This document discusses recruitment strategies for reaching prospective students in a mobile-first generation. It recommends creating shareable and engaging content that is optimized for small screens and different devices. Gamification through fun and creative games is suggested as an engaging approach. Responsive design and making the application process easier on mobile are also advised. Resources on intead.com are provided for more information on recruitment strategies.

1. Recruitment Strategies
for a Mobile Generation
Duleep Deosthale, Admission Table
Lisa Cynamon Mayers, Intead
William Holmes, Eastern Kentucky University

30. So Many Devices. So Little Time.

31. Making a Small Screen Engaging

32. Create Shareable Content

33. Creating Engaging Content

34. Have Some Fun

35. Gamification
Games are:
fun
engaging
unique
memorable
creative

36. Learning from Mistakes

37. Responsive Design

38. Making Things Easier

39. To App or Not to App?

40. Many Resources on intead.com
For more information, please contact
Lisa Cynamon Mayers, Academic Advisor: lisa@intead.com

41. Click for More Information
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