This is Not an Oxymoron
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This document discusses using technology tools to personalize outreach and marketing efforts. It recommends segmenting offices by region and sending holiday-specific messages. It also suggests using responsive design to optimize websites for different devices, geotargeting to provide localized content like translations, and retargeting ads to encourage engagement. Tools mentioned include landing pages, scheduling, digital marketing automation, and content marketing tools to help with these personalization strategies.
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Oxymoron
An oxymoron is a figure of speech that combines contradictory terms. It stops the reader and causes them to think, generating a new concept. Examples of oxymorons provided include "small crowd", "act naturally", and "tragic comedy". The document then provides several examples of oxymorons used in sentences, such as "silent scream", "eloquent silence", and "intense apathy". It notes that while the individual words have contradictory definitions, together they create a new meaning.
Oxymoron as a stylistic device (fayron Za)
An oxymoron is a figure of speech that combines contradictory terms. It conveys a truth or dramatic result through an incongruous pairing of words. There are several categories of oxymorons including puns, accidents, and paradoxes. Examples provided include "gourmet pizza", "loners club", "dry lake", "living dead", "numb sensation", "same difference", and phrases like "click the start button, and shut down" that pair contradictory ideas. The document explores definitions and categories of oxymorons and provides numerous examples.
Oxymoron
This document defines oxymorons as figures of speech that use contradictory terms and provides examples like "jumbo shrimp" and "pretty ugly." It notes that William Shakespeare used oxymorons in his works, such as in Romeo and Juliet with the line "O brawling love! O loving hate!" The document concludes that oxymorons serve purposes like creating humor, accidental contradictions, and emphasis.
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Oxymoron
An oxymoron is a figure of speech that combines contradictory terms. It stops the reader and causes them to think, generating a new concept. Examples of oxymorons provided include "small crowd", "act naturally", and "tragic comedy". The document then provides several examples of oxymorons used in sentences, such as "silent scream", "eloquent silence", and "intense apathy". It notes that while the individual words have contradictory definitions, together they create a new meaning.
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- 1. This is Not an Oxymoron: Personalization Through Tech Tools Lisa Cynamon Mayers, Intead Charlie Schwartz, University of Cincinnati
- 2. STANDING OUT IN A CROWD
- 6. Segmentation • We segment our office! – China, S. Asia, SE Asia, – MENA, S. & C. America • Holiday Messages – Diwali – Ramadan – Others? • Regional Pieces – In the works • Students, alumni, staff • Companies • Stores
- 8. Responsive at UC Let’s look at the numbers – Google Analytics Top 3 Devices -Apple iPhone 13,753’ -Apple iPad 5978’ -Samsung S5 489
- 9. GEOTARGETING
- 11. Localized Content Native-language websites – Regional websites – Translations of key information
- 15. RETARGETING
- 16. Retargeting Ad Examples © Carnegie Communications, Confidential and Proprietary. All Rights Reserved.
- 19. Campaign Performance © Carnegie Communications, Confidential and Proprietary. All Rights Reserved.
- 21. DIGITAL CONTENT MARKETING TOOLS
- 23. EASY SCHEDULING
- 25. MANY RESOURCES ON INTEAD.COM For more information, please contact Lisa Cynamon Mayers, Academic Advisor: lisa@intead.com
- 26. Click for More Information Intead Podcast Receive Our Academic Intelligence Blog FREE eBook- 88 Ways to Recruit International Students Empower & Manage Your International Counselor Network FREE eBook- Agent & Counselors: Building & Managing Your International Network