How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Third Team Media, A Digital Agency for Your Social BusinessFleire Castro
Join the Social Business Movement. Third Team Media, a Digital Agency for Your Social Business. Outsource your social brand management to us.
www.thirdteam.org
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Digital Strategy - USF Digital Media CourseEric Ritter
Session Three of USF Digital Media course in the Zimmerman School of Advertising and Mass Communication.
Session Three - Digital Strategy goes over the basics of strategy and to apply it to digital.
Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Third Team Media, A Digital Agency for Your Social BusinessFleire Castro
Join the Social Business Movement. Third Team Media, a Digital Agency for Your Social Business. Outsource your social brand management to us.
www.thirdteam.org
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Digital Strategy - USF Digital Media CourseEric Ritter
Session Three of USF Digital Media course in the Zimmerman School of Advertising and Mass Communication.
Session Three - Digital Strategy goes over the basics of strategy and to apply it to digital.
Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
Deep Dive Into Social Media to Build Your BusinessGina Schreck
This deck was for a presentation to franchise owners. The focus is on bringing awareness of some of today's tools to monitor brands and build business. From how to use Twitter strategically to using Google Hangouts to create valuable content in the form of video interviews.
Digital Media Strategy for Resorts World ManilaYsabel Camus
This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
Part01 broadcast TV in the middle East and digital media_ Strategic ApproachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Digital Marketing Launch Strategy for Honor - marketplace for in-home careTobias Kemper @tek
This digital marketing launch strategy deck is for the online service Honor. Honor, an in-home care service marketplace, had not launched and needed a strategic digital marketing plan to support the launch their service from a few households to the Bay Area, and beyond.
In this deck, I present two strategies and recommend one, complete with funnel development, content marketing options, competitive research and staffing requirements.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below.
https://ttdigitals.com/blogdetail?digital-marketing-guide
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
New advertising opportunities in Netinfo 2017Hristo Hristov
Check out the latest advertising formats Netinfo can offer. Increase your business today with digital advertising through the biggest digital media company in Bulgaria!
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. +
Digital activities in a daily routine
Gets up at
8:00 AM
Reads the
newspaper
Checks his
personal emails
on mobile
Browses
through
promotional
SMSes
Updates his
market portfolio
Surfs through a
news portal
Checks office
emails
Reaches office
by 10:00 AM
Logs on to a
Social Network
Chats with
clients and
colleagues
Performs
searches using
Google
Views videos
on YouTube
Indian who are online spends avg. 4+
hours daily online – The Times of India
6. +
Traditional Vs Digital Media
Traditional Media
Digital Media
Viewership
775 million
243 million
Avg. time spend
91 mins (1.5 hours)
264 mins (4+ hours)
Market Share
70%
20%
Spend in crores (INR)
32,000 for FY 2013-14
3,000 for FY 2013-14
Growth in %
9 (print on stagnation)
29 (growth)
Cost per reach index
42 (expensive)
12
Advantages
Monologue and Mass
reach
Interactive and
Engaging
Speed of deployment
Slow
Quick
Success Measure
?
Analytics (CPC/PPC)
Digital media is interactive, engaging and cost effective.
9. +
Integrated Media Approach
T
R
A
D
I
T
I
O
N
A
L
D
I
G
I
T
A
L
Print
Newspapers
Magazines
TV and Radio
TVC
In Program
Contextual
Banner
Billboards
Digital Banners
Sponsorships
Events
Sports
Advertising
Celebrity
Endorsement
Web
Portals/Blogs
Campaign Sites
Online Ads
Social Media
Content Base
Videos
Social Ads
Mobile Media
SMS
Mobile Apps
Mobile Ads
Mailers
How consumer sees it…… experience it…… is IMPORTANT
10. + Media Mix (Digital and Traditional)
Use traditional media as a social driver
Use print, outdoor, radio, and other traditional media
to promote your social channels. Take it beyond
including the Twitter and Facebook icons and add
some information as to why consumers should join
the social conversation. Do you have special offers?
Contests? Helpful tips?
Facebook , Twitter or SMS
Reality Shows
Converse in the traditional space
UGC for Product Packaging
Maggi Digital Campaign
- Real Stories Print on Product Packaging
Could a customer's pleasant comment on Facebook
be your next headline? Use these positive mentions
and comments as testimonials on your
website, headlines, body copy, etc. It will excite the
customers that wrote the message (ensure you get
their permission) and demonstrate your great brand in
a peer-to-peer format.
Use traditional media as the prize
TV spot, Print ad
and website
Develop a contest on your social media channels. It
could be photos, videos, telling a joke on the
Facebook wall, etc. Showcase the winner in a TV
spot, print ad, or on your website. It will generate buzz
in both the online and offline space.
11. + Media Mix (Digital and Traditional)
Continue the story on social media
Traditional media may reach the masses, but you're
often limited in your print and billboard space or your
television and radio running time. Capture the
audience with your story using traditional media, but
continue it online.
Blogs or Social Media
Consumer Engagement
Be open to feedback
Focused ATL Campaign
Feedback Value System
With social media, communication is two-way. Your
audience can provide thoughts and opinions about
your campaigns. Welcome them! Let traditional media
spread your message while social media captures the
feedback. Make sure to take those opinions into
consideration as you modify your campaign efforts.
Respond with traditional media
TV Spot
Print ad
If you're listening on the social web and you're
discovering some repeating complaints, engaging in
social media is a great way to learn more and dispel
any rumors. However, you can make your message
louder by using traditional media. For instance, if
you're getting negative feedback on your customer
service, use traditional media to talk about it. How are
you solving the problem? This approach shows that
you're taking these complaints seriously.
12. + Media Mix (Digital and Traditional)
Organize offline events with online media
Traditional media can also include conferences and
events. Hold meetups, tweetups, and presentations at
your offices or conferences and promote them via
your social channels.
Videos, Social Media
The social impact/success measure is always
HIGH
With Integrated Media approach
15. +
Growth of online consumption
The Internet in India took more than a decade to move from 10 million
to 100 million and only 3 years from 100 to 200 million
Internet Users (Total 243 million)
Urban India – 141 million by Dec 2013 (YOY growth 58%)
Rural India – 72 million by Dec 2013 (YOY growth 30%)
Mobile Users (Total 112 million)
Urban India – 85 million by Dec 2013 (YOY growth 48%)
Rural India – 27 million by Dec 2013 (YOY growth 38%)
Internet penetration rate is @ 8%
Source: Simplify 360
16. +
Online demographics – India 2013
Male
40%
36%
39%
Female
39%
35%
30%
61%
25%
16%
20%
15%
6%
10%
5%
3%
0%
Share
15-24
36%
25-34
39%
35-44
16%
45-54
6%
55+
3%
India’s online population is driven by youth with 75% falling under the age of 35.
Source: ComScore Inc.
17. +
Online demographics – India 2013
14
12
12.8
10.7
13.7
13.1
12
11.6
10.4
35-44
12
13.7
45-54
11.6
10.4
9.7
11.6
10.8
10
8
6
4
2
0
Males
Females
-
15-24
12.8
10.7
25-34
13.1
9.7
55+
11.6
10.8
Average time spent online by female is about 10.8 hours
Average time spent online by male is about 12.7 hours
Females falling in the age group of 35-44 years are the heaviest Internet users
Among men, 25-34 year-olds are the heaviest Internet users
18. +
YOY Spend on Digital Media
850
Growth: Search ads: 18%
Display ads: 11%
Mobile ads: 88%
Social Media ads: 71%
Email ads: 29%
Video ads: 71%
718
662
557
595
493
All figures are in Crores (INR)
FY 2010-2011
FY 2011-2012
300
FY 2012-2013
230
175
90
Search Ads
Display Ads
150
123
Mobile Ads
88
53 68
Social Media Ads
Email Ads
Video Ads
Indian online advertising market has grown by 29% YoY to INR 2,260 Crore by March, 2013.
Forecast for 2014:
- Online advertising market on an average is expected to grow by 40% in 2013-14
- Indian online advertising market is expected to reach
INR 2,938 Crore by March 2014
Source: IMRB International
19. +
Companies stake on Digital
22%
Companies having Digital
Marketing on top priority and
know how to do it
Companies having Digital
Marketing on top priority and
do not know how to do it
42%
Companies not having Digital
Marketing on top priority
36%
36% are clear targets and 42% needs education
SO ITS …. BIG OPPORTUNITY …..
Source: ComScore Inc.
23. +
Digital Terminologies
Domain and Hosting - Website
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMO (Social Media Optimization)
24. +
SEO (Search Engine Optimization)
Content Quality
Search Engine Submission
Meta Tagging
Keyword Selection
Keyword Density
UGC (User Generated Content)
Google Analytics
25. +
SEM (Search Engine Marketing)
Google Ads – Free/Paid
CPC (Cost per click)
PPC (Pay per click)
Goals
Campaigns
TG (Searches)
Google Analytics
26. +
SMO (Social Media Optimization)
Social Networking
RSS Feeds
Blogs
Micro Blogging
Video Sharing
29. +
1
Volvo Epic Split
Country: UK
Brand: Volvo
Target Audience: B2B
Objective: To demonstrate the brand’s dynamic steering
Challenge: Most of the time B2B ads fail
31. +
1
Volvo Epic Split
CONCEPT:
The video play on pop culture icon Jean Claude Van Damme, great
music and astonishing sunset.
The performance both from driver and actor do the best.
An important point: Its very rare that B2B video goes viral. Volvo trucks
Produced 3 videos in 2013, ending with this one.
RESULT:
More that 66 million views in 6 weeks
32. +
1
Key Takeaway
POP CULTURE
Don’t underestimate pop culture.
Its very important to understand all these little moves in the digital
world, so that you can refer back to them.
33. +
2
Stop the boring pre-roll ad
Country: New Zealand
Brand: Burger King
Target Audience: Young adults
Objective: To create funny and enjoyable pre-roll ad
Challenge: People just hate pre-roll ad
35. +
2
Stop the boring pre-roll ad
CONCEPT:
Pre-roll ads are an easy way to get view, but people absolutely hate
them. This ad directly acknowledge this fact.
By creating 64 contextual ads that were tailored to what the person was
Looking for, these boring ads turned into something funny.
RESULT:
More than 48 million views in 8 weeks
36. +
2
Key Takeaway
Doing counterintuitive ad, by acknowledging that an ad is
boring will gain attention. Then the personalization factor kicks
in and the does the rest.
37. +
3
Small world machines
Country: India and Pakistan
Brand: Coca Cola
Target Audience: Indian & Pakistan Citizen but Global Campaign
Objective: To reinforce Coca Cola’s “Crazy for good” values
Challenge: Create a story worth talking about
39. +
3
Small world machines
CONCEPT:
The relationship between India & Pakistan is complicated one. There is
Hardly any communication between two countries, even though the only
Thing separating them is religion.
Coca Cola created machines in India and Pakistan that were connected to
each other and allowed people from each side to interact.
RESULT:
More than 2 million views
40. +
3
Key Takeaway
Interaction has always been key in virtualization. However
thanks to technology, now we can push the interaction a little
bit further.
Here the simple interaction between the 2 machines plus the
nice story make this idea extremely efficient.
41. +
4
The daily twist
Country: U.S.A.
Brand: Oreo
Target Audience: Worldwide Audience
Objective: To celebrate the brand’s 100th Anniversary
Challenge: This piece of non-informational doesn’t interest
anyone
43. +
4
The daily twist
CONCEPT:
In order to not look like a very old brand, Oreo decided to release one ad per
day over a period of 100 days, bouncing off the daily news and what people
were talking about right then and there. 100 simple visuals that make all the
difference.
RESULT:
231 Millions media impressions, 443 millions views on Facebook
44. +
4
Key Takeaway
Oreo understood very early on the part that it’s all about being
part of social conversation in real time, bouncing off what
people are currently talking about.