How to Build a Team Culture That People Leave — And Then Come Back To
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Presented by Paddy Moogan at Turing Fest 2019. How to Build a Team Culture That People Leave — And Then Come Back To
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How to Build a Team Culture That People Leave — And Then Come Back To
- 1. TURINGFEST How to Build a Team Culture That People Leave — And Then Come Back To Paddy Moogan, Co-founder @paddymoogan
- 2. TURINGFEST
- 3. TURINGFEST
- 4. TURINGFEST
- 5. TURINGFEST
- 6. TURINGFEST
- 7. TURINGFEST
- 8. TURINGFEST Two people left and came back
- 9. This all happened without defining our culture TURINGFEST
- 11. TURINGFEST We were doing just fine
- 12. TURINGFEST But I started to worry
- 13. What got us here won’t get us there TURINGFEST
- 14. TURINGFEST The same approach won’t work for the next four years
- 15. TURINGFEST I’m going to share the approach that has worked for us so far
- 16. TURINGFEST And how we plan to not lose what we’ve worked hard for
- 17. TURINGFEST
- 18. TURINGFEST All companies are people
- 19. Let’s take a step back TURINGFEST
- 21. TURINGFEST From cultus in latin - care
- 22. TURINGFEST
- 23. TURINGFEST It’s the way we do things around here
- 24. TURINGFEST Culture happens as a result of our skills and behaviours
- 26. TURINGFEST Perks are not culture
- 27. TURINGFEST Speaking opportunities Opportunities to speak at industry events and our own MKGO event Mental health support This is thanks to our strong partnership with Sanctus Annual training budget This is to spend on your personal development in any way you see fit. Unlimited holiday Yes, unlimited paid annual leave once you pass probation Free eye care We pay for your eye exams once a year Free parking We provide a permit for central Milton Keynes Birthday off It goes without saying! Celebrate your birthday! Endless supply Tea, coffee, biscuits and healthy snacks!
- 28. TURINGFEST You’re building a team, not raising a family
- 29. TURINGFEST Having a successful culture doesn’t mean being nice
- 30. TURINGFEST People will always leave
- 31. TURINGFEST “What got you here won’t get you there.”
- 32. TURINGFEST When should you think about defining culture?
- 33. TURINGFEST It’s going to happen anyway
- 34. TURINGFEST The question is when do you take a step back and need to make it concrete
- 35. TURINGFEST “35 to 100 people & four offices in a year”
- 36. TURINGFEST “Are we a performance based company or a happiness based company?”
- 37. TURINGFEST “I’m finding it hard to give honest feedback because it may conflict with our culture”
- 38. TURINGFEST I made an assumption
- 39. TURINGFEST All companies are people
- 40. TURINGFEST It validated that we needed to make everything concrete
- 41. TURINGFEST Luckily, I’d already started!
- 42. TURINGFEST It started just under a year ago
- 45. TURINGFEST We had something special
- 46. TURINGFEST
- 47. What got us here won’t get us there TURINGFEST
- 48. TURINGFEST I knew we needed something
- 49. TURINGFEST “You need to define your mission, vision and values.”
- 50. TURINGFEST We sat in a room for four hours to figure it out
- 51. TURINGFEST Just don’t go bust?!
- 52. TURINGFEST Values were my favourite
- 57. TURINGFEST It isn’t about abstract words which you call values
- 58. TURINGFEST It’s about behaviours which you value
- 59. TURINGFEST I was really struggling with the whole thing
- 60. TURINGFEST
- 61. TURINGFEST I didn’t buy into the whole mission and vision stuff
- 62. TURINGFEST I hadn’t needed it so far
- 63. TURINGFEST How we got to here
- 65. TURINGFEST Everyone needs a next step
- 66. TURINGFEST SEO SEO Executive SEO Consultant Senior SEO Consultant Management Track Individual Contributor Track Senior SEO Strategist SEO Team Lead SEO Director Head of SEO Progression Path Example Career progression paths Inspired by Lisa Myers
- 67. TURINGFEST What it means to be a Consultant at Aira Summary ● Everything we expect from an Executive ● We expect you to complete any deliverables to a level where they are client-ready ● We expect you to consistently be looking for ways to improve our knowledge, processes and deliverables ● We expect you to assist with digital strategy, working with Account Managers to understand and meet client objectives across a range of digital marketing channels ● We expect you to have excellent communication skills, building trust with clients and making it easier to get our job done ● We expect you to have good commercial awareness of both client business models and our own tldr: You are accountable for producing client-ready deliverables, helping define client strategy and communicating well with clients to get work done 1. Excellent client deliverables We expect you to complete any client deliverables to a level where they are client-ready Expectation documents for each role
- 68. TURINGFEST SEO PPC Social Email Analytics Content Digital PR Technical SEO Account setup General Copy GA Installation Editing Media relations Keyword research Key metrics Analytics A/B Testing Organisations, accounts, properties, views Writing Writing press releases Keyword mapping Keyword planner UTM Tracking Automation Audience reports CMS Usage Writing supporting copy International SEO Display planner Organic Lead capture Acquisition reports META Data Reporting on succes Competitor analysis Extensions Scheduling UTM Tracking Behaviour reports Spelling Quick & efficient communication Link auditing Campaigns Sendible Content offer generation Conversion reports Grammar Working on deadlines Screaming Frog Ad groups Copy/Creative Hubspot Dashboards Tone of voice Spelling Sitebulb Ad creation Paid Mailchimp Custom reports Idea generation Grammar Search console Remarketing A/B Testing Segments Idea validation Evaluating risks in media opportunities Digital Marketers Skillset Core competencies by discipline
- 69. TURINGFEST 360 feedback which relate directly to our expectations
- 70. TURINGFEST “Anything you measure will automatically create a set of employee behaviours”
- 71. TURINGFEST We use scorecards to show our company objectives
- 72. TURINGFEST Company objectives are included in 360 feedback
- 73. TURINGFEST How to get promoted guidelines
- 74. TURINGFEST What it means to be a Consultant at Aira Summary ● Everything we expect from an Executive ● We expect you to complete any deliverables to a level where they are client-ready ● We expect you to consistently be looking for ways to improve our knowledge, processes and deliverables ● We expect you to assist with digital strategy, working with Account Managers to understand and meet client objectives across a range of digital marketing channels ● We expect you to have excellent communication skills, building trust with clients and making it easier to get our job done ● We expect you to have good commercial awareness of both client business models and our own tldr: You are accountable for producing client-ready deliverables, helping define client strategy and communicating well with clients to get work done 1. Excellent client deliverables We expect you to complete any client deliverables to a level where they are client-ready The team can see all expectation documents
- 75. TURINGFEST 1. Job has to be big enough 2. Person has to be a superstar in their current role 3. Extraordinary role model of our culture and values
- 78. TURINGFEST Monthly shout outs in our newsletter
- 80. TURINGFEST Mental health coaching for the team
- 82. TURINGFEST We give a shit
- 85. TURINGFEST We support each other IDFIU AWARD
- 87. TURINGFEST We feedback early and often
- 88. TURINGFEST The key point here...
- 89. TURINGFEST These behaviours made us what we are today, but we had to look really hard for them
- 90. TURINGFEST We didn’t make them up whilst sat in a room (we couldn’t, we tried)
- 91. TURINGFEST You have to really think about this, they’re more than words
- 92. TURINGFEST We asked the team what words they’d use to describe Aira and it helped, a bit...
- 93. TURINGFEST The behaviours are the things we’ve subtly pushed and let develop over four years
- 94. TURINGFEST How we get to there
- 95. TURINGFEST We’ve taken everything we’ve done and made it concrete
- 96. TURINGFEST And we’re going to communicate it over and over
- 98. TURINGFEST Company Handbook 2019 Internal company handbook
- 99. TURINGFEST Our line managers are responsible for this too
- 100. TURINGFEST Where you can start
- 101. TURINGFEST Map out what your team need from you 1
- 102. TURINGFEST Map out what you expect from your team 2
- 103. TURINGFEST Look for the behaviours that make you what you are 3
- 104. TURINGFEST Your culture is happening, observe it, shape it and make it concrete as you grow