Stephen Kenwright, Director or Search at Branded3 looks and 'Strategic keyword research and analysis' in his presentation for the London Affiliates Conference: http://www.igbaffiliate.com/events/london-affiliate-conference
State of Search in Ireland - Stephen Kenwright - Learn Inbound - January 2017 Branded3
For his talk at Learn Inbound 2017 Branded3's Director of Search Stephen Kenwright looks at the comparison of search between Ireland and the rest of the UK.
Second screen search: how mobile SEO became the only SEOBranded3
Mobile search has overtaken desktop on Google. Users spend twice as much time with smartphones than laptops. Smartphones are our second screens...but desktop isn't our first.
Crossfinity Cross Forum 15 - The Importance of Mobile - Keith L. GoodeseoClarity
Given on 16 May 2015 in Chiyoda-ku, Tokyo, Japan, this presentation by Keith Goode, Chief SEO Evangelist for seoClarity, shows the importance of mobile SEO is greater than ever for Japanese companies.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
State of Search in Ireland - Stephen Kenwright - Learn Inbound - January 2017 Branded3
For his talk at Learn Inbound 2017 Branded3's Director of Search Stephen Kenwright looks at the comparison of search between Ireland and the rest of the UK.
Second screen search: how mobile SEO became the only SEOBranded3
Mobile search has overtaken desktop on Google. Users spend twice as much time with smartphones than laptops. Smartphones are our second screens...but desktop isn't our first.
Crossfinity Cross Forum 15 - The Importance of Mobile - Keith L. GoodeseoClarity
Given on 16 May 2015 in Chiyoda-ku, Tokyo, Japan, this presentation by Keith Goode, Chief SEO Evangelist for seoClarity, shows the importance of mobile SEO is greater than ever for Japanese companies.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...Boring Brands
In a world where everything is data-driven, why should public relations be left behind? That's why we developed www.wizikey.com, the ultimate DIY tool for PR management. This case study looks at how the PR efforts of top news apps startups stack up for the year 2014.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Many still think that ad fraud is lower in mobile. It's not lower; it's just that current fraud detection cannot detect it. Examples and case studies about the rampant fraud in mobile - betcha didn't know.
Agility in SEO, by Mike Jeffs - Figaro Digital -Sep 2016Branded3
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3
Group Head of Paid Search, Mel Hyde discusses how to maximise potential from an ongoing shift in device usage. Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.
SearchLeeds, Russell McAthy 'Marketing Attribution - don't nerf your marketing' Branded3
Russell McAthy explains marketing attribution in this presentation. Russell leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”.
But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done.
The website wasn’t built that way.
The client won’t sign that off.
That’ll never get past legal.
So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done.
But best practice is a misnomer anyway.
When we say best practice what we really mean is standard practice.
If all you ever implement is standard practice that’s all you’ll be. Standard.
If you can’t even reach standard your business deserves to fail.
Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue.
Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact.
But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice?
I would always overrule an expert if the data says otherwise.
If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around.
Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t.
As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.
La presentazione si sofferma sulle PR online come nuova modalità per ottenere link naturali e illustra le prime tre fasi del processo di PR: Audit, Concept e Content Production.
SearchLeeds, Kelvin Newman 'The Trope Factory' Branded3
Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...Boring Brands
In a world where everything is data-driven, why should public relations be left behind? That's why we developed www.wizikey.com, the ultimate DIY tool for PR management. This case study looks at how the PR efforts of top news apps startups stack up for the year 2014.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.
Many still think that ad fraud is lower in mobile. It's not lower; it's just that current fraud detection cannot detect it. Examples and case studies about the rampant fraud in mobile - betcha didn't know.
Agility in SEO, by Mike Jeffs - Figaro Digital -Sep 2016Branded3
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3
Group Head of Paid Search, Mel Hyde discusses how to maximise potential from an ongoing shift in device usage. Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.
SearchLeeds, Russell McAthy 'Marketing Attribution - don't nerf your marketing' Branded3
Russell McAthy explains marketing attribution in this presentation. Russell leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”.
But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done.
The website wasn’t built that way.
The client won’t sign that off.
That’ll never get past legal.
So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done.
But best practice is a misnomer anyway.
When we say best practice what we really mean is standard practice.
If all you ever implement is standard practice that’s all you’ll be. Standard.
If you can’t even reach standard your business deserves to fail.
Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue.
Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact.
But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice?
I would always overrule an expert if the data says otherwise.
If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around.
Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t.
As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.
La presentazione si sofferma sulle PR online come nuova modalità per ottenere link naturali e illustra le prime tre fasi del processo di PR: Audit, Concept e Content Production.
SearchLeeds, Kelvin Newman 'The Trope Factory' Branded3
Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
SearchLeeds, Rob McGowan 'Audience analysis: How to understand your audience ...Branded3
Rob McGowan discusses how to understand your audience and deliver better integrated campaigns. Rob leads the development of the analytics and data focussed propositions at Response One. Ex dunnhumby, Rob has worked with a variety of clients, all of whom were at different stages of the analytics maturity model with his focus being on ensuring insight is applied across the organisation to deliver the widest impact.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Marketing Website Performance Scorecard PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of twenty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/31BBEE5
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
How does SEO work?
Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue ipod nano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list)
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU
Evolving SEO: The Rise of User Intent and RelevanceSearchmetrics
Search Engine Optimization: evolve, or die.
See if you can survive with the fittest’ download the Searchmetrics workshop slides to learn:
2016 SERP changes with Universal and Extended Search
Relevant Ranking Factor changes and its practical tips for page optimization
Why high ranking sites are shifting their focus from using keywords based on search queries to trying to understand the user’s intention
Google search insights - Two wheeler categoryRohit Mishra
Google search query can help in understanding any market or consumer in detail, this particular deck covers the two wheeler market in India since 2015.
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Measuring the value of links has been a continuous challenge. We know it is not about quantity of links, yet people still keep on counting links! Here's a way of measuring the value. Slides from conference at SEODay in Denmark (Jan 2019).
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator
Organizations, people, and things are generating massive amounts of data every day. In a 24-hour period, we collectively send 294 billion e-mails and 500 million tweets. We plug 3.5 billion searches into Google. Our connected cars generate a whopping four petabytes of data. Even our watches, fridges, and TVs are constantly creating and sharing data.
By Optimisator
Similar to Stephen Kenwright - London Affiliates Conference (20)
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
SearchLeeds 2018 - Chris Rowett - Supercharging google shoppingBranded3
Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Whether you’re a small e-tailer or a ‘big baller’ you’ll want to experiment with your Google/Bing PLA activity. Previous talks I’ve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once you’ve got the basics right, everything else should fall into place.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
John Rowley - Ferrero - Creating a data-driven customer journey with personas...Branded3
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...Branded3
What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
16. @stekenwright
Both at home and
outside
66%
Mainly at home
16%
Only at home
8%
Only out of home
1%
Mainly out of home
9%
Where do you use the internet on your phone?
Source: Ofcom
27. @stekenwright
Search engines crawl the web#1
Store the individual crawled pages in an index
Determine which pages are relevant
#2
#3
User enters a search
Ranks and displays results#4
28. @stekenwright
Check ranking positions and pages
Use a ranking tool that gives
ranking page as well as position.
This information is available in
SEMrush or Moz.
Here 200 means ‘not ranking on
the top 20 pages.’
Keyword Ranking Page Position 04-Mar
laser eye surgery https://www.opticalexpress.co.uk/laser-eye-surgery 8
cataract surgery https://www.opticalexpress.co.uk/cataract-surgery 26
laser eye surgery cost https://www.opticalexpress.co.uk/laser-eye-surgery-information/prices-and-finance 6
eye surgery https://www.opticalexpress.co.uk/laser-eye-surgery 19
cataract operation https://www.opticalexpress.co.uk/cataract-surgery 88
lasik 200
eye laser surgery https://www.opticalexpress.co.uk/laser-eye-surgery 10
laser eye treatment https://www.opticalexpress.co.uk/laser-eye-surgery 10
lasik eye surgery https://www.opticalexpress.co.uk/laser-eye-surgery 12
cataracts surgery https://www.opticalexpress.co.uk/cataract-surgery 37
laser eye surgery reviews https://www.opticalexpress.co.uk/laser-eye-surgery-information/laser-eye-surgery-reviews 7
laser eye surgery risks https://www.opticalexpress.co.uk/laser-eye-surgery 26
cataract symptoms https://www.opticalexpress.co.uk/eye-health/eye-conditions/cataracts 32
how much is laser eye surgery https://www.opticalexpress.co.uk/laser-eye-surgery-information/prices-and-finance 6
lens replacement surgery https://www.opticalexpress.co.uk/lens-surgery 6
laser surgery https://www.opticalexpress.co.uk/laser-eye-surgery 22
lens replacement https://www.opticalexpress.co.uk/lens-surgery 5
lazer eye surgery https://www.opticalexpress.co.uk/laser-eye-surgery 8
29. @stekenwright
No ranking position = no relevant page. We should create one.
Ranking – but outside the top 20 – suggests Google understands
you have a page about the topic but it is not well optimised. We
can improve this.
#1
#2
Where the wrong page is ranking we should look at
improving our preferred page (and look at internal linking).
#3
Make some assumptions
30. @stekenwright
Find your average position
Filter out non-ranking positions (in this case 200) so you’re just left with what
ranks.
Find the average ranking position (using the Σ button).
You’ll see everything you’re relevant for and a mean ranking for those
keywords…
…so you can assume that if you create content targeting a keyword that doesn’t
currently rank it will probably rank in this position after a few weeks.
31. @stekenwright
Do the same with competitors (using the same
keywords) to demonstrate the authority of their content
vs. your own.
32. @stekenwright
Click Through Rate model
Paste your click through rate model into Sheet 2
Use VLOOKUP to apply CTR from
Sheet 2 to the ranking position.
You should then see an estimate of
how much traffic you currently get
for each keyword…
…and estimate how much traffic
each new page will be worth to
you.
Position CTR
1 19.35%
2 15.09%
3 11.45%
4 8.68%
5 7.21%
6 5.85%
7 4.63%
8 3.93%
9 3.35%
10 2.82%
11 3.06%
12 2.36%
13 2.16%
14 1.87%
15 1.79%
16 1.52%
17 1.30%
18 1.26%
19 1.16%
20 1.05%
21 0.86%
22 0.75%
23 0.68%
24 0.63%
25 0.56%
26 0.51%
27 0.49%
28 0.45%
29 0.44%
30 0.36%
35. @stekenwright
Lookup search volumes
Use AdWords Keyword Planner to find search volumes for
your keywords and paste them into the table.
Multiply your Average Monthly Search Volume by the CTR
you got from your VLOOKUP to estimate the number of clicks
you’re getting from each keyword.
Do the same with Bing Ads Intelligence as before.
Position 04-Mar
Average Monthly
Search Volume
CTR Position 04-
Mar
Estimated Clicks
04-Mar
8 27,100 3.93% 1,065
26 8,100 0.51% 41
6 5,400 5.85% 316
19 2,400 1.16% 28
88 2,400
200 1,900
10 1,600 2.82% 45
10 1,300 2.82% 37
12 1,300 2.36% 31
37 1,000
7 880 4.63% 41
26 880 0.51% 4
32 880
6 720 5.85% 42
6 720 5.85% 42
22 590 0.75% 4
5 590 7.21% 43
8 480 3.93% 19
36. @stekenwright
If your traffic is seasonal seasonal do this several times
– once with each month’s search volume (e.g. each
month running up to the FA Cup for sports betting).
37. @stekenwright
Calculate your brand split
Download the Search Query report from Search Console.
Divide traffic driving keywords into brand and non-brand
by filtering the Queries tab to include only brand terms
(e.g. contains “Branded” in our case).
Compare your percentage split with the traffic estimates
from your keywords and your actual analytics data to see
the discrepancy.
Queries Clicks Impressions CTR Position Branding
856 3797 22.54% 1.1 Yes
398 1492 26.68% 1.3 Yes
195 866 22.52% 1 Yes
147 5397 2.72% 7.2 No
147 542 27.12% 1 Yes
139 593 23.44% 1 Yes
95 386 24.61% 1 Yes
84 144 58.33% 1 Yes
52 248 20.97% 1 Yes
31 11079 0.28% 9.4 No
30 1291 2.32% 6.5 No
28 1051 2.66% 2.2 No
24 66 36.36% 1 No
24 89 26.97% 1.9 No
23 98 23.47% 1 Yes
20 42 47.62% 1 Yes
20 328 6.10% 5.2 No
20 207 9.66% 1 Yes
Row Labels Sum of Clicks Sum of Clicks2
Brand 34020 19.58%
Non-Brand 139725 80.42%
Grand Total 173745 100.00%
38. @stekenwright
If your brand split/non-brand keyword traffic estimates
don’t add up you need to be more comprehensive with
your keyword research.
40. @stekenwright
Look at historic data in Google Analytics as well as your current
Search Query report.
You need what you rank for, not just what you want to rank for.
Use SEMrush or Searchmetrics to find other keywords.
#1
#2
Refresh your brand/non-brand split calculation every month
because it can vary. Use an average across several months if
possible.
#3
Find more keywords
41. @stekenwright
Average
Conversion Rate Enquiries
Enquiry-to-
Conversion Rate Conversions AOV
Estimated Non-
Brand Organic
Revenue
2.00% 21 2.00% 0 £500.00 £213.01
2.00% 1 2.00% 0 £500.00 £8.26
2.00% 6 2.00% 0 £500.00 £63.18
2.00% 1 2.00% 0 £500.00 £5.57
2.00% 0 2.00% 0 £500.00 £0.00
2.00% 0 2.00% 0 £500.00 £0.00
2.00% 1 2.00% 0 £500.00 £9.02
2.00% 1 2.00% 0 £500.00 £7.33
2.00% 1 2.00% 0 £500.00 £6.14
2.00% 0 2.00% 0 £500.00 £0.00
2.00% 1 2.00% 0 £500.00 £8.15
2.00% 0 2.00% 0 £500.00 £0.90
2.00% 0 2.00% 0 £500.00 £0.00
2.00% 1 2.00% 0 £500.00 £8.42
2.00% 1 2.00% 0 £500.00 £8.42
2.00% 0 2.00% 0 £500.00 £0.89
2.00% 1 2.00% 0 £500.00 £8.51
2.00% 0 2.00% 0 £500.00 £3.77
Find out how much keywords are worth
Paste in a site average conversion rate
using Google Analytics and multiply this
by the traffic estimate column to
estimate enquiries.
For a lead-gen business use an enquiry-
to-conversion rate to estimate how
many customers that keyword provides
each month.
Multiply your conversions by an
Average Order Value (AOV) to estimate
non-brand organic revenue from each
keyword. Obviously this isn’t real data.
42. @stekenwright
If you’re looking for gaps in a certain product (e.g.
“bingo”) use your conversion rate/AOV for that
specific product for accurate projections.
43. @stekenwright
Optimising current content
Use the average ranking position (e.g. filtering out all non-ranking positions) and
apply this to any keyword that ranks below this number
e.g. if your average ranking is 20, assume that by optimising the page for any
keyword ranking below this will place it on equal footing
44. @stekenwright
Check your meta data. Is the keyword you want to rank for in
the title tag/H1 at least once?
Estimate that you’ll be adding 1-2 paragraphs. Consider adding a
design element too (a table/graphic or even a video).
#1
#2
How long will this take? Apply the CTR model/conversion rate to
your new average ranking position and you can project an ROI
on your resource.
#3
How to optimise content
45. @stekenwright
Creating new content
Apply your average ranking position to all the keywords not ranking.
We’re assuming that your site doesn’t rank for these keywords because it
doesn’t have a relevant page.
Be pragmatic – you’re not going to rank for something you don’t really do, so
only use keywords relevant to your products/services.
46. @stekenwright
New pages have to be at least as good as current pages. If
they’re below your average quality they’ll rank below your
average position.
Estimate that you’ll be adding 1-2 paragraphs. Consider adding a
design element too (a table/graphic or even a video).
#1
#2
How long will this take? Apply the CTR model/conversion rate to
your new average ranking position and you can project an ROI
on your resource.
#3
How to optimise content
47. @stekenwright
This is a methodology for making something average
(your average). Maybe consider doing something better
if you want to rank better?