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Social media integration and audience activation

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Casey Knox

Whether you're a startup, small business, or Fortune 500 organization—chances are, your social media integration strategy could use a refresher. Want your content to go viral? Want your conversions to increase? Having "the right" content is definitely the driver, but social media integration is definitely an accelerant. Check out this quick presentation on social media integration.

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Social media integration and audience activation By Casey Knox Director, Social Media and PR for AREA203 Digital Social media integration and audience activation Casey Knox ©2012
Managing a company’s brand voice requires… EXPERTS [experienced professionals] in order to truly be successful. Social media integration and audience activation Casey Knox ©2012
If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
Social integration across all assets… Setting the Stage is MANDATORY. Social media integration and audience activation Casey Knox ©2012
Integrate social media on: Setting the Stage •  WEBSITES •  BLOGS •  APPLICATIONS •  SOCIAL SITES cup-o-content •  PRESS RELEASES •  EMAILS •  OFFLINE essentially EVERYWHERE. Social media integration and audience activation Casey Knox ©2012
Apply this mindset to any and every… AUDIENCE. DEVICE. INDUSTRY. COUNTRY. LANGUAGE. Social media integration and audience activation Casey Knox ©2012
If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
Proper social integration is instrumental in achieving social media success… no EXCEPTION. Social media integration and audience activation Casey Knox ©2012
Way more than just share buttons… Setting the Stage Social media integration and audience activation Casey Knox ©2012
Shareable within 1-2 clicks… Setting the Stage Social media integration and audience activation Casey Knox ©2012
Publishable within 3 clicks total… Setting the Stage Social media integration and audience activation Casey Knox ©2012
Complete with pre-populated content… Setting the Stage Social media integration and audience activation Casey Knox ©2012
Connecting offline to online… Social media integration and audience activation Casey Knox ©2012
Located directly next to the content to share… Setting the Stage Social media integration and audience activation Casey Knox ©2012
If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
Three questions to ask: Setting the Stage 1.  Is the content shareable at various touchpoints? 2.  Is the social integration prominently placed? 3.  Can my social integration be optimized at the speed of technology changes? Social media integration and audience activation Casey Knox ©2012
Investing time into social integration equals… AUDIENCE ACTIVATION! [increased quality conversions] [increased virality potential] Social media integration and audience activation Casey Knox ©2012
Strike up a conversation. @CaseyMaeKnox @AREA203Digital Social media integration and audience activation Casey Knox ©2012

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Social media integration and audience activation

  • 1. Social media integration and audience activation By Casey Knox Director, Social Media and PR for AREA203 Digital Social media integration and audience activation Casey Knox ©2012
  • 2. Managing a company’s brand voice requires… EXPERTS [experienced professionals] in order to truly be successful. Social media integration and audience activation Casey Knox ©2012
  • 3. If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  • 4. Social integration across all assets… Setting the Stage is MANDATORY. Social media integration and audience activation Casey Knox ©2012
  • 5. Integrate social media on: Setting the Stage •  WEBSITES •  BLOGS •  APPLICATIONS •  SOCIAL SITES cup-o-content •  PRESS RELEASES •  EMAILS •  OFFLINE essentially EVERYWHERE. Social media integration and audience activation Casey Knox ©2012
  • 6. Apply this mindset to any and every… AUDIENCE. DEVICE. INDUSTRY. COUNTRY. LANGUAGE. Social media integration and audience activation Casey Knox ©2012
  • 7. If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  • 8. Proper social integration is instrumental in achieving social media success… no EXCEPTION. Social media integration and audience activation Casey Knox ©2012
  • 9. Way more than just share buttons… Setting the Stage Social media integration and audience activation Casey Knox ©2012
  • 10. Shareable within 1-2 clicks… Setting the Stage Social media integration and audience activation Casey Knox ©2012
  • 11. Publishable within 3 clicks total… Setting the Stage Social media integration and audience activation Casey Knox ©2012
  • 12. Complete with pre-populated content… Setting the Stage Social media integration and audience activation Casey Knox ©2012
  • 13. Connecting offline to online… Social media integration and audience activation Casey Knox ©2012
  • 14. Located directly next to the content to share… Setting the Stage Social media integration and audience activation Casey Knox ©2012
  • 15. If you can handle this, let’s move on. Social media integration and audience activation Caseyof your presentation Title Knox ©2012 LOGO
  • 16. Three questions to ask: Setting the Stage 1.  Is the content shareable at various touchpoints? 2.  Is the social integration prominently placed? 3.  Can my social integration be optimized at the speed of technology changes? Social media integration and audience activation Casey Knox ©2012
  • 17. Investing time into social integration equals… AUDIENCE ACTIVATION! [increased quality conversions] [increased virality potential] Social media integration and audience activation Casey Knox ©2012
  • 18. Strike up a conversation. @CaseyMaeKnox @AREA203Digital Social media integration and audience activation Casey Knox ©2012