To scale up successfully, a startup must build the right team with diverse skills and backgrounds, choose an effective growth strategy through customer feedback, and create a strong company culture. This involves hiring new team members, focusing on customer retention, developing partnerships, and reinforcing core values. The startup should also define clear roles, set group targets, and communicate consistently to facilitate effective scaling. Automation and innovation can help improve efficiency and competitiveness as the company grows.

1. TOPIC 5:
How to Scale-Up?

2. How to Scale Up?
It is important for start-up to choose the right strategy for scaling up to avoid
making unnecessary mistakes. Strategies and planning of scaling is very
important as it gives direction to start-up on what they want achieve, where they
to go or how extend should scale up with the timeline associated.

3. Building the right team for the growth
 You need to hire more people different skills, different background,
experiences
 Make the employees understand the goals
 Blending the team from startup and scaling team members
 Bigger team, start managing the manager
 You need objective how can be better as CEO
 Hire someone that can make you better, coaching to next generation
 For example - Steve Jobs, Mark Zuckerberg, Bill Gates step back when the
scaling started

4. Choosing a Growth Strategy
 Discussing with customers what kind of product they are looking for and if
the product resolve their issues
 Making customers as number 1
 Beginning to think about acquisition rather than building from start.
 Quickly make the customer happy before the competitor comes in.
 Creating a strong buyer, building long-term demand
 Example :
 Starbucks – sells coffee and provide privileges like the wifi, music treating
like family
 AirBnB – scale quickly, diversified their product range to ensure they keep
growing

5. Creating a strong relationship
 Stop focusing problem, Stop complaining
 Focus on objective, Focus on solution
 Create a plan and strategy to achieve objectives
 Develop team members through training, teaching or coaching
 Become a master of communication.
 Good leader takes responsibility for the team's actions and their
consequence

6. Building the company culture
 Creating a positive corporate culture
 Able to attract many good potential employees.
 People want to work for companies with a good reputation
 New hires should align with your culture and values that brings diversity of
opinion, thought, experience and background
 With good company culture, able to retain the existing employees
 Re-inforce the core values that make up the central tenants of your culture is
key to keeping your culture thriving.

7. Creating a strong buyer and long-term demand
 Focus on existing customer retention and repeat business.
 Seek out strategic partnerships and collaboration.
 Build your brand equity and relationships with customers.
 Never stop hunting for new opportunities and new markets.

8. Automation & Innovation
 Innovation is the ability to explore ideas of different and successful way
adding value to the market.
 Innovation be used correctly in order to improve efficiency, productivity and
business performance.
 Adding value to existing products, services or markets to differentiate the
business from its competitors and increase the perceived value to the
customers and markets
 To get opportunities innovation incremental is conduct a search together
customers, identifying what they value most in their products or services and
what aspects is that they would like to see improved.

9. Automation & Innovation
Introducing innovation can help you to:
 improve productivity
 reduce costs
 be more competitive
 build the value of your brand
 establish new partnerships and relationships
 increase turnover and improve profitability
Start-up that fail to innovate run the risk of:
 losing market share to competitors
 experiencing steadily reducing margins and profit
 falling productivity and efficiency
 losing key staff
 going out of business

10. Automation & Innovation
Automation technology lets you do more with less by allowing you to
streamline certain tasks and continue scaling without requiring additional
resources.
 Saves time
 Centralizes communication
 Establishes standard processes
 Provides enhanced visibility
 Better utilization of human capital

11. Clear roles & responsibility
Start up need to define the roles and responsibility clearly although one person
may hold many hats
 The Engineer
 The Product Person
 The Salesperson
 Business Development
 Marketing
 Account Management/Customer Service

12. Focus on group deliverables than individual task
 Group deliverables contribute to achievement on the overall objectives
 Set targets for the teams rather than individuals

13. Consistent Communication
 Mark Zuckerberg points out; communication is crucial element in helping his
company move forward.
 Keeping open channels with your stakeholders and audience is extremely
important
 Keep reminding them that you exist and are working on something exciting.
 Social media and other platforms can be used as medium of communication
for constant updates.