Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites.
Optimizing Library Websites for Better VisibilityErin Rushton
Erin Rushton presented on her library's experiment with search engine optimization (SEO) to improve the visibility of their website and selected pages. They optimized pages like "Ask a Librarian" and pages on special collections. After optimization, they saw increased traffic to some pages from search engines and their internal search. Their goals are to continue optimizing their new website and share best practices with other university departments.
Optimizing Library Websites for Better VisibilityErin Rushton
Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
This document outlines Ross Doyle's website roadmap presentation for Avans students. The presentation covers preparing for a website build by understanding business goals and competitors, different website strategies and types, web design principles, development approaches, optimizing conversions, search engine marketing tactics, using analytics to understand users, and tools that can help along the way. The goal is to provide guidance on all aspects of building, marketing, and improving a website.
This document discusses search engine optimization (SEO). It explains that SEO involves influencing rankings in organic search results through on-page and off-page techniques, whereas paid search advertising involves paying for placement. SEO requires time, education and resources to earn good rankings rather than buying them. It also discusses the importance of keyword research, title tags, XML sitemaps, canonicalization and avoiding duplicate content to help search engines properly index websites.
The document provides information on website design and development. It discusses what a website is, the design process, getting a domain name and web hosting. It then outlines a five step process for effective website design: analyze, organize, develop, implement and maintain. Each step is described in further detail. The analyze step involves understanding the target audience, content and goals. The organize step covers structure, content and layout. Different types of navigation structures like linear, database and hierarchical are also defined.
Optimizing Library Websites for Better VisibilityErin Rushton
Erin Rushton presented on her library's experiment with search engine optimization (SEO) to improve the visibility of their website and selected pages. They optimized pages like "Ask a Librarian" and pages on special collections. After optimization, they saw increased traffic to some pages from search engines and their internal search. Their goals are to continue optimizing their new website and share best practices with other university departments.
Optimizing Library Websites for Better VisibilityErin Rushton
Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
This document outlines Ross Doyle's website roadmap presentation for Avans students. The presentation covers preparing for a website build by understanding business goals and competitors, different website strategies and types, web design principles, development approaches, optimizing conversions, search engine marketing tactics, using analytics to understand users, and tools that can help along the way. The goal is to provide guidance on all aspects of building, marketing, and improving a website.
This document discusses search engine optimization (SEO). It explains that SEO involves influencing rankings in organic search results through on-page and off-page techniques, whereas paid search advertising involves paying for placement. SEO requires time, education and resources to earn good rankings rather than buying them. It also discusses the importance of keyword research, title tags, XML sitemaps, canonicalization and avoiding duplicate content to help search engines properly index websites.
The document provides information on website design and development. It discusses what a website is, the design process, getting a domain name and web hosting. It then outlines a five step process for effective website design: analyze, organize, develop, implement and maintain. Each step is described in further detail. The analyze step involves understanding the target audience, content and goals. The organize step covers structure, content and layout. Different types of navigation structures like linear, database and hierarchical are also defined.
Kelly Cutler of Marcel Media presented strategies for leveraging search engine optimization (SEO) and social media to drive traffic to association websites. She emphasized the importance of creating an online strategy and optimizing websites for usability and searchability. Cutler outlined SEO best practices like on-page and off-page optimization as well as tools for analysis. She also discussed using social media to engage members and boost online visibility, noting that associations should guide online conversations rather than ignore them. Cutler stressed testing strategies and determining key metrics to improve an organization's online performance.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
This document provides 6 tips for monetizing content: 1) Define online conversions, 2) Optimize for the right keywords, 3) Mine customer data, 4) Hire skilled writers, 5) Share content where it counts, and 6) Put conversions in context of content. It includes stats on content marketing effectiveness and examples from companies like Dell that create content based on customer questions. The presentation aims to help align content strategy with conversion objectives for superior ROI.
This document provides strategies and best practices for effective e-commerce, as presented by Mike Duncan of Sage Island. It discusses Amazon's formula for success, finding customers and driving traffic to stores through search engine optimization, paid search, and shopping networks. The document also covers e-commerce design trends like building loyalty, reviews, navigation, personalization, mobile, and tracking performance.
Move Over Email There's a New Game in Town Marcel Media
This document discusses how social media is evolving as a new marketing channel that complements email marketing. It provides tips on how to optimize email with social media by promoting opt-in URLs, two-way promotion between email and social media, and driving calls to action. Measurement of social media is also discussed, including identifying goals and key metrics like followers, shares, and comments.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
The document summarizes the progress of a business model canvas over 5 days of interviews. Over 67 total interviews were conducted. On day 1, 17 interviews were conducted and it was learned that casual users do not want to see a breakdown of their browsing history, but heavy users do. It was also learned that users want a better organizer for sites they want to revisit. By day 5, the model had segmented customers into content seekers, online shoppers, and identified key partners, resources, revenue streams and costs.
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
The document provides information on website design including:
1) It discusses the different steps involved in website design including analyzing content and audience, organizing navigation and structure, and developing pages and layout.
2) It outlines various types of website navigation structures like linear, database, and hierarchical and explains how content can be organized for each.
3) Key aspects of website design like audience analysis, content planning, and usability are covered to help create an effective site.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
This document provides guidance for organizations seeking to develop a website with the help of InterConnection's volunteer website assistance program. It includes forms to gather key details about the organization such as contact information, mission, target community, and goals for the website. The document also provides guidance on developing website content such as text, photos and graphics as well as determining the site's design, functionality, and hosting needs before volunteers create the site.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
SEO for Web Developers Enhancing Website Ranking and Visibility in Canada.pptxmatrix bricks infotech
Learn essential SEO techniques for web developers in Canada to enhance website rankings and visibility. From keyword research and on-page optimization to mobile responsiveness and local SEO, this blog covers everything you need to know to drive organic traffic and stay ahead in the competitive digital landscape.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
Kelly Cutler of Marcel Media presented strategies for leveraging search engine optimization (SEO) and social media to drive traffic to association websites. She emphasized the importance of creating an online strategy and optimizing websites for usability and searchability. Cutler outlined SEO best practices like on-page and off-page optimization as well as tools for analysis. She also discussed using social media to engage members and boost online visibility, noting that associations should guide online conversations rather than ignore them. Cutler stressed testing strategies and determining key metrics to improve an organization's online performance.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
This document provides 6 tips for monetizing content: 1) Define online conversions, 2) Optimize for the right keywords, 3) Mine customer data, 4) Hire skilled writers, 5) Share content where it counts, and 6) Put conversions in context of content. It includes stats on content marketing effectiveness and examples from companies like Dell that create content based on customer questions. The presentation aims to help align content strategy with conversion objectives for superior ROI.
This document provides strategies and best practices for effective e-commerce, as presented by Mike Duncan of Sage Island. It discusses Amazon's formula for success, finding customers and driving traffic to stores through search engine optimization, paid search, and shopping networks. The document also covers e-commerce design trends like building loyalty, reviews, navigation, personalization, mobile, and tracking performance.
Move Over Email There's a New Game in Town Marcel Media
This document discusses how social media is evolving as a new marketing channel that complements email marketing. It provides tips on how to optimize email with social media by promoting opt-in URLs, two-way promotion between email and social media, and driving calls to action. Measurement of social media is also discussed, including identifying goals and key metrics like followers, shares, and comments.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
The document summarizes the progress of a business model canvas over 5 days of interviews. Over 67 total interviews were conducted. On day 1, 17 interviews were conducted and it was learned that casual users do not want to see a breakdown of their browsing history, but heavy users do. It was also learned that users want a better organizer for sites they want to revisit. By day 5, the model had segmented customers into content seekers, online shoppers, and identified key partners, resources, revenue streams and costs.
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
The document provides information on website design including:
1) It discusses the different steps involved in website design including analyzing content and audience, organizing navigation and structure, and developing pages and layout.
2) It outlines various types of website navigation structures like linear, database, and hierarchical and explains how content can be organized for each.
3) Key aspects of website design like audience analysis, content planning, and usability are covered to help create an effective site.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
This document provides guidance for organizations seeking to develop a website with the help of InterConnection's volunteer website assistance program. It includes forms to gather key details about the organization such as contact information, mission, target community, and goals for the website. The document also provides guidance on developing website content such as text, photos and graphics as well as determining the site's design, functionality, and hosting needs before volunteers create the site.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
SEO for Web Developers Enhancing Website Ranking and Visibility in Canada.pptxmatrix bricks infotech
Learn essential SEO techniques for web developers in Canada to enhance website rankings and visibility. From keyword research and on-page optimization to mobile responsiveness and local SEO, this blog covers everything you need to know to drive organic traffic and stay ahead in the competitive digital landscape.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
This document provides an introduction to search engine optimization (SEO) techniques. It discusses basic SEO concepts like on-page optimization and link building. It also covers SEO tools like Google Search Console, Google Analytics, and Screaming Frog. The document highlights changes in Google's algorithms like Panda and Penguin, and how the online landscape is shifting towards more social and personalized search.
Investigative Analytics: Deciphering the Mystery of Data-Driven Decision Maki...Converge Consulting
The document discusses investigative analytics and data-driven decision making. It explores how analyzing qualitative and quantitative website data can help improve the online experience for audiences and achieve desired business outcomes. Key aspects of web analytics include continuously measuring website data, aligning metrics with organizational goals, and using insights to refine the website over time. The ultimate aim is to understand user behavior and make informed, evidence-based decisions.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
This document provides an overview of search engine optimization (SEO). It highlights that SEO is needed to raise website visibility and traffic. It discusses how search engines work and outlines the SEO life cycle, including analyzing site structure and keywords, optimizing on-page elements like titles and content, and generating off-page backlinks. Key metrics around search usage are presented. The document provides guidance on conducting competitor analyses and optimizing technical elements, content, and links to improve search rankings.
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
SEO began in 1994 with the launch of the first web crawler. Over time, search engines like Google evolved to incorporate factors like page ranking algorithms and social media integration. SEO aims to optimize websites to appear high in organic search results. It involves both on-page elements like meta tags and content as well as off-page elements like link building. The document provides examples of various on-page and off-page optimization techniques and tactics used in SEO.
The document provides an agenda for a workshop on modern SEO. It introduces the speakers and their company Relevance Advisors. It then covers the history of SEO, the three pillars of modern SEO (content strategy, inbound links, and social media), and provides examples from live site reviews. Resources for learning more about SEO are shared before concluding with a Q&A section.
Using SEO in Google Analytics | Analytics Pros Webinar by Mark McLarenCaleb Whitmore
Use Google Analytics to measure the success of SEO efforts. Key metrics to examine include branded vs non-branded organic search traffic in terms of visits, pages per visit, visit duration, new vs returning visits, bounce rate, and conversion rates. One goal of organic SEO is to make the organic search profile resemble branded search, with high engagement and conversion rates. Keywords should be optimized throughout website content and internal structures. Multi-channel analytics can provide insights beyond top-level metrics to fully understand customer paths and interactions across marketing channels.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document outlines an SEO strategy for the Baby Chakra website. It includes conducting an audit of on-page and off-page ranking factors, technical elements, and competitors. The objective is to make the site more discoverable and increase organic traffic. Activities proposed include optimizing meta tags, URLs, content, and backlinks. Performance will be tracked through metrics like rankings, traffic, and backlinks. Regular audits and reporting will ensure the strategy's success.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Boca chamber seo and local seo - jeff kleinBocaChamber
Jeff Klein gave a presentation on search engine optimization (SEO) and local SEO. He discussed that SEO is the process of improving website visibility in organic search results through on-page optimization like keyword research, meta tags, and internal linking, and off-page optimization like building links from other sites. For local SEO, he emphasized the importance of claiming and optimizing business listings on Google+, Bing, and Yahoo Local since most local searches now happen online rather than in phone books. He provided tips for local businesses to get started with local SEO and track their online presence and customer reviews.
The document discusses search engine optimization (SEO) and how it can help increase a website's visibility and traffic. It provides testimonials from clients who saw positive results after working with an SEO consultant. The consultant offers three SEO packages - Starter, Business, and Premium - ranging from 2 months to 2 years to help optimize websites for higher search engine rankings and more traffic. Key services include keyword research, on-page optimization like meta tags and content, off-page activities like link building, and ongoing maintenance.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Similar to Optimizing Library Websites for Better Visibility (20)
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
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Optimizing Library Websites for Better Visibility
1. Optimizing Library
Websites for Better
Visibility
Erin E. Rushton
erushton@binghamton.edu
Binghamton University
Libraries
College and Research Libraries
New England Chapter
2010 Spring Conference
May 14 2010
Page 1
2. Acknowledgements
• I would like to acknowledge the
work Marcy Strong who helped
develop an earlier version of this
presentation and who participated
in Binghamton University Libraries’
SEO Pilot Project.
• I would also like to acknowledge
Martha Kelehan who worked on the
Pilot Project.
Page 2
3. Agenda
• How we became interested in
optimization
• Search engines and search engine
optimization
• SEO and the relationship to
libraries
• Our experiment in optimization….
• Challenges
• SEO tools and resources
Page 3
4. Where it began…. A trip
to NYC
• Conference series for webmasters, digital
agencies, online marketers and corporate
decision makers.
• Presentations about:
– designing search engine-friendly web pages
– building links and their importance to rankings
– building analytics package into websites and
interpreting the results
Page 4
16. Optimize with Keywords
•Frequency of keywords
•Weight of keywords
•Keyword proximity
Page 16
17. Optimize with keywords
Understand what users are
looking for and understand how
they look for this information.
Incorporating these words into
the site
Paradigm shift in how we
provide
access to our services and
Page 17
18. Look for opportunities to use
keywords
Slide from “Search Engine Guide” http://www.searchengineguide.com/stoney-
degeyter/seo-101-part-12-everything-you-need-to-k.php Page 18
21. Popularity
• Quality and authority of incoming
and out coming links (not
quantity)
• Number of visits AND time spent
on site
• Number of
repeat visitors
Page 21
22. Indexing of webpages
Pages not indexed by spider will
not appear in the search engine
results
Page 22
23. Why optimize the
library?
Image of Bartle Libraries from:
http://www.hermanmiller.com/DotCom/jsp/research/caseStudiesDetail.jsp?csId=15 Page 23
29. We are but….
…we need to make our services
and resources more visible on
the web because that is where
are users are
We can accomplish this through Search
Engine Optimization
Page 29
31. Promote Library Content and
Resources
Special Library Guides
Collections
Ask a Librarian Subject
Services Expertise
Library Digitized
Exhibits Collection
Catalogues
Newsletters s
Databases
Page 31
32. Other reasons to optimize
• Better understanding of information
seeking behaviours and needs
• As users become independent
searchers our role shifts to that of
guide and educator
• Good practice to have an optimized
site
• Knowledge gained from web analytics
Page 32
33. Pilot Project
Mission: Optimize selected pages on the
Libraries’ web site with the goal of
improving the ranking of these pages on
major search engines.
Pages included “Ask a Librarian” and
pages related to Edwin A. Link (Special
Collections)
Page 33
34. Objectives
• Increase:
– # of successful conversions
– # of referrals from search engines
– # of page views
– # of unique visitors
– Page linkability with non-commercial sites
• Achieve higher page rank than
competitors
• Identify problem areas with website in
general
Page 34
35. Phase 1: Pre-Optimization
• Track web traffic and website activity
• Set conversion goals
• Reviewed keywords, metadata, html
tags
• Calculated number of indexed pages
and inbound pages
• Tested pages used free analyzers
Page 35
36. Phase II: Optimization
• Ask a Librarian link added to homepage
• Added links to Wikipedia and other
popular and quality websites
• Title tags and html were rewritten to be
more descriptive and include keywords
• Broken links were repaired
Page 36
37. Phase 2 (cont.)
• Metadata title, description and keyword
tags were added to webpages:
Page 37
38. Phase 2 (cont.)
• Text was rewritten when possible to
include optimized keywords and phrases
• Pages were validated using W3C
• Alt text was added to several images
• Images were resized
• Robots.txt file configured for crawling
• Sitemap.xml file created
Page 38
39. Phase III: Post-optimization
Testing and results
• Some pages had increase visits after
optimization
• Some pages had a decrease in visits
• Overall, refers from website and search
engines went up
• Keywords helped improve the ranking of
the Special Collection pages (Edwin A.
Link)
• More pages indexed (pre optimization
Page 39
40. Challanges
• Our activity may have distorted
results
• Only few pages optimized
• More time spent ensuring good
keywords
• Issues with Google Analytics
Page 40
42. Continue with SEO
• New website launched last year with some
SEO “built in”
• Produce a fully optimized Library website
and to share SEO best practices with
other BU departments.
• Won a grant from the University which will
help fund this project
Page 42
43. Goals of SEO for Binghamton
• Improved ROI on the millions of dollars
spent annually on specialized research
literature databases, journals and books.
• Provide greater visibility of unique digital
collections to students, faculty, the local
community, alumni, prospective students
and donors.
• Better understand information seeking
behaviours and needs of students, faculty
and staff. Page 43
44. Goals
• Create a Search Engine Optimization Task
Force composed of library and university
faculty and staff, utilizing skills in
information technology, reference,
instruction, public relations, marketing and
web usability.
• Establish baseline levels of typical web
activity for the libraries’ website using
Google Analytics.
Page 44
46. Websites about SEO
• Delicious.com/novascotia32/seo
• Search Engine Guide: The small business guide to search marketing
• SEOmoz.org - http://www.seomoz.org/: serves as a hub for search
marketers worldwide by providing education, tools, resources and
paid services to help make every SEO the best they can be.
• SEO tips index - http://www.seoconsultants.com/seo/tips/
• ClickZ - http://www.clickz.com/: News and expert advice for the digital
marketer
• Google Webmaster Central Blog -
http://googlewebmastercentral.blogspot.com/: Official news on
crawling and indexing sites for the Google index
• Search engine optimization tips for libraries, from The Other Librarian
- http://otherlibrarian.wordpress.com/2008/07/14/search-engine-
optimization-seo-tips-for-libraries/
• Is SEO evil? http://www.slideshare.net/gleddy/is-seo-evil-web-
directions-2007
Page 46
47. SEO Tools
• Google AdWords -
https://adwords.google.com/select/K
eywordToolExternal: Keyword tool
generates keyword ideas
• 30 SEO Bookmarklets to Save You
Time
• Learn SEO in 30 Minutes a Day
• 69 Free (or low cost) Tools to
Improve Your Website
Page 47
48. Bibliography
• Beel, J., Gipp, B., & Eilde, E. (2010). Academic Search Engine Optimization (. Journal of Scholarly Publishing, 41(2), 176-
190. Retrieved from
http://search.ebscohost.com.proxy.binghamton.edu/login.aspx?direct=true&db=lxh&AN=47198480&site=ehost-live
• Black, E. L. (2009). Web Analytics: A Picture of the Academic Library Web Site User. Journal of Web Librarianship, 3(1), 3-
14. doi:10.1080/19322900802660292
• Cahill, K., & Chalut, R. (2009). Optimal Results: What Libraries Need to Know About Google and Search Engine
Optimization. Reference Librarian, 50(3), 234. doi:10.1080/02763870902961969
• Griffiths, J. R., & Brophy, P. (2005). Student Searching Behavior and the Web: Use of Academic Resources and Google.
Library Trends, 53(4), 539-554. Retrieved from
http://search.ebscohost.com.proxy.binghamton.edu/login.aspx?direct=true&db=tfh&AN=16811207&site=ehost-live
• Houghton-Jan, S. (2007). Twenty Steps to Marketing Your Library Online. Journal of Web Librarianship, 1(4), 89-90.
doi:10.1080/19322900802111445
• Hsieh-Yee, I. (2001). Research on Web search behavior. Library & Information Science Research, 23(2), 167-185. doi:DOI:
10.1016/S0740-8188(01)00069-X
• Jansen, B. J., & Spink, A. (2006). How are we searching the World Wide Web? A comparison of nine search engine
transaction logs. Information Processing & Management, 42(1), 248-263. doi:DOI: 10.1016/j.ipm.2004.10.007
• Kim, J. (2009). Describing and predicting information-seeking behavior on the Web. Journal of the American Society for
Information Science and Technology, 60(4), 679-693. doi:10.1002/asi.21035
• Liaw, S., & Huang, H. (2003). An investigation of user attitudes toward search engines as an information retrieval tool.
Computers in Human Behavior, 19(6), 751-765. doi:DOI: 10.1016/S0747-5632(03)00009-8
• Liu, S. (2008). Engaging Users: The Future of Academic Library Web Sites. College & Research Libraries, 69(1), 6-27.
Retrieved from
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• Malaga, R. A. (2009). Web 2.0 Techniques for Search Engine Optimization: Two Case Studies. Review of Business
Research, 9(1), 132-139. Retrieved from
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• Riley-Huff, D. A. (2009). Web Services As Public Services: Are We Supporting Our Busiest Service Point? The Journal of
Academic Librarianship, 35(1), 65-74. doi:DOI: 10.1016/j.acalib.2008.10.004
Page 48
49. Bibliography cont…
• Rushton, E. E., Kelehan, M. D., & Strong, M. A. (2008). Searching for a New Way to Reach
Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries.
Journal of Web Librarianship, 2(4), 525-547. doi:10.1080/19322900802484248
• Smith, J. A., & Nelson, M. L. (2008). Site Design Impact on Robots. D-Lib Magazine, 14(3/4),
1082-9873.
• Sorensen, C., & Dahl, C. (2008). Google in the Research and Teaching of Instruction
Librarians. Journal of Academic Librarianship, 34(6), 482-488. doi:10.1016/j.acalib.2008.09.015
• Sweeny, M. (2007). Information Architecture and Search Optimization: Beginning a Beautiful
Friendship. Bulletin of the American Society for Information Science & Technology, 34(1), 36-
38. Retrieved from
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2079&site=ehost-live
• Watry, M. (2006). Increasing awareness and access to special collections and archives at the
University of Liverpool. SCONUL Focus, (38), 93-94. Retrieved from
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• Welch, J. M. (2005). The Electronic Welcome Mat: The Academic Library Web Site as a
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• Whang, M. (2007). Measuring the Success of the Academic Library Website Using Banner
Advertisements and Web Conversion Rates: A Case Study. Journal of Web Librarianship, 1(1),
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• Zhang, J., & Dimitroff, A. (2005). The impact of webpage content characteristics on webpage
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