The document discusses principles for innovation management. It argues that traditional management focuses on stability and efficiency through standardized processes, while innovation requires experimentation and flexibility to address uncertainty. Effective innovation management requires an entrepreneurial approach of building new advantages through cross-functional teams, frequent testing of ideas, and viewing failures as learning opportunities rather than risks to avoid. The role of leadership is to guide experimentation by setting challenges, providing resources, and acting as a "chief experimenter" who learns through testing new approaches.