Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Future of Search
WILL CRITCHLOW
This query really shouldn’t work
But it does
Understand, not just index
See reddit for more
Original thread
When someone searches for “best”
From Google Trends
They probably don’t mean a page
that says “best”
Watch this presentation for more
Read this. Watch this.
Present information better
There are a lot of cards
I have a theory that this is
positioned to train us to look in
the right hand sidebar
I have a theory that this is
positioned to train us to look in
the right hand sidebar
Sometimes UI helps refine the query
All of this enables
voice search
Live now in Chrome and on Android
“what time is it in New York?”
Query refinement
is called
“conversational
search”
Who talks to their phone?
I said
I’m coming round to the idea
Signed-in everywhere is
crucial
It’s really hard not to be signed in
Chrome sync is just the beginning
I predict we are going to see cookie sync
Android blurs the line with the web
Query enhancement is
improving
“london tube stations”
query
Old Query Model
explicit query
implicit query
iPhone user, on street in London
“london tube stations”
New Query Model
New Query Model
Query Scale
TIME
TOTALSIGNALINFORMATION
explicit signal
implicit signal
Query Scale
TIME
TOTALSIGNALINFORMATION
explicit signal
implicit signal
Query Scale
TIME
TOTALSIGNALINFORMATION
explicit signal
implicit signal
Query Scale
TIME
TOTALSIGNALINFORMATION
explicit signal
implicit signal
Query Scale
TIME
TOTALSIGNALINFORMATION
explicit signal
implicit signal
Where does this end?
My vision when we started Google 15
years ago was that eventually you
wouldn't have to have a search
query at all. You'd j...
Queryless search
Is this even search?
Does it matter?
It certainly helps explain (not provided)
Let’s not forget the basics
Desktop search is still growing
That’s 20 billion searches / month in the US
2007 March 2013
Sites report growing mobile search
Via RKG
Hampered by measurement issues
Via RKG
...but backed by Google statistics
% smartphone users searching every day
2011
2012
2011
2012
...and converting like crazy
Social can be search too
That’s how I found the data on the previous slide
So is search marketing
becoming
“just good marketing”?
Google would like us to
think so
You might have noticed googlebot
coming round more often
The caffeine update enabled all the
more recent changes
No SEO
presentation is
complete without
an angry penguin
Penguin and Panda = progress
Bad links
Bad content
Their biggest win is spreading fear
Bad stuff still works short term
But brands are rightly scared (finally)
Coming soon: bad merchant update
Don’t make your customers angry
But not all of search is
regular marketing
Make pages primarily for
users, not for search
engines
-- Google webmaster guidelines
This used to go even further
These days we
feed the robot in
all kinds of ways
Robots.txt
Sitemaps
Schema
...etc
The future looks great for
search
The future looks great for
search marketers
Technical skills +
Data +
Building an audience
I’ve talked about this elsewhere
http://www.distilled.net/store/ll-2013-wc-critchlow/
WILL CRITCHLOW
Founder, Distilled
will.critchlow@distilled.net
@willcritchlow
Image creditshttp://www.flickr.com/photos/paolomargari/1992019542/
http://www.flickr.com/photos/sarit_arora/8543078505/
ht...
The Future of Search - Will Critchlow's presentation at FODM 2013
The Future of Search - Will Critchlow's presentation at FODM 2013
Upcoming SlideShare
Loading in …5
×

of

The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 1 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 2 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 3 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 4 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 5 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 6 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 7 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 8 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 9 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 10 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 11 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 12 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 13 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 14 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 15 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 16 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 17 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 18 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 19 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 20 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 21 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 22 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 23 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 24 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 25 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 26 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 27 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 28 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 29 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 30 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 31 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 32 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 33 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 34 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 35 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 36 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 37 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 38 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 39 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 40 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 41 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 42 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 43 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 44 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 45 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 46 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 47 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 48 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 49 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 50 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 51 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 52 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 53 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 54 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 55 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 56 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 57 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 58 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 59 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 60 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 61 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 62 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 63 The Future of Search - Will Critchlow's presentation at FODM 2013 Slide 64
Upcoming SlideShare
The Evolution of Search
Next

57 Likes

Share

The Future of Search - Will Critchlow's presentation at FODM 2013

What's the future of search? And does it mean that the future of search marketing is just "good marketing"?

The Future of Search - Will Critchlow's presentation at FODM 2013

  1. The Future of Search WILL CRITCHLOW
  2. This query really shouldn’t work
  3. But it does
  4. Understand, not just index
  5. See reddit for more Original thread
  6. When someone searches for “best” From Google Trends
  7. They probably don’t mean a page that says “best”
  8. Watch this presentation for more Read this. Watch this.
  9. Present information better
  10. There are a lot of cards
  11. I have a theory that this is positioned to train us to look in the right hand sidebar
  12. I have a theory that this is positioned to train us to look in the right hand sidebar
  13. Sometimes UI helps refine the query
  14. All of this enables voice search
  15. Live now in Chrome and on Android
  16. “what time is it in New York?”
  17. Query refinement is called “conversational search”
  18. Who talks to their phone? I said
  19. I’m coming round to the idea
  20. Signed-in everywhere is crucial
  21. It’s really hard not to be signed in
  22. Chrome sync is just the beginning I predict we are going to see cookie sync
  23. Android blurs the line with the web
  24. Query enhancement is improving
  25. “london tube stations” query Old Query Model
  26. explicit query implicit query iPhone user, on street in London “london tube stations” New Query Model
  27. New Query Model
  28. Query Scale TIME TOTALSIGNALINFORMATION explicit signal implicit signal
  29. Query Scale TIME TOTALSIGNALINFORMATION explicit signal implicit signal
  30. Query Scale TIME TOTALSIGNALINFORMATION explicit signal implicit signal
  31. Query Scale TIME TOTALSIGNALINFORMATION explicit signal implicit signal
  32. Query Scale TIME TOTALSIGNALINFORMATION explicit signal implicit signal
  33. Where does this end?
  34. My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it. -- Sergey Brin, Google
  35. Queryless search
  36. Is this even search?
  37. Does it matter? It certainly helps explain (not provided)
  38. Let’s not forget the basics
  39. Desktop search is still growing That’s 20 billion searches / month in the US 2007 March 2013
  40. Sites report growing mobile search Via RKG
  41. Hampered by measurement issues Via RKG
  42. ...but backed by Google statistics % smartphone users searching every day 2011 2012 2011 2012
  43. ...and converting like crazy
  44. Social can be search too That’s how I found the data on the previous slide
  45. So is search marketing becoming “just good marketing”?
  46. Google would like us to think so
  47. You might have noticed googlebot coming round more often
  48. The caffeine update enabled all the more recent changes
  49. No SEO presentation is complete without an angry penguin
  50. Penguin and Panda = progress Bad links Bad content
  51. Their biggest win is spreading fear
  52. Bad stuff still works short term But brands are rightly scared (finally)
  53. Coming soon: bad merchant update Don’t make your customers angry
  54. But not all of search is regular marketing
  55. Make pages primarily for users, not for search engines -- Google webmaster guidelines This used to go even further
  56. These days we feed the robot in all kinds of ways Robots.txt Sitemaps Schema ...etc
  57. The future looks great for search
  58. The future looks great for search marketers
  59. Technical skills + Data + Building an audience
  60. I’ve talked about this elsewhere http://www.distilled.net/store/ll-2013-wc-critchlow/
  61. WILL CRITCHLOW Founder, Distilled will.critchlow@distilled.net @willcritchlow
  62. Image creditshttp://www.flickr.com/photos/paolomargari/1992019542/ http://www.flickr.com/photos/sarit_arora/8543078505/ http://www.flickr.com/photos/flysi/183272970/ http://www.flickr.com/photos/yjv/4649068019/
  • JeannetteSanchaz

    Nov. 27, 2021
  • ketchuma

    Aug. 25, 2017
  • Rjoydip

    Aug. 15, 2015
  • justinleeschmidtmn

    Jul. 8, 2015
  • msalecki

    Oct. 24, 2014
  • Ellorian

    Apr. 15, 2014
  • samuellavoie

    Feb. 8, 2014
  • ttucker23

    Jan. 29, 2014
  • kdnewman

    Jan. 13, 2014
  • ciaranryanslides

    Jan. 13, 2014
  • aardling

    Aug. 6, 2013
  • davidfaltz

    Jul. 30, 2013
  • juliancole

    Jul. 22, 2013
  • SvenGrammes

    Jul. 19, 2013
  • jianfengli

    Jun. 28, 2013
  • renzovallejo

    Jun. 27, 2013
  • tommytolla

    Jun. 22, 2013
  • Imants

    Jun. 19, 2013
  • rohansix

    Jun. 18, 2013
  • Sangulati

    Jun. 15, 2013

What's the future of search? And does it mean that the future of search marketing is just "good marketing"?

Views

Total views

52,197

On Slideshare

0

From embeds

0

Number of embeds

15,340

Actions

Downloads

0

Shares

0

Comments

0

Likes

57

×