This document discusses the importance of strong character for effective leadership. It makes three key points: 1) A leader's character is more important than their skills, as 90% of leadership is determined by character rather than 10% by skills. Character is shaped by factors like self-discipline, core values, self-awareness, and emotional stability. 2) Building strong character takes work over time from a young age. Small acts of dishonesty can grow without discipline. Leaders must lead themselves well through character before leading others. 3) An effective leader's strong internal character will support and sustain their external leadership abilities and influence over others. True leadership stems from developing character from the inside out.