What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
I'm seeing a lot of new job posts at colleges and universities hiring for marketing and communications leadership positions. With my work in higher education, in particular university and college recruitment, my team at Risdall and I put together some latest trends and insights for higher education marketing.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Toddy Gibby discusses "Surviving in rough terrain - Marketing in higher education" at the eMarketing Techniques Conference for Educators in Austin Texas on January 28th, 2009.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
I'm seeing a lot of new job posts at colleges and universities hiring for marketing and communications leadership positions. With my work in higher education, in particular university and college recruitment, my team at Risdall and I put together some latest trends and insights for higher education marketing.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Toddy Gibby discusses "Surviving in rough terrain - Marketing in higher education" at the eMarketing Techniques Conference for Educators in Austin Texas on January 28th, 2009.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Keynote presentation by Professor Kathryn Moyle for the International Conference on Teacher Training and Education held in Solo, Indonesia on 5-6 November 2015. This presentation outlines the current global context for higher education in 2015, as a basis for examining the key trends in teacher education in the first decades of the 21st century. The purpose of this paper is to outline the current global contexts for higher education, and to provide an overview of the policies found in teacher education in those countries that consistently produce students who perform highly on international standardized tests such as PISA, TIMSS and PIRLS.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Keynote presentation by Professor Kathryn Moyle for the International Conference on Teacher Training and Education held in Solo, Indonesia on 5-6 November 2015. This presentation outlines the current global context for higher education in 2015, as a basis for examining the key trends in teacher education in the first decades of the 21st century. The purpose of this paper is to outline the current global contexts for higher education, and to provide an overview of the policies found in teacher education in those countries that consistently produce students who perform highly on international standardized tests such as PISA, TIMSS and PIRLS.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
How Storytelling Is Changing Digital Marketing - 2014Simon Heyes
Everyone loves stories. This is one of my stories from DMX Dublin 2014 on how digital storytelling is changing digital marketing and improving engagement. A few images are NSFW.
The crisis hit the least educated hardest
The unemployment rate for 15-29 year-olds increased,
on average, from 10.2% to 13.5%
Lack of relevant skills/experience brings higher unemployment risk for recent entrants
to the labour force
Top 8 Recruiting Trends and Strategies for 2016 Talemetry
View this presentation here: https://youtu.be/tw3LifLsJvg
For 2016 and beyond, candidates for jobs will be in tight supply. This presentation outlines the top 8 trends and strategies that will affect whether recruiters succeed or fail in this new recruiting paradigm.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
New Methods of Finding Best-Fit Students and Increasing Response
It seems that the search process is never over. Once you bring in one class or fill your pipeline, you're on to the next.
What if there was a way to focus your search efforts on best-fit matches over simply a student's test score? Additionally, what if you could use real-time online behavior to find, engage, and re-engage students actively researching schools across the web?
This presentation will focus on how institutions can build their search pipeline by looking at students as more than a test score and date and moving their strategy to fit and instant engagement.
What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic programs. Case study for Facebook & Youtube and review of retargeting, display ads, co-op ads and more.
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.
If your website pages don't download in less than 5 seconds you risk losing at least 20% of potential students visiting your site for the first time. But overall, website pages are taking longer to download then ever before.
This presentation reviews key steps to take to make your site operate more quickly from the time of first visit to key elements of presenting content for rapid viewing after a page opens.
Among the people attending at this conference who tested their sites on Mobitest,results ranged from 4 sends to 10 seconds. Test your site, compare with your competitors, and take steps to gain marketing advantage.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Mobile Marketing & Student Recruitment: What's Hot & What's Not in 2011Bob Johnson, Ph.D.
Higher education marketing for student recruitment continues to face new challenges and opportunities in 2011, from a need for simpler web design to QR codes to text messaging. Review includes examples from colleges and universities.
Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.
Why should marketing resources in higher education be invested in mobile communications? This pre-conference tutorial explores the major issues from mobile apps vs. mobile websites to the simplicity of web design to top tasks for mobile and more. Research findings and examples from higher education websites are used throughout.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
Perils, Pitfalls, and Pleasures: Moving Print Publications to Life OnlineBob Johnson, Ph.D.
Reading online is challenging. Reading print publications (alumni magazines, annual reports, admissions viewbooks) placed online in PDF or "flip" technology format is especially challenging.
This presentation with Jay Collier (Bates College) outlines a better way, with examples from several universities that get it "right for the web" and case study details from Bates College.
Recruiting International Students: 10 Top Website FeaturesBob Johnson, Ph.D.
Updated for 2011, this review of best features of international student recruitment websites now includes social media, especially Facebook. A Customer Carewords partnership presentation, the focus is on easy completion of top tasks.
Top Task Design: The Key to Integrating Content Strategy for Mobile & Traditi...Bob Johnson, Ph.D.
Creating effective content for mobile websites & apps requires first understanding the top tasks that people wish to complete as the starting place for content strategy. Review examples of successful sites, perils to avoid, key research from Jakob Nielsen, and management advice from Mike Atyeo at NeoInsight.
Completing top tasks is why people come to your website. Explore 20 higher education website pages that help adult students returning to complete degrees accomplish top tasks better than most.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
Student Recruitment in an Online World: Marketing Communications in a World w...Bob Johnson, Ph.D.
Updated version of earlier presentations with a similar title. New research results, new examples included here. Many potential students now prefer online information from colleges and universities. Read this for strong examples from higher education websites.
Integrating Social Media and Mobile Marketing into Recruitment StrategyBob Johnson, Ph.D.
Overview of key social media and mobile marketing activities to support student recruitment for online programs, with examples from UPhoenix, Ball State University, Walden University, Northcentral University.
Similar to Future Trends in Higher Education Marketing (20)
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
The impression that potential students get from your website is very often the deciding factor as to whether or not they will keep you on their list of potential colleges and continue to engage with you. Through examples of strong websites, with an emphasis on giving priority to the top tasks of potential students rather than "marketing speak" content, you will see new ideas to increase the marketing strength of our website. to help build your inquiry pool and increase conversions throughout each stage of the recruitment process.
The premise here is simple: no matter how easy you make it for people to find important content on your website, if the content presentation style does not make it easy for people to scan a page in 5 seconds or less when the page opens, too many will leave the page. Scannability is critical.
Key points covered here include the use of sub-heads and bullet points, sentence and paragraph length, font size, and language. Examples for higher education websites illustrate best and the not-so-best practices.
Old-style financial aid web content fails to meet the expectation of potential students in today's climate of increased concern over college costs. Review here how a selection of private and public sector universities are presenting "affordability" information on their websites.
How can colleges and universities effectively create "value messaging"? With a special focus on a "Tale of Two Augustanas" this conference presentation reviews from a marketing perspective how the value message might best be delivered on websites, social media, and email communications.
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageBob Johnson, Ph.D.
Increased concern over the cost of earning a college degree means increased interest in the "affordability" of one institution compared to another. Over the past year some schools have introduced "affordability" pages on their websites to replace or augment traditional "financial aid and scholarship" pages.
Review examples here from 5 diverse schools: American University, Strayer University, Wellesley College, University of Findlay, and Southern New Hampshire University.
Don't miss the appendices with examples of "affordability" for lead generation, universities that compare their tuition directly with competitors, and use of the "affordability" word without a great deal of substance.
Key Steps to Increase Adult Student Recruitment ResultsBob Johnson, Ph.D.
Affordability and career advancement content on your website is the key to successful initial contact with potential students. Rapid response to a prospect by phone and/or email is essential to increase application conversions. These points and more are covered here, with examples from universities that do these things well.
To thrive in the mobile world speed is essential. This presentation urges more attention to the potential Achilles' heel of responsive design websites... speed. Open the slides to compare the speed differences on higher education websites... and review once again the value of major content reduction in the mobile world.
5 Top Web Management Principles: Achieve Consensus Within Your OrganizationBob Johnson, Ph.D.
Web management or web governance? Whatever you call it, your web team will work better together if they agree on a few top principles of website design and operation. Gerry McGovern's Customer Carewords partnership received nearly 1,000 responses in late 2012 to a survey asking people to select their top 5 web management principles from 44 options. Open the presentation to discover the top principle that everyone agreed upon, from web editors and content creators to IT folk to web managers and more.
Winning Friends at Your Website: Use Top Task Design for a Great ExperienceBob Johnson, Ph.D.
The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21 examples of top task website design in higher education, starting at the home page and moving deeper into the selected sites.
Review of how to create academic program pages for increased visibility in organic search. The principles used here to find online MBA programs apply to other academic programs. Includes the "Panda" impact and specific examples of URLs, title tags, internal links and other elements.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
4. “BIG DATA”…
We will actually learn to use it.
Especially in “search” activities.
Shrink the scope of “outbound marketing.”
Bob Johnson Consulting, LLC 4
5. INBOUND
MARKETING…
SEO, blogs, social media and more.
Fewer, more interested prospects.
Still a need to connect and convert.
Bob Johnson Consulting, LLC 5
7. ADOPTION OF CRM
SOFTWARE…
A major area for financial investment.
A bigger area for staff training.
Best with a “direct marketing” mind set.
Will increase enrollment conversion.
Bob Johnson Consulting, LLC 7
8. MOBILE APPS…
Sophisticated marketing programs
will continue to build specialized apps
for an optimum online experience.
Bob Johnson Consulting, LLC 8
11. PERSONAL CONTACT…
Selling an expensive product benefits
from personal contact via telephone,
email, text and in-person meetings.
Bob Johnson Consulting, LLC 11
13. MARKETING AS
PROMOTION ONLY…
Can anyone drive this away?
• “Academic excellence” & “Caring faculty”
We can only hope.
Bob Johnson Consulting, LLC 13
14. BRANDING
CAMPAIGNS…
More than just glitter w/o resources?
Be what you are and what people know
you are.
Be patient.
Bob Johnson Consulting, LLC 14
15. STRATEGY OF
SHRINKAGE…
Will residential liberal arts colleges
adopt a strategy of “smaller is better”
as did St. Michael’s College (VT)?
Bob Johnson Consulting, LLC 15
16. TUITION DISCOUNTING…
Will it end or shrink in private sector?
Will it spread even more in the public
sector?
Bob Johnson Consulting, LLC 16
18. Change in 10 years…
http://www.evolllution.com/opinions/ways-higher-education-marketing-change-10-years/
Bob Johnson Consulting, LLC 18
19. Digital and social media trends…
http://thefutureindex.wordpress.com/2013/10/29/7-digital-social-trends-for-higher-education-marketing/
Bob Johnson Consulting, LLC 19
20. Inbound marketing w/ HubSpot…
http://www.hubspot.com/inbound-marketing
Bob Johnson Consulting, LLC 20