in the promotion process than
ever before.
The BCITMA transitioned to online ticketing as well,
using ‘Eventbrite’ to sell tickets and promote events. This
was a major step in the right direction for the BCITMA as
it gave faster access to tickets and made sharing events
easier than ever. This move also followed our newfound
stance on increasing sustainability, and gave the BCITMA
a better way to measure attendance.
Objectives:
• All committees worked with the same goals and
objectives in place for our events (have 90% of the
attendees be members, with some exceptions)
Result:
• Achieved 90% member attendance.The shared mentality
between the three primary promotional committees
gave the BCITMA much more consistency in our
advertising & promotions and our online presence.
SOCIAL MEDIA
The BCITMA utilizes social media platforms to act as
communication hubs for all members and people within
the community. By using HootSuite to schedule social
media content and read into analytics of the BCITMA,
members within the organization were able to practice
using industry standard social media tools.
Facebook
The Facebook page of the BCITMA was the platform
where the majority of the news pertaining to club events
and promotions were announced.
Objectives:
Total of 932 “Likes”
BCITMA members Liked: 90%
Result:
Total likes: 944
BCITMA members Liked: 96%
Twitter
The BCITMA Twitter page was used to announce updates
and share industry news. This account is followed by
marketing professionals and organizations around BC.
Objectives:
Increase followers to 1,354
BCITMA members following: 95%
100 positive mentions
Result:
Followers: 1313
BCITMA members following: 75%
248 tweets
160 mentions (105 for @BCITMA | 55 for #BCITMA)
Total Favourites: 60
LinkedIn
The BCITMA Linkedin group will keep members and
alumniuptodatewithnetworkingeventsandmentorship
opportunities that the club hosts
Objective:
400 Members
Result:
447 Members
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20. CHAPTER OPERATIONS
Operational objective
BCITMA prides itself in creating an environment that bridges the gap between classroom learning and real-world
application. Every event, partnership and opportunity that the BCITMA creates for their members, is designed for
students to apply their marketing skills to solve real-world problems. This environment is a perfect training ground
to prepare them for their post-graduate careers.
The BCITMA Executive Board, along with its committee directors and first year liaisons, work together to plan the
year. The BCITMA faculty advisor, Tracey Renzullo, brings years of experience, expertise, and guidance to ensure the
success of the club.
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21. BCITMA Executive Retreat
The Executive Retreat is a chance for incoming executive members to have a weekend of annual objectives setting,
strategy and team bonding. This year’s executive dedicated efforts have resulted in many new club improvements,
such as the membership communication tool-- Quickmobile app, and new memberships within the Vancouver
Board of Trade, and the Canadian Cancer Society.
Executive Meetings
Every week, all BCITMA executive board members meet to discuss the current state of affairs in the club. This includes
a round-table discussion whereby each executive member outlines their goals and struggles for the coming week.
Executive meetings facilitate continuous communication and collaborative problem solving: once the struggles of
each executive are known, all other executive members can provide support with.
Director’s Meetings
Director meetings occur weekly between all the directors of the various committees. Each director is an assistant
to the Vice President of their respective committees, and have clearly defined responsibilities; these meetings are a
chance for Directors to share what is happening in each committee and collaborate on upcoming activities.
Committee Meetings.
Committee Meetings
Each BCITMA committee holds separate weekly meetings with all its members. Committee meetings allow members
to meet each other in person and stay updated on what is currently happening. These meetings are also the time
when the Vice President will assign tasks to members for the following week.
Elections and Executive Transition
In May, the BCITMA holds a formal election to decide who will be on the executive board next year. Interested
candidates will each make a speech to the entire club, explaining their background and why they would make a good
BCITMA executive; afterwards members will vote on which candidate would be the most suitable for each position.
This democratic process for electing the executive board ensures that all members have a voice in who leads the
BCITMA.
BCITMA Internal Evaluations
Internal evaluations are monthly meetings that allow all BCITMA members to express their ideas on how the club is
doing. Each member is asked to fill out a short survey on their opinions about the past month, and may also discuss
future areas of improvement with everybody else in the club. Internal evaluations foster continuous improvement by
giving all members a voice in where the BCITMA should be headed next.
Member of the Month
Throughout the school year the BCITMA has continued to recognize outstanding members for their contribution to
the club. Due to the overwhelming amount of dedicated members, on more than one occasion two members have
been recognized within the same month for their efforts. Each of these members receive a letter of recognition
from the Executive Board as well as recommendations on their LinkedIn accounts.
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22. 22
BUDGET
Revenues
Starting Balance
Total Membership Revenue $508
Membership Dues
Collection of Membership Dues $7,360
Total Membership Revenue $7,360
Business Development
Cobs Bread $500
Zay Zoon $500
Total Business Deve. Revenue $1,000
Sponsorship
TEKsystems $1,250
Western Media Group $2,000
Sales Talent Agency $500
Qlik Tech Corporation $1,645
Centra Construction $2,250
BCIT Student Association $2,800
BCIT School of Business $6,000
Schmoozapalooza Sponsorship $9,250
Total Sponsorship Revenue $26,695
Events & Fundraising
Back to School Library Square $2,000
Marketing Week $1,250
Fashion Show $6,000
Halloween Social $1,500
Schmoozapalooza Ticket Sales $7,500
BCITMA Regional Conference $2,760
Kick-off Social $300
Destination Snow $600
Pie-athalon $255
Bake Sales $350
Total Events Revenue $22,515
Community & Social Impact
Schmoozapalooza Silent Auction $9,250
Gift of Choice $450
Golfing with Glenna $5,000
CIBC Run for the Cure $3,340
Movember $3,600
Total Comm. & Soc. Imp Revenue $21,640
Total Revenue $79,718
Expenses
Membership
Payment of AMA Dues $6,045
BCITMA T-Shirts $1,400
BCITMA Water Bottles $350
BCITMA Sunglasses $350
Total AMA Membership Expense $8,145
Print Advertising
Regional Conference $500
Fashion Show $450
Misc. Printing $250
Total Printing Expense $1,200
Events
Marketing Week $750
Fashion Show $5,500
Halloween Social $500
Schmoozapalooza $9,200
BCITMA Regional Conference $3,700
Member Appreciation Night $1,500
Miscellaneous Expenses $4,850
Total Events Expense $26,000
Donations
Covenant House $75
Schmoozapalooza Endowment Fund $17,050
Gift of Choice $450
Golfing with Glenna $5,000
CIBC Run for the Cure $3,395
Movember $3,600
Total Donations Expense $29,570
AMA Collegiate Conference
AMA Conference Reimbursement $11,000
SABRE Competition $25
Exhibit Booth Competition $40
AMA Case Study Groups $300
Case Study Survey $200
BCITMA T-Shirts $750
Total AMA Conference Expense $12,315
Total Expenses $77,230
Projected Net Income $2,488
The BCITMA’s budget closely reflects the budget estimation completed in the Chapter Plan. Revenues were
significantly higher due to increased sponsorship, as well as the formation of new Events and Fundraising initia-
tives. With a net income of $2,488, the BCITMA has achieved great success through its various initiatives and
fundraising activities, it also leaves an adequate starting budget for the 2016-2017 BCITMA team.