Erica van Lieven
Personal Information
Organization / Workplace
iZatsoLocation
Sydney Area, Australia AustraliaOccupation
Managing DirectorIndustry
Advertising / Marketing / PR
Website
directionfirst.com/About
Over 20 years plus of experience in defining, growing and transforming brands and businesses through strategic insights and marketing acumen. Successful senior management leadership roles in Australian FMCG Multinationals across Group Business Management including profit centre management, sales and marketing with particular focus on innovation process and manufacturing alignment for profitable innovation. Results driven, talent and team builder, futurist and innovative idea catalyst. Lead by example and inspiration, value-driven self starter. Beginning my career client side, with a focus on product innovation and marketing strategy for business profitability. I have negotiated Nation...