The document discusses the evolution of search engines, highlighting the contributions of Geoffrey Hinton and the impact of mobile technology and voice search on the future of search. It predicts that by 2025, mobile search will dominate, while also raising concerns about consumer privacy and the increasing influence of advertising. The key takeaway is that the future of search will rely heavily on data analytics and innovative technology to meet consumer needs and maintain market leadership.

1. By Connor Campbell

2.  People are always using search engines,
however often time search engines can invade
privacy and be very annoying. The average
person sees over 5,000 advertisements in a day.
Part of that problem is now thanks to search.

3.  Although Technology has led to many great
things it seems as if even though we are greatly
connected we have lost the emphasis of
communication. We have gone mobile.

4.  It’s important to note that this idea of change was all
started with Geoffrey Hinton the godfather of deeper
learning in the 1980’s.
 What Geoffrey Hinton now a professor at the
University of Toronto and part time Google employee
did for people and business was to create a new science
that helped connect the world to information.

5.  Geoffrey Hinton found the science which led to
Data Analytics and portrays all search engines
today.
 Led to the Semantic Web when teamed up with
Tim Berners-Lee who created World Wide
Web.

6.  New elements of search discovered by major
search engines.
 The Initial Search Engines
 The Future what is Possible?
 The full capabilities of the devices we built.
What Can they ultimately lead to?

7.  The Knowledge Graph not only was the first
example of voice based search, but showed you
the overall capabilities of such a device.

8.  The brief history lesson in the previous section about Geoffrey
Hinton and Tim Berners-Lee emphasized the importance of our
basic web based search functions such as the World Wide Web
and also our search engines such as Google, Bing and Microsoft,
however these processes were eventually changed with new
applications such as the IPhone and Android. These would also be
effected with applications on your phone.

9.  Stephan Spencer who is the author of various books on
S.E.O. and also is the blog writer for two major blogs
on S.E.O. Stephan decided to interview futurist Ramez
Naam a startup founder and a former search guy at
Microsoft/Bing.

10.  Three major points that Ramez Naam expects
to happen with the future of Search.
1. Majority of search done through Mobile
instead of Desktop.
2. Heavy emphasis on Voice Search in the years
to come .
3. Finally Ramez states the more companies will
use structures data to analyze companies.

11.  Technology has hugely revolutionized the idea
of how search works. We now look to various
kinds of search to help us provide great ideas
when marketing products to consumers and
ultimately advertising.
 The Future of Search will change the game.

12.  In order to be successful in the Future one must
understand the past.
 Facebook and the Improvement platform over
MySpace.
 Reinventing often times can lead to a better product
and bigger piece of Market share.
 You have to be the next best thing.

13.  Implement the idea of better voice activation
systems. The Search engine that can do this will
create a better search model.
 Also with these Search engines provide very
reliable data as a whole. That way the
consumer knows that they will not have to fact
check.

14.  In five years I expect search to be about 80 percent
mobile and 20 percent on the desktop. I expect Google
to be at the top of the search engine market still with
Facebook in a close second.
 I believe that the data we receive when we ask a
question will be logged in a C.R.M portfolio or a
customer relationship management data center.
 We will be monitored on everything we search and our
privacy will become a problem.

15.  In five years I honestly think Google will form a list of
sources with citations for credibility.
 This five year period will be most crucial to acquire a
base of people that like your engine. This trial and
error period will ultimately build for the next ten years
leading up to some search engines differentiating
themselves from the pack
 moral of the story is those who prepare now for
growth will ultimately be rewarded in the long run
with the biggest growth of people.

16.  Privacy of consumers. I think Search will help
the marketers out a lot and show who visited
what. But I think some consumers will feel
violated and stay away.
 Annoying advertisements. Admit we have all
seen these annoying advertisements. Will
people go away?

17.  By the year 2025, I think that mobile will be
almost 90 percent of search while there will still
be 10 percent done on the desktop.
 Functionality with voice search in my beliefs
will lead to the most revolutionary item in the
search world. What Item?
 I think this item will first be managed by
Google and its support staff as I believe they
will continue to lead the trend.

18.  So what might be so revolutionary in search in ten years you’re asking?
 Picture this, you have to find information about a person or topic of your choice
and you’re debating which search engine to use, a tough question for most people
anymore when their looking for accurate data and can’t afford to have inaccurate
sources. You decide hey I guess I will use Google the number one search engine in
the world. Shortly after you research your topic you discover that the information
you have looked up has highlighted the keywords and even matched up your
question with direct answers. Then something amazing happens the webpage you
looked up has already cited your information on the side bar and decided to place
the answer to your questions on a side spreadsheet. Futuristic.

19.  Ultimately in a world where advertising
companies are tracking everything that we look
up, why not provide us with a service that
helps us understand the truth about the facts
and creates a service for us to make our lives
easier.

20.  In conclusion the future of search will need to
be managed efficiently by prolific search
engines in order to maintain good relationships
with the prospective consumers they cater to.
 The future of search engines rests on the ability
of Data Analytics and the success to adapt to
new technologies. The company that
ultimately finds this magic formula will
revolutionize the world of search in the future.