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Larisa petrini saatchi&saatchi
This document discusses the importance of personal branding, especially in today's competitive environment. It argues that while your services may not be unique, you as an individual are. A personal brand is how others perceive their total relationship with you, and is shaped by qualities like authenticity, consistency and relevance. Developing a strong personal brand involves crafting a unique value proposition, communicating it clearly through various channels, and managing your professional image and network. Many famous businesses were built on the strong personal brands of their founders. The document encourages the reader to develop their own personal brand.
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Larisa petrini saatchi&saatchi
- 1. BUSINESS IS …PERSONAL!
- 2. DELUSION THE PUBLIC CARESABOUT YOUR BUSINESS REALITY THE PUBLIC DOESN’T KNOW YOU EXIST
- 3. DELUSION YOU’RE OFFERING SOMETHING DIFFERENT/SUPERIORTHAN YOUR COMPETITORS REALITY YOU’RE OFFERING PRETTY MUCH THE SAME SERVICES
- 4. WHAT YOU DOMAY NOT BE UNIQUE, BUT YOU ARE!
- 5. WELCOME TO THEBRAND YOU WORLD! A WORLD BEYOND YOUR CONTROL!
- 6. Recession Globalization and globalcompetition Outsourcing Consolidated markets & businesses Powerful communication platforms/networks Complex & switching careers More disruptors
- 7. YOU are alsoaffected by environmental and economic factors beyond your control …
- 8.
- 9. Make the shift! Conformitydriven mentality vs. Self marketing mentality
- 10. PERSONAL BUSINESS MODELCANVAS
- 11. How it function? The key resources is YOU - Interests - Skills and abilities - Personality - Assets you own and control Takes into account - ‘soft’ costs (such as stress) - ‘soft’ benefits (such as satisfaction)
- 13. DELUSION WE DON’T CAREABOUT BRANDS ANYMORE REALITY IN THE FACE OF STIFF COMPETITION, GENERICS LOSE. PEOPLE ARE WILLING TO PAY 80-100% MORE FOR BRANDED PRODUCTS.
- 14. DELUSION YOU NEED TOBE ‘SOMEONE’ TO CRAFT YOUR BRAND REALITY WE ARE ALL BRANDS IF YOU’RE NOT BRANDING YOURSELF YOU CAN BE SURE OTHERS ARE DOING IT FOR YOU
- 15. DELUSION BRANDSARE BUILT REALITY BRANDSARE REVEALED.AUTENTICITYISKEYTO ANYTHING YOU DO - IT DRIVES TRUST - BUILDS REPUTATION
- 16. A PERSONAL BRANDIS … … a perception or emotion, maintained by somebody else, describing the total experience of having a relationship with you
- 17. A PERSONAL BRANDIS … Pragmatic idea A self development machinery A tool for simplification A commercial package A set of tangible and intangible assets Your value on the market and a compelling reason for it to have a relationship with YOU (30%)
- 18. A PERSONAL BRANDIS … A great opportunity Shorter way to success A passport for being independent A story that never ends A vivid metaphor
- 19.
- 20. Correct A successful brandreflects the personal attributes, or qualities, of its creator Concise The brand can be captured in one or two sentences describing its creator’s unique promise of value
- 21. Clear It’s sure aboutwhat it is and what it is not Consistent Its promise of value to customers, managers, peers, etc. never changes
- 22. Constant It’s always visibleand accessible Compelling It’s appropriate, interesting and relevant to its creator’s target audience
- 23. Clever It’s highly differentiatedand unique. It sparks intrigue among its target market and separates its creator from others with similar skills and abilities Connected Its creator participates in the appropriate communities and is part of a strong network of partners, colleagues, and customers
- 24. Committed Its creator is“in it for the long haul” Current It’s based in today, with room to evolve tomorrow
- 25. #1 Extract Unearthing YourUnique Promise of Value Goals Vision and Purpose Values and Passions Personal Attributes Target Audience Competitors Brand Profile
- 26. # 2 Express BuildingYour Brand Communication Plan The Right Communications Mix Communications Wheel Content Theme Connecting Your Brand Communications Skills Your Place in Cyberspace
- 27. #3 Exude Managing YourBrand Environment Your Brand-Identity System Using Your Professional Network Extend Your Brand Network Building Network Nurturing Time Management in Networking Network Interconnection The Tech Advantage Identifying Your Brand Environment Defining
- 28. THEY BET ONTHEIR PERSONAL BRAND!
- 29. Ferragamo Versace Yves Saint Laurent Prada Armani Cartier Bang& Olufsen Mercedez-Benz Bentley L’Oreal Rolls Royce Dom Perignon
- 30. WHY DON’T YOUDO IT?
Editor's Notes
- #6 The new revolution demands reinvention, especially in the way we think about ourselves! This new world of outsourcing, powerful communication platforms and networks is very different than that of yesteryear. This means unlearning the employee, human resource, conformity driven mentality and replacing it with a self marketing and brand mindset. This is not a choice but essential to survival in a global and competitive business This age of mass individualization calls for us to view ourselves as business entities, showcase our abilities, talents, attributes and skills to stand out from the crowds. It challenges us to become famous for our skills and be obsessed about the work we do. Some consider the new work environment precarious, risky and uncertain; I call it liberating especially if you approach it with a Personal Branding mindset. Success in this world means changing our way of thinking, embracing the new and learning to leverage their power to your advantage.
- #7 Because they can’t change the environment they operate in, companies must change their business models in order to remain competitive
- #10 The new revolution demands reinvention, especially in the way we think about ourselves! This new world of outsourcing, powerful communication platforms and networks is very different than that of yesteryear. This means unlearning the employee, human resource, conformity driven mentality and replacing it with a self marketing and brand mindset. This is not a choice but essential to survival in a global and competitive business This age of mass individualization calls for us to view ourselves as business entities, showcase our abilities, talents, attributes and skills to stand out from the crowds. It challenges us to become famous for our skills and be obsessed about the work we do. Some consider the new work environment precarious, risky and uncertain; I call it liberating especially if you approach it with a Personal Branding mindset. Success in this world means changing our way of thinking, embracing the new and learning to leverage their power to your advantage.