Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
This report covers all seven session from day two of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows. Plus 2 session on social network analysis and one on Big Brand Local.
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
This report covers all seven session from day two of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows. Plus 2 session on social network analysis and one on Big Brand Local.
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Connect. Compete. Digital Strategy for an Interconnected Age.James Burnes
James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
New Methods of Finding Best-Fit Students and Increasing Response
It seems that the search process is never over. Once you bring in one class or fill your pipeline, you're on to the next.
What if there was a way to focus your search efforts on best-fit matches over simply a student's test score? Additionally, what if you could use real-time online behavior to find, engage, and re-engage students actively researching schools across the web?
This presentation will focus on how institutions can build their search pipeline by looking at students as more than a test score and date and moving their strategy to fit and instant engagement.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Avoiding the Transfer Trap: Best Practices for Transfer Student EngagementGil Rogers
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Connect. Compete. Digital Strategy for an Interconnected Age.James Burnes
James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
New Methods of Finding Best-Fit Students and Increasing Response
It seems that the search process is never over. Once you bring in one class or fill your pipeline, you're on to the next.
What if there was a way to focus your search efforts on best-fit matches over simply a student's test score? Additionally, what if you could use real-time online behavior to find, engage, and re-engage students actively researching schools across the web?
This presentation will focus on how institutions can build their search pipeline by looking at students as more than a test score and date and moving their strategy to fit and instant engagement.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Avoiding the Transfer Trap: Best Practices for Transfer Student EngagementGil Rogers
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Staying Ahead of the Curve: Best Practices for Collecting Career Outcomes Da...Gil Rogers
This 30-minute webinar provides an overview of The Outcomes Survey® - a comprehensive survey research solution currently being used by more than 128 colleges and universities in 38 states to collect and report career outcomes data on their new graduates. It also presents six “best practice” strategies for staying ahead of the data collection curve using The Outcomes Survey® and illustrated using examples drawn from client institution experience.
Schools wishing to offer current and prospective students with more thorough, thoughtful, representative and defensible answers to the question “what can I do when I graduate?” will benefit from learning more about The Outcomes Survey® and the six best practices strategies presented in this webinar.
To learn more about The Outcomes Survey®, you can also go to http://TheOutcomesSurvey.com.
10 digital & social media trends for Higher Education marketing in 2015Jim Tudor
'10 digital & social media trends for Higher Education marketing in 2015' is a quick look at just some of the big trends universities can use as a springboard to brilliant marketing communications. This is just a taste of the blog report - http://bit.ly/1r0UxnY - and of Future Index Academy sessions that can be booked for HE marketing teams - http://bit.ly/1vwc92b -. Our trends mix up examples from within Higher Education and outside of the sector, from brands including Pepsi Max, KLM, Honda and Marriott.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated
In a presentation for the AMA Symposium for the Marketing of Higher Education, r2i VP of Digital Marketing Eric Jones presented with AVP Marketing & Communications Sharon Higgins from Loyola University of Maryland to talk about lessons learned in creating an omnichannel dashboard and the value of combining offline and online marketing metrics. When faced with big data, marketers have to know how to create the small data sets that will provide meaningful information about marketing campaigns. From evaluating landing page performance to creating campaigns to drive more qualified lead conversions, Loyola captured all activity in multiple marketing dashboards with a focus on what was working and what was not. An optimized dashboard leads to optimized marketing.
T44u 2015, marketing analytics data driven decision makingTerminalfour
Whether you're a marketer or you work with marketing teams the success of your institution's online strategy is determined by the activities you choose to do. But what works? What performed? What failed? Doing the right things is based on having the right information at hand. This session focuses on intelligent use of marketing analytics; decision making driven by evidence.
View the video presentation in full here: https://youtu.be/OqFYN0Y3w1M
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
Learn More: Leveraging Rankings to Boost YieldGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Fantastic insight into how your peers are succeeding (or not) with their use of digital marketing (email and social media campaigns) and travel as their primary recruiting tools. We presented our mystery shopper results along with the University of Cincinnati, University of Otago Language Centre and Thompson Rivers University
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
Online Education: A Game Changer for International Education AIEA 2015 Michael Waxman-Lenz
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing.
Data shows that Northeastern University has become one of the most successful universities in recruiting and placing their students, and it sees an increasing share of international students. This case study analyzes NEU's strategic principles, marketing strategy and implementation that drive to their success.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
The future of digital marketing for higher education
1. The
Digital
&
Social
Marke2ng
Environment
or
How we lost the funnel!
June
20,
2014
Global Marketing Workshop for
Academic Leaders
June 18–20, 2014 • SUNY Global Center • New
York City
2. Introduc)on
• Kurt Holstein
President Azoic Ventures
– Cornell
’82
Opera2ons
Research
&
Industrial
Engineering
– Spent
16
years
at
P&G
in
Brand
Management
before
leaving
to
start
RoseOa
in
1998
– Grew
RoseOa
from
two
employees
to
one
of
the
top
5
digital
agencies
in
the
US
with
1,200+
Employees
– Sold
RoseOa
to
Publicis
in
July
2011
for
$575mm
– Re2red
for
3
months…was
bored
out
of
my
mind
– Started
Azoic
Ventures
in
Nov
2011
as
an
early
stage
venture
fund.
11
investments
to
date
– Also
the
Marke2ng
Services
Advisor
to
AEA
Investors,
one
of
the
oldest
PE
firms
in
NYC
with
$7.2B
under
management
3. What We’ll Cover Today
1) Discuss
how
digital
ini2ally
changed
marke2ng
2) Consumer
expecta2ons
in
a
digital
and
social
marke2ng
environment
3) How
mobile
and
tablet
devices
are
changing
the
user
experience
4) Where
we
are
headed
next
5. Wow..That’s
Really
Old
1979
-‐
Apple
II
Introduced
by
Steve
Job’s
&
Wosniack
1981
-‐
IBM
introduces
it’s
first
PC
1983
-‐
First
Compaq
“PORTABLE”
1982
Kurt
Starts
as
an
Assistant
Brand
manager
at
P&G
6. Marke)ng
33.3%
GP
33.3%
COGS
33.3%
%
of
Net
Income
Tradi)onal CPG Brand Economics
0%
20%
40%
60%
80%
100%
50%
10%
40%
Promo2on
Print/Radio
TV
Marke2ng
investments
and
programs
were
simple
and
narrowly
defined
%
of
Marke2ng
Spend
7. • Search
(SEO/SEM)
• Banner
Ads
• Email
lists
• e-‐Commerce
Sites
• Microsites
• Blogs
• IM
Bots
• Personalized
DM
• Desktop
Widgets
• Toolbars
• Template-‐driven
emails
• Online
Points
Prgms
Web 1.0
Advances in digital technology changed the way people interact with and experience a
brand (late 1990’s – early 2000’s)
Awareness
& Acquisi)on
Engagement
& Conversion
Consumer Rela)onship
& Loyalty Marke)ng
Digitally
Enabled
“Top Down”
Approach
Tradi2onal
Print,
TV,
PR
and
Radio
Ads
FSCIs,
Circulars,
POS,
Catalogs
and
Call
Centers
Direct
Mail,
email,
Frequent
Shopper
Cards
8. Digital Marke)ng Tac)cs Evolved Quickly through 2010
Very rapid evolution from static “One Size Fits All” to dynamic digital marketing tool
Search • SEM
keywords
• Keyword
Op2miza2on
• AOribu2on
Models
• Image
search
• Video
in
search
Web sites
• Sta2c
web
pages
• Forums
• News
groups
• html
• Dynamic
Web
pages
• Web
services
• Rich
Internet
Applica2ons
• Apps/Online
Tools
Email
• Image-‐based
sta2c
emails
• Template,
decision
rule
driven
dynamic
emails
• Image
rich/video
embedded
Ad Banners
• Flat
sta2c
banner
ads
• Rich
media
ads
• Real
Time
Bidding
Web 1.0 Web 2.0Tactics:
9. Community
Web
3.0:
Web
3.0
Social
Communi2es
are
the
New
Major
Marke2ng
Channel
10. (percentages may not total 100% because of rounding)
Decrease
Increase
Stay
the
same
Social
media
Mobile
Online
video
Game
marke2ng
Email
Sta2c
display
ads
Direct
mail
Radio
Outdoor
Magazines
Telemarke2ng
Yellow
pages
Newspapers
86%
11%
4%
84%
13%
3%
83%
15%
2%
83%
13%
4%
78%
19%
3%
73%
17%
11%
62%
23%
15%
21%
37%
42%
18%
41%
41%
16%
49%
35%
15%
59%
26%
11%
49%
40%
11%
37%
53%
8%
29%
64%
6%
33%
61%
Search
engine
marke2ng
Interac2ve
display
ads
Increasing
effec2veness
Declining
effec2veness
Tradi)onal
Interac)ve
Source:
Forrester
Research
US
Interac2ve
Marketer
Online
Survey
n=235
Marketers
Social Media and other interactive marketing channels are expected to show the greatest increase in
marketing effectiveness over the next 3 years.
Market Dynamic
12. • Is
your
program
personalized
for
your
audience
based
on
their
preferences?
Personalized
• Does
your
program
engage
and
add
value
to
your
audience?
Engaging
• Are
you
leveraging
digital
technologies
for
real-‐2me
communica2ons
and
connec2ons
with
your
brand?
Real
Time
• Do
you
allow
your
audience
to
par2cipate
in
and
contribute
to
marke2ng
ac2vi2es?
Par2cipatory
• Are
you
providing
value
and
u2lity
to
your
audience
beyond
your
product
aOributes?
Useful
5
Ways
To
Be
Compe22ve
within
Digital
Marke2ng
13. PERSONALIZED, REAL TIME, TECHNOLOGY ENABLED, HELPFUL
Domino’s
shows
you
the
real-‐2me
status
of
your
custom
built
pizza,
from
order
to
delivery
14. PERSONALIZED, REAL TIME, TECHNOLOGY ENABLED, HELPFUL
Domino’s
shows
you
the
real-‐2me
status
of
your
custom
built
pizza,
from
order
to
delivery
20. www.shaveeverywhere.com
became
the
#1
seller
in
Personal
Grooming
category
on
Amazon.com
for
the
first
two
months
aver
campaign
launch.
ENTERTAINING?
21. • Does
your
program
align
itself
with
a
philanthropic
purpose
and
invite
your
audience
to
give
back
to
a
larger
cause?
Socially
Conscious
• How
are
you
using
digital
technologies
to
help
service
your
audience
needs?
Helpful
• Does
your
program
allow
for
interac2ons
between
your
audience
and
their
community?
Social
Interac2ons
• How
does
your
marke2ng
program
influence
the
product
development
process?
Product
Development
• Your
audience
will
pay
for
good
content,
are
you
providing
it
to
them?
Content
5
Ways
To
Be
Compe22ve
in
Social
Marke2ng
22. Within 48 hours of the Haiti earthquake the app was built and available
REAL TIME
23. The
Obama
campaign
in
2008
generated
a
massive
stream
of
mo2va2ng,
engaging
content
that
they
successfully
distributed
across
email
and
social
media
plaxorms;
YouTube,
TwiOer
and
Facebook
and
their
own
websites
SOCIAL – CONTENT is KEY!
24. By
the
2012
campaign
in
2012
Obama
used
Facebook
as
it’s
primary
plaxorm
to
engage
volunteers
SOCIAL – CONTENT is KEY!
29. HOW
MOBILE
&
TABLETS
DEVICES
ARE
CHANGING
THE
USER
EXPERIENCE
30. The
Mobile
Explosion
Consumer mobile device penetration
increased 10x in the last two years
-- Manhattan Research
2013
The year when the number of Mobile internet users SURPASSED
the number of Desktop internet users.
--"Internet Trends," Morgan Stanley.
31. US
Smartphone
Adop2on
is
Entering
the
Late
Majority
Phase
source:
Horace
Dediu.
Asymco