This document discusses considerations for businesses becoming digital and launching digital services. It emphasizes that the digital market is open, hyperactive, and competitive with services able to be quickly copied. It stresses that digital services need to be safe, fast, stable, honest, sustainable, and responsible. The document also discusses the importance of user profiles, personalization, conversion of free to paying users, having a progressive culture of passion and entrepreneurship, integrating all corporate functions, and key digital metrics like attention and conversion.

1. DIGITAL
BUSINESS
READY?
Version: 1.01
Release: 5 January 2017 / Update: 15 January 2017
OK

2. JUST
DEVICE
DIGITAL
SERVICE
APP

3. DIGITAL
ENVIRONMENT MUSIC & VIDEO

4. UNLIMITED
OPPORTUNITY
NICHE
UNIQUE
PRODUCT
START FROM
NICHE THEN
GROW IN ANY
DIRECTION

5. CHALLENGE
OF DIGITAL MARKET
OPEN HIPERACTIVE
EVERYONE CAN LAUNCH ANY
SERVICE QUICKLY AND WITH
LIMITED RESOURCES
SUCCESSFUL TECHNOLOGIES
OR SERVICES BE COPIED BY
ALL PLAYERS IMMEDIATELY
FREE PORTABLE
PRICE TENDS TO BE ZERO AS
EXPANSION AND SCALE COST
ALMOST NOTHING
USERS CHANGE HABITS AND
SEVICE PROVIDERS OFTEN
AND WITHOUT BARRIERS

6. SECURE + ACCESSABLE + ATTRACTIVE
SAFE
FAST
STABLE
HONEST
SUSTAINABLE
RESPONSIBLE
24/7/365
INSTANT
REMOTE
ANYWHERE
ANY PLATFORM
AFFORDABLE
VALUABLE
COMFORTABLE
ENJOYABLE
INTERESTING
POPULAR
Hi-TECH
DEMAND
TO DIGITAL SERVICE

7. USER
PROFILE
CUSTOMER
DISCOVERY
PERSONALIZATION
NEEDS
HABITS
WISH
MOOD
PREFERENCES
BELIEVES
POTENTIAL
SERVICES
CONDITIONS
OPTIONS
SUPPORT
INTERFACE
TOOLS
ADVICES

8. CLIENTS
USERS
TRANSFORMING
FREE USERS
INTO THE PAYING
CUSTOMERS
CONVERSION
SALES

9. PROGRESSIVE
CULTURE
• PASSION TO CREATE NEW VALUE
• ENTERPRENRSHIP ENVIRONMENT
• AGILE DEVELOPMENT PROCESS
PRODUCT
STRATEGY
• VISION OF FUTURE PRODUCT
• CONSISTEN DEVELOPMEN PLAN
• OPENNESS TO INNOVATION
SYSTEM
THINKING
• COMPLEX BUSINESS DESISIONS
• ALL INITIATIVES LINKED TO GOAL
• CONTINUOUS IMPROVEMENT
COMPANY
COMPETENCIES

10. DIGITAL SERVICE
ALL CORPORATE FUNCTIONS
INTEGRATED INTO SINGLE …
R&D SUPPORT
SALES ANALITICSDISTRIBUTION

11. WOW
VIEWS, SHARES AND
POSITIVE REVIEWS
SPEED
BE THE FIRST TO ACQUIRE
THE CRITICAL USER MASS
DIGITAL
KPIs
1 2
34
ATTENTION
VISITS AND TIME
SPENT EACH USER
CONVERSION
HOW OFTEN FREE USERS
BECOME A PAY CUSTOMERS

12. IVANO
Ph.D., MBA
MARKET
RESEARCH,
TECHNOLOGY
WEB & MOBILE, UX, BIG DATA,
MACHINE LEARNING, CLOUD,
INTERNET OF THINGS, AI, AGILE
strivanlab@gmail.com
www.linkedin.com/in/strivan
BUSINESS
PLANNING, M&A,
DIGITAL STRATEGY

13. MORE SLIDES
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14. CLICK LIKEI SPENT MONTHS DEVELOPING THIS KNOWLEDGE
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