How SEO has Changed as a Channel But Why it Can Still Contribute SEO has changed significantly over the last three years. Digital marketing budgets are on the increase and SEO should be a channel in which brands are able to invest with confidence. With the lines between channels becoming more blurred, Mike's slide deck looks changes in search in 2014 and what the future holds for SEO in 2015 and most importantly how we can align SEO with the different user journeys.

1. Everything’s so blurry,

2. Mike JeffsSenior Account Director.com
@mikerjeffs
mike.jeffs@branded3.com
slideshare.net/mikejeffs

9. Laura McLellan, Research President at Gartner
Source

10. Jake Sorofman, Research Director at Gartner

17. “Customer in, not product out”
Source

22. “People aren’t replying to my emails”
“I want a conference calling service that I can trust.”
“I want to setup a call for 20 people.”
Keywords:
‘How to be an effective communicator’
Keywords:
‘conference call provider’
Keywords:
‘how to setup a conference call ’

23. Useful
Entertaining
News Worthy
Insightful
Audience Led
Creative

28. Conversions driven by campaign page aloneIncrease in conversions from Google organic YOYIncrease in Google organic traffic YOYTarget keywords moved into top 10

29. There are many and important variations in the structure and functioning of marketing “caused largely by the wide variations in the character of the commodities and the nature of the market conditions” (Breyer1931 p1).

32. Thank you!
Mike JeffsSenior Account DirectorBranded3
@mikerjeffsmike.jeffs@branded3.com
slideshare.net/branded3