This document discusses Google's Panda and Penguin updates and how they impact search engine results. It will cover: 1) How search engine technology has evolved over time; 2) Why these changes matter and how they impact users; 3) Actions users can take in response. The document provides context on the history of search engines and information retrieval. It examines how search engine algorithms and ranking criteria have become more complex as the volume of online information has grown exponentially.
The document discusses strategies for using social media in libraries. It begins with background on social media and statistics on its growing popularity and usage. It then discusses key aspects of developing a social media strategy for libraries, including planning goals and resources, monitoring audience discussions, measuring engagement, regularly posting content, and encouraging participation. The document provides examples of using platforms like Facebook, Twitter, and email and emphasizes the importance of listening to your audience and adapting quickly. The overall message is that an effective social media strategy can help libraries build awareness, exposure, and become a valuable resource for their community.
Social Media Strategy: Mission, Tool, Metrics, TeachJeffrey Levy
Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach
P T Hacker: Using Technology to Make You a Better PTEric Robertson
Eric Robertson and Tim Noteboom presented on using technology to improve physical therapy practice. Their presentation highlighted [1] barriers to evidence-based practice like a lack of time, [2] web tools that can help with collaboration, learning and productivity like blogs, wikis and Google tools, and [3] case studies of innovative implementations including a student resource wiki and a clinic using social media for communication. The goal was to explore how physical therapists can integrate new technologies into practice to overcome challenges and work more efficiently.
The document discusses introducing social media and cloud-based tools to organizations. It begins with an introduction and outlines the agenda which includes introductions, learning about social media and the cloud, planning social media use, and demonstrating tools like SurveyMonkey, MailChimp, and Eventbrite. It then provides information on social media trends, the benefits of social media for organizations, and examples of how tools can help with tasks like finding out information, letting people know about events, and running events. The document concludes with discussing other useful online tools and ways to measure social media success.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
The document provides an overview of a workshop on using social software like blogs and wikis in the classroom, including going over examples of blogs and wikis, hands-on creating of blogs and wikis, and reflecting on their educational benefits and challenges in implementing them. The workshop will cover setting up blogs and wikis, their purposes in education, and providing time to work on creating blogs and getting feedback.
Digital Communication Power Tools: Speakers Notes versionMarilyn Herie
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off. This file provides the Speakers Notes that accompany the slides.
The document discusses strategies for using social media in libraries. It begins with background on social media and statistics on its growing popularity and usage. It then discusses key aspects of developing a social media strategy for libraries, including planning goals and resources, monitoring audience discussions, measuring engagement, regularly posting content, and encouraging participation. The document provides examples of using platforms like Facebook, Twitter, and email and emphasizes the importance of listening to your audience and adapting quickly. The overall message is that an effective social media strategy can help libraries build awareness, exposure, and become a valuable resource for their community.
Social Media Strategy: Mission, Tool, Metrics, TeachJeffrey Levy
Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach
P T Hacker: Using Technology to Make You a Better PTEric Robertson
Eric Robertson and Tim Noteboom presented on using technology to improve physical therapy practice. Their presentation highlighted [1] barriers to evidence-based practice like a lack of time, [2] web tools that can help with collaboration, learning and productivity like blogs, wikis and Google tools, and [3] case studies of innovative implementations including a student resource wiki and a clinic using social media for communication. The goal was to explore how physical therapists can integrate new technologies into practice to overcome challenges and work more efficiently.
The document discusses introducing social media and cloud-based tools to organizations. It begins with an introduction and outlines the agenda which includes introductions, learning about social media and the cloud, planning social media use, and demonstrating tools like SurveyMonkey, MailChimp, and Eventbrite. It then provides information on social media trends, the benefits of social media for organizations, and examples of how tools can help with tasks like finding out information, letting people know about events, and running events. The document concludes with discussing other useful online tools and ways to measure social media success.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
The document provides an overview of a workshop on using social software like blogs and wikis in the classroom, including going over examples of blogs and wikis, hands-on creating of blogs and wikis, and reflecting on their educational benefits and challenges in implementing them. The workshop will cover setting up blogs and wikis, their purposes in education, and providing time to work on creating blogs and getting feedback.
Digital Communication Power Tools: Speakers Notes versionMarilyn Herie
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off. This file provides the Speakers Notes that accompany the slides.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
Everything You Know is Not Quite Right Anymore: Rethinking Best Web Practices...Doug Gapinski
We’ve entered a new era where an increasing number of devices with wildly divergent features— including phones, tablets, game consoles, and TVs—are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate.
This doesn't mean creating separate solutions for each device but rather preparing our existing content to meet an unpredictable future. Responsive web design means changing how we plan and evaluate performance. Dave Olsen and Doug Gapinski share and examine examples to help institutions rethink and adjust for the future-friendly web.
Presenters
Dave Olsen
Professional Technologist, West Virginia University
Doug Gapinski
Strategist, mStoner
Slides for a talk on "What's On the Technology Horizon?" given by Brian Kelly, UKOLN at the ILI 2011 conference in London on 27 October 2011.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2011/
Money for Mission Conference: Fundraising 2.0Beth Kanter
1) The document outlines 10 steps for non-profits to implement fundraising 2.0 strategies using social media, including finding people passionate about your cause on blogs and social networks, leaving comments, setting up an organizational blog and wiki, and using tools like RSS readers, social bookmarking sites, and social networking sites.
2) Each step provides examples of specific social media tools to use and demonstrations of how to use the tools.
3) The overall message is that non-profits should experiment with low-risk social media strategies individually before implementing on an organizational level in order to learn the tools and see results.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
The document discusses the importance of scientists using social media. It provides statistics showing the rise of internet and social media use. Examples are given of how scientists have successfully used platforms like Facebook, Google+, Twitter, and blogs to further their research, connect with others, and educate the public. The key benefits highlighted are increased collaboration, sharing of information, outreach, and changing stereotypes about scientists.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
This document summarizes research on Dunbar's number, which proposes that humans can maintain stable social relationships with approximately 150 people. It discusses evidence that supports the idea that primate brain size evolved to manage complex social groups. Studies have validated Dunbar's number by examining people's social networks based on Christmas card exchanges and Twitter data. While social media allows larger online networks, it does not increase offline network size or emotional closeness. Maintaining relationships requires time and cognitive constraints remain. Fragmented modern social networks have weakened local communities.
Social media allows for engaging communication and sharing of information in real-time on a global scale. It provides opportunities to build connections with audiences and understand customers. Optimizing content and publications for sharing across various social media platforms can help businesses expand their reach and engage with new audiences.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
This document provides guidance on using social media and websites to promote humanism and build community. It discusses the power of social media and how websites interact with social media platforms. It then offers suggestions for key tools, demographics and uses of various platforms. The document emphasizes developing an overall strategic plan that includes defining goals, audiences and targeted content for each tactic/tool.
Preparing our students for Web 3.0 learningJudy O'Connell
The document discusses preparing students for Web 3.0 learning. It notes that the amount of information available online is growing exponentially, and new technologies like augmented reality, big data analytics, and linked open data are changing how information can be accessed and used. It argues that these changes require equivalent shifts in how online capabilities are understood to ensure students can fully take advantage of new information environments.
The document discusses social media applications in health care. It defines social media as information created by people using accessible and scalable publishing technologies. It outlines common types of social media including communication, collaboration, multimedia, and entertainment platforms. It provides examples of popular social media sites and describes qualities of social media like being customer-centric and dialog-oriented. The document also discusses how health organizations can create social media plans and potential projects for engaging audiences online.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
The document discusses enterprise-scale knowledge graphs from several large technology companies. Yuqing Gao from Microsoft discusses their world graph, academic graph, and work graph which connect entities like people, places, organizations, and actions. Anant Narayanan from Facebook discusses building knowledge graphs from social connections between users and entities people care about. Alan Patterson from eBay discusses their product knowledge graph which connects products to properties, relationships, and standards. Jamie Taylor from Google discusses challenges maintaining their knowledge graph of 1 billion entities and 70 billion facts, including managing identity and semantic stability with many stakeholders. Anshu Jain from IBM discusses using knowledge graphs for applications like question answering, discovery, and insights across domains like life sciences, banking, and cyber
The document discusses the key characteristics of new media, known as the 5 C's: capacity, convergence, control, connections, and collective intelligence. It provides examples of how new media has empowered individuals and social networks to produce and share content in new ways that were previously controlled by traditional media organizations. New media is participatory and decentralized as opposed to old media, which focused on centralized control and distribution of content.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
El documento narra la historia de un niño llamado Tacún Lazarte que sueña con ser un navegante en Internet. Describe cómo conoce a nativos selk-nam que están rescatando su lengua y juegan con él a contar hasta 100 en selk-nam. El texto presenta las palabras para contar del 1 al 100 en esa lengua amerindia y las ilustraciones muestran a los niños selk-nam y a Tacún aprendiendo y divirtiéndose juntos.
The Cosmograph Daytona was designed in 1963 to meet the demands of professional racecar drivers. It features a patented chronograph mechanism and bezel with tachymetric scale that allows drivers to precisely measure lap times and calculate average speed. The watch presented is in white gold and was created with functionality and precision in mind for endurance racing.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
Everything You Know is Not Quite Right Anymore: Rethinking Best Web Practices...Doug Gapinski
We’ve entered a new era where an increasing number of devices with wildly divergent features— including phones, tablets, game consoles, and TVs—are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate.
This doesn't mean creating separate solutions for each device but rather preparing our existing content to meet an unpredictable future. Responsive web design means changing how we plan and evaluate performance. Dave Olsen and Doug Gapinski share and examine examples to help institutions rethink and adjust for the future-friendly web.
Presenters
Dave Olsen
Professional Technologist, West Virginia University
Doug Gapinski
Strategist, mStoner
Slides for a talk on "What's On the Technology Horizon?" given by Brian Kelly, UKOLN at the ILI 2011 conference in London on 27 October 2011.
See http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2011/
Money for Mission Conference: Fundraising 2.0Beth Kanter
1) The document outlines 10 steps for non-profits to implement fundraising 2.0 strategies using social media, including finding people passionate about your cause on blogs and social networks, leaving comments, setting up an organizational blog and wiki, and using tools like RSS readers, social bookmarking sites, and social networking sites.
2) Each step provides examples of specific social media tools to use and demonstrations of how to use the tools.
3) The overall message is that non-profits should experiment with low-risk social media strategies individually before implementing on an organizational level in order to learn the tools and see results.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
The document discusses the importance of scientists using social media. It provides statistics showing the rise of internet and social media use. Examples are given of how scientists have successfully used platforms like Facebook, Google+, Twitter, and blogs to further their research, connect with others, and educate the public. The key benefits highlighted are increased collaboration, sharing of information, outreach, and changing stereotypes about scientists.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
This document summarizes research on Dunbar's number, which proposes that humans can maintain stable social relationships with approximately 150 people. It discusses evidence that supports the idea that primate brain size evolved to manage complex social groups. Studies have validated Dunbar's number by examining people's social networks based on Christmas card exchanges and Twitter data. While social media allows larger online networks, it does not increase offline network size or emotional closeness. Maintaining relationships requires time and cognitive constraints remain. Fragmented modern social networks have weakened local communities.
Social media allows for engaging communication and sharing of information in real-time on a global scale. It provides opportunities to build connections with audiences and understand customers. Optimizing content and publications for sharing across various social media platforms can help businesses expand their reach and engage with new audiences.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
This document provides guidance on using social media and websites to promote humanism and build community. It discusses the power of social media and how websites interact with social media platforms. It then offers suggestions for key tools, demographics and uses of various platforms. The document emphasizes developing an overall strategic plan that includes defining goals, audiences and targeted content for each tactic/tool.
Preparing our students for Web 3.0 learningJudy O'Connell
The document discusses preparing students for Web 3.0 learning. It notes that the amount of information available online is growing exponentially, and new technologies like augmented reality, big data analytics, and linked open data are changing how information can be accessed and used. It argues that these changes require equivalent shifts in how online capabilities are understood to ensure students can fully take advantage of new information environments.
The document discusses social media applications in health care. It defines social media as information created by people using accessible and scalable publishing technologies. It outlines common types of social media including communication, collaboration, multimedia, and entertainment platforms. It provides examples of popular social media sites and describes qualities of social media like being customer-centric and dialog-oriented. The document also discusses how health organizations can create social media plans and potential projects for engaging audiences online.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
The document discusses enterprise-scale knowledge graphs from several large technology companies. Yuqing Gao from Microsoft discusses their world graph, academic graph, and work graph which connect entities like people, places, organizations, and actions. Anant Narayanan from Facebook discusses building knowledge graphs from social connections between users and entities people care about. Alan Patterson from eBay discusses their product knowledge graph which connects products to properties, relationships, and standards. Jamie Taylor from Google discusses challenges maintaining their knowledge graph of 1 billion entities and 70 billion facts, including managing identity and semantic stability with many stakeholders. Anshu Jain from IBM discusses using knowledge graphs for applications like question answering, discovery, and insights across domains like life sciences, banking, and cyber
The document discusses the key characteristics of new media, known as the 5 C's: capacity, convergence, control, connections, and collective intelligence. It provides examples of how new media has empowered individuals and social networks to produce and share content in new ways that were previously controlled by traditional media organizations. New media is participatory and decentralized as opposed to old media, which focused on centralized control and distribution of content.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
El documento narra la historia de un niño llamado Tacún Lazarte que sueña con ser un navegante en Internet. Describe cómo conoce a nativos selk-nam que están rescatando su lengua y juegan con él a contar hasta 100 en selk-nam. El texto presenta las palabras para contar del 1 al 100 en esa lengua amerindia y las ilustraciones muestran a los niños selk-nam y a Tacún aprendiendo y divirtiéndose juntos.
The Cosmograph Daytona was designed in 1963 to meet the demands of professional racecar drivers. It features a patented chronograph mechanism and bezel with tachymetric scale that allows drivers to precisely measure lap times and calculate average speed. The watch presented is in white gold and was created with functionality and precision in mind for endurance racing.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
The document discusses issues with how computer science has directed the development of search systems, focusing on efficiency over user experience. It argues search systems have paid minimal attention to the user experience beyond results relevance and ad-matching. The goal of the plenary is to inspire designing search experiences that do more than just sell products well.
This document discusses search engine optimization and the development of search systems. It notes that computer science has directed search system development with a focus on results relevance, while neglecting user experience. The intent is to inspire deeper engagement in designing search experiences that do more than just sell products. It also discusses challenges like the volume of online information, differences in language and perception, and the limitations of current search systems.
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
Search Solutions 2011: Successful Enterprise Search By DesignMarianne Sweeny
When your colleagues say they want Google, they don’t mean the Google Search Appliance. They mean the Google Search user experience: pervasive, expedient and delivering the information that they need. Successful enterprise search does not start with the application features, is not part of the information architecture, does not come from a controlled vocabulary and does not emerge on its own from the developers. It requires enterprise-specific data mining, enterprise-specific user-centered design and fine tuning to turn “search sucks” into search success within the firewall. This presentation looks at action items, tools and deliverables for Discovery, Planning, Design and Post Launch phases of an enterprise search deployment.
This presentation hopes to illuminate how Search, Content Strategy, Information Architecture, User Experience, Interaction Design can break down silos to take back relevance. Because, in the end, we, the people, should be the arbiters of experience, not machines and certainly not math.
Finding, or not finding, information is consistently the most called out issue in the enterprise. Technology companies spend millions developing features that remain idle because, while everyone is concerned about optimizing enterprise search, no one is doing anything about it. The PM cuts the budget because "the devs will do it." The IA/UX architects do not have the specific expertise. The developers want to do it but do not have appropriate guidance.
This is a call-to-action for developers and ITpros to make sure that they get what they need to make search in the enterprise work. Because, after the interactive marketing agency has left the building, they are the ones that will be hearing "search sucks" directed at them.
Google is the dominant search engine, crawling and indexing webpages to understand their content and how they relate to each other. It then ranks pages based on over 200 factors, with the goal of displaying the most relevant results first. Search engine optimization (SEO) aims to help websites rank higher through both on-site techniques like optimizing content and design, and off-site efforts like building links and social media presence. Understanding how users behave online through search queries and on-site behavior is important for SEO success. The document provides an overview of how Google works and recommendations for an SEO best practices guideline.
Information Organisation for the Future Web: with Emphasis to Local CIRs inventionjournals
Semantic Web is evolving as meaningful extension of present web using ontology. Ontology can play an important role in structuring the content in the current web to lead this as new generation web. Domain information can be organized using ontology to help machine to interact with the data for the retrieval of exact information quickly. Present paper tries to organize community information resources covering the area of local information need and evaluate the system using SPARQL from the developed ontology.
The document provides an overview of the history and development of major search engines such as Google, Yahoo, and Bing. It discusses the birth of search engines in the mid-1990s and key events like the launch of Google in 1998 and its dominance through innovations like PageRank. It also outlines the development of Bing from predecessors like MSN Search and Microsoft's various attempts to compete with Google in search.
1) The document discusses the evolution of search engines and algorithms over time from early concepts like Hilltop and PageRank to more modern techniques like RankBrain that use neural networks.
2) It also examines how search engines have incorporated personalization and contextualization by using implicit and explicit user data and feedback to better understand search intent and tailor results.
3) Several studies summarized found that most users expect to find information within the first 2 minutes of searching, spend little time viewing individual results, and refine queries through an iterative process as understanding develops.
Majority of the computer or mobile phone enthusiasts make use of the web for searching
activity. Web search engines are used for the searching; The results that the search engines get
are provided to it by a software module known as the Web Crawler. The size of this web is
increasing round-the-clock. The principal problem is to search this huge database for specific
information. To state whether a web page is relevant to a search topic is a dilemma. This paper
proposes a crawler called as “PDD crawler” which will follow both a link based as well as a
content based approach. This crawler follows a completely new crawling strategy to compute
the relevance of the page. It analyses the content of the page based on the information contained
in various tags within the HTML source code and then computes the total weight of the page. The page with the highest weight, thus has the maximum content and highest relevance.
Challenges and emerging practices for knowledge organization in the electron...Anil Mishra
This document discusses the challenges of organizing the large volume of information available on the internet. It outlines several approaches that information professionals and technologists are taking to organize hypermedia documents, including using classification schemes, controlled vocabularies, metadata standards, data mining, and collaborative tagging. The document argues that the most effective solutions will come from synergistic collaboration between information professionals and technologists, drawing on each field's unique expertise to develop user-friendly organization and search tools.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
The document discusses how the emergence of semantic web technologies may radically transform the marketing research industry. It notes that semantic web would allow computers to understand the meaning behind online data and have sophisticated thinking abilities to analyze vast amounts of user-generated information. This could mean that researchers no longer need to directly ask people questions through surveys but could instead extract insights from data people are already sharing online through blogs, social media, reviews etc. It would require researchers to completely change their approach and skills to take advantage of these new capabilities. While daunting, some companies have already begun exploring how to apply semantic web to fields like market research and predictive analytics. The industry may have to evolve to keep up with these emerging technologies.
What IA, UX and SEO Can Learn from Each OtherIan Lurie
Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Mining in Ontology with Multi Agent System in Semantic Web : A Novel Approachijma
The document proposes using a multi-agent system and ontology to extract useful information from large, unstructured datasets on the web. It discusses challenges with current information retrieval techniques, and how semantic web, ontologies, and multi-agent systems can help address these challenges by structuring data and allowing agents to cooperate. The proposed solution involves developing an ontology of the data domain, using this to build a structured dataset, and employing a multi-agent system using the JADE framework to analyze the dataset with data mining techniques to extract relevant information for users.
This document summarizes a presentation about mobile apps versus mobile websites from the user's perspective. It provides statistics on mobile usage and discusses two case studies - the mobile traveler and mobile job seeker. It then covers the business/technical perspectives of apps and mobile websites in terms of functionality, usability, and discoverability. Finally, it discusses important factors for users in deciding between a mobile app or website, such as context, cost, performance, usability, consistency, discoverability, usage, social/cultural aspects, functionality, and relevance.
So you think you can moderate? (Andrew Schall)uxpa-dc
This document provides techniques for moderating user research sessions. It discusses the spectrum of moderator personalities from robotic to animated. The key attributes of a good moderator are listed as friendly, flexible, open-minded, objective, curious and able to deal with ambiguity. Tips are provided such as keeping quiet, observing participants and asking open-ended questions to reduce bias. The document also covers how to handle different participant types and scenarios that may occur during moderation.
1. Hybrid devices that combine touchscreens with keyboards are becoming more common.
2. User behavior is changing as people increasingly use touch interactions over mouse and keyboard.
3. Product teams should adapt designs and interfaces to accommodate touch-first behavior, such as ensuring interactive elements are large enough for fingers, limiting touch targets on the right side of screens, and reconsidering responsive designs.
Developing a User Interface for Large-Scale Surveys (Jennifer Beck & Elizabet...uxpa-dc
The document discusses the development of a user interface for the 2012 Economic Census, which collects data from over 4 million U.S. businesses across different industries and modes of collection. It details the challenges of designing a multi-mode interface that is consistent across paper, software, and web-based surveys. Usability testing uncovered issues with navigation, scrolling long questions, and response quality controls that could be improved for future censuses by better utilizing automated features of the web interface.
The document discusses best practices for writing usable usability reports. It recommends including an engaging title, organizing issues by priority and type of problem, using consistent terminology, highlighting both positives and negatives found, and making the report easy to navigate with visuals and hyperlinks. File names should be descriptive and versioned so the purpose and history are clear to future readers.
Style Me Pretty: Impact First Impressions (Sarah Weise & Linna Manomaitis Fer...uxpa-dc
The document appears to be a slide presentation given by Linna Ferguson and Sarah Weise of Booz Allen Hamilton about making impactful first impressions on websites. The presentation emphasizes the importance of using impactful images like faces to grab users' attention in the first 1/20 of a second on a site. It also stresses creating visual simplicity through techniques like reducing content groupings, hiding unnecessary items, and using white space for a clean design that does not overwhelm users. Ferguson and Weise have 20 years of combined experience helping clients at Booz Allen Hamilton enhance user experience on government, non-profit, and commercial websites.
Behind Eyetracking: How the Brain Utilizies Its Eyes (Dixon Cleveland)uxpa-dc
The document discusses how the brain utilizes the eyes. It notes that eyes are excellent pointers that are driven by the brain in a continuous feedback loop, moving between fixations and saccades 4 times per second to gather targeted information from our environment. By monitoring eye activity, which provides insights into brain activity, eyetracking has significant potential to help programs interact with people in more natural, human ways.
The document summarizes a case study of the National Cancer Institute's (NCI) development of an intelligent content strategy and mobile website, m.cancer.gov. Key points:
1. NCI launched m.cancer.gov in February 2012 to provide mobile-optimized cancer information for patients and caregivers, selecting the most popular and relevant desktop content.
2. A responsive design was not used for the full Cancer.gov site due to legacy content issues and the priority being patient information on mobile.
3. Content was evaluated and categorized using semantic markup to define types and relationships for reuse across formats.
4. The site launched with 700+ pages of content in English and Spanish with a simple
The document summarizes a presentation on responsive design by Dara Pressley and Lindy Roux. It discusses the theory of responsive design, the reality of implementing it on existing sites, examples of companies that have and have not taken a responsive approach, prioritizing content and interface elements for different devices, basic responsive patterns, and a list of additional responsive patterns.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Ca...uxpa-dc
This document discusses usability issues and user experience evaluation of surveys. It identifies three main usability issues: 1) page layout structure for easy comparison of survey pages, 2) visually distinguishing important survey items that require attention from respondents, and 3) clearly and logically organizing negative and positive survey information for respondents. The document provides guidelines for addressing each issue, such as using unique descriptive headers, highlighting critical data, visually aligning page elements, and maintaining consistency throughout the survey. The overall goal is to design surveys according to usability principles to make them easy for respondents to navigate and understand.
Optimizing User Experience Across Devices with Responsive Web Design (Clariss...uxpa-dc
Responsive web design allows a single website to be accessed from any device by dynamically adjusting the layout depending on screen size. This provides an optimized experience for users on all devices without needing separate mobile sites. It works by using fluid, proportional grids and layouts that automatically resize text, images, and elements to fit different screen sizes using CSS media queries and fluid images. This improves usability by ensuring content remains easily readable and accessible on any device with a single codebase.
Building Your UX Team Through Practical Usability Training (Jonathan Rubin & ...uxpa-dc
The document describes the First Fridays usability testing program run by GSA. It provides education and hands-on experience in usability testing to build internal UX expertise. Staff can volunteer to observe tests and take on different roles, like facilitator, to become trained in usability practices. The program is free for agencies and helps grow UX capacities without cost by leveraging staff across departments and as part-time volunteers. Stories from past graduates demonstrate how the training enabled them to inform redesigns and start usability programs at their own agencies.
Developing Guidelines for Suites of Application (Rachel Sengers & Lesley Hump...uxpa-dc
This document discusses developing style guidelines for suites of applications within an organization. It describes the challenges of ensuring consistency across diverse product lines managed by different teams. The presentation provides examples from Omni Group and discusses components of an effective style guide, including visual design, interaction patterns, and brand guidelines. It outlines a process for creating guidelines that involves getting stakeholder buy-in, gathering examples, iterating based on feedback, and maintaining the guidelines over time.
Visually Integrative Representation of User Types in Surveys (Ricardo Carvalh...uxpa-dc
- The document describes research analyzing survey response patterns of 370 respondents who skipped a question. Through mixture modeling, they identified 3 distinct "user types": Quitters, Returners, and Completers.
- A visualization tool was created mapping response patterns and identifying troublesome questions and areas. This allowed easy identification of user types and usability issues.
- Key conclusions were that the tool provides an effective way to examine survey effectiveness, pinpoint problem questions and respondents, and suggest improvements to the design and administration process.
Note-Taker's Perspective During Usability Testing (Kristen Davis & Dana Douglas)uxpa-dc
The document discusses the importance of effective note-taking during usability testing. It notes that note-taking requires preparation and an understanding of the goals and metrics of the test. The document outlines exercises where participants watch video clips of usability tests and record notes based on predefined goals and scoring metrics. Lessons learned emphasize understanding the goals of the study, defining appropriate metrics, and planning for analysis before collecting data to improve note-taking.
mLearning for Veterans: Designing for Diverse Audiences (Michelle Chin)uxpa-dc
The document discusses the design of a mobile app called Veteran Interviewing Aid (VIA) that was created to help veterans prepare for job interviews. Key features were incorporated to account for motor skill, visual, and cognitive impairments that some veterans may have. These included large buttons that are easy to tap, descriptive audio for videos, adjustable font sizes, and a logical flow between sections to guide users through the interview preparation process. The goal was to make the app as accessible as possible for all veterans, regardless of any disabilities.
This document discusses graphic design fundamentals for web design such as visual hierarchy, white space, grouping, color, and typography. It covers Gestalt principles of similarity and proximity and how they can be used. Color principles of saturation, hue and brightness are explained. The document demonstrates how to create contrast using typography techniques like size, weight, color, font, capitalization and letter spacing. It presents a wireframe example and discusses transitioning a wireframe to a finished design. Finally, it introduces a critique session on a 960 pixel grid system for layouts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Wireframing with Your Team in Mind (Susana Esparza & Jason Kolaitis & Jennife...uxpa-dc
The document is a presentation about creating wireframes with the intended audience in mind. It discusses best practices for creating wireframes for different roles on a project team, including project managers, developers, visual designers, and clients. It recommends including details like revision histories, annotations, and mapping features to requirements to make the wireframes most useful for each audience. The presentation aims to help people create more effective wireframes that facilitate collaboration and set expectations for all stakeholders.
Wireframing with Your Team in Mind (Susana Esparza & Jason Kolaitis & Jennife...
Optimal SEO (Marianne Sweeny)
1. Some time ago, we fell asleep at the switch. Search engines are now “evaluating the merit” of
our content and are not entirely clear about the criteria that they are using.
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2. This presentation is about Google’s latest updates, Panda and Penguin, and how they impact
the content that is retained by the search engines and presented in search results. We will
look at:
1. What has happened with search engine technology over the years and what it is today
2. Why we should care. How search engine technology impacts what we do. How what we
do can impact the performance of search engines.
3. What we can do about it.
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3. Search engines came first. They have been around for over 70 years, since the their early
days of “information retrieval” when text began to be electronically transformed in the late
40’s. However, information organization and retrieval goes back even further than that…
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4. An argument could be made that “search engine” optimization came first with the
early great care was taken to present information in a “findable” fashion…e.g. great
care by a designated few to make information available in limited format to the
limited few who would consume and make available to the masses. People optimized
text for people.
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5. Then came the beautiful places where the information was organized in a standardized way
so that people could find it. And helpful people to ask for help finding information if we got
lost.
Early search engines used traditional information retrieval concepts and structured content
repositories that were mediated by human generated metadata. Dialog & ProQuest where
SQL queries rules, thought-processing bipeds associated tags, categories and abstracts to the
content item. dB methods of linear query construction delivered most success.
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6. First web page can still be found here http://www.w3.org/History/19921103-
hypertext/hypertext/WWW/TheProject.html
Then came the World Wide Web, altruistically developed by Tim Berners Lee so that the
military, industrial and scientific complexes could communicate with each other, be on the
same page and save money in the long distance exchange of information.
This worked well until the medium was made available to the rest of us.
The result….
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7. Then limitless growth, questionable quality and zero governance with no end in sight
• 1997: 15 million pages
• 2010: Google announces its 100 billion+ page index
• 2012: rumored 1 trillion URLs found
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9. Slide from LIS 544 IMT 542 INSC 544 by Jeff Huang lazyjeff@uw.edu and Shawn Walker stw3@uw.edu
1. Documents were selected from the index based on the presence of query terms in
document text.
2. Documents containing more of the term(s) scored higher
3. Longer documents discounted
4. Rare terms weighted higher
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10. The environment, devices, participants and content has changed. What does that
mean for IR? Search Engines?
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11. IR’s locked in legacies are centered on
• text deconstruction
• the capacity for sequential instructions to derive meaning,
• its reliance on systems that do not scale well and while incorporating human
behavior, do not fully understand it
Search engines today believe that it is perfectly natural for them to abstract the
whole based on the nature of a small subset = “digital Maoism”
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12. Using Google’s Latent Semantic Indexing, a machine-learning technique that manually
maps relationships, a search for ~vacation turns up results for: hotels, rentals, travel,
tourism, resorts…
Machines know only what they are trained to know. Rules are based on an analysis of
a subset and applied to the content corpus writ large. Machines have no sense of
accountability when things go bad.
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13. Stanford research project that was once greeted as a savior due to the simplicity and seeming
incorruptability.
Both creators PHD students in data mining
Standard IR with introduction of 2 human elements
1. Random Surfer model
•At any time t, surfer is on some page P
•At time t+1, the surfer follows an outlink from uniformly at random
•Ends up on some page Q (from page P)
•Process repeats indefinitely
2. Link = vote
Unfortunately, flaws in this system were soon revealed:
1. Those who were able to build links dictated relevance for the rest
2. The cottage industry of SEO started building links for reasons other then endorsing the
merits of site content
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14. Google goes public around this time and the cash infusion enables expansion
Starts acquiring top computer scientists
Google purchases technology (Kaltix – personalized search, context sensitive search)
This is the first step away from the PageRank model, not entirely though as PageRank
is part of Google’s locked-in technology foundation.
And the response from us thought-processing bipeds?
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15. We’re constructing worse queries but feel that we’re getting better results.
Which canary in what coal mine just died?
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16. Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009
Pew Internet Trust Study of Search engine behavior
http://www.pewinternet.org/Reports/2012/Search-Engine-Use-2012/Summary-of-findings.aspx
In January 2002, 52% of all Americans used search engines. In February 2012 that figure grew to 73%
of all Americans. On any given day in early 2012, more than half of adults using the internet use a
search engine (59%). That is double the 30% of internet users who were using search engines on a
typical day in 2004. And people’s frequency of using search engines has jumped dramatically.
Moreover, users report generally good outcomes and relatively high confidence in the capabilities of
search engines:
91% of search engine users say they always or most of the time find the information they are seeking
when they use search engines
73% of search engine users say that most or all the information they find as they use search engines is
accurate and trustworthy
66% of search engine users say search engines are a fair and unbiased source of information
55% of search engine users say that, in their experience, the quality of search results is getting better
over time, while just 4% say it has gotten worse
52% of search engine users say search engine results have gotten more relevant and useful over time,
while just 7% report that results have gotten less relevant
And Google’s response…
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17. Location on the page = good quality content
“The goal of many of our ranking changes is to help searchers find sites that
provide a great user experience and fulfill their information needs. We also
want the “good guys” making great sites for users, not just algorithms, to see
their effort rewarded. To that end we’ve launched Panda changes that
successfully returned higher-quality sites in search results. And earlier this
year we launched a page layout algorithm that reduces rankings for sites that
don’t make much content available “above the fold.”
Matt Cutts http://googlewebmastercentral.blogspot.com/2012/04/another-
step-to-reward-high-quality.html
UX run Amok: if not enough content appears above the fold, the page will be seen as
less relevant? How many are dictating this for the rest of us? Where did they get this
from?
“As we’ve mentioned previously, we’ve heard complaints from users that if
they click on a result and it’s difficult to find the actual content, they aren’t
happy with the experience. Rather than scrolling down the page past a slew of
ads, users want to see content right away. So sites that don’t have much
content “above-the-fold” can be affected by this change. If you click on a
website and the part of the website you see first either doesn’t have a lot of
visible content above-the-fold or dedicates a large fraction of the site’s initial
screen real estate to ads, that’s not a very good user experience. Such sites
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18. may not rank as highly going forward.”
http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-
improvement.html
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19. Panda 1.0: Google’s first salvo against “spam” (shallow, thin content sites) in the form of content duplication and low value
original content (i.e. “quick, give me 200 words on Brittany Spear’s vacation in the Maldives”) – biggest target was content
farms – Biggest Impact: keyword optimization and link building
Keyword optimization: Shift in focus from text on page to user experience makes optimizing for keywords counter
intuitive. Biggest impact: shift from developer/shady SEO influence to usability/user experience focus – average loss in
positioning (% of KWs falling out of top 10 search results) – 70 to 90% for sites like merchantcircle.com, find articles.com,
buzzle.com, mahalo.com and ezinearticles.com (SISTRIX)
Link building: PageRank does not scale well to a 1 trillion page Web. Google cannot calculate PR fast enough to rerank
sites. PR now devalued as strongest influence behind ranking. Biggest impact: link building for higher PR = “what’s the
point?”
Panda 2.0: Changed rolled out to all English language queries English speaking countries , UK, Australia, etc., and in
countries where English Language results are stipulated. Ranking incorporates searcher “blocking” data (from Google
Chrome feature).
Panda 2.1: Having unique content not enough – quality factors introduced (some below)
Trustworthiness: with my credit card information
Uniqueness: is this saying what I’ve found somewhere else
Origination: does the person writing the content have “street cred,” do I believe that this is an
authoritative resource on this topic
Display: does the site look professional, polished
Professional: is the content well constructed, well edited and without grammatical or spelling errors
Panda 2.2: Google going after site scrapers that repurpose content not their own or those who “outsource” content
development and maintenance
Panda 2.3: Bounce rate (whether the user engages with the page at all) – Click through - Conversion
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20. And sort of blames SEO for it (not outright but in a passive/aggressive) kind of way
2007 Google Patent: Methods and Systems for Identifying Manipulated Articles (November
2007)
Manipulation:
• Keyword stuffing (article text or metadata)
• Unrelated links
• Unrelated redirects
• Auto-generated in-links
• Guestbook pages (blog post comments)
Followed up: Google Patent: Content Entity Management (May 2012)
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21. February 2011: algorithm focused on content quality - originally thought to be aimed at content
farms
June 2011: update to identify scraped or duplicated content
October 2011: unannounced update to rectify site “unfairly impacted” by original updates
January 2012: sites with too much ad space above the fold are devalued
The slide lists approximately 10% of the changes that Google told us about and what they tell us
about likely represents .10% of the changes that they actually make. (source:
http://insidesearch.blogspot.com)
Re: freshness bug fix: “This change turns off a freshness algorithm component in certain cases
when it should be affecting the search results.”
Will serve up the newer document when choosing between two (from a given site)
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22. Where’s Heidi Klum when we need her. Google’s quality content bar is higher and more
subjective than Project Runway.
Google: Arbiter of Content & Relevance http://www.stonetemple.com/matt-cutts-and-eric-
talk-about-what-makes-a-quality-site/
“Those other sites are not bringing additional value. While they’re not duplicates they bring
nothing new to the table.”
Google’s advice to site owners:
“If it is already a crowded space with entrenched players, consider focusing on a niche area
initially, instead of going head to head with the existing leaders of the space.”
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23. The Penguin update is a bit different because it is an aggressive move on Google’s part that
starts with an algorithmic review. If a threshold is crossed, a human review takes place and
most sites are then significantly demoted in rankings or removed all together.
• Overly repetitive anchor text (“manipulative, repetitive anchor text”)
• Blog comments filled with spam (reviews/comments that contain links to “spam”) –
Google’s definition of spam similar to Supreme Court for
• Porn, no explanation of what this is. The search engine spiders just know it when they see
it
• Obscene content
• Web “clusters” – multiple Web sites on the same host, from same domain owner, linking
to article in artificial way
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24. Targets “exact match” keyword-ed links or aggressive anchor text to google
• sites penalized had “moneyed keywords” in 65% of their incoming links
• Obviously aimed at the long standing practice of outsourcing link building to 3rd
world countries and the weed-like growth of useless directories (i.e. link farms)
Too many links from “related sites
• Same niche
• Same domain host
• Same domain owner
Standard SEO signals
• Stuffed <title> and metaDescription
• Hidden text
• Unrelated links on and pointing to the page
• Computer generated text (i.e. dynamically rendered product pages)
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26. The search engines think that we’re superfluous because we don’t “get search” That’s what
I’m here to end. I want you to “get search.” We are information professionals, not mice!
We’re going to use every neuron, synapsis and gray cell to fight back.
We will shift from trying to optimize search engine behavior to optimizing what the search
engines consume, move from search engine optimization to information optimization
• We will Focus
• We will be Collaborative
• We will get Connected
• We will stay Current
Because we are user experience professionals, not Matt Cutts, Sergey Brin or Larry Page.
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28. Tools:
Core Metadata: 20-30 terms that represent intersection between client objectives and how
their customers search for the product/service
Content analytics: top pages, bounce rate, visitor flow
Content audit: keep/kill/revise based on thorough review using manual audit or tools
available through resources those from @content_insight
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30. If it barks, sings, dances, plays, changes whatever, annotate with something the
search engine can crawl, deconstruct, associate with surrogate and store in the index
• Relational content model: Next Steps as well as More Information using: guided
tours, Best Bets, produced view, etc
• Best Bets: editorially assigned result that may not be chosen by the search engine
• Guided Tours: built on analysis of other user pathways and knowledge of corpus
Produced Views: page of assembled content items focused on a single subject
• Task List Drop Downs: “I Want To…” links to pages of assembled content focused
on single common task
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