The document discusses personal branding and provides tips for developing and maintaining a strong personal brand. It outlines the 4 P's of personal branding as plug-in, proactive, professional, and personable. Regularly auditing and updating online profiles and content across social media platforms like Twitter, LinkedIn, and Facebook is recommended. Committing to consistent publishing and identifying your key messages are also described as important tactics for establishing and adapting a personal brand over time.

1. PLUS
A
FEW
TIPS
AND
TRICKS
FOR
GROWING
A
PERSONAL
BRAND
THAT
RESONATES
The 4 P’s of Personal Branding

2. ABOUT• Director at AREA203 Digital
• Full-time mom/wife
• President of the American Advertising Federation Chattanooga
My life.
}my identifiers

3. What’s a
PERSONAL
Brand?
EDUCATION
It’s someones gut
feeling about you.
It’s what people connect
with, and believe about you.
My promise, my vision,
my values… conveyed.

4. 2 signs
Your personal brand
needs a makeover…
ASSESSMENT
1. Your online/offline
identifiers don’t match
2. You yield low professional/
personal returns

5. “Your
beliefs
become
your
thoughts,
Your
thoughts
become
your
words,
Your
words
become
your
ac7ons,
Your
ac7ons
become
your
habits,
Your
habits
become
your
values,
Your
values
become
your
des7ny.”
-­‐
Gandhi
4 P’s of
Personal Branding
STRATEGY

6. As humans, we must be plugged in to stay connected to today’s world, and tell
our story. It is expected that we tell our story. The Internet and mobile devices are
the most effective way to do that, consistently.
Plug-In.

7. Tell your story, to guide the truth.
Proactive.

8. EDUCATION
paid
owned
earnedearned

9. ownedearnedowned

10. owned

11. Set the example, rather than being someone elses.
Professional.

12. Be your friendly self.
Personable.

13. Identify
Listen and find who you want to be.
Devote
Commit. Commit. Commit.
Establish
Create and establish messaging.
Adapt
Refine, reinvent, recreate.
PersonalBrandRoadmap.

14. My Brand
Your personal brand
needs a makeover…
TACTICS
Audit static content
and bios monthly:
LinkedIn, About.me,Tumblr/
website
Largest followings:
Twitter / 2667 followers
LinkedIn / 1762 connections
Publish regularly to:
Twitter, Instagram,Tumblr,
Facebook
Best returns:
LinkedIn and Facebook

15. Questions?

16. Casey Knox, Director of Communications and PR
Phone: 423 505 9836
Email: casey.knox@AREA203.com
Web: about.me/caseyknox
AREA203 Digital
1301 Riverfront Pky, Ste 112
Chattanooga, Tennessee 37402
AREA203.com
AREA2oh3.com
š
™
contact.